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14 Valentine's Day Hotel Ideas to Boost Occupancy

Wondering how to put your hotel on the map in 2024? We've compiled a list of key dates and events in the 2024 calendar to help inspire your travel marketing efforts, and to attract a wealth of travellers in the era of 'revenge travel'. Save this page as a bookmark to use as a reference over the next 12 months.

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29 Key Dates and Events for Hoteliers in 2025

The hospitality industry is constantly evolving, and hotel amenities are no exception. Every year, new trends and guest preferences emerge, and hoteliers will need to consider them in order to deliver an exceptional experience.&nbsp;&nbsp;In 2026, some hotel amenity trends are expected to come up and others to consolidate. With these premiums or extras, you’ll provide a memorable experience and your guests will be more likely to leave positive feedback about their stay.&nbsp;Since there are unlimited types of amenities to share in your property, it’s essential to determine which ones will better cater to the needs of your guests. Their form will depend on what demographics you target, what your guests are asking for, your budget, your brand, and the competition within the local market.&nbsp;&nbsp;In this article, we propose a comprehensive hotel amenities list with the best ideas depending on the type of traveller you aim to reach. Keep reading!&nbsp;What Are the Best Amenities for Your Property?&nbsp;Before delving into the best hotel amenities, you should invest some time in defining which are the right hotel amenities for your type of property and the target you aim at.&nbsp;&nbsp;The first step is to ask yourself what best defines your hotel and which guests you want to attract. List out the defining qualities of your property and make sure your amenities align with them. Is your property renowned for being convenient for business travellers, family-friendly, or a unique tourist attraction? Consider all these traits when defining your amenities.&nbsp;&nbsp;In addition, don’t forget to give guests plenty of information about your amenities beforehand so they know what they’re paying for. Provide guests with great photographs of amenities, facilities and each room type, as well as an explanation of their features. It's more likely that guests will pay for extra amenities if you provide them with more information, since they can better understand the benefits.&nbsp;Once you have this in mind, it’s time to go through our proposals for the best hotel amenities in 2026. You’ll find ideas that will suit different types of travellers and hotel budgets. Let’s see what you can’t miss out this year to create the most unforgettable experience for your guests!&nbsp;Best Hotel VIP Amenities for Luxury TravellersWhen it comes to catering to this luxury segment, the main thing to consider is that these guests will expect your staff to attend to every need. There are many luxury amenities that hotels may offer, but here are a few that will set them apart from the rest.&nbsp;Personalise welcome baskets or gifts in their rooms based on the information you know about your guests (e.g. where they’re from, who they’re coming with, etc).&nbsp;Another good idea for your welcome kits is to leverage local products and flavours to provide a wonderful first impression, such as local chocolates, wines, fruits, soaps, or lotions.&nbsp;&nbsp;Offer a pillow menu, allowing guests to choose the best pillow depending on their preferences.&nbsp;Provide room purification to ensure guests with allergies feel comfortable.&nbsp;Replace the mini-bar with a cocktail bar. Matcha kits are also very trendy these days, so you can offer them.&nbsp;Conduct workshops about different topics, such as how to cook a special or local dish in the hotel’s restaurant, learn how to create floral arrangements such as the ones in your lobby, or create a guided tour in case you are located in a historic building.&nbsp;&nbsp;Put a tablet in every room for room service to make it as easy as possible for guests to make requests.&nbsp;Organise private or VIP shopping experiences with local vendors.&nbsp;&nbsp;Offer a remote control to manage all the room functions such as bed height, lights, heating, etc.&nbsp;Main Sustainable Hotel Amenities for A Conscious TravellerOne of the major trends that is expected to continue to grow in 2026 is sustainability. Increasingly, guests are looking for sustainable and environmentally friendly accommodation options, and this extends to hotel amenities.&nbsp;Conscious travellers in 2026 will seek out amenities such as:&nbsp;Offer bulk bathroom amenity dispensers. Consider providing shampoo and gel packaged in wall-mounted refillable dispensers, or even only on demand. You can even choose solid solutions like shampoo and conditioner bars that can eliminate the need for plastic bottles altogether.&nbsp;Eliminate plastic bottles and offer glass or metal ones instead, which have to be refilled by the staff. If possible, consider installing water bottle filling stations for guests to use.&nbsp;Offer biodegradable rubbish bags that are more environmentally friendly alternatives. Make sure that they’re truly biodegradable.&nbsp;Include local and seasonal products in the hotel's restaurant.&nbsp;&nbsp;Provide free or low-cost bikes to promote eco-friendly transportation.&nbsp;Provide recyclable paper for wrapping bathroom amenities, reusable bathroom cups, reusable fabric laundry bags, and paper containers for takeaways, among others.&nbsp;&nbsp;Interested in how sustainable principles can be applied to your property? Make sure to check out our comprehensive article on practical tips to become a sustainable hotel.&nbsp;Best Hotel Amenities for Business Travellers and Remote WorkersThe corporate segment is incredibly lucrative, and you may be very interested in attracting this type of traveller to your hotel.&nbsp;Also, related to this, the trend of remote working is still on the rise, so having hotel amenities especially focused on workers can be a great attraction for your hotel.&nbsp;&nbsp;Some of the extras you should consider including in your offering in 2026 are the following:&nbsp;Comfortable desks and lighting in the room.&nbsp;Workspaces available throughout the hotel, including at least one meeting room.&nbsp;High speed Wi-Fi, power outlets and USB ports.&nbsp;&nbsp;Free parking, free airport shuttle and transport services.&nbsp;Early check-in and flexible departure times.&nbsp;Express laundry services and available steam irons.&nbsp;If you want to attract international guests, consider providing universal sockets.&nbsp;The possibility to make free local and international calls.&nbsp;Unmissable Hotel Amenities for Families on Holiday in 2026What will make families' stays exponentially better in 2026? Here are some fantastic ideas to ensure an unforgettable experience both for adults and children.&nbsp;Consider offering connecting rooms, and include baby cradles.&nbsp;Provide pet-friendly facilities. Families are increasingly taking their pets with them on holiday, and more hotels are offering pet-friendly rooms. Because of this, this segment will really appreciate if your property caters to pets. Consider placing dog water stations on your property, offering dog beds, etc. Some high-end hotels, such as Hilton, offer dog menus.&nbsp;Offer free bike rental, pool or snow toys, stashes of puzzles or games. Also, playgrounds and games rooms for children will be highly appreciated.&nbsp;&nbsp;Include entertainment shows, such as clowns, theatre, and live concerts. And even streaming services for kids.&nbsp;Main Hotel Amenities for Wellness TravellersAnother strong trend in the hospitality industry is, without a doubt, wellness travel.&nbsp;When looking for a relaxing getaway, amenities are very important, since they contribute directly to the overall experience of guests.If you’re looking to cater to this segment of wellness travellers in the most excellent way possible, make sure to consider the following hotel amenities for wellness:&nbsp;A spa is a must-have for hotels aiming to attract this type of traveller. The spa should include several pools, jacuzzi, saunas, among others. You can also offer free swimwear or at a reduced price.&nbsp;&nbsp;Offer special packages including massages and other health treatments. If you don’t have the staff to provide this service in-house, consider establishing partnerships with local companies or freelancers.&nbsp;Sound proofing measures, so any outside noise is eliminated.&nbsp;Also, make sure to provide some of the best hotel bath amenities as welcome gifts, including items such as essential oils, body lotions and organic shampoos.&nbsp;Nail art has become a major trend in recent years, and it will continue to grow in 2026. You may want to hire a nail technician to provide this much-requested service in your property as part of your wellness team.&nbsp;Partner with a health and wellness platform to create on-demand workouts and guided meditation to in-room televisions.2026 is set to be a fantastic year for travel. By knowing the best hotel amenities for your guests, you’ll be a step ahead of your competitors. We hope you now have more ideas that will help you offer an unforgettable stay in your property.&nbsp;&nbsp;Remember that with our platform, you can leverage not only the guest experience, but also your visibility among high-value clients.If you’re already registered in HBX Group, log in to our Partner Portal now.&nbsp;If you haven’t joined us yet and want to get access to our network of 60,000+ travel distributors, register your property here and boost your revenue this 2026.&nbsp;

