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While solitary travel has undeniably been on the rise for years, it’s becoming more and more evident that women are diving headfirst into traveling alone. The future of solo travel might well be female!&nbsp;Search interest in ‘solo female travel’ has increased six-fold during the lasts four years. Not only this, but 70% of hotel website visits are carried out by women as standard, and women make the overwhelming majority of bookings, whether that’s for themselves, families, friends or parents and colleagues. &nbsp;&nbsp;Women are the influencers that should matter to you as hoteliers.&nbsp;&nbsp;So, it makes sense that your services as hotel owners are delivering on what women want, especially when it comes to solo female travellers. &nbsp;&nbsp;We’ve explored several idea kick-starters you can use to ensure you’re meeting those demands and being as inclusive as possible when it comes to your accommodation.&nbsp;&nbsp;Understand What Solo Female Travellers Look For In Their Destinations&nbsp;A study carried out by Solo Female Travelers in 2020 found that traveling solo was a choice, not necessarily a ‘lifestyle’, with many respondents choosing to travel alone for the flexibility that it provided and the ability to adhere to their own schedule. 38% said it was to ‘challenge’ themselves.&nbsp;&nbsp;Within their chosen destination, many women said that cultural sightseeing, immersion, and nature and wildlife experiences are important for them during their stay – along with the eco-friendliness of businesses they support.&nbsp;&nbsp;However, 73% still said that safety was their main concern, and 42% of female travellers who hadn’t yet traveled solo cited this as the main reason they’d not made that leap yet.&nbsp;Some factors that might be of consideration for female travellers looking to set off alone:&nbsp;Whether the country or region is a major tourist destination.&nbsp;How good the tourism infrastructure is as a consequence.&nbsp;What the crime rate of the destination is.&nbsp;What online review sites, blogs, friends and family and social media groups say about the safety of the country or destination – many suggested that TV and online ads were not as trustworthy.&nbsp;How affordable the destination is for a solo trip – especially considering accommodation.&nbsp;The overall reputation of the country and how it treats women.&nbsp;It is important to consider these against your current facilities, location and offerings for this traveller type. How have you positioned yourself in the market for women travelling solo? How are your competitors conveying themselves to this segment, in a way that's different to you?&nbsp;It is worth being aware of what solo travel for women means, especially when travellers are in the crucial decision-making process and the smallest detail about how your hotel is presented could determine whether they book their stay with you or not.Cater For The Luxury Solo Female Traveller&nbsp;In the last several years, women taking solo trips within the luxury travel sector have increased significantly, and we think this is a prime opportunity to understand and accommodate, this important audience to boost your success as a travel agency and ensure you’re as inclusive as possible for today’s traveller.&nbsp;For example:&nbsp;&nbsp;Scott Dunn, a leading UK luxury tour operator, reported that they’d seen a dramatic uplift in solo bookings in the last three years, and that of those, 60% were women.&nbsp;Up Norway, a company that curates high-end excursions through Scandinavia, suggested that bookings from solo female travellers were up 40-50% compared to 2019.&nbsp;Bespoke tour operator Morocco by Design revealed that a full quarter of its bookings now came from women traveling alone.&nbsp;&nbsp;Not only are women looking to explore the world alone more frequently, but many solo female travellers are looking to travel within the luxury sector, with bespoke trips curated specifically for their preferences. &nbsp;The industry is starting to take note of this increase in demand for luxury solo travel, so it’s important that as hotel owners you are aware of the opportunities out there! &nbsp;From ‘Alonemoons’, offering solo travellers the deluxe experience a couple on their honeymoon might enjoy; women-only group travel; to tour operators and travel bookers offering amenities catering specifically to women traveling solo, there are many ways that the industry is providing opportunities when it comes to solo travel for women.