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Unlocking Business Potential: How Cash Advance Solutions Can Benefit Travel Professionals

Destination marketing is more complex than ever. You need to highlight what makes your destination unique, manage seasonal and evergreen marketing campaigns, and build meaningful relationships in the travel industry. All while making sure your efforts benefit the local community.&nbsp;Make your job easier by exploring B2B solutions for Destination Marketing Organisations, connecting you with the right partners and supporting your marketing efforts. Here is how HBX Group can help your business with solutions for several different challenges:Challenge: Expanding Your Destination’s ReachYou may want to attract travellers beyond peak season, appeal to more international travellers, or promote specific experiences, such as a new museum or a local festival.&nbsp;In other words, you want to be known as a great travel destination by many people. To make this happen, you’ll need a broader network.Solution: Invest in Travel Networks Your Target Audience Is InGet your destination in front of thousands of travel companies by joining a B2B distribution network specialising in the travel industry. HBX Group brings together travel agencies, tour operators, airlines, and employee benefit programmes that constantly book trips for their clients.&nbsp;Via our Bedsonline brand, you can connect with travel agents who might be interested in offering trips to your destination. Or through Hotelbeds, we can help you to reach tour operators and online travel agencies, so you can show your destination’s unique features to a group of guests.&nbsp;Since both Bedsonline and Hotelbeds are part of the HBX Group family, you only need to register once, and you’ll have access to a wide network!Challenge: Time and Budget ConstraintsAccording to Sojern’s State of Destination Marketing Report, 51% of DMOs have budget constraints, 42% struggle with the volume of content they need to create, and 41% have a limited in-house team.&nbsp;If you also have a small team and limited resources, you may find it difficult to stay on top of trends, manage different marketing channels, and handle day-to-day tasks. As a result, you may be neglecting some marketing tasks and focusing on seasonal campaigns, which means your destination doesn’t get the year-round attention it deserves.Solution: Explore Full-Suite Marketing ToolsConsider working HBX Group's digital travel marketing agency to gain access to the right strategy, tools, and resources in one place.&nbsp;Specialising in the travel industry, we understand your challenges and goals. We'll help you to build awareness on multiple channels, including search engines, social media, PPC, and email.&nbsp;Working with us means you’ll have a clear understanding of how your budget is allocated and how each channel contributes to your objectives. Besides budget management, a HBX Group partnership will save you time, allowing you to focus on building relationships, researching new travel experiences, and managing seasonal campaigns.Did you know?: On average, HBX Group's DMO Marketing partners see a 20% increase in bookings during campaign timelines in target source markets!Challenge: Adapting to Travel TrendsTravelling no longer means only visiting the top attractions — it’s also about wellness experiences, cultural and culinary insights, the outdoors, and beyond. While each traveller has their preferences and interests, travel trends also influence their choices.&nbsp;These trends present great opportunities to align your destination’s offerings with what travellers are seeking. However, in an ever-evolving industry like travel, trends can shift fast. And without the right TravelTech solutions, you may miss them.Solution: Combine Travel Trends With Data and Marketing TrendsStart by identifying the current travel trends — HBX Group’s annual travel trends reports are a good place to consult. Then, think about what your destination has to offer and how you can communicate it.&nbsp;For example, ‘Joy of Missing Out,’ a 2025 travel trend, suggests that travellers are no longer driven by the ‘Fear of Missing Out’ mindset. Instead, they’re embracing ‘missing out’ on activities and booking more silent trips, visiting remote locations, and opting for laid-back luxury travel. As DMOs, you may consider exploring if your destination has silent hotels or luxury retreats.&nbsp;Once you’ve identified the trends you can leverage, it’s time to incorporate them into your marketing strategy. HBX Group — the same place you learned the trends from — can again help with its data-led marketing solutions, making sure your content is timely, relevant, and engaging.Challenge: Building Relationships With Travel Media and PartnersBesides local partners, there is a whole international market of travel and TravelTech companies, media, influencers, and travel trade you can partner with.&nbsp;Collaborating with journalists and influencers can add a storytelling element to your destination, which helps travellers relate better to the experience. And by making connections with decision-makers, you can unlock new opportunities for your destination, such as hosting an event or sponsoring conferences.&nbsp;The challenge here is to find these partners, which can be particularly difficult if you’re not located in the same country or if you’re representing a smaller destination with fewer resources.Solution: Gain Exposure Through Events and NetworksStart by broadening your network through memberships and events. An event not to miss is the MarketHub by HBX Group, which brings together hoteliers, wholesalers, travel agencies, and experience providers. This is a great opportunity for DMOs to showcase their destination to decision-makers and potential partners.Challenge: Building Responsible CampaignsOver-tourism frustrates both locals and travellers, as it lowers the quality of life in a destination. As DMOs, you have to find the right balance between promoting a destination, protecting cultural attractions and nature, and respecting the locals.Solution: Create a Destination Management Plan for Responsible TourismIn your management plan, define your destination’s long-term vision and outline ways you can attract responsible travellers. Consider aiming for long stays over shorter ones, locally-owned hotels over chains, and off-peak seasons over peak travel time.&nbsp;HBX Group’s Sustainable Hotels Programme has over 40,000 hotels with official sustainability certifications. In the HBX Group network, you’ll also find other sustainable companies, including travel agents and tour operators, serving clients who prioritise responsible travel and local experiences. Attracting these clients will help elevate your destination’s profile while also benefiting local businesses.Connect With Your B2B Partners - Register with HBX GroupHome to brands like Bedsonline and Hotelbeds, HBX Group allows you to showcase your destination to travel agencies, tour operators, airlines, hoteliers, eCommerce platforms, and more. Depending on your DMO’s goals, we can also help you improve your reach, find the right audience, and manage your online presence.&nbsp;Contact us today to learn more about our B2B travel solutions for Destination Marketing Organisations.&nbsp;

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B2B Travel Solutions: Destination Marketing Organisations