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2026's Best Hotel Amenities Based on Traveller Types

As global travel adapts to economic changes, evolving consumer preferences, and technological advancements, HBX Group is ready to embrace the evolution as a leading force in the industry. Unwavering in its pursuit of excellence, the Group remains committed to mutual growth and addressing the emerging needs of today’s partners and consumers.“This evolution is grounded in our commitment to adaptability, resilience, and innovation as we face the future head-on.”Nicolas Huss, HBX Group CEOThis report, created by HBX Group in collaboration with Skift, outlines our vision for fostering innovation, transparency, and sustained growth by implementing resilient structures, empowering the workforce, and enhancing customer experiences.&nbsp;Key insights from this special report include:- Lessons from HBX Group's rebranding and the launch of our Centres of Excellence,- The crucial role of HBX Group’s Executive Committee in driving innovation in technology, data, and product development,- A customer-centric three-year roadmap focused on creating personalised and frictionless travel solutions,- Details on a newly-engineered tech stack, designed to reduce operational silos and enhance booking processes,- A commitment to employee engagement, fostering a culture of shared ownership and accountability,- An overview of HBX Group’s ecosystem approach, emphasizing strategic partnerships and collaborative growth initiatives across the industry.&nbsp;Read the report by clicking here.

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[REPORT] HBX Group’s Journey Toward Excellence

&nbsp;The Knox Corps CEO, Scott Patterson, explores how travel professionals can protect their businesses by following cybersecurity best practices.&nbsp;I’m Scott Patterson, CEO of The Knox Corps. I’m also an accomplished information security executive, with over two decades of experience strategising and developing enterprise security programs for highly regulated organisations in sectors such as healthcare, financial services, and the United States Air Force. Additionally, I serve as the Sector Chief of the FBI’s Communications sector and as a Governor of Homeland Security. Given my background, I am deeply immersed in the world of cybersecurity.&nbsp;As part of Cybersecurity Awareness Month, I’d like to take the opportunity to share some of my knowledge to help you and your business stay safe.&nbsp;Cybercrime is a serious threat. There are organisations that, if attacked today, might not survive tomorrow. It’s a daunting reality. In the event of a breach, not only could a business face closure, but sensitive information — including financial and confidential customer details — could be compromised. Understanding how to strengthen security measures and implement an effective disaster recovery plan can be the key to either withstanding an attack or falling victim to it.&nbsp;&nbsp;Compliance is KingIs the travel industry a prime target for cybercrime?&nbsp;Yes, absolutely. In addition to the reasons outlined, there are many access points to this sector. Here’s a simple analogy: the more doors that you have to your house, the more susceptible you are to your home being compromised. If you have one door, you only have one to secure; if you have two or three, you need to be much more vigilant.&nbsp;&nbsp;This is the case in the travel industry – between email communications, telephone calls, third parties, partnerships, websites, and even payments, several areas could become compromised. This is where compliance comes into play.&nbsp;Dual ComplianceThe travel industry falls under what I’d refer to as ‘dual compliance’, where players must comply with multiple regulatory bodies.&nbsp;&nbsp;The first is the Payment Card Industry, or PCI, which has its own set of standards around securing the financial transactions surrounding the credit card and the credit card holder. PCI is only concerned with what was mentioned above since hotels must get paid, and the number one form of payment is via e-commerce, either web or in person. There is a separate council that governs and enforces PCI, and the cost of a breach could be substantial.&nbsp;On the other side, we have ISO compliance, which handles breaches related to all personally identifiable information (first and last names, addresses, the names of family members, health information, bank account information, emergency contact information, email addresses, and so forth). As you can imagine, balancing the different areas of compliance can be complex, and this is where I recommend a risk assessment.&nbsp;&nbsp;A proper risk assessment covers technical and non-technical risks, providing a global perspective of dual compliance, where risks are aligned under each regulatory body and a mitigation plan is in place to remediate. In the end, one must have proof of such by way of what’s called a Report on Compliance (ROC).&nbsp;Enhanced Security, Greater SuccessUnderstanding the resources available to you is crucial. I get it — not every company has thousands of dollars, euros, or pounds to hire in-house security specialists. However, I can’t emphasise enough the importance of proper compliance and risk assessment.&nbsp;&nbsp;Let me explain why.&nbsp;Without due diligence, your company may not survive. Countless businesses have gone under due to a lack of preparedness. We are living in an age of technological advancement, and with that comes an increased risk of cybercrime. Staying up-to-date and well-protected is essential for your company’s survival, as well as for the security of your customers and partners.&nbsp;Customers and partners value security. Think about it — when choosing between two companies, what’s the differentiator? Today’s partners and consumers are becoming increasingly savvy and concerned about their online safety. On the partnership side, every brand wants to protect its assets, whether financial data, customer information, or a hard-earned reputation.&nbsp;&nbsp;Demonstrating a commitment to security can help you win their business by showing that you share their concerns.&nbsp;So, How Can You Implement Cybersecurity Solutions Without a Dedicated Team?&nbsp;This is where companies like The Knox Corps come in. We provide risk management, ethical hacking, forensics, vulnerability assessments, IT security, and advisory services to help you become cyber-compliant. That way, you can focus on delivering great solutions to your customers.&nbsp;I’d like to extend my gratitude to HBX Group for giving me and The Knox Corps the opportunity to address this important issue. Alongside Christo and Paula, we are committed to raising awareness about cybersecurity—outreach is essential.&nbsp;&nbsp;There’s one final thought I’d leave you with during this Cybersecurity Awareness Month: it’s to remain curious yet cautious about the digital world’s constantly evolving nature (consider the rise of artificial intelligence, for example). With that evolution, it’s vital to arm yourself with the knowledge needed to protect your business and yourself before you venture toward bolt-on solutions, such as artificial intelligence. Keeping up with trends while performing trend analysis is paramount to the success of your business. So, before focusing on trends, focus on the foundation first.&nbsp;Scott Patterson is an entrepreneur, professor, professional speaker, and Advisory Chief Security Officer. He possesses over two decades in organisational leadership roles, with proven experience in strategising and developing enterprise security programmes for highly regulated organisations in Healthcare, Financial Services, Education Insurance, and the Armed Forces.