&nbsp;Ensuring that your hotel is accessible and appeals to women travelling alone is a sure-fire way to begin capitalising on this growing audience and keep your hotel front of mind when tour operators are upselling their clients on these experiences. &nbsp;The first step is gaining maximum visibility to the right traveller at the right time! Over 60,000 travel distributors and sellers all over the world have exclusive access to our portfolio, from which they can offer the very best accommodation to in-market travellers across even the most hard-to-reach markets thanks to our global network.This means that hotels who make it clear they acccommodate to women travelling alone are top-recommended in our AI-driven Booking Engine when travel sellers are booking this type of client!Gather Crucial Audience Insights &nbsp;There are numerous ways that you can gather more understanding of what existing and new customers want when considering booking solo trips, including:&nbsp;Existing Audience Research&nbsp;Send out an email to existing customers within this demographic – ask for honest opinions on their travel with you. Incentivise this with a small discount or offer that makes your existing customers feel like they’ve given you valuable feedback and received something in return. &nbsp;Create social posts for your social media platforms – whether you create a poll, a post inviting comments, or ask customers to get in touch via email, organic socials are a great way to see what your audience expects of you.&nbsp;Set up market research discussions – bring together a control group of women interested in travelling alone, or who have in the past, to evaluate your current facilities and destinations and offer in-market feedback.&nbsp;Competitor Research&nbsp;Review trusted blog websites – Solo Traveler World and Solo Female Travelers are examples of valuable, trusted platforms where insights, shared experiences and customer-centric recommendations are shared by women for women looking to travel solo. &nbsp;Keeping a close eye on platforms like this can provide interesting insights into how other hoteliers are catering for the growing audience of solo female travellers.&nbsp;Organic competitor research – identify your most direct competitors and scope out how their facilities compare to yours: what services are they offering that you aren’t? Have these competitors made specific accommodations that would attract more female solo travellers, and how might you incorporate these into your own business model? &nbsp;Review Relevant Travel Forums&nbsp;Considering that a study conducted by the aforementioned Solo Female Travelers found that 76% of women trust relevant solo female travel groups Facebook groups more than they trust the recommendations from friends and family (73%), reviewing such travel forums and social pages can be invaluable.&nbsp;&nbsp;Avoid The Single Supplement&nbsp;In many cases, the single supplement can mean that solo travellers are still paying double occupancy, because many rooms, tours and cruise accommodations are packaged in a way that they are priced per person based on double occupancy.This charge is one of the main turn offs for solo travellers – especially considering that female millennials are considered the thriftiest – so if you want to cater for more solo travellers you need to start focusing on ways to avoid or reduce your single supplement.&nbsp;Here’s how:&nbsp;&nbsp;Consider absorbing some of the cost of a single room into the cost of a double room by amending this in your business model.&nbsp;Waiving the single supplement during the shoulder seasons (between peak and low) as standard – as solo travellers tend to be more flexible around when they travel – this would also be a great way to encourage customer loyalty!&nbsp;Consider waiving this single supplement charge on any unsold hotel rooms to encourage last minute bookings.&nbsp;Host ‘matching’ services, which brings together solo travellers who are happy to share a room for a section of their journey to work around this fee.