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In an increasingly connected travel industry, digitalisation is no longer a choice for hotels: it’s an operational necessity.&nbsp;Recent traveller surveys - including research by Oracle Hospitality and Skift - confirm what the industry has long known: guests expect digital-first experiences. More than 70% of travellers prefer to manage at least part of their stay online from their mobile device, and over half are willing to switch brands if offered a more seamless and digital journey.&nbsp;Beyond guest satisfaction, digitalisation is now central to business growth and profitability. Automation reduces manual workload, eliminates human errors, and helps hotels respond faster to changes in demand. With travellers booking, checking in, and paying online more than ever before, digitalising the hotel’s operational backbone is key to staying competitive in a rapidly evolving marketplace.Overcoming today’s hotel operational challengesWith the hospitality landscape changing so rapidly, it's natural for hoteliers to experience uncertainty. Travellers expect more, operating costs are rising, and technology continues to evolve at a pace. Yet, many hotels still face daily operational hurdles that make it harder to deliver efficient, guest-centric experiences.&nbsp;Let’s have a closer look at the main pain points faced by hoteliers today:&nbsp;Guests expecting seamless digital and personalised experiences&nbsp;Today’s travellers are used to managing their lives online, from banking to booking flights. They now expect the same convenience and control during their hotel stay. When processes such as check-in, payments, or upselling are still manual, the guest journey feels fragmented. This can lead to lower satisfaction and missed revenue opportunities&nbsp;Rising labour costs and ongoing staff shortages&nbsp;With global staff shortages persisting across the hospitality sector, many hotels are operating with smaller teams. At the same time, labour costs continue to rise, putting additional pressure on profitability. Digital tools that automate repetitive tasks (from registration forms to invoice issuing) allow teams to focus on what really matters: delivering an excellent guest experience.&nbsp;Increasing tech costs and difficulty integrating separate systems&nbsp;The average hotel now uses more than a dozen different technology solutions across departments. Yet, most of these tools are not designed to talk to each other. Industry research shows the problem is widespread: 49% of hoteliers struggle to access critical data, and 40% cite disconnected systems as their biggest obstacle. This fragmentation not only wastes resources but also limits decision-making.&nbsp;Hours of operations lost to inefficient, manual processes&nbsp;Manual check-ins, printed documents, and traditional payment workflows are still common in many properties. These processes slow down service, create bottlenecks, and increase the risk of administrative errors. The time spent on these tasks could instead be invested in guest interaction and personalisation.&nbsp;These pain points collectively highlight that many hotels are still operating with systems that don’t communicate effectively. While many hotels have already embraced digital marketing and a B2B distribution strategy, a significant number still rely on manual or disconnected processes for core operations: from check-in, upsell, and cross-sell options, to payments and check-out.&nbsp;This lack of digitisation and integration can limit guest satisfaction and add unnecessary operational friction. For instance, traditional check-in processes often result in long queues, administrative errors, and unnecessary workload for hotel staff. Paper-based forms and manual data entry consume resources (ink, paper, storage, etc.), but also valuable time that could instead be dedicated to guest service.&nbsp;To address these challenges, the hospitality sector is inevitably adapting smart technologies that automate routine tasks and create frictionless guest experiences. This is where Civitfun plays a leading role.How Civitfun powers hotel digital transformationCivitfun, now part of HBX Group, has become a catalyst for change within hotel operations, helping hotels transition from traditional processes to a fully digital workflow, from pre-arrival to post-stay.&nbsp;With a hub of over 100 integrations with PMS, payment gateways, and electronic locks, Civitfun offers solutions ranging from online check-in to check-out, including Paperless, its on-site digital check-in solution, digital payments, upsell and cross-sell tools, and other solutions that contribute to operational optimisation.&nbsp;Each of these solutions addresses a specific operational challenge while enhancing guest satisfaction, helping hotels save time, reduce costs, and increase revenue opportunities.&nbsp;This innovative suite helps to relieve the aforementioned pain points and provides the following benefits for hotels, both independent and hotel chains:&nbsp;Tech cost reduction by offering an all-in-one solution, able to integrate and sync bidirectionally with the hotel PMS, eliminating redundant and fragmented systems.&nbsp;Cost savings by eliminating manual tasks, reducing reception workload, and enabling hotels to operate better with less staff.&nbsp;Guest satisfaction improvement by offering seamless, personalised digital experiences that are increasingly in demand by travellers.&nbsp;When it comes to success stories and real results, this leading solution for front desk process digitisation has already helped more than 3,500 hotels to streamline their processes. One such case is PortAventura World in Spain, which relied on Civitfun to improve the guest experience at the park's hotels and achieved check-in processes up to three times faster, a 50% reduction in waiting times, and an increase in guest ratings to 9 out of 10.Why digitalisation matters nowThe timing of digital transformation has never been more critical. Travellers are not only demanding more control but also expecting real-time communication from hotels. Meanwhile, staff shortages across the sector are pushing hoteliers to rethink how they manage operations efficiently with leaner teams.&nbsp;Digital tools like Civitfun’s solutions help address both sides of the equation: they meet guest expectations while reducing the operational burden. A digital-first strategy is also the way forward, as it prepares hotels to adapt quickly to new booking patterns, emerging payment methods, and evolving guest preferences.&nbsp;In short, the hotels that act now to modernise their processes will be the ones best positioned to lead tomorrow’s travel landscape.&nbsp;As the hospitality industry navigates this shift, partnerships between technology leaders and hotel brands are key to enabling real transformation.Why work with HBX GroupThe incorporation of Civitfun into HBX Group’s B2B travel marketplace has been a natural step, as this tech company brings extensive expertise in integrations and a deep understanding of the travel and hospitality sector, with previous agreements with solutions such as Roiback, thus integrating perfectly into the HBX Group travel ecosystem.&nbsp;By integrating Civitfun’s technology, HBX Group can now offer hotels not only global B2B distribution but also operational excellence through digital automation. This acquisition marks a strategic step in strengthening its TravelTech ecosystem and expanding its offering for hotel partners.&nbsp;At HBX Group, we understand that digital transformation goes beyond technology: it’s about partnership, connections, and shared success. Our ecosystem connects hotels with a global network of over 60,000 travel distributors, including 50,000 travel agencies and 3,500 tour operators, while supporting them with innovative tools designed to simplify operations.&nbsp;When you partner with HBX Group, you gain access to:&nbsp;A connected TravelTech ecosystem: bringing together distribution, automation, and data-driven insights.&nbsp;Operational efficiency: reducing manual work and enhancing performance through digital solutions.&nbsp;Global market reach: access to more than 190 source markets, without competing with your direct channels.&nbsp;Collaborative support: a partnership built on trust, transparency, and innovation.&nbsp;Ready to evolve your operations? Become an HBX Group partner and discover how our TravelTech solutions can transform your hotel business.&nbsp;Register your property

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 Why hotel digitalisation can’t wait: Transforming operations for today’s guests