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Scott Patterson cybersecurity best practices

The Cyber Shield: Safeguard Your Business with Best Practices

&nbsp;Paula Felstead, ex-Chief Tech, Data and M&amp;A Officer at HBX Group, offers key insights into the status of cybersecurity risks for the travel and hospitality sector, and how forward-looking businesses must adapt.&nbsp;It's time to get comfortable with an uncomfortable topic - cybersecurity.&nbsp;We are in an age where digital transformation is advancing at an unprecedented pace, and understanding the implications has never been more critical.&nbsp;We exist in a reality which is evolving every day, and with it, so do the risks faced by our industry.&nbsp;&nbsp;Whether you're an individual or part of a business, security threats – from annoying spam emails to sophisticated phishing attacks – are a daily concern. On a global scale, these challenges become even more complex, especially as we operate within an interconnected ecosystem.&nbsp;Taking an ecosystem approach has its perks: partners gain seamless access to global products and services, typically at a lower cost, and certainly with less friction. Interconnectedness is paramount to collective success, but an uncoordinated approach to cybersecurity can have a significant ripple effect. To put it plainly: if there is a weak link in the chain, then the whole chain becomes weaker.&nbsp;&nbsp;At HBX Group, we see cybersecurity as a communal obligation. We all owe it not only to our own organisations, but also to every individual and business connected to us. Every transaction made within this ecosystem reflects our duty, and over the past three years, we’ve faced emerging threats head-on by investing significantly in security. With a dedicated cybersecurity team, we’re committed to ensuring that every transaction is handled with care.&nbsp;As we grow and innovate, we want to do so safely, trying to stay ahead of potential threats. Trust is the lifeblood of the travel ecosystem, so it’s vital that we keep investing in knowledge and technology to predict and mitigate risks—not just to protect our brand, but to safeguard the entire network of partners and clients we work with.&nbsp;In an increasingly interconnected world, it is essential to champion awareness and collaboration around cybersecurity, empowering everyone to not just react to threats but to proactively work together.&nbsp;&nbsp;For this reason, I am pleased to announce our efforts in developing a Cybersecurity Consortium: by partnering with notable travel brands and cybersecurity experts such as Fox-IT and The Knox Corps, the goal of the Consortium is to bolster the travel industry’s defences against growing cyberthreats whilst supporting a wider network of travel professionals. Many do not have the necessary funds available to do this alone.&nbsp;&nbsp;By sharing valuable insights, best practices, and helpful advice, this collaborative effort will connect those in need with companies that can provide the necessary assistance and expertise, fostering a safer environment for everyone involved in the travel ecosystem.&nbsp;It is my belief that actions such as this are required if we are to proactively address threats and work toward a secure digital future. The evolution of cybersecurity is not just about tech; it involves people, processes, and shared responsibility for our collective safety online. By sharing knowledge and openly discussing our challenges, we can cultivate a fortified cybersecurity landscape.&nbsp;&nbsp;I invite you to learn alongside us this Cybersecurity Awareness Month, as we share a wealth of insights and views from industry experts, including Fox-IT and The Knox Corps.&nbsp;&nbsp;

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Cybersecurity Paula Felstead insights

It's Time to Get Comfortable with an Uncomfortable Topic - Cybersecurity

&nbsp;HBX Group garnered expert insights from Christo Butcher, global lead for threat intelligence at Fox-IT, on how travel professionals can safeguard against cybersecurity attacks.&nbsp;The hospitality industry is fantastic. This is a sector which thrives on the human connection, with a workforce which is inherently helpful and kind. There are benefits to this: from an enhanced customer experience to collaboration, innovation and morale, the sector’s greatest strengths can be attributed to a collective passion and empathy.&nbsp;Unfortunately, these positive traits also serve as a gateway to vulnerability.&nbsp;Cybercriminals love the travel industry. Consisting of numerous companies, a vast number of individuals, and significant financial assets, it is an appealing target. On top of this, its current level of cybersecurity is often lower than other sectors.&nbsp;So, how can travel professionals protect themselves from cyberattacks?&nbsp;The answer lies in understanding the cybercriminals, and working to strengthen against those weaknesses they exploit.&nbsp;&nbsp;Know Your EnemyCybercriminals are inherently creative, functioning much like entrepreneurs seeking lucrative opportunities. When they discover effective methods for earning money, they exploit them until those methods become ineffective. They then look for another way to attack – and in an industry as far-reaching as the travel industry, the access points are plentiful.&nbsp;Moreover, we exist in an evolving digital world. It can be hard for the average person to keep up – but for the hackers, cybercrime is their livelihood. They’re adept at staying up-to-date, looking for any opportunity to exploit their targets’ weaknesses.&nbsp;&nbsp;Here are just a few tactics techniques which you might already be familiar with:Email Phishing: a fraudulent attempt to obtain sensitive information, steal credentials, or infect the target computer via deceptive emails that appear to be from legitimate sources.Chat Phishing: a scam where attackers use instant messaging platforms to manipulate users into sharing personal information or downloading malicious software.Voice Phishing (Vishing): a technique where scammers use phone calls to trick individuals into revealing confidential information or perform actions information by pretending to be a trusted entity.&nbsp;As mentioned, the travel sector is a particularly friendly one. This makes its workforce susceptible to hacking via social engineering. Cybercriminals are master manipulators and have no issue with brazenly taking advantage of their proposed victims – if that travel agent, check-in clerk or phone operator is in a very helpful mood, it makes them extra vulnerable. However, there is a way to channel that helpfulness into a form of protection.&nbsp;Strengthening Defense Through CollaborationTransparency around cybersecurity offers a pathway to beating cybercriminals. Although many businesses feel ashamed to have suffered a cyberattack, others have gone public, choosing to bring attention to the crime in the interest of the greater good.&nbsp;Of course, not every company wants to admit to falling victim to what are increasingly common attacks. It’s easy to understand why: few want to appear vulnerable, especially when entrusted with valuable customer data. That said, sharing experiences of cybercrime, especially technical details of the attacker’s modus operandi, within the travel sector and with trusted authorities (like Fox-IT and NCC Group) anonymously reporting cybercrimes to an authority (like Fox-IT) is a valuable step to helping others and the industry as a whole to prepare and defend themselves from suffering the same fate.&nbsp;By sharing, we can build a stronger defense: it’s better to learn from the collective experience, than to sit with our own mistakes.&nbsp;In addition to leaning into the spirit of transparency – that much-loved trait that our travel professionals possess in spades –, keeping abreast of developments in the realm of digital technology and cybersecurity is paramount. After all, cybersecurity is not a static field: it continually evolves alongside the techniques deployed by cybercriminals. The public media has plenty of useful information, but engaging with specialised cybersecurity firms can provide valuable insights at speed.&nbsp;&nbsp;Here at Fox-IT, we’re immersed in the landscape of ongoing cyberattacks. As committed cybersecurity specialists, our mission drives us to contribute to a safer society for all. From conducting cybersecurity assessments to sharing providing trainings on the issue, our technical and innovative solutions enable us to do just that.&nbsp;However, the most promising strategy for the travel and tourism sector is fostering a culture of collaboration – this is something we experienced first-hand when joining HBX Group at this year’s MarketHub, where we were able to speak directly to travel professionals about the challenges they face. These are individuals who have seen the issue from close by; businesses of all sizes, who have seen the damage caused. Mutual exchanges, such as those at the MarketHub (or in other forums) can significantly enhance resilience against sophisticated attacks.&nbsp;Awareness of this issue is growing, and to protect ourselves, we must work together to find a solution. This Cybersecurity Awareness Month, I wish to echo the sentiment that cybersecurity is a collective obligation – it’s time to empower ourselves by leveraging our diverse experiences and expertise as vital insights, as we work to strengthen our defences against cybercrime.&nbsp;Christo Butcher has been safeguarding companies since the turn of the century. He excels at illuminating the challenges posed by real-world cyberattacks and developing evidence-based strategies to fortify organisations against them. In an era marked by constantly evolving cyberthreats, Christo Butcher is dedicated to providing clarity, insight, and data-driven resolutions. His passion lies in growing clients’ cyber maturity and enhancing the safety of our digital landscape.&nbsp;