Inclusive travel is more than a trend. It’s a redefinition of what it means to truly welcome every guest. Hotels can join in by creating spaces and experiences that cater to all travellers — think features like smart room controls, activity recommendations for people with physical disabilities, or trained staff who are aware of diverse needs. These thoughtful touches show that your hotel values inclusivity, which in turn attracts guests.What are inclusivity and accessibility in the tourism industry?Inclusivity and accessibility in the tourism industry refer to making travel experiences welcoming, safe, and enjoyable for everyone, regardless of their background, physical abilities, age, gender, or other personal circumstances.The importance of inclusive and accessible travelNot everyone experiences travel the same way.&nbsp;Expedia’s Journeys for All report sheds light on the travel experiences of four underserved communities: Black travellers, Latino travellers, LGBTQIA+ travellers, and travellers with disabilities. Some key statistics from the report include:&nbsp;More than 80% of travellers from underserved communities prioritise destinations where they feel safe and welcome.&nbsp;Nearly half of them feel their identity restricts their travel options.&nbsp;Only 15% of underserved travellers feel well-represented in travel ads.&nbsp;68% would like to have advanced accessibility filters when booking online.&nbsp;For these travellers to have a smoother experience, inclusive and accessible travel needs to be more widespread in hotels, tours, and transportation.&nbsp;Increased accessibility benefits not only travellers, but also businesses. In fact, in 2025, UN Tourism called accessible travel a “game changer for improving mid- and low-season performance.” Indeed, an inclusive, accessible hotel attracts a wider range of loyal guests, while also strengthening your brand reputation.&nbsp;Making your hotel an inclusive place: 7 key areas to focus onTo create a hotel that’s welcoming for everyone, you may need to make some modifications to your property, invest in staff training, and explore partnerships with diverse travel partners. Here are the key areas to look at:Improving your hotel’s accessibilityConsider different types of accessibility in tourism. For example, physical accessibility supports guests with mobility challenges, and sensory accessibility helps travellers with hearing and visual impairments.&nbsp;Then, look for ways to improve your hotel’s rooms, common areas, and services. These include:&nbsp;Making sure there are ramps and lifts, or at least rooms on the ground floor&nbsp;Placing warning buttons, phones, and sockets at a height that wheelchair users or travellers with reduced mobility can reach&nbsp;Keeping hallways and corridors obstacle-free&nbsp;Offering leaflets written in braille for visually impaired guests&nbsp;Using bright, visual fire alarms and alarm clocks to make your hotel hearing accessible&nbsp;Assisting upon arrival, including help with luggage and check-in for guests with mobility or sensory impairmentsTraining your staff on inclusive practicesFor your hotel to attract diverse travellers, your staff needs to be aware of the challenges faced by different groups and how to address them. This is best done through professional training programmes, such as:&nbsp;Cultural sensitivity training: Staff learn about respecting dietary needs, cultural preferences, and communication styles of guests from different backgrounds.&nbsp;LGBT inclusion training: Programmes like Travel Proud by Booking.com familiarise customer-facing staff with the challenges faced by LGBT travellers.&nbsp;Accessibility training: Staff learn how to support travellers with disabilities or specific accessibility needs. A good example is The Accessible Group’s Inclusion Training, which offers role-specific guidance for all hotel staff, including housekeepers, receptionists, and marketers.&nbsp;&nbsp;Creating an inclusive work environmentA truly inclusive hotel embraces diversity, equity, and inclusion from within. Make sure all your employees feel valued and supported, and aren’t discriminated against based on their race, gender identity, sexual orientation, religion, age, disability, or background. This means hiring people from diverse backgrounds, offering equal opportunities for everyone, and gathering feedback from employees.Representing diversity in your marketingIn Expedia’s Journeys for All report, 70% of the underserved travellers said they would be more likely to plan trips when they see people they relate to in travel ads. It may be time to reassess your marketing initiatives. Do your website, social media, and promotional material reflect the diversity of the guests you want to attract? Or does it focus on a single demographic?&nbsp;Here, you’d want to represent diverse guests without reinforcing stereotypes or appearing inauthentic. Since this is a delicate balance, consulting hotel marketing experts will be a good idea.&nbsp;Personalising guest experienceAI and hyper-personalisation techniques can help make your hotel more inclusive. Here are some examples of how:&nbsp;Use a Customer Relationship Management (CRM) system: This will allow you to gather data from guests’ bookings, room and service preferences, and satisfaction surveys. You can then filter this data to identify recurring needs, which could be anything from wheelchair-accessible rooms to braille menus.&nbsp;Make tailored recommendations: You can use AI and machine learning to suggest meal options for vegetarian or vegan guests, recommend accessible travel activities to travellers who use a wheelchair, or create personalised loyalty programmes. These are only some examples.&nbsp;Consider voice-activated assistance and chatbots: Voice assistants can read out hotel information, services, or menus, while also helping guests control the room without moving around. This makes the hotel more accessible for low-vision guests and travellers with reduced mobility. As for chatbots, they can be helpful for guests with hearing impairments, as the output is usually text-based. International guests who don’t speak your language would also appreciate this feature, as chatbots can answer in different languages.&nbsp;Working with inclusive travel partnersAs the experiential tourism trend suggests, travellers want to connect with a destination and a culture instead of just ticking off tourist attractions. Your hotel can help guests find the best experiences through a wide range of partners, including travel agencies and tour operators. If you’re welcoming diverse guests, you’ll want to make sure these partners are inclusive and offer accessible experiences. For example, for nature travel activities, this could mean working with tour operators that offer wheelchair-friendly trails.&nbsp;You can connect with these travel partners on HBX Group — we have 50,000 travel agencies and 3,500 tour operators, including companies that prioritise inclusivity and accessibility.&nbsp;Updating your facilities, services, and reviews regularlyTravellers will want to research in advance to make sure they’re welcome in a specific destination or hotel. And this is no easy task.&nbsp;Recent reports suggest that finding information is difficult for diverse travellers. To be exact, 73% of Black travellers, 74% of Latino travellers, 71% of LGBTQIA+ travellers, and 67% of travellers with disabilities said finding travel information should be easier.&nbsp;Make sure your website includes detailed information about all your features, such as wheelchair-accessible hotel rooms, pet-friendly policies, and dietary requirements. You’ll also want to show reviews from diverse guests to build trust and make travellers’ research easier.&nbsp;Next steps for inclusive hospitalityEvery traveller deserves to feel safe, welcome, and cared for. By prioritising accessibility and inclusion in your hotel, you’d be doing your part. And your hotel would benefit from it in many ways — new guests, more travel partners, and an increased reputation.&nbsp;HBX Group makes it easier to reach inclusive travel companies and high-value guests. Become our partner today or log in to your account to get access to over 60,000 travel distributors operating in 180+ source markets.&nbsp;Register your property

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Inclusivity and Accessibility in Hotels: 7 Key Areas to Focus on

Think of hotel marketing campaigns as a fast track to increase your exposure and bookings. At HBX Group, we hold quarterly and annual campaigns at strategic times, determined by our expert team and an advanced algorithm. Participating hotels get in front of thousands of travel distributors, as we promote them through various channels.&nbsp;Below, we answer all you need to know about HBX Group marketing campaigns, including how they work, how they drive results, and how you can join them.What are the HBX Group marketing campaigns?HBX Group marketing campaigns are global and regional campaigns that aim to increase bookings, visibility, and revenue for our partner hotels. What sets us apart is our B2B network of over 60,000 travel agencies, airlines, tour operators, online travel agencies (OTAs), among others. These travel partners represent high-value guests who book in advance, stay longer, and spend more.&nbsp;During the HBX Group campaign period, participating hotels gain increased visibility among these B2B travel partners at no extra cost, resulting in additional room nights. They only need to adhere to certain conditions determined by our advanced algorithm, and they’ll then benefit from increased exposure through landing pages, social media, emails, banner placement on our booking engine, and more.&nbsp;All campaigns are aligned with seasonal trends and market demands. They also take into account the peak travel times, as these are when our B2B partners are most likely to book. Some of our most popular campaigns include Black Friday, New Year Sales, and March Markdowns.&nbsp;Results: The value of HBX Group marketing campaignsHere are some statistics from some of our most popular campaigns from 2024 and 2025:&nbsp;Black Friday: Participating hotels performed 51% better than their benchmark on average.&nbsp;New Year Sales: Participating hotels performed 70% better than their benchmark on average.&nbsp;March Markdowns: Participating hotels performed 52% better than their benchmark on average.&nbsp;How do HBX Group’s marketing campaigns work?Below, find out more about how we organise, promote, and measure the results of these campaigns.When are hotel marketing campaigns set?HBX Group launches several themed campaigns every quarter. Some of these are global campaigns, centred around events like New Year and Black Friday, while others are regional, focusing on promoting a specific area.&nbsp;Before each quarter, you’ll receive an email outlining all the campaigns relevant to you, both global and regional. A few days before each campaign’s start date, we’ll follow up with another email to remind you that there’s still time to join. Besides these two specific emails, you’ll also hear about the campaigns in our newsletters and through the dedicated banner on our Partner Portal.&nbsp;Who can benefit from our campaigns?All HBX Group partners can participate in the campaigns free of charge, regardless of the property’s size, location, or category. There is only one condition: hotels must adhere to the commercial conditions, which will be communicated beforehand. In most cases, these include offering a specific amount of discount and having availability on certain dates.&nbsp;Not a HBX Group partner yet? Learn more about our B2B distribution strategy and how it can help your hotel.How do we promote participating hotels?When you participate in a campaign, we promote your hotel to our global or regional audience (depending on that particular campaign) who are actively looking to book during this period. Our promotion process includes:&nbsp;Creating landing pages and banners on Bedsonline's Booking Engine for travel agents and Hotelbeds’ Booking Engine for wholesale clients.&nbsp;Sending emails and newsletters to our network.&nbsp;Sharing social media posts in various languages.&nbsp;What tools do we use?Just like how hotels use AI to personalise their offerings, we use algorithms to define the optimal conditions for hotel performance during a campaign. These algorithms consider factors like property type, destination, and the traveller profiles who are most likely to book. Based on these insights, our teams create campaign criteria, such as the required discount that participating hotels must offer.How do we communicate results?At the end of each campaign, you’ll receive a final follow-up email outlining the campaign results. This email will include a comparison between similar hotels that participated in the campaign and those that didn’t, so you’ll clearly see the added value of joining the campaign.&nbsp;Boost your visibility and bookings through campaignsAll you need to do to join the HBX Group marketing campaign is to become a partner and keep an eye on your inbox. We launch campaigns every quarter, and send regular reminders on what you need to do to join them.&nbsp;Not a HBX Group partner yet? Register your property today to access over 60,000 travel distributors, including travel agencies, tour operators, airlines, and affiliates in more than 190 global markets.&nbsp;Register your property