About Experience Kissimmee:Celebrating a decade of success, Experience Kissimmee, the official tourism authority for Osceola County, Florida, is dedicated to creating economic opportunities by driving tourism to the region. Known as the Vacation Home Capital of the World®, Kissimmee offers a wide variety of accommodations, with convenient access to world-famous theme parks and just minutes from Orlando International Airport (MCO). With a vision to be a trailblazer in destination marketing, Experience Kissimmee promotes Central Florida’s diverse tourism experiences to the world. By welcoming millions of visitors each year, whether for leisure, business, or sports events, the organisation is committed to support local economic growth and continues to position the region as a premier travel destination. For more information, visit www.experiencekissimmee.com.About Kissimmee:Located at the heart of Florida, Kissimmee is 25 minutes from Orlando International Airport (MCO), close to world-famous theme parks and attractions, offers a variety of shopping and dining locations, and provides access to natural spaces" and outdoor adventures carefully preserved natural spaces and outdoor adventures. Also known as the Vacation Home Capital of the World®, Kissimmee has approximately 50,000 options of accommodations, including sprawling hotels and resorts, and more than 30,000 vacation homes ranging from two-bedroom condos to 15-bedroom mansions.&nbsp;The Challenge: What was Experience Kissimmee’s main goal?One of the main goals for Experience Kissimmee, which was one of the key motivators for their partnership with HBX Group, was the desire to increase the visitation levels to the destination. They wanted to expand on the global awareness of what Kissimmee offers, and more specifically to put it ‘on the map’ for a larger international audience.In addition, while Experience Kissimmee had established a memorable brand for Kissimmee as a destination, they were looking for external support to ensure their awareness campaigns turned into conversions: booked trips and increasing international visits.We recently spoke to Cristina López, International &amp; Domestic Sales Manager for North America at Experience Kissimmee, at our MarketHub Americas event who suggested that their main challenge was ‘support on conversions and increasing visitation to our destination, and primarily to let the world know where Kissimmee is, as the ‘Big Bold Heart of Florida.’López mentioned that ‘as we are very much a destination that is funded by Tourism Development Tax, we really needed help on the conversion portion of visitation to our destination, and a lot of the marketing campaigns [we ran] were focusing on impressions versus conversions.’&nbsp;&nbsp;The Solution: How did HBX Group help?In terms of storytelling, Experience Kissimmee had been curating impactful marketing and sales campaigns which showcased the ‘endless opportunities’ in the destination, and as López said, ‘we love to welcome all our visitors, international or domestic, not only to our world famous theme parks; but also to the rest, and have other unique experiences that are very much connecting with nature.’But when it came to the core focus of these campaigns, and uplifting the conversion levels of these marketing efforts, this is where Experience Kissimmee sought expert advice and guidance.This is what prompted Experience Kissimmee to reach out to HBX Group (then Hotelbeds) during 2020, in order to capitalise on our experience offering Marketing as a Service solutions for Destination Marketing Organisations (DMOs) all over the world, as well as our established position as a global partner for travel businesses across the industry.‘When we reached out and partnered with HBX Group, it definitely helped us to make it click and brought what we needed to make sure [our campaigns] would make sense,’ López revealed.Experience Kissimmee’s objectives were twofold – to increase global awareness and visitation levels for Kissimmee, and to implement marketing campaigns which resulted in higher conversion levels. This objective was compounded due to the challenges they faced during the pandemic, and the consequent need to increase awareness on an international scale as a result of decreased inbound activity.However, it was clear that the solution was interconnected: to drive higher conversions and uplift their global brand awareness, we needed to understand the core focus of Experience Kissimmee’s sales and marketing campaigns, to turn positive impression metrics into tangible bookings and ROI and revitalise international revenue streams.By establishing a close working relationship, based on transparency and clear communication, HBX Group were able to identify Experience Kissimmee’s core targets and Key Performance Indicators (KPIs), which enabled a realistic and goal-oriented marketing strategy.Plus, our Key Account Managers and destination marketing teams ensured that responsiveness was one of the key elements of this partnership, given that proactive guidance was vital for Experience Kissimmee: ‘We really love everyone at HBX Group that we've been interacting with, for the openness, communication, and the information [received] but above all the responsiveness. Which is very key in order for us to make things happen,’ López stated.This close partnership allowed HBX Group to better understand where the opportunities were present based on Experience Kissimmee’s past and current campaigns and marketing initiatives, to offer and implement bespoke marketing solutions that targeted their ideal audiences in a more granular and impactful way.By utilising our experience in delivering insight-driven, partner-centric strategic marketing campaigns, we were able to work collaboratively with Experience Kissimmee to generate more opportunities for exposure and market share.This approach was applicable to both domestic and international markets, which was key for Experience Kissimmee and their main objective of increasing global awareness levels for this destination.López also commented on the benefit of our reach and networking connections, which allowed Experience Kissimmee the increased exposure, especially at key events like the MarketHub, HBX Group’s flagship events: ‘We’ve been grateful to have your support not just domestically, but internationally, thanks to the networking and reach that HBX Group has. As well as providing the support that comes with having all our products covered and being able to deliver to our B2B clients and partners.’The established positioning of HBX Group within key international markets was a core benefit for Experience Kissimmee, as López confirmed:‘[The partnership] really helped us to stay afloat and immerse ourselves in our international markets, and be able to stay, be present, be relevant and continue increasing brand awareness and visitation into our destination.’&nbsp;&nbsp;&nbsp;The Outcome: Why HBX Group was able to elevate Experience Kissimmee’s successThe result? A significant upward trend to the number of room nights booked to Kissimmee. In discussion with us, López suggested that ‘it's been wonderful to see the increase of room nights booked primarily into our destination because like I said, our destination is funded by our county on the bed tax. So HBX Group has helped us to drive that increase in room bookings, which brings [into focus] the value of targeting and accomplishing our KPIs as well.’Data-oriented, López highlighted the value of the actionable reporting that Experience Kissimmee have received throughout our partnership, which has allowed them to more accurately identify which potential markets represented the best, long-standing investment opportunities. López also revealed that this partnership has empowered Experience Kissimmee to establish new partnerships themselves, exemplified by the recent expansion into Puerto Rico as a new market, as a result of their scaled presence.As HBX Group is a leader in the B2B TravelTech industry and a key ecosystem player, we benefit from a wealth of experience not only for our sourcing teams, but also in travel marketing and assisting DMOs just like Experience Kissimmee in uplifting the success and impact of their destination.This meant that Experience Kissimmee had an expert team at their side, but also a transparent partner dedicated to their growth.López mused that this mutually beneficial connection has been one of the defining factors of this strategic partnership: ‘It really has set you apart, the strong relationship you have internationally [with the industry]. Because it was easy to secure the domestic market post-COVID primarily, which is right around the time when we were able to connect with HBX Group.’Through expert guidance and support to deliver converting campaigns, beneficial networking opportunities, and the established channels offered as part of HBX Group’s wider ecosystem structure, Experience Kissimmee have elevated their positioning in both domestic and international markets.Overall, this partnership has better established Experience Kissimmee in both their existing domestic and new international markets, empowered them to forge connections with valuable providers and clients across the industry, and drive more bookings to the destination as a result of stimulated demand.HBX Group has also been able to gain valuable experience in guiding a profitable partnership for Experience Kissimmee as a DMO, enhancing our reputation as a true partner and leader in the B2B travel distribution space.López mused on the success of the partnership in conversation with us, and where she sees this going in the future: ‘We are super excited to continue with HBX Group primarily because our relationship is really a true partnership that we've been building. It's really that collaborative marketing and sales between us that is really making it happen for our strategic goals.’&nbsp;Why partner with HBX Group?HBX Group is connecting and empowering businesses in the ever-evolving world of travel.By delivering fast and reliable access to a global network of interconnected products and services, we empower choice for partners, while removing friction from the end-to-end travel experience.&nbsp;190+ source markets.Over 60,000 travel distributors in our network.Products in 170+ countries.An expansive global portfolio – 250,000+ properties and 23,000+ experiences.Powerful travel booking platforms that handle 7 billion searches per day.1000+ support agents for on-hand, expert advice and guidance.&nbsp;Experience for yourself our best-in-class platforms, and bespoke B2B travel solutions, dedicated to your growth.&nbsp;&nbsp;Register your property

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Transforming Visitation: Experience Kissimmee's Partnership with HBX Group

Disclaimer: This article was first featured in our annual MarketHub Pulse magazine, published prior to October 2025. For this reason, there may be some discrepancies in details, such as job titles. Access your complimentary copy of MarketHub Pulse Review by clicking here.The MarketHub is an excellent incubator for ideation: from quality keynotes from thought leaders to cross-cultural networking opportunities, HBX Group’s flagship event is a must-attend for those seeking fresh perspective, and the solutions to support business growth.&nbsp;Moreover, the MarketHub serves as a launchpad for new products and partnerships – and at the MarketHub Americas, attendees were introduced to Civitfun, a hospitality tech innovator specialising in digitalising hotel operations.&nbsp;Why Civitfun? Acquired by HBX Group in May 2025, the company’s tech infrastructure and integrations will further the Group’s mission to simplify the travel ecosystem. Civitfun’s offering spans 60 PMS platforms and more than 3500 clients across 36 countries – combined with HBX Group’s portfolio of 250,000 properties, the ability to reduce operational headaches for hoteliers (and to enhance the guest experience) is multiplied significantly.&nbsp;The streamlining of the end-to-end travel experience a sought-after goal of many, and not limited to travel players alone: with 70% of travellers desiring a fully-digital journey, but only 1 in 4 hotels able to offer such an experience, reducing friction at check-in has fast emerged as a priority. Coupled with the fact that 80% of hoteliers report struggles with staff shortages, intervention ought to come fast and affordably.&nbsp;In Panama, Civitfun’s founder, Mariano Oleza de Espana, took to the stage to share his view that solutions don’t necessary call for intervention, but integration…and true partnership. Likening the perfect end-to-end travel experience to other facets of the tourism industry (‘Why can airports deliver a seamless digital experience, but hotels can’t?’), Oleza de Espana’s belief is that all systems should ‘talk to each other’: one platform, to connect all systems in real-time. Or, true digital partnership.&nbsp;It’s through Civitfun’s integrations that such an experience can be brought to life, but takes more than a product to further simplification: it takes an ecosystem.&nbsp;The acquisition of Civitfun by HBX Group underscores the Group’s position as an ecosystem partner, driven by a commitment to simplify travel for all. In addition to removing friction, this ‘ecosystem’ approach’ – in which constituents from all areas of the travel sector and even beyond can ‘plug in’ and share resources – grants seamless access to the sum of the industry’s greatest parts: powerful technology, a world-best product portfolio, data, and so on.&nbsp;HBX Group’s Chief Growth Officer, Mark Antipof, further outlined the benefits of partnering with an ecosystem player, with HBX Group itself bringing together those from the FinTech, InsurTech and Marketing space to drive growth, not only for those in traditional tourism spaces, but those who seek to benefit from one of the most lucrative industries on earth.&nbsp;‘All of these elements exist today,’ shared Antipof, ‘either in their specific domain, or in another industry. So, why not here [in travel]?'In many ways, HBX Group is paving the way: within its ecosystem offering, the Group drives partnerships between tech houses, banks and insurers, to name a few, as well as traditional travel players such as hotels, wholesalers, travel agents and airlines.&nbsp;In all regions where the MarketHub 2025 was held, representatives from each sector took turns to contribute their views across a range of keynotes and panels: InsurTech and FinTech players exchanged perspectives on their products’ roles in the ecosystem (‘What is the Future of Payments and Insurance in Tech?’); hoteliers, airlines and experience providers shared their unique experiences of working with a TravelTech partner, and the benefits of ‘leaning in’; while not to forget the essence of the MarketHub as a whole: to invite businesses across all sectors, to shape the future together – and that includes discovering new partnerships, and new revenue streams.Across all events, Group CCO, Carlos Muñoz, revealed that the travel and tourism sector is said to be worth $11 trillion USD – leaving little wonder why financial institutions, employee benefits providers, and other such industry players might seek to partner with those more traditional members of the travel sector, for example, in order to start selling travel products via white label solutions.&nbsp;For those already within the travel sector, a growing product portfolio – including mobility and experience, insurance, and digital payment solutions – only strengthens their own offering. In all, ecosystem partnerships are evidentially a strategic lever: to lead the charge towards crafting the connected trip, to diversifying revenue streams, and to remain competitive, secure, and supported.&nbsp;Sam Alamillo (Outpayce by Amadeus) concurred: ‘Our philosophy of how we work with our partners is one based on our relationship and trust. Even being here [at the MarketHub Americas], everything seems to be driven so much around relationships, and this mutual goal of all of us being successful. Those are the key principles [of partnership]: who is in it to make sure that you’re successful? Who is in it for the long run? And who can you trust to make that success a reality?’&nbsp;Ready to unlock partnerships in the travel industry?&nbsp;Register with HBX GroupSee more from the MarketHub in our exclusive magazine, featuring travel insights, interviews with thought leaders, and hot topics from our regional events. Click to access your free copy now.