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cybersecurity how to protect yourself key insights Christo Butcher Fox IT

Cybersecurity: How to Protect Yourself in the Digital Battlefield

In the hotel industry, upselling is a strategic approach aimed at promoting upgrades on bookings or reservations. This entails encouraging guests to spend more on additional amenities and services at any point throughout the guest journey, encompassing pre-arrival, stay and post-stay phases.&nbsp;&nbsp;It’s well-known that these upselling techniques can significantly help hotels increase profits. But it’s also essential to have in mind the best practices and avoid potential pitfalls.&nbsp;&nbsp;In this article, we delve into the benefits of upselling for hotels, what to upsell in hotels, key guest types to consider, and examples of upselling tactics for hoteliers.&nbsp;Keep reading to discover more about our recommendations.&nbsp;Benefits of Upselling in Hotels: Why Is It Relevant for Your Property?&nbsp;In essence, by investing effort into applying these techniques within your daily operations, you’ll reap multiple rewards. Here are our top reasons why you should tap into them.&nbsp;&nbsp;Enhanced Understanding of GuestsEvery interaction with your clients starts with a dialogue, and each attempt to upsell pushes you to listen to your customer’s voice. Understanding your audience improves their experience and facilitates customer retention.&nbsp;Increased Customer’s SatisfactionUpselling serves as a great way for you to showcase your services and product range, offering more options to your customers. They might not be aware of upgrading options, or simply might have had other needs coming up since they made their booking.&nbsp;Boosted RevenueEffective upselling can give you extra revenue streams. Opting for the right distribution partner, such as HBX Group, can grant you access to international guests that are more likely to upgrade their booking as they tend to spend more in a destination.&nbsp;&nbsp;Hotel Upselling Ideas: Where You Should Put The Focus&nbsp;When you start implementing this technique, it’s very usual to get very creative and offer an extensive array of amenities or services for your upselling purposes.&nbsp;&nbsp;However, prior to delving into the upselling possibilities, it’s important to acknowledge that you should avoid giving guests too many options that end up overwhelming them.&nbsp;&nbsp;Our recommendation here is that you start by presenting classic options, such as breakfast, early check-in and late check-out. And then add a few deals tailored to that specific segments. A selection of 10–15 options would be ideal.&nbsp;&nbsp;Once said this, let’s see some of the most popular options for your upselling purposes.&nbsp;&nbsp;Room upgrades &amp; Rooms with special featuresBigger rooms, suites, or accommodations with panoramic views, terraces, saunas or kitchens.Stay extensions: Encourage guests to stay longer with discounts for a one- or two-night extension. This will help you sell additional rooms during off-peak seasons. Pet feesDry cleaning servicesSpecial occasion packages Baby beds&nbsp;Food and beveragesStrawberries and champagneWine bottlesPremium minibar selections&nbsp;Activities &amp; TransportSpa treatmentsIn-room massageDog walking servicesParking facilitiesBicycle rentalsOff-property excursionsAirport shuttle services&nbsp;Check-in and check-outEarly check-in: Guests arriving earlier than check-in time may be caught by surprise by your hotel and their rooms might not be ready. It would be a great opportunity for you to provide a room upgrade to a suite or simply a larger room as an alternative solution.&nbsp;Late checkout: This is important in order to facilitate the logistics of late departures, such as evening or late afternoon flights.&nbsp;Guest Categories to Consider In Your Upselling StrategiesFirst and foremost, it’s vital to know which segments of guests you’re attracting. This will give you insights on which type of amenities and services can be useful for each of these travellers. Some of the main guest categories to have in mind are as follows:&nbsp;Families with children: Consider offering connecting rooms and fun activities. This segment appreciates flexibility. Also, provide meal packages and family-friendly activities.&nbsp;&nbsp;Couples: They may be willing to upgrade their experience with larger, more comfortable rooms, panoramic views, and other features that can enhance their stay.Romantic packages like couple’s massages, candlelight dinners, or a spa experiences are likely to be of interest.&nbsp;&nbsp;Business travellers: This segment has a great potential for upselling strategies as these guests are often less price-sensitive, and are looking to improve and smoothen their stay.Some interesting upsells for business travellers would be early check-in or airport transfer, flexible departure times, express laundry, parking... Ensure that they are comfortable and that they perceive your property as one that is convenient and provides prompt service.&nbsp;Digital nomads: Some high-valued offerings include well-equipped in-room workstations, a coworking space or a chance to upgrade to high-speed Wi-Fi. Discover further initiatives to cater for remote workers here.&nbsp;Solo female travellers: Given the rise in solo female travellers, consider offering secure transfer options with trusted providers, as well as other options that we explore in this article on solo female travel. &nbsp;&nbsp;5 Upselling Techniques for Hotels That Deliver ResultsNow that we have defined what services and products are a fit for upselling&nbsp;– and how to cater to some of the most lucrative guest types –, it’s time to deep dive into some of the most common techniques to drive upselling success.&nbsp;Start selling before your guest arrival: This is one of the best moments to upsell because the traveller is eager to buy extra/complementary services.&nbsp;You can send customised emails or WhatsApp messages with offers 2–3 days before arrival. For instance, consider sending a brochure with relevant information about the hotel, and include a section with add-ons to their primary booking, such as airport transfer, early check-in or room category upgrade.&nbsp;&nbsp;Partner with local businesses: Collaborate with local companies to provide tailored and enriching experiences. Offerings like private walking tours, boat trips, wine tastings and spa packages can enhance guest experiences.&nbsp;Check what popular activities are held close to your property, and reach these local businesses in order to establish a collaboration. A good example would be partnering with local wine farms to create a complete wine experience package for a minimum stay of two nights.&nbsp;Another great idea is to reach out to festivals or sporting events’ organisers. As you can read in these comprehensive articles on film tourism and sporting events tourism, there are plenty of appealing activities and proposals for your guests.&nbsp;Keep a look into data: To better understand which amenities and services were most popular in the past, it's imperative to collect this information. It will enable you to identify the trends of your property, and you may be able to prioritise some offers over others to increase your chances of selling.&nbsp;Focus on training your staff for front-desk upselling: Ensure all hotel staff are aligned, and know how and when to upsell.&nbsp;Train them to gauge guest moods and how to ask open questions to gather relevant information.The check-in might not be the best moment to try to upsell your products, as guests often arrive tired and want a smooth check-in process, without having to hear your offers. Instead, it’s better if you have sent your list of offers a couple of days before their arrival so that they can have a look at it and decide if there’s something appealing to them.&nbsp;&nbsp;Present every upsell opportunity as an option: Pushing hard doesn’t always work, that’s why it’s crucial to showcase upgrade offers as choices. Customers can get annoyed by aggressive upselling techniques. Focus on offering solutions rather than increasing your profits.In addition, when offering a new deal, only mention the incremental price, not the full price. E.g: Instead of saying ‘For £260 a night you could upgrade to our Seaview Suite with a Continental breakfast included,’ say ‘Would you like to upgrade to our Seaview Suite and add our Continental breakfast? It’s available for an extra £35 per night.’And always try to reaffirm the primary purchase and then offer the upselling. For example, say that the room chosen is wonderful, but that they can have the superior one for a small add-on.&nbsp;&nbsp;By embracing these techniques, hotels can elevate guest experience while boosting their revenue. As mentioned, it’s essential to start by understanding your customers’ needs in order to cater to them with your best offerings.&nbsp;&nbsp;Remember that HBX Group offer access to high-value customers more likely to purchase add-ons. We expand your hotel’s visibility among international travellers, who usually have a larger budget and seek to enjoy their holidays fully.&nbsp;&nbsp;&nbsp;Join our network of 60,000+ B2B travel distributors today. Register your property for free and boost your visibility and occupancy rates! Already part of HBX Group? Log in to continue leveraging our campaigns and maximising your revenue.&nbsp;&nbsp;Lastly, don’t forget to download our free guide on how different channel distribution strategies can enhance your hotel’s performance. Click below and get it now!