HBX Group's Marketing Campaigns: Expand your hotel’s visibility and bookings

The desire to connect with nature and explore new landscapes has always been a driving force behind tourism. However, in recent years, the industry has undergone a transformation.&nbsp;Travellers are no longer just seeking natural beauty; they want immersive and meaningful experiences that combine adventure and relaxation.&nbsp;According to a report by WTM and Tourism Economics, compared to five years ago, 34% of consumers reported a growing interest in rural and nature-based tourism, while 29% indicated increased interest in adventure travel.&nbsp;For hoteliers, this boom presents a golden opportunity to diversify your offering and attract a growing audience that values authentic and sustainable experiences. In this article, we delve into what nature tourism entails, key sub-trends to watch, and tips on how to make the most of this trend.&nbsp;Why has nature tourism increased in recent years?Nature-based tourism is now one of the fastest-growing sectors within the global travel industry. This trend is driven by increased awareness of sustainability, the rise of wellness tourism, and a growing interest in outdoor adventure tourism following the COVID-19 pandemic.&nbsp;The pandemic drastically changed how people perceive travel. Lockdowns and movement restrictions forced many to stay indoors, leading to a greater appreciation for open spaces and the tranquillity that nature offers. As travel resumed, many sought adventure tourism destinations that provided fresh air, peace, and outdoor activities.&nbsp;Furthermore, nature-based tourism has played a crucial role in economic recovery, particularly in rural areas. For example, according to the World Bank, wildlife tourism in Africa generates over $29 billion annually and employs 3.6 million people.&nbsp;By investing in nature tourism, destinations not only attract visitors but also create jobs and fund conservation efforts.&nbsp;Benefits of nature tourism for local communitiesNature travel brings economic and social benefits to local communities by generating employment and supporting conservation efforts.&nbsp;Many rural and indigenous communities have found eco-tourism to be a sustainable source of income that also promotes cultural exchange.&nbsp;Additionally, this type of tourism helps fund the preservation of national parks, protected areas, and key ecosystems.&nbsp;Hotels can contribute to these efforts by hiring local guides, sourcing products from nearby farmers, and developing eco-friendly initiatives that involve the community.&nbsp;This not only enriches the traveller's experience but also promotes the sustainable development of the destination.&nbsp;4 emerging trends in nature tourism to watch in 2025When it comes to outdoor travel, several sub-trends should be considered, which hotels can leverage to attract more travellers and create unique experiences for them.&nbsp;This type of tourism is based on the so-called experiential travel trend, which has been highly successful in recent years.&nbsp;1. Noctourism: the appeal of the nightNoctourism is gaining popularity as travellers seek unique ways to experience nature after sunset. This trend includes activities such as astrotourism, nocturnal wildlife encounters, and exploring bioluminescent beaches. Some examples of perfect destinations for noctourism include:&nbsp;Monfragüe National Park (Spain): Ideal for stargazing and nocturnal wildlife observation.&nbsp;Bioluminescence in Mosquito Bay (Puerto Rico) or the Maldives: A fascinating natural phenomenon where waters glow at night due to marine microorganisms.&nbsp;Atacama Desert (Chile): Considered one of the best places in the world for astronomy.&nbsp;How hotels can adapt:&nbsp;Offer stargazing experiences with telescopes and expert guides.&nbsp;Organise nocturnal safaris to observe wildlife in its natural habitat.&nbsp;Include observation terraces in the hotel.&nbsp;Arrange guided nocturnal activities.&nbsp;2. Coolcationing: seeking cooler destinations to escape the heatClimate change has led to rising summer temperatures in many regions, driving a new trend: ‘coolcationing’, or seeking cooler destinations to avoid extreme heat. These destinations include:&nbsp;The Swiss Alps and other European mountain regions: Now attractive in summer for hiking and mountain lakes.&nbsp;The Scandinavian coast (Danish Riviera, Norway, Iceland): A refreshing alternative to conventional beach tourism, now positioned as a summer destination.&nbsp;Patagonia (Argentina and Chile): Ideal for ecotourism and glacier viewing.&nbsp;The Rocky Mountains (USA and Canada): Offering hiking and adventure sports.&nbsp;Tips for hoteliers:&nbsp;Promote the coolness of their location with summer activities such as hiking or water sports in lakes and rivers.&nbsp;Offer stays in accommodations with panoramic views and open terraces.&nbsp;Create wellness packages with saunas, spas, and relaxation experiences in natural settings.&nbsp;Utilise seasonal marketing to attract visitors outside the traditional peak season.&nbsp;3. Travellers seeking natural phenomenaThe desire to witness extraordinary natural events is attracting more tourists to specific destinations, known as phenomena travel. Some examples of the most appealing natural events are:&nbsp;Solar and lunar eclipses: Such as the total lunar eclipses on 14th March and 7th September, and partial solar eclipses on 29th March and 21st September.&nbsp;Northern lights in Norway, Canada, and Finland.&nbsp;Active volcanic eruptions, such as in Iceland or Hawaii.&nbsp;Wildlife migrations, such as the Great Migration in the Serengeti or penguin gatherings in Australia.&nbsp;Recommendations for hoteliers:&nbsp;Create special packages for astronomical events with exclusive viewing areas.&nbsp;Offer volcano tourism experiences with expert guides.&nbsp;Organise tours to observe wildlife migrations.&nbsp;&nbsp;&nbsp;4. Outdoor adventure travellers: adrenaline-seeking travellersAdventure tourism remains a high-growth sector. According to Bismart, the global hotel industry is set to reach $1,063 billion by 2028, largely driven by the demand for outdoor experiences.&nbsp;‘Outdoor adventure travellers’ seek extreme experiences in natural settings, combining adrenaline with a connection to nature. This is a diverse segment, ranging from occasional hikers to elite athletes. Popular activities include:&nbsp;Trekking in national parks (e.g. Torres del Paine, Yellowstone).&nbsp;Rafting on rivers such as the Zambezi or the Colorado.&nbsp;Rock climbing in destinations like Patagonia or the Dolomites.&nbsp;How hotels can adapt:&nbsp;Partner with local tour operators to offer adventure packages.&nbsp;Implement safety systems and insurance for extreme activities.&nbsp;Provide post-adventure relaxation options (spas, massages, yoga).&nbsp;How can hotels capitalise on this trend?At this point, we have already discussed why nature tourism is worth paying attention to in 2025. There are numerous ways in which hotels can benefit from it, and here are some tips you might consider integrating into your property.&nbsp;In general, we recommend you research what nature tourist attractions are nearby your property and try to incorporate products/services that are related to them.&nbsp;Offer exclusive observation packages and special accessHotels can leverage their location to offer unique experiences, such as:&nbsp;Themed stays around natural phenomena.&nbsp;Wildlife observation programmes in collaboration with local biologists.&nbsp;Adventure excursions with specialised guides.&nbsp;Create nature-inspired spacesTravellers seek accommodations that bring them closer to the natural environment. To achieve this, hotels can:&nbsp;Include rooms with panoramic views and private terraces.&nbsp;Use sustainable materials and biophilic décor.&nbsp;Incorporate outdoor common areas, such as fire pits or open lounges.&nbsp;Promote sustainable practicesAccording to Emersion Wellness, travellers are increasingly interested in hotels with eco-friendly practices. Some strategies include:&nbsp;Reducing plastic use and opting for local products.&nbsp;Implementing renewable energy and energy-efficient technologies.&nbsp;Participating in environmental conservation programmes.&nbsp;If you’d like to learn more tips and recommendations on this subject, don’t miss this comprehensive article on hotel sustainability and this one with our guidelines for obtaining sustainability certifications.&nbsp;Offer wellness activities in natureWellness tourism and a connection with nature go hand in hand. Attractive options include:&nbsp;Outdoor or beach yoga classes.&nbsp;Spas offering natural treatments.&nbsp;Mindful hiking or ‘forest bathing’.&nbsp;&nbsp;The challenges of nature tourism and the importance of conservationDespite the benefits, travel in nature can generate negative impacts if not properly managed. The increase in visitors to fragile ecosystems can lead to resource overuse, wildlife disruption, and waste generation.&nbsp;It's crucial that hotels adopt sustainable practices to minimise their environmental impact.&nbsp;Strategies such as limiting visitor numbers, reducing single-use plastics, and providing environmental education for tourists can help protect ecosystems and ensure that nature tourism remains a viable long-term activity.&nbsp;Conclusion: Nature tourism is a major opportunity for hotelsThe rise of nature tourism in 2026 represents a significant opportunity for hotels looking to diversify their offerings and attract travellers interested in authentic experiences.&nbsp;By prioritising sustainability, offering memorable outdoor activities, and collaborating with local communities, hotels can benefit from this ever-growing trend.&nbsp;Nature tourism is just one of the six major travel trends to watch for in 2026 for hoteliers. Would you like to go further and discover what other trends you should have on your radar, as well as receive practical tips to make the most of them? Download our free travel trends guide below.&nbsp;On the other hand, when it comes to distributing your rooms, HBX Group can give you a hand. HBX Group is the B2B platform that simplifies your hotel distribution. We connect your property with over 60,000 global distributors, bringing you high-value guests without competing with your direct channel. Discover more about what we do and why B2B distribution can be helpful here.&nbsp;And if you’re ready and want to register, click the button below and join HBX Group today.&nbsp;Register your property