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Interconnection Driving Innovation: The Power of TravelTech Partnerships

Our goal is to help you better understand the benefits that our powerful extranet can bring to your property.&nbsp;That’s why, throughout this article, we’ll walk you through the main features and advantages of our renowned tool — recently revamped and optimised — which will be gradually rolled out to all our hotel partners over the coming weeks.&nbsp;In addition, you’ll have access to our newly redesigned Help Centre, where you can find everything you need to make the most of your experience with the Partner Portal (formerly known as MaxiRoom).&nbsp;Curious to see what it has to offer? Keep reading!&nbsp;What’s the Partner Portal?Once you join HBX Group, your journey to boost bookings and maximise revenue will begin. This means you’ll gain access to a wide range of tools that will make your daily tasks easier.&nbsp;One of the first platforms you’ll be able to leverage from the beginning will be the Partner Portal.&nbsp;The Partner Portal is a free platform designed to simplify property management. Every hotel with a contract with HBX Group has access to our all-in-one tool. As soon as you receive your HBX Group's login credentials, you'll be able to log in for the first time and explore its interface.&nbsp;Our Partner Portal has recently been renovated, improving key areas to ensure a better experience for our hotel partners. In a nutshell, these are some of the enhancements you’ll see in the platform very soon:&nbsp;More autonomy: View your availability, rates, and inventory directly in the HBX Group Partner Portal. Create and manage users with the right permissions, without relying on HBX Group teams.&nbsp;More simplicity: The platform has been redesigned with intuitive navigation and improved usability, allowing you to manage your property quicker and easier than ever before.&nbsp;More security: Manage your property in a robust, secure, and scalable environment that protects your business and supports your growth.In addition, for hotels connected via a channel manager or FIT partners, you’ll now experience greater speed and efficiency. Launch new rate plans, seasonal promotions, and evergreen contracts in just minutes. Faster updates mean more chances to capture demand and increase bookings.&nbsp;Want to start your onboarding process with us and get access to it? Register your property now.&nbsp;How can our Partner Portal help you?Our extranet has been specifically designed to help hoteliers like you with daily operations and booking management. This is why we offer a variety of features to assist you:&nbsp;Update your hotel profile easily at any time. You’ll be able to revise a wide range of facilities, entertainment options, meals, and other services shown; upload high-quality pictures showing your property (be sure to choose the best photo as the lead image); and add engaging descriptions about your property’s unique selling points.&nbsp;View your inventory, rates, availability, and prices.&nbsp;Retrieve your bookings independently. Check out today's arrivals, bookings, and cancellations. You'll be able to view bookings with check-out dates up to one year in the past.&nbsp;Easily monitor your connectivity with your channel manager, as well as manage its registration, cancellation, or modification.&nbsp;See financial information and payment methods* such as Virtual Credit Card (VCC) or Wire Transfers, and edit as necessary.&nbsp;Contact us via the webform located in the menu. With our webform, you can identify the category you need help with in just a few clicks.&nbsp;All the information can be viewed in 15 different languages, such as Spanish, German, Thai, Japanese, and Chinese.&nbsp;Plus, FIT partners and hotels with channel manager connectivity can take advantage of new promotions each month, only available on the Partner Portal's platform. The promotions are designed according to customer behaviour and needs, taking into account a variety of variables, like popular dates in the main markets, and offers that perform well at different times of the year (such as early bookings and long-stays).&nbsp;*This feature is available based on user role and access permissions. Restricted to Finance and Admin profiles only.&nbsp;How does our Partner Portal complement a channel manager?Are you currently using a channel manager, or are you interested in incorporating one into your distribution operations? A channel manager is a key partner to streamline your daily work and increase revenue. At times, it can be difficult to understand how an extranet and a channel manager can work together. However, which may seem complex at first glance, is much simpler in reality.&nbsp;Our Partner Portal is a complementary tool to the channel manager. While channel managers enable a comprehensive rate and availability strategy across all distribution channels, the Partner Portal is designed for more targeted, B2B-specific actions.&nbsp;Use the Partner Portal to launch focused campaigns or special offers that boost sales and visibility within your B2B network. You can also tailor your property descriptions and content directly in the portal to better engage B2B partners, helping them promote your hotel effectively to their high-value clients.&nbsp;As mentioned above, there’s a section on the Partner Portal where you’ll be able to consult all your connectivity data, and manage channel managers' deactivation, registration, among others.&nbsp;Frequently asked questions about the HBX Group's Partner PortalSince we want you to be able to work independently and confidently with our tool from the get-go, we’ve put together several articles, how-to videos, and useful information exclusively designed for extranet users. This way, we’ll accompany you on your journey to explore and discover all that the Partner Portal has to offer.&nbsp;Throughout the years, we’ve detected the main doubts regarding our platform, and have responded to these frequently asked questions in our Help Centre. There, you’ll find the solutions to queries such as:&nbsp;How to update your availability and rate plans, how to create a new plan, how to add rooms to your rate plans, and so forth.&nbsp;How to get your content and images ready to attract guests.&nbsp;How to manage your bookings, including providing the Hotel Confirmation Number (HCN), and searching for a booking.&nbsp;How to charge your VCC or financial info, how to invoice your bookings, how to update your bank details, among others.&nbsp;These are just a few of the topics covered in our resources hub. This space will be constantly updated, so you'll always have access to the most updated information and help. Visit our Help Centre now and get answers to your most frequently asked questions!&nbsp;This has been just a small preview of all the exciting changes coming your way — changes that will greatly help you streamline your day-to-day property management with HBX Group. Over the next few weeks, you’ll gradually gain access to this new, optimised platform. We hope you make the most of everything it has to offer!&nbsp;Finally, the Partner Portal is just one of the fantastic advantages you’ll enjoy when joining HBX Group. If your property isn’t yet listed with us, now is the perfect time to join and gain access to over 60,000 travel distributors worldwide — helping you attract more high-value bookings. Register your property today and start your onboarding journey with us.&nbsp;JOIN US TODAY

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HBX Group Partner Portal: Discover Its Main Benefits for Hoteliers 