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Upselling Techniques for Hotels to Boost Revenue in 2025

2023 is proving to be a great year for tourism, with several travel trends coming to the forefront.&nbsp;&nbsp;In our recent posts, we recommended catering to solo female travellers, as well as incorporating AI tech in the travel sector. Now, it's time to focus on another major travel trend that has gained popularity over the past few years.&nbsp;Film tourism, also known as screen tourism or set-jetting, refers to the phenomenon of people choosing holiday destinations based on locations seen in films or TV shows.&nbsp;&nbsp;As a hotelier, it's essential to understand this increasing trend, considering the abundance of films and TV shows filmed and broadcasted every year.&nbsp;Learn more about film tourism, how it benefits the travel sector, the main destinations for tourists, and how you can make the most of it. Keep reading!&nbsp;A Major Trend: Understanding Film TourismWith countless destinations to choose from, it’s vital to make your property’s location stand out from the competition. One way to achieve this is to leverage it with the help of TV shows and films.&nbsp;TV shows and films can significantly raise the profile of the city or country where the story is set. This exposure can extend beyond the specific location, benefiting regions, hotels, theme parks, and other attractions associated with the show or film.&nbsp;&nbsp;Tourists often seek to identify with their idols, favourite scenes, or visit the exact spots where the cast filmed. Screen tourism offers a unique opportunity to experience the emotions and sensations lived while watching a film or TV show, making it a fantastic way to connect with the history and culture of a place, which is what happened with the popular TV show Outlander and Scotland.&nbsp;&nbsp;The rise of streaming platforms like Netflix, Amazon Prime, HBO and Disney+ has made audiovisual content even more widely available to a global audience, contributing to the popularity of screen tourism. Locations featured in films can motivate tourists to visit these spots, transforming them into popular destinations.&nbsp;Benefits of Film Tourism for HoteliersFilm tourism serves as a powerful destination marketing tool. Visual content plays a crucial role in increasing visibility in front of millions of potential travellers.&nbsp;&nbsp;The great amount of content available through streaming platforms has led to a significant increase in people visiting places they've previously seen on screen.&nbsp;As a hotelier, capitalising on film tourism is a good strategy to achieve:&nbsp;Increased occupancy: Hotels in areas featured in popular films or TV programmes receive a higher influx of visitors eager to stay close to filming locations.&nbsp;Higher room rates: The popularity of a location due to film tourism can justify an increase in room rates, especially during peak seasons or when film-related events take place, such as the Cannes Film Festival (France), or the Oscars (Los Angeles, USA).&nbsp;Repeat business: Enthusiastic fans often return for multiple visits, or even recommend the accommodation to fellow fans, creating a loyal customer base. &nbsp;&nbsp;Year-round interest: Screen&nbsp;tourism tends to be evergreen, attracting fans throughout the year and maintaining a consistent stream of guests, even during off-peak seasons.&nbsp;Increased revenue from ancillary services: Tourists engaged in film tourism often spend on additional services, such as guided tours, merchandise, and themed events. Hotels can tap into these revenue streams by offering tailored packages and experiences. At the same time, you can benefit from partnerships with local tour operators, film and production companies. This can also help expand the hotel’s visibility.&nbsp;&nbsp;Enhanced reputation and unique selling point (USP): A strong connection to screen tourism sets hotels apart from competitors and elevates their reputation when associated with popular films or TV shows. A hotel can end up being recognised as a unique destination, like what happened with The Stanley Hotel from The Shining. &nbsp;&nbsp;8 Films And TV Shows That Have Boosted TourismOverall, New Zealand, the US, the UK, Spain, France, India, Japan and Iceland are some of the most popular destinations for film tourism. Have a look at which films and TV shows have contributed to the growth of tourists.&nbsp;&nbsp;Game of Thrones &amp; House of the DragonBoth TV shows are great examples of significant contributions to tourism in recent years.&nbsp;Their influence was huge, and many places benefited from it. A clear example can be found in Dubrovnik (Croatia), which is the real-life location of King’s Landing, frequently seen in the show. Another good example can be sunny Spain, which hosted many sets, such as&nbsp;Girona (Catalonia) or San Juan de Gaztelugatxe (Basque Country).&nbsp;Iceland also received a great influx of visitors. For example, bookings to this country increased by 166% in 2019 when the last season premiered.&nbsp;Bridgerton &amp; Queen CharlotteAs one of the most successful Netflix productions, the Bridgerton series has significantly boosted tourism in the UK – mostly in Bath and London.&nbsp;The popularity of the show has been so great that even the Tourist Board of Great Britain has published a dedicated article on its website to promote the Bridgerton filming locations.&nbsp;&nbsp;The Lord of the Rings &amp; The HobbitThis is one of the best examples of screen tourism directly influencing a country’s tourism.&nbsp;Despite the first of the films being released more than two decades ago, New Zealand keeps attracting screen tourism, making this an ‘evergreen’ source of income for the country. As a curiosity, these tourists (known as&nbsp;‘Tolkien tourists’)&nbsp;have a long-term impact that brings millions of dollars to New Zealand’s economy each year.&nbsp;Harry Potter filmsThey're another great example of how a country can take the opportunity to capitalise on a film series.&nbsp;Not only have the locations increased their visitor numbers exponentially – Alnwick Castle,&nbsp;home to Hogwarts, receives more than 800,000 visitors every year –, but they have also inspired dedicated theme parks like the ‘Studio Tour London’.&nbsp;On average, the filming locations experienced a 50% growth in tourism after their release.&nbsp;&nbsp;BraveheartFinally, we have this clear example of film tourism impact, which took the&nbsp;Wallace Monument in Scotland&nbsp;from 80,000 visitors per year to 180,000 after the film’s release.&nbsp;&nbsp;Tips for Hoteliers to Capitalise on Screen Tourism&nbsp;Regardless of the size of your property, there are various ways to take advantage of the increasing screen tourism trend. It’s all about creativity and thinking about how you can make the most of it!&nbsp;Contact and collaborate with film productions: Keep track of upcoming film or TV show productions in your area by getting in touch with the local film commission.Film commissions are public organisations that promote a specific destination as a filming location for audiovisual productions and promote film tourism. Many cities – &nbsp;and countries – have theirs, and they highly contribute to pitch their locations to be part of a film or TV show.Try to collaborate with the production teams and offer your property as a potential filming location, or provide accommodation for crew members. If you get to do it, you’ll gain fame, and you can even turn your hotel into another touristic destination in the future.&nbsp;&nbsp;Contact Tourism Boards: Discover actions already implemented to promote film tourism in your area, and actively promote any filming locations near your property.&nbsp;For example, in Barcelona there’s the ‘Barcelona Movie Walks’ website with all the tours available related to famous films and TV shows filmed in the city.In Italy, many Tourism Boards promote screen tourism through their online channels, such as their blogs. You can reach them and ask to be mentioned in their articles.&nbsp;&nbsp;Leverage social media: Share content related to film tourism on your hotel's social media platforms, engaging with your followers and being part of the conversation.&nbsp;Include, for example, behind-the-scenes facts about productions filmed in your area. It’s essential to communicate it through your social channels, so that you let people know what happened here and increase their interest in visiting the place.&nbsp;&nbsp;&nbsp;Offer themed rooms and packages: If a well-known film or TV series was filmed near your property, consider offering themed rooms and packages inspired by the production. You can decorate the rooms with props or posters related to the productions.As for the packages, you can include guided tours to nearby filming locations. An example could be the Studio London Tour - The Making of Harry Potter.&nbsp;&nbsp;Offer Guided Tours: If your property is close to multiple filming locations, consider offering guided tours exclusively for your guests to enhance their screen tourism experience.&nbsp;Celebrate film festivals: Actively participate in film festivals hosted in your city and promote your hotel's association with the film industry. Offer special discounts or packages during these events to attract attendees. Organise private transport to the venue for your guests and enhance their stay.&nbsp;Certainly, as screen tourism continues to shape the new tourism industry, it's essential to stay updated on the latest trends and cater to the needs of today's travellers.&nbsp;If you're already part of our extensive B2B network, don't forget to log in and take advantage of our continuous campaigns to maximise your revenue.&nbsp;If you're not yet part of HBX Group, join the world's largest network of 60,000+ B2B travel distributors today. Register your property for free and boost your visibility and occupancy rate!