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Nature Tourism and Hotels: This is How You Can Succeed in Creating Outdoor Experiences

In such a competitive market, reaching high-quality guests can be a real challenge. By 'high-quality guests', we mean those who are not solely driven by discounts but seek premium experiences and bring greater value to your hotel.&nbsp;At HBX Group, we specialise in attracting this type of guest. Our distribution strategy is built around this concept, setting us apart from other hotel distribution channels.&nbsp;However, we understand that the phrase 'attracting high-value guests' can seem somewhat broad. That’s why, in this article, we explain exactly what we mean by this type of guest, what you can expect, and how we ensure they reach your property.&nbsp;Let’s go step by step.HBX Group's B2B distribution: the key to successTo begin with, at HBX Group, our premise is simple. Accommodation providers like you—whether you are an independent hotel, a hotel chain, a hostel, a boutique hotel, or any other type of lodging—list their rooms on our platform, making them available to more than 60,000 travel distributors.&nbsp;These distributors include travel agencies, airlines, tour operators, online travel agencies (OTAs), and more.&nbsp;In practice, as a hotelier, you simply upload your rooms and rates onto our platform. This can be done via our Partner Portal, through the integration with your channel manager, or other options. Once uploaded, your rooms become available in our booking engines (Hotelbeds for wholesale distribution and Bedsonline for retail travel agents).&nbsp;A key aspect of our distribution is that we segment these 60,000+ distributors into 11 different types and monitor their onward distribution to ensure proper rate management and adaptation to various business needs.&nbsp;In short, our goal is to simplify the distribution of your rooms, allowing you to access a global market without the need to negotiate individual contracts with each distributor.&nbsp;Moreover, this model doesn't impact your direct channel, as we don’t target end consumers who plan their own trips. Instead, we focus on a guest profile that accesses your hotel through travel companies. You can learn more about our B2B hotel distribution strategy here.&nbsp;Now, let’s have a closer look at the type of guests you can expect through this distribution model.&nbsp;What do we mean by 'high-value guests'?Let's now explore the profile of the guests who will be staying at your property.&nbsp;Our B2B distribution not only expands your reach but also connects you with a high-quality guest base. Since we work with travel companies, many of them package your rooms with activities, transfers, and other services. This results in a different guest profile from those who book through other channels such as OTAs.1. Long-haul travellersThe customers who typically book these travel packages are primarily international travellers. In fact, 70% of our partners' bookings come from long-haul guests, with an average daily rate 35% higher than that of local or regional guests.&nbsp;These markets are particularly valuable for the hotel industry, as international travel requires planning, time, and a substantial budget. That’s why many people turn to travel agencies to organise their trips.&nbsp;According to Mr. Pilho Kim, Senior Manager at Hotel The Designers Cheongnyangni (South Korea):&nbsp;‘Our guests not only come from local and neighbouring countries, but also from long-haul markets, proving that HBX Group can expose the hotel to hard-to-reach markets. And this diversification of our business partners contributes greatly to our sales improvement in securing quality customers.’&nbsp;Find out more about their success expanding into international markets.&nbsp;2. Advanced bookings and longer staysSince guests that book with HBX Group's partners typically travel from far away, this brings certain advantages to your hotel:Longer stays: The average length of stay for these guests exceeds four nights, optimising occupancy and reducing operational costs per guest.&nbsp;Advanced bookings: These travellers usually book at least two months in advance, helping you with better planning and budgeting.&nbsp;&nbsp;3. Higher-spending guestsGuests who book with HBX Group's partners generally have a higher budget than local travellers. Additionally, as they have paid for their trip in advance, they are more willing to spend on additional experiences at the hotel, such as cocktails, spa treatments, or transportation services.According to our data, guests secured through HBX Group spend 30% more on additional services compared to other travellers.&nbsp;4. Reduced cancellation ratesCancellations can be frustrating and impact your hotel’s revenue. However, the guests we provide are more likely to keep their bookings, as they have invested considerable time and money in planning their trips.&nbsp;High-value guests with HBX Group: one of our best benefitsWe hope this article has helped you gain a better understanding of what we mean by high-value guests and why it is one of HBX Group’s key benefits.&nbsp;Additionally, we not only focus on long-haul markets, but domestic markets also play a crucial role in our distribution strategy.&nbsp;Remember that with HBX Group, you can reach the type of guests that best suit your property, without having to negotiate one-on-one with each distributor.&nbsp;With our single contract, you can easily access all these distributors. Simply tell us which market you would like to enter, and since HBX Group already has a global network of more than 60,000 distributors, you will be able to distribute your rooms directly through them. Find out more about our benefits for hoteliers like you.&nbsp;And if you’re ready to take the first step, click on the button below, complete the non-obligation form, and our team will get in touch with you to answer any questions you may have.&nbsp;Register your property