&nbsp;How our Partner Portal Can HelpOf course, one of the best ways that you as hotel owners can ensure you're aware of, and meeting the needs of this high-value segment is by working with a global distribution partner like HBX Group.As our partner, you'll gain exclusive access to our Partner Portal intranet which offers you all the tools and resources you need to maximise your occupancy rates, including the option to create bespoke rates and fees that can be offered to travellers all around the globe on a more individual basis. &nbsp;Our Partner Portal also offers:&nbsp;A fully interactive calendar - to allow easier amendments to availability and rates across room types.&nbsp;An intuitive content manager - maximise the quality of your content with our user-friendly interface.&nbsp;The ability to make numerous updates at once - using our integrated update tool means you can quickly update your availability and prices across multiple rate and room types.&nbsp;A global dashboard - so you can easily review current&nbsp;arrivals, bookings and cancellations, as well as comparisons between your competitors.&nbsp;Sign up to gain access to this time-saving resource, and begin optimising your occupancy rates today.&nbsp;Consider How Your Services Reflect What Solo Female Travellers Want &nbsp;Understanding what solo female travellers want is the first step – evaluating this against your current facilities is the next.&nbsp;&nbsp;The key here is that you don’t have to only&nbsp;cater to&nbsp;women travelling solo, just make it clear you accommodate them. This means that you don’t have to restructure your business model or revamp your packages completely – unless you want to!&nbsp;Just make it obvious that you are aware of what women want when they travel and that you can deliver on this.&nbsp;&nbsp;Practical ways you can cater for solo travel for women:&nbsp;Consider implementing women-only floors – the Four Seasons Riyadh and the Dukes Hotel in London are already doing this!Som Dona in Mallorca has gone one step further and made this location women-only which has proved incredibly popular.&nbsp;Ensure that you have up-to-date information regarding your facilities on your website and any profiles with distribution partners (like our Booking Engine) – i.e., up-to-date CCTV coverage, information on women-only or inclusive timeslots in your leisure or spa facilities.&nbsp;Set up 24-hour receptionists and door security.&nbsp;Stage inclusive social events to encourage solo travellers to interact with like-minded people while away.Turn the lobby into happy hour, organise women-only or inclusive activities to help travellers feel part of a community and to combat loneliness. &nbsp;&nbsp;Add more transfer options with trusted providers for women travelling solo&nbsp;– especially after-dark airport transfers!&nbsp;&nbsp;With a connected community of other hoteliers, and access to over 60,000 travel sellers around the world, combined with a fresh approach to data intelligence, working with HBX Group is one of the best ways that you as hotel owners can reach your desired audience and curate the ideal experience for your guests.&nbsp;Why not consider signing up as one of our valuable partners today?&nbsp;Register your property

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How Hotel Owners Can Effectively Target Solo Female Travellers

For hotels looking to maximise occupancy and revenue, relying too heavily on a single booking channel can be a risky strategy.&nbsp;Latitud Hoteles, a dynamic and innovative hotel chain in Argentina and Brazil, learned this first-hand. Initially dependent on a single OTA for the majority of their bookings, they found themselves facing challenges with limited flexibility, overbooking issues, and a lack of distribution control.&nbsp;That’s when HBX Group became their strategic partner, offering exclusive B2B distribution, direct access to international markets, and hands-on expert support.&nbsp;The result? Increased occupancy, reduced overbooking, and a more resilient business model.&nbsp;About Latitud HotelesFounded just over ten years ago, Latitud Hoteles has rapidly grown into a recognised name in the hospitality sector.&nbsp;With nine properties—two in Buenos Aires, Argentina, and seven in Búzios, Brazil—the brand is known for its modern facilities and commitment to exceptional guest experiences.&nbsp;The chain was born from the vision of Juan Pablo Panasci, who transitioned from revenue management consulting to hotel ownership.&nbsp;Early on, he realised that success in the hospitality industry required more than just great service—it demanded a strong, diversified distribution strategy. That’s why he partnered with HBX Group, leveraging its global network and B2B expertise to attract high-value international guests and gain greater control over his rates.