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Film Tourism as a Destination Marketing Tool: Tips for Your Hotel

Today, more and more travellers are consciously choosing their hotels and accommodation based on their green and social commitments.&nbsp;&nbsp;As explained in our Travel Trends Guide for 2025, sustainable travel is a major area of focus for our industry, and for HBX Group, impacting directly on our daily operations and how we generate tourism.&nbsp;&nbsp;The process of becoming an eco-friendly hotel is easier than you might think at first glance. Check out our guide to hotel sustainability and our 6 tips to avoid using single-use plastics in hotels.&nbsp;&nbsp;In addition, it's important to let potential guests know that you support these initiatives, and a certification is one of the best ways to do so.&nbsp;&nbsp;Throughout this article, we’ll provide you with relevant information about getting certified with two of the major certifications for hotels. We’ll also explain how to leverage HBX Group's benefits by becoming a sustainable partner. Keep reading!How HBX Group helps with ESG strategyHBX Group takes its Environmental, Social, and Governance (ESG) responsibilities seriously. We’re committed to ensuring our planet's sustainability. As a result, we have established 10 core commitments related to the Sustainable Development Goals, including:&nbsp;&nbsp;We continue to promote sustainable and conscious travel to minimise environmental impact and improve the community with our technological capabilities.&nbsp;&nbsp;We highlight to our partners and stakeholders the benefits of introducing sustainable practices into their business models and complying with regulations, legal requirements and qualifying for certifications that make a difference.&nbsp;&nbsp;We work to enhance visibility and promote sustainable products, services, and destinations through the creation of sustainability performance levels.&nbsp;What’s the Sustainable Hotels Programme?As part of our ESG efforts, we highlight the Sustainable Hotels Programme, formerly known as the Green Hotel Programme. What is the purpose of this initiative?&nbsp;&nbsp;In recent studies, the World Travel &amp; Tourism Council (WTTC) observed that 74% of travellers want hotels to provide more sustainable choices. 65% of respondents said that they would feel better about paying for accommodation with a sustainable certification or label.&nbsp;&nbsp;Since hoteliers are key players in the tourism industry – one of the sectors with the most impact on the environment, society and economy – it’s essential to consider implementing a sustainable perspective in the properties.&nbsp;&nbsp;Therefore, the Sustainable Hotels Programme was created to encourage properties regardless of their size to become a force for good, and help them to communicate their sustainable practices.&nbsp;&nbsp;Hotels participating in the programme benefit from more visibility in our system. If you’re a member of the programme, you'll appear in the booking engine under the filter 'Sustainable Hotels'.&nbsp;We'll also include your property in sustainability-focused marketing actions, promoting it across channels such as email communications, banners, and landing pages on bedsonline.com and hotelbeds.com.&nbsp;&nbsp;Also, we run campaigns aimed at increasing awareness of the use of single-use plastic, and other eco-friendly and social initiatives. Last year's campaign with Accor increased the number of properties free of single-use plastic from 500 to 5,000. Stay tuned in the coming months as we'll be launching a new series of campaigns.&nbsp;As a group, HBX Group has observed a growing interest and bookings from hotels that adopt sustainable practices. Currently, we have 40,000+ properties certified as sustainable in our portfolio - between 2022 and 2023, we reported an 30% increase in bookings for sustainable hotels within 12 months. Additionally, our Sustainable Hotels landing page has been the most viewed this year so far, proving again the growing interest in this category of properties and the changing traveller's intent.&nbsp;One effective way to communicate your sustainable initiatives to the world and access our Sustainable Hotels Programme is to become certified with eco certifications. At HBX Group, we suggest two in particular. Read on to learn about some of the best certifications in the industry and how to obtain them.&nbsp;Your Guide to Hotel CertificationWTTC Hotel Sustainability BasicsThe first certificate we encourage you to get is Hotel Sustainability Basics by the WTTC. This is the global authority on travel and tourism's economic and social contribution, working with governments and international institutions.&nbsp;In four simple steps, you can get this certification regardless of the size of your property.&nbsp;&nbsp;Fill in the registration form to receive the toolkit with all the information about joining the programme. Visit wttc.org to do so.&nbsp;You’ll receive confirmation from WTTC, explaining the verification partners available in your region. After choosing one, WTTC will tell you how to verify the certification criteria you must follow.&nbsp;&nbsp;Next step will be to implement the 12 basics of sustainability defined by WTTC over the next three years. These basics include Measure &amp; Reduce Energy Use, Measure &amp; Reduce Water List, No SUP water bottles, Bulk amenity dispensers or Community Benefit, among others.&nbsp;&nbsp;Once the criteria have been completed, you’ll need to send evidence to your verification partner. Once verified, you'll get a badge showing that your property complies with the Basic Hotel Sustainability standard.&nbsp;GSTC Industry CriteriaThe second certification we recommend you get is provided by the Global Sustainable Tourism Council (GSTC). This organisation establishes and manages global standards for sustainable travel and tourism, known as the GSTC Criteria. They are arranged on four pillars: (A) Sustainable management; (B) Socioeconomic impacts; (C) Cultural impacts; and (D) Environmental impacts.&nbsp;&nbsp;These criteria are used by businesses of all sizes to become more sustainable and as a basis for certification. To measure compliance with GSTC Criteria, some performance indicators are available. All of these criteria can be found here.Businesses certified by a GSTC-Accredited Certification Body, meeting all the GSTC Criteria, have a high level of assurance and credibility. Being certified by an Accredited Certification Body means that your property complies with the highest social and environmental standards on the market.&nbsp;&nbsp;This is how GSTC certification works:&nbsp;&nbsp;Choose a Certification Body (organisations that have been accredited based on the quality of their certification process) from this list. Some of these GSTC Accredited Certification Bodies include Bureau Veritas, Control Union and RoyalCert.&nbsp;&nbsp;After working with a Certification Body towards achieving full GSTC requirements compliance, your operation will receive its Certification from an Accredited Certification Body.&nbsp;Introducing Our Sustainability HubAside from these certifications, we also strive to provide you with the tools to become more sustainable and implement initiatives that will benefit you.&nbsp;&nbsp;As part of our ESG strategy, we’re proud to host the Sustainability Hub, an online site aiming to collaborate with stakeholders to improve sustainability, generate networking and share ESG projects and actions. We’ll support small and medium hotels and clients on their sustainability journey.&nbsp;&nbsp;In this hub, you’ll find relevant content on sustainability and hotels, as well as sustainability mentoring programmes to help you obtain these certifications (WTTC &amp; GSTC). Some of the areas we’ll cover include:&nbsp;&nbsp;Mentoring on how to start with Basic from WTTC and expand with GSTC standards at different levels.&nbsp;&nbsp;Support with activities to share best practices, webinars, mentoring programmes, etc.&nbsp;&nbsp;Launch specific campaigns on topics like plastic-free, waste, energy, universal accessibility, among others.&nbsp;&nbsp;ESG advice for customers and suppliers.&nbsp;We hope that this article will encourage you to go further in your efforts to make your property more environmentally friendly.&nbsp;Haven’t joined HBX Group yet? Start benefiting from a wide range of products and services at your disposal, as well as from 60,000+ travel distributors ready to book your rooms.&nbsp;Register your property