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What Type of Hotel Guests Will You Attract with HBX Group?

Choosing the right distribution strategy for your hotel isn’t an easy task. Nowadays, the market is highly fragmented, offering countless distribution options—each promising efficiency, but some may ultimately impact the performance of your direct channel.&nbsp;Your hotel’s distribution is key, and at HBX Group, we are committed to aligning with your strategy to ensure a profitable commercialisation of your rooms.&nbsp;Here we explain how we distribute your rooms across our client network and what to expect when partnering with us.Challenges in diversified hotel distributionExpanding your hotel’s reach and increasing revenue depends largely on an effective distribution strategy. However, we understand that this process comes with several challenges:&nbsp;With so many distribution channels available on the market, finding the perfect balance between them can be difficult.&nbsp;Ensuring that distributors respect your placement strategy is crucial, as it impacts profitability and trust in your property.&nbsp;Many distribution channels focus on price-sensitive travellers, leaving premium customer opportunities untapped.&nbsp;Managing contracts and availability across multiple platforms can be time-consuming and inefficient.&nbsp;Expanding distribution without affecting your direct channel requires strategic planning.&nbsp;The distribution landscape is complex, but with the right strategy, it's manageable. The key is having a strategic partner that simplifies these challenges.&nbsp;At HBX Group, we have refined our distribution model to deliver high-value clients to your properties while protecting your rate strategy and direct channel. Do you want to know how? Read on.&nbsp;How does HBX Group’s B2B hotel distribution work?At HBX Group, we offer you the advantages of a B2B distribution channel. This means we connect providers like you (whether you are an independent hotel, hotel chain, boutique hotel, or other type of accommodation) with over 60,000 wholesale and retail distributors—including travel agencies, airlines, tour operators, online travel agencies (OTAs), and more.&nbsp;As a supplier, you upload your available rooms and rates onto our platform. From there, your rooms become available in our booking engines for our curated distributor network.&nbsp;Our goal is to simplify hotel distribution, allowing you to reach a global market without having to negotiate individual contracts with each distributor. With HBX Group, different distributors can book your rooms directly through our booking engines—without extra steps.&nbsp;In addition, we will respect your strategy while responding in less than 24 hours if something happens with total transparency.&nbsp;The process is simple:&nbsp;Register with HBX Group, and share your rates and availability. By providing your inventory, we calculate the optimal pricing.&nbsp;Connect to our network via your channel manager, Partner Portal (our own extranet), or XML integration, ensuring a seamless and efficient connection.&nbsp;Benefit from our segmented distribution network: We work with over 60,000 distributors and carefully segment them into 11 different types, monitoring their onwards distribution to ensure correct rate management and adapting to different business needs.&nbsp;Currently, over 250,000 hotels trust us, operating in 190+ source markets. We also offer access to opaque channels, which don’t affect your direct channel while attracting high-value customers.&nbsp;Additionally, HBX Group has a team of over 1,000 market-based experts, who act as an extension of your sales team, influencing how distributors select and promote hotels to their end customers.&nbsp;Register your hotel today and take advantage of B2B distribution with HBX Group.&nbsp;What kind of travellers will you attract with HBX Group?Choosing a B2B hotel distribution model comes with many advantages—one of the most important being access to high-value guests that are otherwise difficult to reach.&nbsp;By partnering with HBX Group, your property will start attracting:&nbsp;International travellers – 70% of our bookings come from long-haul travellers.&nbsp;Advanced bookings – Our customers book at least two months in advance, helping you improve planning.&nbsp;Longer stays – With an average stay of over four nights per booking, reducing operational costs.&nbsp;Higher spending guests – HBX Group's travellers spend 30% more on additional services like transfers, spa treatments, and experiences.&nbsp;Higher average daily rates (ADR) – Up to 35% higher than local or regional guests.&nbsp;Domestic travellers also represent a valuable share of our network, ensuring a balanced flow of bookings year-round, with shorter booking windows and consistent demand.&nbsp;A great example of a hotel that successfully increased high-value bookings with HBX Group is The Designers Cheongnyangni in South Korea.&nbsp;As Mr Pilho Kim, Senior Manager of the hotel, explains:&nbsp;‘One of the main reasons we joined HBX Group was the opportunity to expand our market exposure and attract tourists from a wide range of countries, including long-haul travellers. We realised the importance of increasing our reach overseas and tapping into new markets.’&nbsp;Before joining HBX Group, they were mainly reliant on domestic travellers. However, within just two months of partnering with us, they saw 150+ room bookings and a 10–15% increase in sales each month.&nbsp;Discover more about this success story here.&nbsp;&nbsp;Rate strategy: transparency and security guaranteedWe understand the importance of protecting your pricing strategy and ensuring a transparent distribution process. At HBX Group, we implement measures to prevent unauthorised rate issues, which have delivered excellent results in recent years.&nbsp;As you know, rate issues occur when:&nbsp;There is an inconsistency in the contract or rate configuration.A rate is misused on an unauthorised distribution channel.A distributor doesn't comply with your distribution rules.A distributor has a hotel or room mapping error.&nbsp;To protect your rate strategy, we take four key actions:&nbsp;Continuous monitoring – We identify and resolve any issues, working with partners like RateGain to anticipate market challenges and detect rate discrepancies.&nbsp;Strategic segmentation – We collaborate exclusively with distributors who respect your strategy, enforcing strict control policies. If a travel distributor fails to comply, we apply a strict three-strike disconnection policy.&nbsp;Advanced technology – We use cutting-edge data analytics and machine learning to prevent rate leakages and ensure precise distribution.&nbsp;Global support – We have trained thousands of local experts, allowing you to access top-tier global support, with a dedicated team resolving all cases within 24 hours.&nbsp;Thanks to these measures, we have reduced hotel rate leakages by 75% in the past five years. Our current rate discrepancy ratio stands at just 0.005%, and we are actively working to bring it down to zero.&nbsp;Our priority is ensuring a safe, stable, and profitable distribution strategy for your hotel.&nbsp;Start optimising your hotel distribution with HBX GroupNow that you understand how our distribution strategy works and what you can expect from a partnership with HBX Group, it’s time to take the next step.&nbsp;Simply fill out the form below, and we will get in touch to help you set up your profile and start receiving bookings as soon as possible. At HBX Group, we also offer the Hotel Onboarding Programme to guide you through your first steps with us.&nbsp;Join today and start distributing your rooms faster, safer, and more efficiently!&nbsp;Register your property