&nbsp;For the past three years, HBX Group has been the exclusive B2B distributor for Latitud Hoteles, playing a key role in its continued success.&nbsp;&nbsp;Initial situation and challengesLike many emerging hotel brands, Latitud Hoteles initially relied heavily on a single OTA, with 70% of their bookings coming from this one source. However, this approach presented several issues:&nbsp;Limited flexibility – Fixed tariff (FIT) restrictions meant they had little control over pricing, leading to costly overbookings.&nbsp;Market dependency – The Argentinian recession reduced domestic travel, and without access to international guests, occupancy rates suffered.&nbsp;Lack of distribution control – Positioning and visibility depended entirely on an OTA algorithm, making it difficult to sustain consistent bookings.&nbsp;Minimal personalised support – Beyond technical assistance for listing optimisation, there was no strategic guidance on improving distribution.&nbsp;For a hotel chain with ambitious growth goals, this model wasn’t sustainable. A more diversified, controlled, and international approach was needed.&nbsp;Agreed strategyRecognising the risks of OTA dependency, Latitud Hoteles turned to HBX Group to build a more sustainable distribution model. This partnership provided them with:&nbsp;Exclusive B2B distribution – By negotiating exclusivity with HBX Group, they regained control over rates and availability, preventing last-minute bulk bookings that caused overbookings.&nbsp;Stronger international market reach – HBX Group connects hotels to tour operators, travel agencies, airline websites, and loyalty programmes, ensuring a steady flow of international guests, even during domestic travel downturns.&nbsp;Hands-on expert support – Unlike large OTAs, HBX Group provided a dedicated account manager who offered tailored strategies to optimise pricing, visibility, and occupancy.&nbsp;A balance of FIT and dynamic pricing – The combination of flexible net rates (FIT) and dynamic rates (BAR) helped them optimise revenue without compromising control.&nbsp;‘I realised that we couldn't depend on 70% of sales from a single OTA. After all, I had no control over it, and my success depended entirely on algorithms and reviews. HBX Group offers me on-hand human support and allows me to proactively improve things, whereas before I had to be reactive.’- Juan Pablo Panasci, Founder, Latitud Hoteles&nbsp;&nbsp;ResultsSince partnering with HBX Group, Latitud Hoteles has transformed its distribution approach and seen tangible improvements:&nbsp;30% of occupancy now comes from HBX Group20% increase in sold room nights compared to the previous year75% reduction in overbooking issuesStronger presence in international markets, attracting higher-value guestsImproved rate integrity through B2B exclusivity&nbsp;Beyond numbers, the partnership has brought greater stability, control, and growth opportunities, allowing the chain to scale sustainably without relying on a single booking channel.&nbsp;‘Thanks to the combination of flexible net rates for different room types (FIT) and dynamic rates (BAR), sales are optimised, and occupancy rates are surprisingly high.’ - Juan Pablo Panasci&nbsp;Why partner with HBX Group?If you want to reduce dependency on OTAs, increase occupancy, and expand your reach, HBX Group is the right partner for you. Here’s why:&nbsp;Unrivalled global reach – Gain access to over 60,000 travel distributors, including travel agencies, tour operators, airlines, and other key partners.&nbsp;Presence in 180+ source markets – Attract both long-haul international travellers and local audiences through a diversified distribution strategy.&nbsp;No competition with your direct sales – Unlike OTAs, HBX Group exclusively distributes through B2B channels, ensuring your property is included in high-value travel packages.&nbsp;Effortless market positioning – Simply tell us where you want to grow, and we’ll connect you with the right distributors to drive bookings.&nbsp;Ready to see the difference? Register your property today and start unlocking your hotel’s full potential with HBX Group!&nbsp;Register your propertyStill unsure? Get to know that other hotel owners have to say about their successful partnership with us: From registration to bookings in 7 days and A success story on reaching long-haul travellers.