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How to Obtain Your Hotel Sustainability Certification: A Guide for Hoteliers

With recently felt global inflation and looming climate worries, plus increasing competition in the travel sector, these are rapidly changing times for hoteliers. However, the sustainable tourism movement may offer something of an antidote to these unprecedented challenges.This article details the current sustainable travel landscape and ways you can maximise sustainable travel opportunities for your hotel business in 2026.&nbsp;Environmental, social, and governance initiatives will increase your revenue&nbsp;According to a recent report by HotelTechReport, hotels worldwide are beginning to recognize the importance of environmental, social, and governance (ESG) priorities, for investors, stakeholders, staff, and guests alike. These ESG initiatives take into account:&nbsp;&nbsp;Environmental considerations such as conservation of water, whether energy is being used efficiency, and reduction of waste&nbsp;Social considerations such as fair pay and labour conditions, diversity and inclusion policies, and investment in local businesses and communities&nbsp;&nbsp;Governance includes track record of board members, ethical business practices, and compliance with laws/regulations&nbsp;Are you implementing ESG initiatives in your hotel business? Not only will these actions protect the planet, but a sustainability strategy will increase your revenue, as using and managing resources more effectively will result in cost savings. Additionally, if you can market your sustainability initiatives effectively, you will stand out from the competition and attract a wider range of traveller segments.&nbsp;&nbsp;As a member of the Global Sustainable Tourism Council, the global authority in sustainable tourism and travel, HBX Group are committed to supporting travel trade client partners to maximise opportunities in this growing market. Our own ESG commitments include our Plastic Free Hotel scheme, where qualifying hotels can be seen by thousands of potential travel buyers, with more than 38,000 properties already taking advantage of our offerings.We’ve also made the Climate Change Pledge and achieved Carbon Neutral status for three years running. Read more about our ESG initiatives in our report here.&nbsp;The demand for sustainable properties is growing exponentially&nbsp;HBX Group has seen a 30% growth in travellers booking eco-friendly hotels through our Green Hotels programme over the past year. With the rising awareness of the environmental impacts of travel, known as ‘eco-guilt’, it is clear that more travellers are becoming concerned about the negative impact of their trip and are looking to mitigate this through sustainable travel; in fact, 85.6% of travellers are willing to pay more for a hotel with sustainable credentials (Operto).&nbsp;&nbsp;With the ground-breaking development of carbon positive hotels around the world, like Norway’s Six Senses Svart, it is clear that the demand for eco-conscious travel is certainly not going anywhere and investors are seeing the endless potential of the sustainable travel movement. This innovative project sees an entirely self-sustaining hotel which is off-grid and carbon neutral developed in conjunction with the natural environment and constructed with minimal disruption to the surrounding land and sea. More than just a hotel, Six Senses Svart combines environment, sustainability, technology, wellness, and mindfulness.&nbsp;&nbsp;As a hotelier, it is essential to ensure that you are catering to this growing demand for sustainable properties, both in the short- and long-term. Whether you have the resources to build the next Six Senses Svart, or are simply making switches like plastic-free toiletries, you can take advantage of the growing demand for sustainable hotels across traveller segments globally. &nbsp;&nbsp;53% of travellers want to travel more sustainably, but not enough hotels are marketing their offerings&nbsp;Whether it’s individual boutiques or large chains, more hotels are making sustainable choices, which is vital in the current economic and environmental climate.&nbsp;By listing your ESG initiatives on search engines and focusing your marketing efforts, whether it’s zero plastic, green energy, supporting local businesses, or simply providing recycling bins, you can attract more traveller segments who are primed to pay more. There is significant opportunity here since, according to a report by Booking.com, only one third of sustainable hotels are actively communicating their sustainability efforts.&nbsp;&nbsp;Attribute-based selling is an effective way to ensure sustainability-minded guests can find your business during their research. If your hotel has any eco-credentials, you can benefit from ‘green filters’ on search sites; travellers are increasingly searching for ‘eco’ hotels as part of their research, so ensuring your hotel is listed in the optimal way is guaranteed to increase your hotel’s occupancy.&nbsp;&nbsp;Think you qualify or want to learn more? See how other hotels across the globe are benefiting from our Green Hotels Programme and get seen by thousands of travel sellers here.&nbsp;Beat plastic pollutionThis year’s theme for World Environment Day, Beat Plastic Pollution, draws attention to one of the most significant environmental challenges of our time.Thankfully, travellers are increasingly looking for plastic-free offerings; in fact, HBX Group has seen an 84% increase in our plastic-free hotel portfolio, with 30% more customers seeking both an eco-friendly and plastic-free hotel in the past year.If you have a plastic-free hotel, this is a crucial opportunity to clearly gain visibility and increase your occupancy. Learn more here.&nbsp;&nbsp;Take advantage of rising interest in regenerative travel through high-margin ancillariesSome travellers are looking to create a net positive impact from their trip, known as regenerative travel. Could you leverage this upcoming trend and connect with any local businesses or charities to offer regenerative ancillaries? Or perhaps you could invest a portion of each booking into a local community group or environmental project.&nbsp;&nbsp;HBX Group offers hoteliers access to a network of over 60,000 hard-to-access B2B travel buyers such as tour operators, retail travel agents, airline websites, and loyalty schemes in over 190 source markets worldwide. These channels provide hotel partners with returning guests that book further in advance, cancel less, spend more in-destination and stay longer.Qualifying hotels can benefit from exposure to more than 60,000 client partners of HBX Group and Bedsonline – including travel agents, tour operators, airlines, and points redemption schemes – via a green filter that includes details of certifications and offer tags.&nbsp;The pivotal role hoteliers play in sustainable travelAs demand for sustainable travel continues to increase, hotels who are willing to adapt and pivot will certainly succeed. Environmentalism is not a passing trend, so ensure your travel business is primed to help sustainable travellers invest in your offerings and protect the planet for years to come.&nbsp;&nbsp;HBX Group: making travel a force for goodHere at HBX Group, we have already helped thousands of hoteliers increase their hotel’s occupancy. Whether you’re an individual hotel, chain, or cluster, we can help your sustainable hotel business thrive. Register your property&nbsp;here.&nbsp;&nbsp;Here at HBX Group, we have already helped thousands of hoteliers increase their hotel’s occupancy. Whether you’re an individual hotel, chain, or cluster, we can help your sustainable hotel business thrive. Log in to your account&nbsp;here.&nbsp;