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HBX Group’s Hotel Distribution Strategy Explained: All You Need to Know

As the hotel industry evolves rapidly, hyper-personalisation is becoming a major travel trend for 2025.&nbsp;Each year, the hospitality benefits from technological advancements. While the implementation of personal touches have long been used to level-up otherwise ordinary bookings (think 'delight and surprise' gifts on arrival), artificial intelligence (AI) and machine learning (ML) are further transforming the guest experience.&nbsp;These innovations have moved beyond simple enhancements and have become fundamental expectations of modern travellers. With recent advances in AI and ML, hotels can finally offer hyper-personalised services to travellers. To achieve this, properties must leverage data to gain in-depth knowledge of their customers, understand their behaviour, and anticipate their expectations during their stay.&nbsp;If you want to discover all the key trends transforming the hotel industry in 2025, we recommend downloading our free travel trends report for hoteliers below.&nbsp;What is hyper-personalisation in hospitality?For several years, companies have harnessed data power to improve their relationship with customers, and the hospitality industry is no exception.&nbsp;Instead of segmenting guests into broad groups based on age, origin, or gender, hyper-personalisation considers specific preferences, previous behaviours, and current needs to provide real-time personalised experiences, services, and promotions.&nbsp;This is possible thanks to advanced technologies and big data analysis. Hotels collect information from various sources, such as direct bookings, social media interactions, and previous stays, using AI and machine learning to automate data analysis.&nbsp;In this way, they can predict guest behaviour and offer personalised recommendations, continuously improving the customer experience with real-time information.&nbsp;Key technologies for hyper-personalisationCustomer Relationship Management (CRM) systemsEffective hyper-personalisation requires a robust Customer Relationship Management (CRM) system. These systems centralise guest data and collect information from multiple touchpoints, such as online bookings, social media interactions, and satisfaction surveys.&nbsp;An efficient CRM allows hotels not only to gain a deep understanding of their guests but also to anticipate their needs and preferences by offering products or services at the right moment. This includes remembering relevant dates, room preferences, food and beverage tastes, and consumption patterns.&nbsp;Artificial Intelligence (AI) and Machine Learning (ML)These technologies are revolutionising the hospitality industry by enabling advanced data analysis to anticipate needs. Through sophisticated algorithms, AI can identify behaviour patterns and predict guests' future preferences.&nbsp;Some applications include:Dynamic pricing adjustments: Predictive models optimise prices based on guest consumption habits.&nbsp;Personalised loyalty programmes: Tailored rewards aligned with individual customer interests and behaviours.&nbsp;Customised dining options: Personalised menus based on culinary history and dietary restrictions.&nbsp;Recommendations for activities and services: Based on previous experiences and detected preferences.&nbsp;Big Data AnalyticsBig Data enables the collection and analysis of large volumes of information to gain valuable insights into customer behaviour. Its application in hospitality ranges from tracking the booking process to optimising the guest experience during their stay.&nbsp;These tools allow hotels to identify trends and personalise their services. For instance, data analysis can reveal the point at which a guest typically abandons the booking process or what type of experiences they seek during their stay.&nbsp;With this information, hotels can improve their offerings and design more effective marketing campaigns. According to a study by Skift and Oracle, guests view this favourably, as they are willing to share personal data if hotels use it to provide personalised services and direct benefits.&nbsp;7 practical ways hotels can leverage hyper-personalisationContactless experiences and automationA Hilton study reveals that 63% of travellers prefer digital keys to avoid queues at reception, making this technology a necessity rather than a luxury.&nbsp;Consequently, many hotels have begun implementing virtual assistants in rooms to control lighting, temperature, and even room service orders via voice commands.&nbsp;Integrating such devices allows room conditions to be tailored to the guest based on historical data, creating a personalised and comfortable environment from their arrival.&nbsp;Additionally, contactless payments are becoming increasingly common, further enhancing the overall guest experience.&nbsp;Personalised entertainment and servicesGuests expect easy access to their streaming or gaming accounts. AI can enhance this experience by recommending content based on previous preferences or regional data.&nbsp;Beyond entertainment, hotels can also leverage guest-provided data to personalise amenities and room services, such as including preferred beverages in the minibar.&nbsp;Segmented advertisingHotels can offer room upgrades, exclusive services, or personalised packages based on guest preferences.&nbsp;According to a report by Oracle and Skift, 51.5% of hotel executives already use AI and data analytics to enhance marketing personalisation. As a result, hotels can create more tailored marketing campaigns, such as personalised emails, exclusive promotions, and custom content that resonate with specific segments and increase bookings.&nbsp;Additionally, some hotels use virtual tours to showcase their facilities, allowing potential guests to better understand the value of superior room categories, significantly increasing higher-category room bookings.&nbsp;&nbsp;Creation of targeted sub-brandsAnother key aspect of hyper-personalisation is its ability to help hotels create sub-brands targeted at specific customer segments.&nbsp;Through data analysis and AI, hotels can design accommodation concepts tailored to specific groups, such as business travellers, millennials, or families.&nbsp;This allows hotel chains to diversify their offerings without constructing new infrastructures from scratch, instead adapting existing ones with personalised approaches.&nbsp;Voice-activated assistanceVoice assistants are becoming increasingly common in homes, and guests expect similar functionalities during their stays. AI-powered systems can handle service requests, provide local information, and update guests on real-time events.&nbsp;AI also optimises call centres, providing quick and personalised responses, thereby improving the customer experience.&nbsp;We recommend considering virtual assistants in rooms and exploring chatbots on customer service platforms to enhance guest communication.&nbsp;Security and privacy in hyper-personalisationAs hotels collect more guest data, they must also ensure its security. Implementing cybersecurity protocols and complying with data protection regulations are essential to mitigating risks.&nbsp;It's advisable to adopt encryption technologies and anonymise sensitive data to safeguard guest privacy.&nbsp;Don't miss our detailed article on hotel cybersecurity in 2025.&nbsp;AI-driven sustainability and energy efficiencyFinally, AI also plays a crucial role in hotel sustainability by optimising energy consumption. Smart systems can adjust climate control and lighting based on hotel occupancy, reducing costs and minimising environmental impact.&nbsp;A good practice is implementing motion sensors and artificial intelligence-based energy management systems. For more sustainable actions hoteliers can adopt, check out this article on sustainable tourism.&nbsp;ConclusionHyper-personalisation and artificial intelligence are redefining the hospitality industry, providing unique experiences and optimising hotel operations.&nbsp;Hoteliers who adopt these technologies will enhance guest satisfaction and increase efficiency and profitability.&nbsp;Additionally, if you want to discover how HBX Group can help you increase bookings through our global network of 60,000+ distributors, have a look here to learn more about our distribution strategy.&nbsp;Register your property

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Hyper-Personalisation and AI in Hotels: Transforming Hospitality in 2025  

What’s in store for the travel industry in 2025?The travel industry is at the dawn of a new era.2024 was certainly a year for the record books, bearing witness to sky-high travel spend and milestone international arrivals. As travel players from all corners of the industry eagerly look ahead to what comes next, we at HBX Group are pleased to reveal which trends we predict will shake up the sector through 2025 and beyond.Understanding these travel insights will be essential for any travel provider seeking to stay ahead of the curve. In this guide, you’ll learn:- Which trends will shape the next 12 months in travel- Which of 2024’s enduring trends are set to transform in 2025 and beyond- How travel providers can embrace the needs of the modern travellerAccess your free guide to travel trends in 2025 by clicking here.