How B2B Distribution Drove Increased Occupancy for Latitud Hoteles 

Managing a hotel chain’s distribution strategy can feel like navigating a labyrinth—countless channels, fluctuating rates, and the constant challenge of maintaining control.&nbsp;For Gruppo UNA Hotels, Italy’s largest domestic hotel chain, these challenges were growing. They needed a smarter way to distribute their inventory, maintain rate integrity, and optimise revenue—without the overwhelming admin workload.&nbsp;That’s when HBX Group stepped in, offering a streamlined approach with a single point of contact. The results? A more efficient, profitable, and hassle-free distribution strategy.About Gruppo UNA HotelsWith 39 hotels, resorts, and aparthotels across Italy, Gruppo UNA Hotels delivers an authentic Italian hospitality experience through its three brands: UNA Esperienze, UNAHOTELS, and UNAWAY. This strong heritage makes them a favourite among both leisure and business travellers.&nbsp;Following the 2016 merger between UNA Hotels and Atahotels under UNIPOL Group, the newly formed Gruppo UNA Hotels faced the challenge of consolidating its distribution channels while maintaining a seamless experience for guests and partners.&nbsp;HBX Group provided the solution, offering a robust B2B distribution network that granted the group access to high-value, hard-to-reach travel segments. Today, this partnership is stronger than ever, ensuring Gruppo UNA Hotels can distribute its rates efficiently on a global scale.&nbsp;Initial situation and challengesAs with many large hotel chains, Gruppo UNA Hotels encountered several key challenges in managing their distribution:&nbsp;Rate integrity concerns: Ensuring pricing remained consistent across all channels was becoming increasingly difficult.&nbsp;Complex inventory management: Keeping rates and availability updated across multiple platforms required significant time and resources.&nbsp;OTAs exerting pressure: Large online travel agencies dominated the landscape, making it tough to drive direct bookings without high marketing costs.&nbsp;Revenue strategy limitations: Adjusting pricing and launching offers without affecting public rates was a challenge with existing systems.&nbsp;Gruppo UNA Hotels needed a smarter, more efficient approach – one that would simplify operations while maximising revenue.&nbsp;The strategyBy partnering with HBX Group, Gruppo UNA Hotels gained access to a powerful distribution network and a dedicated point of contact who provided tailored support. Here’s how this approach made a difference:&nbsp;One dedicated account manager – No more lengthy email chains or back-and-forth phone calls. Issues were resolved within hours, streamlining operations.&nbsp;Seamless inventory updates – Full integration with property and channel managers ensured pricing and availability remained accurate in real time.&nbsp;Better rate integrity - HBX Group’s monitoring tools helped reduce discrepancies and ensure pricing consistency.&nbsp;Optimised revenue strategy - Opaque and ad-hoc offers could be easily created and distributed without affecting public rates.&nbsp;‘Having just one contractual agreement for a group of travel buyers, like tour operators, and a single point of contact at HBX Group for our entire chain saves us a lot of time. Your account manager is always on hand to answer any of our questions, and incidents are resolved in a matter of hours, avoiding unnecessary back-and-forth emails and time-consuming admin.’ - Barbara Paganoni, Leisure Sales Director, Gruppo UNA Hotels&nbsp;ResultsSince partnering with HBX Group, Gruppo UNA Hotels has saved valuable time and achieved significant growth in key performance areas:&nbsp;6 years of partnership with continued success&nbsp;10% increase in revenue/room nights sold vs last year&nbsp;20% YoY growth in gross sales&nbsp;15% of leisure inventory now sold via HBX Group’s network&nbsp;This collaboration has allowed Gruppo UNA Hotels to tap into new market segments and gain greater control over their distribution, all while reducing the administrative burden on their internal teams.&nbsp;Why partner with HBX Group?If you’re looking to achieve similar success and enhance your hotel’s distribution strategy, HBX Group is the partner you need. Here’s what you can expect when you join our network:&nbsp;Unparalleled global reach - Gain access to over 60,000 hard-to-reach travel distributors, including tour operators, retail travel agents, airline websites, and loyalty schemes, across 190+ source markets.&nbsp;No competition with your direct channel - We connect you directly with travel agencies and wholesalers who include you in their curated travel packages.&nbsp;Effortless market penetration - Tell us where you want to expand, and we’ll connect you with the right distributors in those markets.&nbsp;Sounds interesting? Register your property today and start maximising your hotel’s potential with HBX Group!&nbsp;Register your property

How Gruppo UNA Hotels Streamlined Distribution and Boosted Revenue with HBX Group

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