Black Friday is the biggest shopping event of the year – and it's also a key date for the travel industry. Each year, travellers know they will find exceptional discounts for their future trips. For many, Black Friday is the perfect moment to book those holidays or experiences they’ve been waiting for all year.&nbsp;And how does HBX Group contribute to this? We satisfy this growing demand by offering the best hotels to our extensive network of travel distributors.&nbsp;This is where your property comes in. To help boost hotel room sales, we are once again launching our successful Black Friday campaign – one of the most popular among our hotel partners.&nbsp;Below, you’ll find all the essential details about the campaign and how you can take part to make the most of this opportunity.HBX Group’s Black Friday campaign: Why it’s good for your propertyTo begin with, offering attractive deals during these campaigns is an excellent way to attract guests who tend to stay longer, come from distant markets, and spend more on average.Participating in our campaigns also gives your property visibility to over 60,000 travel distributors worldwide – including travel agencies, tour operators, airlines, banking institutions, and more.How do we do it?We implement a wide range of promotional actions, including mass email campaigns, banner placements on our booking engines, dedicated landing pages, and social media promotion, among other initiatives. In this way, we reach a global audience eager to take advantage of this highly beneficial campaign.&nbsp;Targeted exposure: We use smart data and local insights to connect your hotel with the right type of traveller, at the right time, with the right offer – helping you stand out where it matters most.&nbsp;Increased visibility: The better your offer aligns with the campaign’s focus, the more exposure you’ll receive across landing pages, sales emails, banners, and more – all in multiple languages and promoted in over 190 countries.&nbsp;Open to all hotels: Our campaigns are open to any property that meets the relevant criteria – regardless of size, category, or location. Whether you’re a boutique retreat, a city business hotel, or a luxury resort, Black Friday is your chance to increase room nights, attract new guests, and appeal to travellers seeking extraordinary deals on extraordinary stays.&nbsp;Communication channels: Clients will see your property featured across landing pages, banners within Bedsonline’s booking engine for retail agencies and Hotelbeds’ platform for wholesale clients, sales emails, newsletters, and social media campaigns, among other channels.&nbsp;Track your impact: After the campaign, you’ll receive a performance report comparing your results with similar hotels that didn’t participate – helping you measure your return clearly and effectively.&nbsp;Need more reasons to join? Last year, hotels that took part in our Black Friday campaign achieved an average 50% increase in bookings compared to those that didn’t.&nbsp;All the details you need to knowHere are the key dates and details to help you make the most of HBX Group’s Black Friday campaign:&nbsp;The booking window for travel distributors will be from 14th November to 5th December 2025.&nbsp;As for the travel window, customers will be able to travel between 14th November 2025 and 31st December 2026.&nbsp;If you already work with HBX Group, you will receive detailed information by email about this campaign very soon, as well as guidance on how to take part.&nbsp;If you haven’t registered yet, now is the perfect time to maximise your partnership with us. Simply click below, complete the form, and we’ll get in touch to guide you through the onboarding process – so you can start distributing your rooms as soon as possible.&nbsp;The Black Friday campaign is one of our key global initiatives, but it’s not the only one. As an HBX Group partner, you’ll receive regular updates about upcoming global and regional campaigns, along with the conditions required to participate.&nbsp;On average, hotels that join our campaigns gain a significant competitive advantage over similar properties in their area that don’t take part. It’s a fantastic opportunity to stand out – whether you’re offering everyday comfort or a touch of luxury.&nbsp;Register your property&nbsp;

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Black Friday Campaign for Hoteliers: All You Need to Know

Thrive With Confidence and Ease: New Capabilities To Support The Everyday of Travel Businesses In a Changing MarketIn a travel industry shaped by rapid change, rising expectations, and technological disruption, staying ahead requires more than adaptation — it demands innovation with purpose.&nbsp;At HBX Group, innovation is about solving real challenges for travel businesses through smarter tools, stronger partnerships, and scalable solutions that make everyday operations more efficient.&nbsp;Over the past quarter, we have introduced a range of enhancements to support partners in strengthening commercial performance, streamlining operations through automation, reaching new audiences, and improving digital resilience. From new commercial programmes and strategic alliances to smarter tech and operational upgrades, these initiatives are designed to deliver tangible value — helping partners drive growth, improve efficiency, and stay competitive in a world increasingly shaped by AI and data connectivity.&nbsp;These improvements reflect HBX Group’s ongoing commitment to building a more connected, resilient, and partner-focused travel ecosystem powered by data and intelligent integrations.1. Unlocking High-Value Distribution Goals with Preferred PartnershipsIn today’s competitive travel landscape, standing out and driving consistent demand is more challenging than ever. The new Preferred Partnership is designed as a powerful growth engine shaped around hotels' unique needs, helping them to take their B2B distribution strategy to the next level.&nbsp;Whether the goal is long-term growth, operational efficiency, or short-term boosts, this flexible programme adapts to each hotel’s unique needs, enabling smarter decisions and stronger performance.&nbsp;By aligning commercial strategy with individual goals and challenges, it unlocks greater visibility, stronger demand, and sustainable business impact.&nbsp;2. Boosting Hotel Production with Data-Driven OpportunitiesThe Partner Accelerator Programme equips hoteliers with real-time, data-driven insights delivered via email the moment opportunities arise. With personalised recommendations based on live market trends, hoteliers can:&nbsp;Optimise availability, pricing, and contracting strategiesIdentify missing rate plans and adjust room capacities and board typesEnhance property content and remove setup limitations that may be restricting sales&nbsp;This initiative empowers hotels to sharpen their competitive edge, streamline operations, and unlock higher production — driving growth with confidence in a fast-moving travel landscape.3. Connecting Hotels to High-Intent Travellers Through Southwest AirlinesA new strategic partnership with Southwest Airlines opens up a high-value distribution channel for hotel partners. Through HBX Group’s role as a preferred B2B accommodation provider for Getaways by Southwest™, properties can now be included in vacation packages that bundle flights and accommodation in one seamless booking experience.&nbsp;This collaboration opens the door for over 140 million annual passengers travelling across the United States, Mexico, Central America, and the Caribbean to seamlessly access our network of distributed hotels. It creates a unique opportunity to connect with a vast audience of leisure travellers right at the moment they’re planning and booking their trips — maximising visibility and driving meaningful engagement.4. Real-Time Tracking for Seamless TransfersLive vehicle tracking and detailed driver information are now available for eligible bookings through the CheckPickup portal — enabling travel agents to offer travellers greater visibility and reassurance ahead of their transfer.&nbsp;This feature helps reduce friction during pickups and provides travellers with added peace of mind, especially for complex or multi-vehicle journeys.5. Visibility That Converts: Introducing Sponsored ListingsWith up to 80% of bookings taking place on page one of search results, this new advertising solution offers a strategic opportunity to position properties where decisions are made. Available within the Marketing Suite, these sponsored placements help capture attention when it matters most.&nbsp;Designed to complement long-term distribution strategies, Sponsored Listings provide a tactical boost of visibility, drive incremental bookings, and benefit from a performance-focused marketing tool with clear, measurable ROI.6. Accelerating Vendor Onboarding Through Smart IntegrationThe Travelgate Aggregator, developed in partnership with Travelgate, introduces a smarter way to onboard vendors through automated, standardised connectivity. Tailored for small Destination Management Companies (DMC) and Third-Party Suppliers (TPS), it shortens integration timelines to just a few days and enables the activation of up to two new vendors per week, all without internal technical overhead. A practical shift that simplifies operations and opens the door to faster, more flexible growth.7. Strengthening Hotel Cyber Resilience with CybersentialHotels across the UK and Europe can now access Cybersential, a cyber risk assessment service provided by Wallbid. As digital infrastructure becomes business-critical, this tool supports hotels in identifying vulnerabilities, mitigating potential threats, and exploring proactive security measures tailored to their specific systems and operational needs.&nbsp;The service includes system reviews, risk scoring, and expert guidance — helping hospitality businesses better understand their cyber exposure and take informed steps toward resilience.A First Look at What’s Ahead This Quarter: A New Partner Portal for Everyday EfficiencyAs part of the first innovations of the new quarter that kicked off in October 2025, a redesigned Partner Portal is being rolled out. This new platform has been built to make everyday hotel management simpler and more efficient. With improved usability, intuitive navigation, and practical features, it’s designed to streamline daily tasks and offer greater autonomy.&nbsp;This marks the beginning of a new phase focused on smarter collaboration and operational ease. More innovations are on the way — thank you for being part of the journey.Not an HBX Group partner? Register today, and make the most of our powerful suite of products.&nbsp;Register your property

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HBX Group Quarterly Product Update - October 2025