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[REPORT] Travel Trends 2025 - What's In Store?

The hospitality industry is constantly evolving, and hotel amenities are no exception. Every year, new trends and guest preferences emerge, and hoteliers will need to consider them in order to deliver an exceptional experience.&nbsp;&nbsp;In 2026, some hotel amenity trends are expected to come up and others to consolidate. With these premiums or extras, you’ll provide a memorable experience and your guests will be more likely to leave positive feedback about their stay.&nbsp;Since there are unlimited types of amenities to share in your property, it’s essential to determine which ones will better cater to the needs of your guests. Their form will depend on what demographics you target, what your guests are asking for, your budget, your brand, and the competition within the local market.&nbsp;&nbsp;In this article, we propose a comprehensive hotel amenities list with the best ideas depending on the type of traveller you aim to reach. Keep reading!&nbsp;What Are the Best Amenities for Your Property?&nbsp;Before delving into the best hotel amenities, you should invest some time in defining which are the right hotel amenities for your type of property and the target you aim at.&nbsp;&nbsp;The first step is to ask yourself what best defines your hotel and which guests you want to attract. List out the defining qualities of your property and make sure your amenities align with them. Is your property renowned for being convenient for business travellers, family-friendly, or a unique tourist attraction? Consider all these traits when defining your amenities.&nbsp;&nbsp;In addition, don’t forget to give guests plenty of information about your amenities beforehand so they know what they’re paying for. Provide guests with great photographs of amenities, facilities and each room type, as well as an explanation of their features. It's more likely that guests will pay for extra amenities if you provide them with more information, since they can better understand the benefits.&nbsp;Once you have this in mind, it’s time to go through our proposals for the best hotel amenities in 2026. You’ll find ideas that will suit different types of travellers and hotel budgets. Let’s see what you can’t miss out this year to create the most unforgettable experience for your guests!&nbsp;Best Hotel VIP Amenities for Luxury TravellersWhen it comes to catering to this luxury segment, the main thing to consider is that these guests will expect your staff to attend to every need. There are many luxury amenities that hotels may offer, but here are a few that will set them apart from the rest.&nbsp;Personalise welcome baskets or gifts in their rooms based on the information you know about your guests (e.g. where they’re from, who they’re coming with, etc).&nbsp;Another good idea for your welcome kits is to leverage local products and flavours to provide a wonderful first impression, such as local chocolates, wines, fruits, soaps, or lotions.&nbsp;&nbsp;Offer a pillow menu, allowing guests to choose the best pillow depending on their preferences.&nbsp;Provide room purification to ensure guests with allergies feel comfortable.&nbsp;Replace the mini-bar with a cocktail bar. Matcha kits are also very trendy these days, so you can offer them.&nbsp;Conduct workshops about different topics, such as how to cook a special or local dish in the hotel’s restaurant, learn how to create floral arrangements such as the ones in your lobby, or create a guided tour in case you are located in a historic building.&nbsp;&nbsp;Put a tablet in every room for room service to make it as easy as possible for guests to make requests.&nbsp;Organise private or VIP shopping experiences with local vendors.&nbsp;&nbsp;Offer a remote control to manage all the room functions such as bed height, lights, heating, etc.&nbsp;Main Sustainable Hotel Amenities for A Conscious TravellerOne of the major trends that is expected to continue to grow in 2026 is sustainability. Increasingly, guests are looking for sustainable and environmentally friendly accommodation options, and this extends to hotel amenities.&nbsp;Conscious travellers in 2026 will seek out amenities such as:&nbsp;Offer bulk bathroom amenity dispensers. Consider providing shampoo and gel packaged in wall-mounted refillable dispensers, or even only on demand. You can even choose solid solutions like shampoo and conditioner bars that can eliminate the need for plastic bottles altogether.&nbsp;Eliminate plastic bottles and offer glass or metal ones instead, which have to be refilled by the staff. If possible, consider installing water bottle filling stations for guests to use.&nbsp;Offer biodegradable rubbish bags that are more environmentally friendly alternatives. Make sure that they’re truly biodegradable.&nbsp;Include local and seasonal products in the hotel's restaurant.&nbsp;&nbsp;Provide free or low-cost bikes to promote eco-friendly transportation.&nbsp;Provide recyclable paper for wrapping bathroom amenities, reusable bathroom cups, reusable fabric laundry bags, and paper containers for takeaways, among others.&nbsp;&nbsp;Interested in how sustainable principles can be applied to your property? Make sure to check out our comprehensive article on practical tips to become a sustainable hotel.&nbsp;Best Hotel Amenities for Business Travellers and Remote WorkersThe corporate segment is incredibly lucrative, and you may be very interested in attracting this type of traveller to your hotel.&nbsp;Also, related to this, the trend of remote working is still on the rise, so having hotel amenities especially focused on workers can be a great attraction for your hotel.&nbsp;&nbsp;Some of the extras you should consider including in your offering in 2026 are the following:&nbsp;Comfortable desks and lighting in the room.&nbsp;Workspaces available throughout the hotel, including at least one meeting room.&nbsp;High speed Wi-Fi, power outlets and USB ports.&nbsp;&nbsp;Free parking, free airport shuttle and transport services.&nbsp;Early check-in and flexible departure times.&nbsp;Express laundry services and available steam irons.&nbsp;If you want to attract international guests, consider providing universal sockets.&nbsp;The possibility to make free local and international calls.&nbsp;Unmissable Hotel Amenities for Families on Holiday in 2026What will make families' stays exponentially better in 2026? Here are some fantastic ideas to ensure an unforgettable experience both for adults and children.&nbsp;Consider offering connecting rooms, and include baby cradles.&nbsp;Provide pet-friendly facilities. Families are increasingly taking their pets with them on holiday, and more hotels are offering pet-friendly rooms. Because of this, this segment will really appreciate if your property caters to pets. Consider placing dog water stations on your property, offering dog beds, etc. Some high-end hotels, such as Hilton, offer dog menus.&nbsp;Offer free bike rental, pool or snow toys, stashes of puzzles or games. Also, playgrounds and games rooms for children will be highly appreciated.&nbsp;&nbsp;Include entertainment shows, such as clowns, theatre, and live concerts. And even streaming services for kids.&nbsp;Main Hotel Amenities for Wellness TravellersAnother strong trend in the hospitality industry is, without a doubt, wellness travel.&nbsp;When looking for a relaxing getaway, amenities are very important, since they contribute directly to the overall experience of guests.If you’re looking to cater to this segment of wellness travellers in the most excellent way possible, make sure to consider the following hotel amenities for wellness:&nbsp;A spa is a must-have for hotels aiming to attract this type of traveller. The spa should include several pools, jacuzzi, saunas, among others. You can also offer free swimwear or at a reduced price.&nbsp;&nbsp;Offer special packages including massages and other health treatments. If you don’t have the staff to provide this service in-house, consider establishing partnerships with local companies or freelancers.&nbsp;Sound proofing measures, so any outside noise is eliminated.&nbsp;Also, make sure to provide some of the best hotel bath amenities as welcome gifts, including items such as essential oils, body lotions and organic shampoos.&nbsp;Nail art has become a major trend in recent years, and it will continue to grow in 2026. You may want to hire a nail technician to provide this much-requested service in your property as part of your wellness team.&nbsp;Partner with a health and wellness platform to create on-demand workouts and guided meditation to in-room televisions.2026 is set to be a fantastic year for travel. By knowing the best hotel amenities for your guests, you’ll be a step ahead of your competitors. We hope you now have more ideas that will help you offer an unforgettable stay in your property.&nbsp;&nbsp;Remember that with our platform, you can leverage not only the guest experience, but also your visibility among high-value clients.If you’re already registered in HBX Group, log in to our Partner Portal now.&nbsp;If you haven’t joined us yet and want to get access to our network of 60,000+ travel distributors, register your property here and boost your revenue this 2026.&nbsp;Register your property