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World Environment Day - The Importance of Going Green For Hoteliers

It seems everyone we know is busy, busy, busy, — 80% of employed Americans reported they ‘never had enough time’— and travellers are increasingly looking for the opposite. &nbsp;&nbsp;Wellness tourism, travel that supports a person's well-being or feeling of contentment, has gained popularity in the early aughts and has steadily increased, outperforming the overall tourism industry for over a decade, according to the non-profit Global Wellness Institute. Like many tourism sectors in the COVID-19 pandemic aftermath, wellness tourism is soaring.&nbsp;Some 819.4 billion wellness domestic and international trips were taken in 2022, representing 7.8% of all tourism trips that year. Wellness trips are projected to rise to 8.3% by 2027.&nbsp;Hoteliers can capitalise on this newer, lucrative tourism by adding wellness offerings. Gen-Z, born between 1997 and 2012, are already frequent travellers and emerging as some of the most eager to travel post-pandemic. This group prioritises mental health and often looks for relaxing experiences when travelling.&nbsp;In this article, we deep dive into this increasing travel trend for 2024 and provide several tips to leverage it in your property beyond ‘just’ having a spa. &nbsp;&nbsp;&nbsp;Why hoteliers need wellness tourism&nbsp;Wellness tourism is high-yield tourism, as wellness travellers spend more money than the average tourist, 75% more than the typical domestic tourist and 41% more than the typical international tourist. Hoteliers investing in wellness are almost guaranteed to get a return on their investment, as the wellness market is forecast to jump to $1.4 trillion by 2027.&nbsp;It's not too late to get a foothold in the wellness tourism sector. Take a giant leap forward by joining the HBX Group portfolio, where hoteliers can reach 66,000+ travel distributors who are searching for wellness experiences for their high-value clients.&nbsp;&nbsp;If you're already a member, log in to the Partner Extranet to update your property info and wellness offerings, upload new photos, adjust rates, and more.&nbsp;Examples of wellness tourism&nbsp;Wellness travel extends beyond the spa and gym. It touches nearly every aspect of the traveller's trip, from healthy food and drinks to experiential experiences to the best hotel amenities that promote self-care.&nbsp;Hoteliers can easily incorporate some or all of these ideas:Using bedding that promotes more restful sleep, including breathable fabrics like cotton and linen, and weighted blankets.&nbsp;Providing turndown amenities that promote sleep like herbal teas, melatonin tablets, meditation apps, and books.&nbsp;Hosting live and on-demand fitness classes. Offering referrals to area gyms, boot camps, and personal training and creating walking, hiking, and biking trails on and off property.&nbsp;Adding organic drinks and meals made with local ingredients to your restaurant, bar, and grab-and-go menus.&nbsp;Offering airport transfers in vehicles that are low or zero-emission.&nbsp;Stocking your gift shop with organic sundries and wellness products that support healthy travel and lifestyles.&nbsp;Offering activities like guided meditation, stretch &amp; release classes, and foraging with the hotel chef.&nbsp;&nbsp;Spa wellness travelSpa travel has long been a form of luxury travel, but it's growing with travellers making it their primary or secondary focus. The global spa market was valued at $87.63 billion in 2023 and it's projected to grow to $375.54 billion by 2032. &nbsp;&nbsp;Spa therapies can help align the body, mind, and spirit through a variety of treatments and experiences, including massage, aromatherapy, cryotherapy, hydrotherapy, saunas, facials, manicures, pedicures, body wraps, and scrubs. &nbsp;&nbsp;Enhance your property's existing spa services with soothing lighting, eco-friendly and sustainable decor, and the latest spa treatments. Properties without a spa can partner with local spas to offer in-room and pool-side treatments.&nbsp;Sleep tourismSleep tourism is a post-pandemic travel trend that is on the rise. Hoteliers are creating soundproof sleep suites where the main attraction is sleep. These sanctuaries include amenities like AI-powered beds that adjust to sleepers' needs, luxury bedding that promotes cool and comfortable sleep, and amenities that promote restorative sleep like deep soaking tubs, aromatherapy diffusers, blackout curtains, pillow menus, and sleep masks. &nbsp;Don't sleep on this wellness travel trend, which is expected to grow by nearly 8% to more than $400 billion between 2023 and 2028.&nbsp;Healthy experiencesHelp travellers who already lead healthy lifestyles by offering healthy amenities. From well-stocked fitness centres to group and on-demand classes to hot tubs, steam rooms, plunge pools, and infrared saunas, there are many options for properties of all sizes. &nbsp;Additional options include in-room workout kits with access to fitness apps, partnering with local businesses to offer boot camps, personal training, and group fun runs, and providing outdoor spaces for walking, relaxing, and dining.Experiential wellnessA segment of experiential travel, travel fuelled by a desire for connection through sustainable tourism that supports local communities, experiential wellness is attractive. &nbsp;From private tours of local natural wonders to classes with local artisans to create candles and bath products to one-of-a-kind volunteerism experiences, experiential travel taps into a desire for bespoke experiences and lifelong learning.&nbsp;Solo travel wellness retreatSolo travel is exploding, particularly among female travellers. Some 76% of Millennials and Gen-Z are planning to take a solo trip this year, and 60% of all travellers are planning two or more solo trips. More than half of these trips are centred around self-love and treating oneself. &nbsp;These trips offer the opportunity to focus on emotional, mental, physical and, sometimes, spiritual, well-being without the distraction of other travel companions. Leverage solo travel's popularity by creating personalised trip itineraries that include customisable meal plans, fitness regiments, and activities.&nbsp;Family wellness retreatIncreasingly, families are focusing on strengthening bonds through wellness retreats that promote shared adventures. &nbsp;Whether enjoying activities together like ropes courses, cooking classes, and hikes or separately via kids' clubs, children's mindfulness, bubble-blowing breathwork, and soap making classes, and activities like journaling and stargazing, leverage family retreats.&nbsp;Yoga retreatsYoga retreats offer opportunities for first-timer yogis to advanced yoga practitioners to relax and find balance. &nbsp;These retreats are often offered in tandem with meditation, sound bath, and energy healing sessions, fitness classes, workshops on wellness-related topics like nutrition and stress reduction, breathwork sessions, detox programmes, healthy cooking classes, and on-property dining options that focus on farm-to-table, organic, and/or locally-sourced artisanal meals.&nbsp;&nbsp;Corporate wellness retreatsWith many people still working remote or hybrid, companies are prioritising corporate retreats. Some 79% of companies allocate a specific budget for getting their teams together. &nbsp;Even if your property isn't part of a large conference centre, you can support corporate travel by partnering with local businesses to create team building activities, entertainment, and outdoor recreation.Don't let another minute pass without joining the wellness revolution. &nbsp;&nbsp;Give your property a check-up by logging in to the Partner Extranet to share property photos and wellness offerings. &nbsp;&nbsp;Haven’t joined HBX Group yet? Register your property today for free. You’re just a few clicks away to start benefiting from our wide range of products and services for hoteliers.&nbsp;

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Welcome Wellness Travellers at Your Hotel: Practical Tips & Examples 

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