Quarterly Product Update - October 2025: Discover What's New

Disclaimer: This article was first featured in our annual MarketHub Pulse magazine, published prior to October 2025. For this reason, there may be some discrepancies in details, such as job titles. Access your complimentary copy of MarketHub Pulse Review by clicking here.Across the MarketHub’s three regional events (Asia, February; Europe, April; the Americas, June), the topic of luxury loomed large, with HBX Group’s Chief Distribution Officer, David Amsellem, sharing how the embrace of this lucrative market isn’t just a matter of remaining in profit, but future-proof.&nbsp;Through the Regional Update at the MarketHub Americas (Panama), Amsellem revealed how Panama’s premium property market – 4* and 5* hotels – accounted for 65% and 20% of bookings respectively. With the global luxury travel market projected to reach $2150 billion by 2035 (with a compound annual growth rate of 7.4%), what better time to lean in and grasp the opportunity?&nbsp;&nbsp;This is a sentiment echoed by HBX Group CEO, Nicolas Huss, who shared via a June press release: ‘Luxury travel is the fastest-growing segment in our industry, [and] we are investing in the future of high-end travel services. By integrating The Luxurist into our global retail portfolio, we're empowering our worldwide network of travel advisors to excel in the luxury segment.’The Luxurist represents one of several actions taken by HBX Group to both accelerate growth for its partners, and to meet the demand of an increasingly discerning audience base: looking to Latin America alone, high-value travellers are driving demonstrable growth, with demand for premium cabins increasing significantly in early 2025. Across the region, bookings of this variety were up 17% year-on-year, with premium flights to Panama increasing by a notable 79% – this was according to ForwardKeys’ Olivier Ponti, who took to the stage to reveal prime opportunities in travel in the coming months, as evidenced by flight bookings.‘It’s not just about bringing travellers to your destination,’ Ponti said, ‘it’s about identifying the biggest opportunities, and in luxury travel, there is a lot to be done. These high-value travellers are driving overall growth [in the LATAM region], but where are they coming from? Mainly the US – Orlando, New York and Miami, but also Bogota and Buenos Aires.’Expanding his view beyond the LATAM region and typical travel corridors, Ponti implored his audience to think bigger, and to explore novel concepts – namely, attractive visa programmes, or simply the correct facilities to host high-spending travellers for the long term; among them, digital nomads and remote workers. ‘These travellers have a high economic impact – if the destinations you work with have such programmes in place, there’s the opportunity to attract those who spend a lot of money and time in a destination.’Destinations crafting policies to appeal to high-spending travellersCuraco: ‘Their ‘At Home in Curacao’ programme is very successful at attracting young professionals and families’, said Ponti, with data revealing that approximately 60% of high-end tourists brought to the region by such policies are aged 45 and under, with a particular concentration in the 26-35 age bracket. Costs for the programme start at approximately $300 USD, depending on the traveller profile, with permits granting stays from 6 months to 5 years, conditional on status (remote workers versus high-net investors).The Cayman Islands: ‘They decided to focus on the older demographic with their ‘Global Citizen Concierge’ programme,’ added Ponti, demonstrating through data that 50% of those partaking in such programmes were aged 46 and upwards. Applications for the Global Citizen Concierge programme ran from October 2020 to October 2022, entitling applicants with an annual income upwards of US$100,000 (plus an application fee of US$1,500) to live and work remotely on the islands for up to two years.&nbsp;‘Looking at the outcome of those programmes, we can see that both have managed to increase expenditure in accommodation and overall, at a destination level,’ shared Ponti. Indeed, ForwardKeys’ figures readily revealed a meaningful year-on-year increase in travel spend for both destinations: an increase of 5.1% for Curacao, and 10.8% for the Cayman Islands. Only a snapshot of a much bigger picture, Ponti’s keynote at the MarketHub Americas hinted at a growing propensity for high-end spending – from which, it would be reasonable to deduce a growing appetite for high-end travel at large. Enter the Luxurist.&nbsp;&nbsp;The Luxurist: Luxury Travel Experiences for Retail Travel AgentsAs the world’s first all-in-one luxury travel ecosystem, the Luxurist caters to the fastest-growing segment in the travel industry. Those who utilise this powerful arm of the HBX Group product offering will equip themselves with the ability effectively sell a wealth of premium products from a creme de la creme portfolio, including 5000+ exceptional properties; additionally, agents will benefit from the Luxurist’s unique value proposition: exclusive privileges, ranging from welcome treats (such as champagne on arrival) to complimentary late check-out (excluding peak season), and a 24/7 concierge service.&nbsp;Post-MarketHub, the brand has officially integrated into HBX Group’s Retail arm (Bedsonline), and has continued its expansion into key markets such as Spain, Mexico and Australia. Not a luxury specialist? No problem – the Luxurist’s immersion into the wider HBX Group offering empowers travel agents worldwide to excel in offering a premium offering, regardless of their historical brand positioning or client base. Rather, the luxury traveller has been brought into reach, democratising the ability for all agents to capture their share of the high-end wallet.&nbsp;Similarly, all traveller profiles can now sample a taste of affluence, with products across the Group’s wider portfolio able to be cross-sold: via the Bedsonline website, an agent can feasibly mix-and-match their offering, injecting a stint in the lap of luxury to an otherwise more affordable itinerary. For example, one might book-end a 5* resort stay with a couple of nights in a city B&amp;B, where comfort plays second fiddle to convenience; alternatively, travellers may choose to stretch their budget post-backpacking adventure to top off their trip in one of the world’s top-rated hotels. Ancillary products – experiences, transfers, car rentals – can also be booked via the platform, across a range of price points.Book Luxury Hotels via BedsonlineDiscover the vision behind the HBX Group Luxury Collection with David Amsellem, Chief Distribution Officer at HBX Group. In this exclusive video, David reveals how HBX Group is redefining luxury travel by empowering travel advisors to elevate their offering and deliver exceptional, personalised experiences. Building on Bedsonline’s trusted reputation for competitive rates and seamless technology, the Luxury Collection introduces a carefully curated portfolio of luxury hotels designed to help advisors stand out, enhance every client journey, and capture new opportunities within the premium travel market. Learn more by watching the video below:&nbsp;&nbsp;&nbsp;&nbsp;Ready to lean into luxury? Support your clients in maximising both budget and enjoyment via Bedsonline, or carve out your luxury niche directly with the Luxurist. Learn how in our guide to B2B Travel Solutions for Retail Travel Agencies.&nbsp;See more from the MarketHub in our exclusive magazine, featuring travel insights, interviews with thought leaders, and hot topics from our regional events. Click to access your free copy now.

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Luxury Travel: Tourism's Reigning King?

Luxury Travel: Tourism’s Reigning King?

When we first partnered with Minor Hotels over a decade ago, we recognised we weren’t just supporting another hospitality group, we were becoming part of a long-term vision. As Minor grew from a flagship property in Thailand to a global portfolio across six continents, they consistently redefined what modern hospitality looks like.&nbsp;Recently, Minor Hotels set their sights on something even bigger: a bold expansion into markets like Australia and New Zealand. But even the leading brands face challenges along the way. They encountered familiar distribution challenges like fragmented systems, inconsistent reach, and the growing complexity across channels. That’s where HBX Group stepped in (again).&nbsp;As Fernando Vives, Head of Commercial at Minor Hotels Europe &amp; Americas, explains:'Minor Hotels realised that the partnership that we had built in Europe and Americas with HBX Group was something that could be expanded as it was giving and bringing a lot of benefit to the way we were distributing and how we were able to generate incremental revenues in our hotels. So the first thing that we did was we announced this year the addition to our partnership of our hotels in Australia and New Zealand.' And a few weeks later, they extended the partnership with hotels in Asia.&nbsp;&nbsp;This is the story of how HBX Group helped Minor Hotels continue scaling their operations, without compromising control, pricing, or guest experience.&nbsp;About Minor HotelsMinor Hotels is one of the most dynamic hospitality groups in the world, with a strong foundation in sustainability, innovation, and guest-centric service. Since opening their first hotel in 1979 and launching the luxury flagship brand Anantara in 2001, Minor has expanded to 560+ properties across 55 countries. And they're not slowing down.&nbsp;With close to 300 new hotels planned by 2027, they’re set to cross the 850-property mark, which includes branded residences, wellness-focused offerings, and culturally immersive experiences.&nbsp;As they entered the Australasia region and beyond, the need for a reliable distribution partner became more urgent. That’s where our longstanding relationship took on a new purpose.&nbsp;The challenge: From diversification to precisionMinor’s original approach to distribution was rooted in diversification: working with a wide range of channels to ensure maximum reach. But as their revenue management strategies grew more sophisticated, so did the operational demands.&nbsp;They were pushing more than two million rates a day, planning pricing by the hour up to 18 months in advance. Managing that volume across fragmented systems quickly became unsustainable. 'In the end, the complexities that we have in terms of pricing, the complexities that we have in terms of distribution, massively increased,' Vives explains. 'Most of the different channels or partners that we had, had the capability to distribute not only our prices and inventory, but at the same time the right content.'Choosing HBX GroupWhat followed was a deliberate shift. They decided to move from a diversified model to a concentrated distribution strategy, where fewer but stronger partnerships would provide scalability without compromising control.&nbsp;'With this partnership, one of the objectives that we wanted to achieve was first to reduce our maintenance in terms of distribution partners, and to secure our improvement on brand awareness and price consistency,' Vives states.&nbsp;Beyond this, by leveraging HBX Group’s wide B2B channels, their focus was to acquire new clients and drive regional demand with high-value guests. 'Our goal of this agreement is obviously to expand into new markets that we haven’t specifically worked in before,' adds Dan Csortan, Head of Commercial at Minor Pacific. 'Being quite a resource-light organisation, we saw HBX Group as an extension to our sales team and it allowed us to focus on new clients and new markets inbound to the Australasian region.'&nbsp;In 2022, Minor formalised what Vives called a 'concentration of distribution through HBX Group.' This allowed them to simplify operations while gaining autonomy and efficiency.&nbsp;'What we have seen since we signed the strategic agreement with HBX Group has been an improvement on our distribution health score. We have more control over what we distribute, where we are present, and our pricing has gained consistency through the different markets and channels. And this is something that’s benefiting not only us, but the consumer too', shares Vives.&nbsp;The growth was measurable.&nbsp;The outcomes: Measurable, market-driven growthThe impact was immediate and significant. Within just a few months of expanding the partnership:&nbsp;New market penetration: Minor began receiving bookings from previously untapped markets.&nbsp;Distribution consistency: Across all properties, especially those included in HBX Group's preferred partner agreements, pricing became more consistent, and visibility improved.&nbsp;Operational efficiency: With HBX Group acting as an extension of their internal team, Minor could redirect focus to strategy, innovation, and growth.&nbsp;Collaborative innovation: Regular meetings and emails between teams sparked new ideas and market-specific campaigns.&nbsp;Stronger collaboration and innovation: What began as a tactical collaboration evolved into a strategic partnership, fostering idea-sharing and co-creation.&nbsp;Csortan adds, 'Our strategies are certainly coming together, and I'm looking forward to seeing that growth even further.'&nbsp;Two organisations. One team.In a world increasingly driven by automation and AI, the value of real human connection has only grown. 'And for sure, the team at HBX Group is a team that we can say we have a human-to-human connection', states Vives.&nbsp;It’s this collaborative spirit that turns strategy into success. Csortan adds, 'The sourcing team is great, and I see that as an extension to our sales team. We have regular catch-ups every week, and we bounce ideas off each other. But at the end of the day, our goal is the same. To provide further growth for both organisations. It's definitely not a one-way partnership.'&nbsp;Why should you choose HBX Group?Dan summed it up best: 'As a technology partner for us, they’re the obvious choice moving forward for our organisation.'&nbsp;This level of trust and shared purpose is what makes our partnership with Minor Hotels thrive. It’s the kind of relationship we strive to build with every hotel we support.&nbsp;At HBX Group, our mission is to simplify global hotel distribution while empowering hotels to reach their full potential. Over the past five years, we’ve invested heavily in rate intelligence technology, cutting rate leakages by 75% and achieving a rate discrepancy ratio of just 0.005%.&nbsp;Additionally, what you gain when partnering with us:&nbsp;Access to over 60,000 travel distributors worldwide&nbsp;Visibility in 170+ source markets, including long-haul and regional travellers&nbsp;Zero conflict with your direct channels as we sell through trusted B2B partners&nbsp;A dedicated onboarding and support team from day one&nbsp;Just like Minor, once you partner with us, you're never in it alone. If you are ready to grow your hotel with purpose, partner with us today!&nbsp;Register your property