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2026's Best Hotel Amenities Based on Traveller Types

The hotel distribution landscape is complex and competitive, involving a wide range of channels and players. Hotels often face significant challenges when it comes to optimising room distribution, increasing visibility in key markets, and attracting high-value guests. These challenges can prevent properties from reaching their full revenue potential.&nbsp;HBX Group offers an ideal solution for hotels looking to enhance their visibility, both in long-haul and domestic markets of their choice. By connecting properties to a vast network of global travel distributors, HBX Group helps attract guests who tend to spend more, book further in advance, and cancel less frequently. This is achieved by distributing rooms directly to other businesses, such as travel agencies and tour operators, who then create bespoke travel packages, among other services.&nbsp;This case study highlights how one local hotel chain, Atlantis Alger Air de France, partnered with HBX Group and quickly achieved results—securing bookings within days of joining, thanks in large part to the tailored support provided through the Hotel Onboarding Programme.&nbsp;About the hotelAtlantis Alger Air de France is a comfortable and elegant hotel located in Algiers, Algeria, with a capacity of 57 rooms. The nearest airport, Houari Boumediene, is just a 30-minute drive away.&nbsp;Combining elegance and comfort in a contemporary setting, it offers a memorable experience for both business and leisure travellers. This hotel is part of the four-star chain Atlantis Hotels, which operates modern establishments across Algeria, tailored to meet the needs of both business and leisure guests.&nbsp;Previous situation and challengesAccording to Sammy Andaloussi, Director of Strategy and Operations, the chain faced several challenges that led them to seek support in distributing their rooms.&nbsp;Although they already had a strong presence in Algeria, where they exclusively operated, they wanted to expand their international reach, both for the hotel and the entire Atlantis chain.&nbsp;The primary goal was to attract long-haul travellers, a segment they had not yet been able to capture. Before collaborating with HBX Group, they primarily worked with traditional OTAs.Choosing HBX GroupOne of the main reasons for joining HBX Group was Mr. Andaloussi's previous experience working with us. Thanks to the positive results achieved with other international chains, he decided to once again trust the B2B distribution channel we offer.&nbsp;In Andaloussi's words: ‘I knew that HBX Group is a serious company that genuinely strives to promote and expand the reach of our hotels.’&nbsp;Additionally, he believed that investing in a strong B2B channel was preferable to excessively diversifying distribution channels and achieving less consistent results. He also valued HBX Groups’ ability to attract international clients, something he wanted to replicate with this local chain.&nbsp;Finally, the Virtual Credit Card (VCC) payment system was a key factor. This method allows the hotel to collect payment as soon as the client checks out, protecting cash flow and making it easier to close the month with all bookings paid.&nbsp;&nbsp;Agreed strategyJoining HBX Group was a well-considered decision, supported by Andaloussi's positive past experiences.&nbsp;What were his goals? According to him: ‘The chain has never had visibility. So, the first step was to increase our reach to maximise bookings.’&nbsp;He also showed greater interest in the type of market rather than the type of booking, as Algiers’ booking window tends to be last-minute. They aimed to target markets such as the Middle East, which has great potential for this destination, as well as Spain, France, Europe, and the United States, where HBX Group has a strong presence.&nbsp;Results with the Hotel Onboarding ProgrammeThe first step was to complete the online registration form. Once finalised, an agent assigned through the Hotel Onboarding Programme contacted them to guide them step-by-step through the entire process, also providing their access credentials.&nbsp;Thanks to the support provided through this programme, Atlantis Alger Air de France was able to have its Partner Portal profile (formerly known as MaxiRoom) up and running in less than 48 hours, enabling them to start distributing their rooms immediately.&nbsp;This onboarding campaign includes a series of emails designed to guide hotels through each step of the process and offer practical advice to streamline it and optimise their profile. This ensures hotels are ready as quickly as possible to begin receiving bookings.&nbsp;The programme covers key topics such as how to set up rate plans, upload attractive content to the profile to enhance its visibility among distributors on the Booking Engine, create offers, manage billing, and join our Monthly Campaigns to maximise profile potential.&nbsp;In Mr. Andaloussi's words: ‘The support from your agent and the onboarding process were excellent. Receiving weekly emails with clear steps made it easy for me to progress quickly.’&nbsp;Thanks to the efficiency of the process, Atlantis Alger Air de France received its first bookings in less than 7 days. These bookings came from Europe, one of the priority markets identified in their strategy with HBX Group.&nbsp;Why work with HBX Group?At HBX Group, once you register, you have the support of our agents who guide you step by step through the entire onboarding process to help you unlock the full potential of this new partnership.&nbsp;You’ll have access to clear explanations and personalised advice to optimise your profile from day one, completely free of charge. If at any point you need additional assistance, you’ll always have the option to contact one of our agents, who will be happy to help.&nbsp;In addition to this comprehensive support, there are many more reasons to partner with HBX Group:&nbsp;Access to over 60,000 travel distributors: including 50,000 travel agencies and 3,500 tour operators, as well as airlines, affiliates, and other businesses.&nbsp;Global reach in more than 170 source markets: whether you want to attract long-haul travellers or local audiences, we help you connect with the markets you need.&nbsp;No competition with your direct channel: HBX Group exclusively distributes to travel agencies and wholesalers, helping you stand out in their travel packages.&nbsp;Effortless visibility: We take care of positioning you in your chosen markets, connecting you with the right agencies.&nbsp;Register your property

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From Registration to Bookings in 7 Days: Atlantis Alger Air de France and HBX Group

As global travel adapts to economic changes, evolving consumer preferences, and technological advancements, HBX Group is ready to embrace the evolution as a leading force in the industry. Unwavering in its pursuit of excellence, the Group remains committed to mutual growth and addressing the emerging needs of today’s partners and consumers.“This evolution is grounded in our commitment to adaptability, resilience, and innovation as we face the future head-on.”Nicolas Huss, HBX Group CEOThis report, created by HBX Group in collaboration with Skift, outlines our vision for fostering innovation, transparency, and sustained growth by implementing resilient structures, empowering the workforce, and enhancing customer experiences.&nbsp;Key insights from this special report include:- Lessons from HBX Group's rebranding and the launch of our Centres of Excellence,- The crucial role of HBX Group’s Executive Committee in driving innovation in technology, data, and product development,- A customer-centric three-year roadmap focused on creating personalised and frictionless travel solutions,- Details on a newly-engineered tech stack, designed to reduce operational silos and enhance booking processes,- A commitment to employee engagement, fostering a culture of shared ownership and accountability,- An overview of HBX Group’s ecosystem approach, emphasizing strategic partnerships and collaborative growth initiatives across the industry.&nbsp;Read the report by clicking here.

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[REPORT] HBX Group’s Journey Toward Excellence

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