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A Future of Possibility: How HBX Group is Powering Minor Hotels' Global Expansion

Some sectors are more vulnerable to cyberattacks than others, and the hospitality industry is one of them.&nbsp;Due to the vast amount of personal and financial data it handles daily, combined with increasing digitalisation, cybercriminals are seizing new opportunities to attack this industry.&nbsp;This landscape demands that hotels improve their cybersecurity measures not only to protect their guests but also to safeguard their business continuity.&nbsp;This article will explore how cybersecurity is currently affecting the hospitality sector, as well as the opinions of experts in the field.Cybersecurity threats to the hospitality industry: An overviewCybersecurity is becoming an increasingly prominent topic—and for obvious reasons. By 2028, global cybercrime damages are estimated to hit $13.8 trillion annually, a staggering increase from the $10.5 trillion expected in 2025, report Cybersecurity Ventures and Statista.&nbsp;In hospitality, the impact will be especially evident: vulnerabilities in IoT and connected technologies are forecast to cost businesses over $3 trillion worldwide by 2026. This is particularly relevant as hotels increasingly adopt smart solutions like contactless check-in, automated services, and AI-powered guest experiences.&nbsp;What does this mean? Hotels will need to continuously strengthen their security measures to protect both their guests and their business, as the associated costs—especially regarding reputation loss and customer trust—could soar.&nbsp;In relation to this, Scott Patterson, CEO of The Knox Corps and an expert on cybersecurity best practices, points out that 'there are organisations that, if attacked today, would not survive tomorrow. A breach could lead to bankruptcy, and customers’ financial and confidential information could be at risk.' This brings us to the next section of this article.Why is the hospitality industry particularly vulnerable to cyberattacks?To begin with, as Christo Butcher, Global Lead for Threat Intelligence at NCC Group and Fox-IT, explains, 'the travel sector is particularly friendly, making its employees vulnerable to social engineering attacks.'&nbsp;The helpfulness of staff can become an entry point for cyberattacks. 'Additionally, cybersecurity levels in the hospitality industry are often lower than in other sectors', Butcher adds.&nbsp;Apart from these factors, there are other reasons why hotels are an attractive target for cybercriminals, including:&nbsp;Sensitive personal data: Hotels store large amounts of information, from passport numbers to credit card details, making this data a lucrative target.&nbsp;Multiple entry points: Regarding this point, Scott Patterson states that 'the many access points in this sector make it easier to become compromised. Between email communications, phone calls, third parties, partnerships, websites, and even payments, the travel industry makes itself a prime target for cybercrime.'&nbsp;Third-party providers: Hotels often rely on third-party service providers, whose security practices can introduce additional risks.&nbsp;Employee turnover: The high turnover rate in the hospitality sector can create gaps in cybersecurity training. This year, it's estimated that 70% of hotel staff will have access to sensitive data without continuous cybersecurity training, according to the World Economic Forum.&nbsp;Interconnected systems: The integration of property management systems (PMS) with other platforms increases complexity and attack potential.&nbsp;Considering all this, the more knowledge we have about potential attacks, the better prepared the sector will be. This principle is also supported by Paula Felstead, our Chief Tech, Data and M&amp;A Officer at HBX Group: 'In an increasingly interconnected world, it's essential to champion awareness and collaboration around cybersecurity, empowering everyone to not just react to threats but to proactively work together.'&nbsp;Common types of cyberattacks targeting hotelsThere is no doubt that the hospitality industry faces many challenges when it comes to cybersecurity. This happens more often than we might think, and it’s important to talk about it to understand what new threats for hotels exist, what tactics cybercriminals are using, and most importantly, what solutions are effective.&nbsp;As Christo Butcher points out, 'While companies may be reluctant to admit they’ve been victims of cyberattacks, sharing their experiences, especially the technical details of the attacks, with trusted authorities like Fox-IT and NCC Group is crucial. Anonymous reporting helps the travel sector build stronger defences by learning from collective experiences, rather than keeping mistakes to themselves.'&nbsp;Here are some of the biggest challenges in the hospitality industry when it comes to cybersecurity for hotels:1. Social engineering &amp; phishingSocial engineering exploits the hospitality sector's customer service mindset, manipulating situations to benefit cybercriminals at the expense of targeted businesses.&nbsp;Social engineering exploits human psychology rather than technical vulnerabilities.&nbsp;Email Phishing: Deceptive emails designed to steal credentials.Spear Phishing: Attacks targeting specific individuals.Voice Phishing (Vishing): Fraudulent phone calls to extract confidential information.&nbsp;Prevention:Regular staff training on phishing and suspicious communication.Strong spam filters and email validation.Enable two-factor authentication (2FA) on all critical systems.2. Supply chain vulnerabilitiesThe integrations between hotel systems and external suppliers are frequently targeted in cyberattacks. A weak point in an API can compromise the entire network.&nbsp;Prevention:Implement strict access control for third parties.Conduct regular audits of vendor cybersecurity policies.Use endpoint monitoring tools to detect anomalies.3. RansomwareThis type of attack involves locking down critical systems until a ransom is paid. These attacks are expected to rise significantly in the coming years, especially if adequate security solutions are not implemented.&nbsp;Prevention:Maintain secure, offline backups.Use advanced threat detection systems.Continuously educate teams on how to avoid suspicious links and downloads.4. Internet of Things (IoT) attacksThe growing use of IoT devices in hotels, such as smart locks and climate control systems, increases vulnerabilities. Many IoT devices connect to the network without robust security.&nbsp;Prevention:Ensure IoT devices use secure, unique passwords.Regularly update IoT device software.Encrypt data transmitted by IoT devices.&nbsp;New &amp; emerging cyber threatsDeepfakes &amp; AI-generated attacksDeepfake videos or audio generated by artificial intelligence can now convincingly impersonate a company executive or supplier—convincing staff to transfer money or share sensitive access credentials.Prevention:Establish internal verification protocols for all high-risk requests.Train staff to be cautious, even when the “source” appears legitimate.Learn more about deepfakes via the Spanish National Cybersecurity Institute.Identity theft &amp; credential hijackingAttackers are increasingly stealing staff or guest credentials, using them to gain persistent access to systems or resell on the dark web.&nbsp;Prevention:Implement 2FA or multi-factor authentication across all systems.Monitor for abnormal login patterns.Encourage use of secure password managers.New malware-based intrusionsModern malware doesn’t just aim to cause disruption—it seeks ongoing, hidden access. Attackers may try to steal your password, then install malware that quietly monitors activity long-term.&nbsp;Prevention:Deploy endpoint detection and response (EDR) software.Limit administrative access to only essential users.Keep operating systems and software fully updated.&nbsp;Practical cybersecurity tips for hoteliers1. Change passwords regularlyUse long, complex passwords and rotate them every few months. Avoid reusing passwords across systems. A compromised password is often the first gateway to broader attacks.2. Use two-factor authentication (2FA)2FA adds an extra layer of protection, requiring not just a password but also a verification code sent to a separate device. It’s a simple yet powerful way to block unauthorised access.&nbsp;Many hospitality systems now support 2FA, and we strongly recommend all partners enable it. Our team can help walk you through this setup.3. Run regular cyber risk assessmentsPrevention starts with visibility. Tools like Cybersential, from our trusted partner Wallbid (and available for our hotel partners in Europe and the UK), give hoteliers a clear picture of vulnerabilities before they turn into costly breaches.&nbsp;With a tailored cyber rating report and expert-reviewed action plan, you can:&nbsp;Safeguard guest data and protect your reputation.Prevent business interruptions from ransomware or data breaches.Save on recovery costs by addressing risks early.Ensure continuous security improvements with annual reassessments that track progress over time.&nbsp;As an HBX Group partner, you can access Cybersential at an exclusive rate—making it easier for your property to identify risks, mitigate threats, and uncover hidden blind spots. Get in touch with Wallbid’s team to learn more about the opportunities it brings to your property.Final thoughtsThe cybersecurity landscape for the hospitality industry in 2025 presents significant challenges, but also opportunities for those who are prepared.&nbsp;The evolution of digital threats, especially with the rise of technologies like artificial intelligence and IoT, requires hotels to remain proactive in their defences.&nbsp;As Scott Patterson mentions, 'Before focusing on trends, focus on the basics.' With a solid strategy and a collaborative culture, the hospitality industry can successfully face cybersecurity challenges ahead.That’s why we encourage you to invest time and effort in learning more about the potential threats your property can face, and rely on partners committed to cybersecurity that won’t compromise your hotel, like HBX Group.As Paula Felstead points out, 'At HBX Group, we see cybersecurity as a communal obligation. We all owe it not only to our own organisations, but also to every individual and business connected to us. Every transaction made within this ecosystem reflects our duty, and over the past three years, we’ve faced emerging threats head-on by investing significantly in security. With a dedicated cybersecurity team, we’re committed to ensuring that every transaction is handled with care.'Are you interested in experiencing it firsthand? List your property today!&nbsp;Register your property

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Hotel Cybersecurity: How to Protect Your Property and Avoid Risks

Getting your rooms booked is more demanding than ever. Hotels spend valuable time compiling reports, struggle to track real-time demand, and face growing pressure to align rates across multiple platforms.&nbsp;Larger chains deal with fragmented data and complex vendor networks, while mid-sized and independent hotels often lack the tools or internal resources to respond swiftly.&nbsp;That’s why a trusted B2B distribution partner is more than helpful—it’s essential. With streamlined access to global markets, reliable placement strategies, and time-saving tools, you can stay competitive without overstretching your team.&nbsp;Our Partner Accelerator Programme is built to support hotels that have completed their onboarding, have at least one direct contract with HBX Group, and are already distributing with us — connecting you to high-value hotel guests and providing hands-on guidance to set you up for long-term success.&nbsp;The Partner Accelerator Programme is designed to support connecting you with high-value guests. In this article, we’ll explore how the Partner Accelerator Programme can strengthen your hotel distribution strategy and help you grow.&nbsp;&nbsp;What is the Partner Accelerator Programme?We call it a ‘partner accelerator’ for a reason—because we work with you like a true partner would. With honesty, clarity, and a focus on your growth, this free programme is built to help you grow your bookings and optimise performance from day one.&nbsp;Once your hotel is set up in our portal, we continue to support you actively. Using market insights, competitor data, and AI-powered analytics, our system identifies personalised opportunities for your property that could generate additional room nights over the next 12 months. These insights are actionable and designed for you to implement independently.&nbsp;Your rooms will be showcased to over 60,000 global travel distributors (agencies, tour operators, OTAs, and airlines, among others). We segment these into 11 distinct types and monitor their distribution to ensure smart rate management and tailored exposure.&nbsp;You’ll also be backed by 1,000+ market-based experts who act as an extension of your sales team. Our aim is simple: to accelerate your performance and bring your full booking potential to life.&nbsp;How does the Partner Accelerator Programme work?The Partner Accelerator Programme is available to hotels that are already distributing through HBX Group. Once you're up and running, this programme kicks in to help you grow further — combining smart tools, personalised insights, and expert guidance to ensure you get the most out of your partnership with us:&nbsp;Real-time recommendations in your Partner Portal with guided walkthroughs.Weekly emails featuring fresh insights and tailored advice.Monthly reports tracking your progress and spotlighting key opportunities.&nbsp;Each month, you’ll see both what you’ve achieved and what’s still possible, giving you a clear roadmap to maximise your performance.&nbsp;Who can benefit from this programme?The Partner Accelerator Programme is designed for all HBX Group partners –free of charge. If your goal is to expand your reach, boost visibility, or tap into international markets, this programme is for you. Besides, no matter the size or type of your property — whether you're an independent hotel or part of a chain — the Partner Accelerator is designed to support your growth every step of the way.&nbsp;Why is this relevant for your property?Open to all properties: This programme is built for all types and sizes of accommodation.&nbsp;Tailored growth insights: We analyse your destination, competition, and property data to uncover where their demand is coming from — enabling you to apply these insights to strengthen your own strategy.&nbsp;Strategic opportunity alerts: You’ll discover high-demand opportunities you haven’t activated yet so you move closer to your full booking potential.&nbsp;Ongoing communication: Receive timely updates and recommendations through email and in-platform messages, so you never miss an opportunity to grow.&nbsp;7 main features that will help boost your bookingsKey date availability alerts: Get timely notifications when your rooms or meal plans are missing availability for high-demand dates so you don’t miss potential bookings.&nbsp;Opportunities to match market demand: Get data-driven suggestions from our analysis of competition, location to add services or rates that align with current traveller preferences in your area.&nbsp;Unlock your full market potential: If you have availability but are not getting bookings, we suggest strategies to improve your conversion rate.&nbsp;Active offer optimisation: Get support in enhancing the performance of your promotions, ensuring they stay competitive and appealing.&nbsp;Stronger market positioning tips: Get guidance on how to improve your commercial conditions and stand out against competing properties in your destination.&nbsp;Profile content upgrades: We review your profile information to ensure it reflects your hotel’s full potential and provide tips to enhance it.&nbsp;Demand unblockers: Get help identifying and fixing issues like market exclusions, booking restrictions, or stay rules that may be limiting your visibility or sales.&nbsp;The real impact of having a strategic partner for your hotelThis isn’t just about being visible or increasing bookings. In today’s market, simply having rooms available online is no longer enough. What truly makes the difference is having a partner—one that understands your goals and works alongside you to achieve them.&nbsp;That’s exactly what the Partner Accelerator Programme is built for.&nbsp;With decades of experience in B2B distribution, we at HBX Group have fine-tuned a model that does more than just drive volume. It delivers value. We help you attract the customers who stay longer, spend more, and book in advance without undercutting your rates or compromising your brand.&nbsp;Today, over 250,000 hotels worldwide trust us to help them reach 190+ source markets with efficiency and confidence.&nbsp;When you partner with HBX Group, you’re not just getting listed—you’re being guided, supported, and seen. The Partner Accelerator is our newest programme, but we’re glad to already support our hotel partners with a wide range of tools, products, and services designed to maximise their bookings, streamline their processes, and increase their revenue.&nbsp;One clear example is the Hotel Onboarding Programme, which guides hotels through each step of the onboarding process and offers practical advice to streamline it and optimise their profile. This ensures hotels are ready to receive bookings as quickly as possible.&nbsp;For instance, Atlantis Alger Air de France, a four-star hotel located in Algeria, benefited from receiving its first international booking within 7 days from Europe, a key target market they’d struggled to access before.&nbsp;Sammy Andaloussi, their Director of Strategy and Operations, said, ‘The support from your agent and the onboarding process were excellent. Receiving weekly emails with clear steps made it easy for me to progress quickly.’&nbsp;Register your property today with HBX GroupWith over 60,000 global travel distributors, our network connects you with airlines, tour operators, travel agencies, and OTAs that work for your business goals—while we handle the complexity behind the scenes.&nbsp;Whether your goal is to break into international markets, grow your off-season occupancy, or tap into new segments, our exclusive programmes like the Partner Accelerator helps you get there faster.&nbsp;Ready to accelerate your growth? Become our partner today and discover how we can boost your property’s success!&nbsp;Register your property

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How HBX Group’s Partner Accelerator Programme Helps Hotels Succeed from Day One

In a 2023 report, the Skift senior research team called Experiences “one of the most opportunistic and untapped markets in the travel industry.” At HBX Group, we share this view.&nbsp;Often positioned as ancillary services, Mobility &amp; Experience products cover a broad range. Some examples are car rentals, transfers, museum entrances, theme park tickets, guided tours, and many other travel experiences.Why sell ancillary products?Ancillary products have many business benefits. Below, we rounded up the top six:1. Increasing revenueAccording to McKinsey, the global travel experiences market presents an opportunity of over $1 trillion. By adding ancillaries, you can grow revenue without raising the price of your main product.2. Improving customer experienceTravellers increasingly plan trips around experiences. This means they might choose a destination thanks to an excellent tour, a theme park, a concert, or a museum. Offering these experiences as ancillary products helps improve their travel experience, thus satisfaction.3. Cross-sellingA client booking a trip to Paris may also be interested in skip-the-line tickets for Disneyland, guided museum tours, or a Seine River cruise. By cross-selling these products, you earn more while solving your client’s problem. What’s more, the client sees you as the trusted expert with great recommendations.4. Building relationships with clients and partnersYou provide clients with a more complete travel experience, strengthening your brand reputation. They will know you have relevant ancillary services in addition to your core product, so they may choose you over a competitor who only provides the basics. On the B2B side, you broaden your network and build stronger partnerships in the travel ecosystem.5. Expanding into new customer segmentsYounger travellers are especially experience-driven. In a McKinsey survey, 52% of Gen Z travellers said they’d prefer spending money on experiences, while only 29% of baby boomers said so. If you offer travel experiences that directly appeal to your target segment, they may be more likely to book with you.6. Standing out in a crowded marketIf your core product is similar to your competitors, you can use ancillaries to differentiate your offering. Ancillary services for travel providers can include skip-the-line tickets, car hire options, or tour add-ons. Non-travel businesses can also include travel-related ancillaries. For example, at HBX Group, some of our partners are companies that want to offer holiday discounts (ancillary) as a part of their employee benefit programmes (core product).How can your business benefit from ancillary products?Using HBX Group and its brands, businesses can sell travel ancillaries and broaden their network. Here is how we help different types of travel businesses:Retail travel agentsHBX Group supports retail travel agents with two dedicated platforms: Bedsonline and The Luxurist.&nbsp;Bedsonline offers a global portfolio with over 250,000 hotels, 500 car hire providers, and 23,000 travel activities in various niches. With the cross-selling module in the Bedsonline Booking Engine, agents can easily add transportation, car rentals, insurance, and activities to their bookings.&nbsp;The Luxurist is exclusively for luxury travel clients. In addition to more than 5000 high-end hotels, it offers luxury ancillaries, such as 24/7 concierge services and bespoke tours. Using The Luxurist’s Itinerary Builder, agents can manage all luxury trips in one place.Wholesalers, tour operators, and OTAsFor wholesalers, tour operators, and OTAs, the go-to HBX Group platform is Hotelbeds.&nbsp;Hotelbeds offers over 23,000 travel experiences, including theme parks, tours, sporting events, museum entrances, cooking classes, sightseeing activities, and more. It also has an extensive mobility portfolio, offering car hire, shuttle transfer, and chauffeur services.&nbsp;800 wholesalers, 3500 tour operators, and many OTAs already use Hotelbeds to strengthen supplier relationships, improve their value, and stay competitive.eCommerce solutions for airlines, employee benefits, and banksWith HBX Group’s eCommerce solutions, institutions can seamlessly offer Mobility &amp; Experiences as ancillary services. Here is how we help different partners:&nbsp;Airlines: Increase revenue by offering holiday packages, including high-demand experiences, transfers, and car hire services that travellers will need.Employee benefits programmes: Increase employee satisfaction by offering unique benefits through HBX Group, including exclusive deals, holiday packages, and discounts.Financial institutions: Create a new revenue stream by offering HBX Group’s travel products through a white-label solution, fully integrated under your own brand. Available for banks, credit unions, insurance companies, and more.&nbsp;Are you a Mobility &amp; Experience provider?Whether you offer transport services or cultural activities, partnering with HBX Group puts your products in front of 60,000+ travel partners across the globe.Sign up now to reach new audiences today.Proven partner results in Mobility &amp; ExperiencesHere are some results our partners achieved by incorporating HBX Group’s Mobility &amp; Experiences into their offerings.eSky Group experienced triple-digit growth in two years"When we added varied products, we managed to improve very much – it turned into triple-digit growth over the last two years, in trading and merchandising. We managed to capture the right momentum between seasonality in source markets, and this approach gave us the opportunity to be, at the same time, a global provider and a local supplier to our end customers who are booking from us online."Jaroslaw Grabczak, Head of Commercial ProductID90 Travel has continuously hit revenue goals as an HBX Group partner"Every year that we have worked with Hotelbeds, we have achieved our revenue goals that we had set forth. Hotelbeds has always come to us with the right kind of supply solutions, which have helped us achieve those goals."Vishal Singh, Head of Hotels and ActivitiesHBX Group: Your B2B travel marketplace for ancillary revenueIf you’re not offering Mobility &amp; Experiences, you might be leaving significant revenue on the table. Ancillary solutions create a win-win: you boost your revenue with relevant add-ons, while your clients enjoy a more complete travel experience. Connect with HBX Group today to make it happen!&nbsp;If you’re a Mobility &amp; Experience provider, HBX Group can help you grow in a similar way. By joining our network, your products become accessible to thousands of B2B travel partners, including agents, advisors, wholesalers, hoteliers, and institutions. Get in touch with us to learn more.

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B2B Solutions: Mobility & Experiences

B2B Travel Solutions: Mobility & Experiences

About Hotel The Designers CheongnyangniConveniently located next to Cheongnyangni Station – a subway and KTX (South Korean High Speed Train) station inSeoul, South Korea– Hotel The Designers Cheongnyangni houses 80 stylish rooms and puts guests close to the main attractions of the Korean capital.This hotel used to be part of the Korean chain ‘The Designers’, which included 9 properties in total. However, this property is now individually owned and managed.&nbsp;Presented below are some of the main challenges this hotel faced, and how HBX Group was key to its distribution strategy.Scenario and challengesAs a result of its privileged location near the train station and the consequent high volume of transients, this hotel has been successful in attracting domestic travellers over the years.&nbsp;&nbsp;However, as Mr. Pilho Kim, Senior Manager at Hotel The Designers Cheongnyangni, points out, the team realised the importance of expanding their reach overseas and increasing the number of long-haul travellers.‘Although we worked with four major global OTAs, our business was highly concentrated on domestic markets,' stated Mr. Kim.&nbsp;&nbsp;&nbsp;Considering their desire to expand the business, Mr. Kim reached out to HBX Group to diversify sales and explore new revenue streams.Choosing HBX Group to achieve their goalsAmong the main reasons Mr. Kim and his team approached HBX Group was the chance to expand their market exposure, attracting tourists from a wide range of different countries, including long-haul travel.Having credit card payment at checkout also made HBX Group an attractive partner for the hotel, since it prevents payment delays.With this payment method, the property can cash the money as soon as the client checks out. As a result, your cash flow forecast will be protected, and you will be able to close the month with all bookings collected.The strategyWith the help of our experts at HBX Group, we were able to develop a bespoke strategy based on the hotel's needs and potential.&nbsp;One part of the Hotel The Designers Cheongnyangni's strategy was to promote discounted long-stay products, which proved to be very successful.&nbsp;Our team also provided valuable help with last-minute bookings, which helped greatly with occupancy levels. HBX Group suggested monitoring the hotel's last-minute production closely and adjust rates for last-minute days when the hotel needed to drive production.ResultsIn just two months of our partnership with the property, some impressive results were achieved:&nbsp;During this period, the hotel booked more than 150 room nights.&nbsp;&nbsp;There was a 10-15% increase in sales every month for the Hotel The Designers Cheongnyangni.&nbsp;Sales became very stable, as they enjoyed many consecutive night stays, and price yielding made it easier due to increased longer lead time bookings.&nbsp;In addition, Mr. Kim reports a significant increase in the number of last-minute sales. 'Previously, we used local platforms such as Yanolja or Good Choice (Korean-centric OTAs) to target last-minute bookings. However, when we did last-minute promotions with HBX Group, we found that sales increased with local Koreans and foreigners residing in Korea, which we really appreciated.', Mr. Kim said.&nbsp;&nbsp;As well as this, Hotel The Designers Cheongnyangni highlights working with HBX Group means they receive guests from all over the world.&nbsp;With the exposure provided by HBX Group, their guests not only come from local and neighbouring countries, but also from long-haul markets, proving that HBX Group can expose the hotel to hard-to-reach markets.&nbsp;According to Mr. Kim, ‘the diversification of our business partners contributes greatly to our sales improvement in securing quality customers.’As for the future, Mr. Kim and his team express an interest in maintaining and possibly increasing their overseas business. Moreover, they are eager to strengthen their partnership and increase demand for offline travel agents and possibly small groups.Why work with HBX Group?If you are looking for similar results to Hotel The Designers Cheongnyangni and think our team at HBX Group can provide you with the help you need, it’s time to register your property and start your journey with us.&nbsp;But what exactly can you expect? Here’s a glimpse of what you’ll get when partnering with us:&nbsp;You'll have access to our portfolio of 60,000+ travel distributors. You’ll find over 50,000 travel agencies and 3,500 tour operators, plus 1,000 more partners, including airlines, affiliates, and other businesses.&nbsp;You'll have global reach and be present in 170+ source markets. Whether you're interested in reaching long-haul travellers or a domestic audience, we assist you in gaining access to these markets.&nbsp;We won't compete with your direct channel. HBX Group distribute directly to travel agencies and other wholesalers in the travel industry. We ensure that they get to know you and include you in their travel packages.Don't worry about spending time and effort trying to gain visibility. We do it for you; simply tell us what markets you want to enter, and we'll connect you with agencies that operate in the market.&nbsp;&nbsp;Sounds interesting? Become our partner today!&nbsp;Register your property

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Hotel The Designers Cheongnyangni - A Success Story on Reaching Long-haul Travellers

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