Video HBX Group

    HBX Group: the world’s leading B2B ecosystem player in the TravelTech space

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    Global leaders in B2B travel solutions

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    The most powerful B2B booking engine for retail travel agents

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    Distribution specialists, driving direct sales for hotels

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    Best-in-class platform for travel-related offerings

    HBX Group is connecting and empowering businesses in the ever-evolving world of travel

     

    We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide.

    We have over 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments.

    This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.

    190+

    source markets

    66k+

    travel distributors

    170+

    countries

    3000

    local experts

    5.6 billion

    searches per day

    OUR PILLARS

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    TECHNOLOGY AT OUR CORE

    • Fast, robust systems seamlessly handle high search volumes
    • Best-in-class, cloud-based platforms to serve a variety of client needs
    • Easy integration to award-winning API for frictionless distribution
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    DATA CRAFTSMANSHIP

    • Data-driven decision making
    • Real-time analytics as a strategic asset
    • Granular insights boost growth
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    POWERED BY PEOPLE

    • Global teams with local expertise, working by your side
    • B2B specialists with deep knowledge of the travel market
    • Multi-lingual customer support, with rapid response times
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    PRODUCTS AND INNOVATION

    • Partnering with innovators for tomorrow’s solutions
    • A comprehensive, worldwide portfolio at your fingertips
    • Fintech and insurance products for enhanced security and control

    Our brands

    The world's leading go-to B2B solution providers for wholesalers, supply partners and destination

    Hotelbeds

    Leading online distributor for wholesalers, supply partners and destinations

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    Bedsonline

    Exclusive booking partner for retail travel agents, powered by data insights

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    Roiback

    Award-winning HotelTech partner for direct channel maximisation

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    Travelstack

    Innovative B2B travel solutions for airlines and non-travel partners

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    Meet the leadership team

    Experience, passion, skills, and diversity of backgrounds and nationalities define our leadership team. Get to know them!

    Latest news

    20 June 2024

    TravelTech Lab, by HBX Group, launches an investment vehicle to foster innovation in the travel industry

    HBX Group to invest up to 50 million euros in travel tech startups Palma, Spain, 20 June 2024 - HBX Group, a leading player of the TravelTech B2B ecosystem, announced today the launch of an investment fund dedicated to financing startups and scaleups developing innovative technological solutions in the travel sector, as well as investing in corporate venture capital funds in the travel sector.  This investment fund is built on the success of TravelTech Lab, by HBX Group, created in 2023 to support and collaborate with startups and scaleup businesses in the travel tech industry, fostering a community dedicated to introducing groundbreaking solutions and facilitating their application in real business scenarios.  With the creation of this investment vehicle, TravelTech Lab by HBX Group, will further the company´s mission of contributing to technological innovation in the travel sector. The fund will have an initial dedication of 50 million euros in capital to invest in the next 10 years. The specific investment in each selected startup will be defined on a case-by-case basis, ensuring that the most promising technologies receive the support they need to thrive. This strategic initiative underscores HBX Group's commitment to innovation, which has been at the heart of the company since its creation in 2001.  To date, TravelTech Lab has successfully partnered with over 300 startups across various markets, including Spain, France, the United Kingdom, Germany, the Netherlands, Singapore, and South Korea, and collaborates with leading organizations such as New York University's School of Professional Studies Jonathan M. Tisch Center of Hospitality, and the Mastercard Tourism Innovation Hub. This collaborative effort has led to significant advancements in the travel sector, benefiting both the industry and travellers alike. "The travel sector is in constant evolution, and only companies that innovate will remain competitive," said Nicolas Huss, CEO of HBX Group. "Our goal at HBX Group is to find solutions to unresolved challenges through innovation, thereby enhancing the customer experience. The creation of TravelTech Lab in 2023 was a significant step in this direction. Our investment fund will not only facilitate our access to future technologies but also promote the development of a global ecosystem of startups and scaleups in the travel sector," added Nicolas Huss. "We believe that by supporting these innovative companies, we can drive the next wave of transformation in the travel industry." Since its founding in 2001, HBX Group has been a pioneer in the travel industry, dedicated to innovation and enhancing the customer experience. Through initiatives like TravelTech Lab, by HBX Group, and now it´s new investment fund, the company continues to lead the way in solving the travel sector's most pressing challenges. About HBX GroupHBX Group is a leading player in the B2B TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide. We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena. ### HBX Group Media ContactPR & Media Relations media@hbxgroup.com   Follow us: LinkedIn, Facebook, X, Instagram.
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    19 June 2024

    MarketHub by HBX Group gathers industry leaders in Istanbul

    Palma, Spain — 19 June 2024 — HBX Group has revealed the latest details for the upcoming MarketHub Europe, taking place from 26-27 June 2024 at the Hilton Bomonti Istanbul. This year's theme, "New Frontiers," promises to delve into the latest trends and innovations shaping the travel and hospitality Industry.  MarketHub is HBX Group’s signature event, bringing together key decision-makers and influencers from across the travel industry. This unique gathering provides an unparalleled opportunity for HBX Group's clients and partners to connect, network, and learn from each other. Speakers confirmed for MarketHub Europe include prominent figures from renowned organisations such as Arival, ForwardKeys, and National Geographic. Additionally, HBX Group's senior management will take the stage to discuss the latest developments identified by the TravelTech company. Bertrand Sava, Managing Director Retail, will unveil strategies to reshape tourism through experiences; Mark Antipof, Chief Growth Officer, will explore how to leverage the power of an ecosystem in travel; and Carlos Muñoz, Chief Commercial Officer, will discuss the latest developments of HBX Group and the new frontiers of the travel industry. The comprehensive conference agenda includes keynotes and panel discussions covering a wide array of subjects, such as current traveller trends and industry insights for 2024, how data is redefining travel, and how to leverage innovation and sustainability to shape the future of the travel sector. These sessions are designed to provide a holistic view of the current state and future of the industry.  The event will also feature a trade show area exclusively for HBX Group’s partners, offering a platform for showcasing cutting-edge products and services that are transforming the travel industry. Carlos Muñoz, Chief Commercial Officer of HBX Group, said: “MarketHub is set to be an inspiring event that fosters collaboration and innovation. Our aim is to provide a platform where industry leaders can exchange ideas and drive forward the future of travel. We are very excited to welcome our clients and partners in Istanbul to explore 'New Frontiers' and share the next chapter of our industry.”MarketHub Europe sponsors include industry-leading companies such as Go TÜrkiye, Minor Hotels, Clermont Hotel Group, Porto Bay Hotels & Resorts, Accor, Rixos Hotels, Discover Puerto Rico, Kilit Hospitality Group, Valentin Hotel & Resorts, HotelRunner, and The Land of Legends. MarketHub Europe is an invitation-only event attended by HBX Group’s partners and clients. For more information about the MarketHub, please visit www.themarkethub.com  ### About HBX Group HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide. We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena. HBX Group Media ContactPR & Media Relations media@hbxgroup.com  
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    13 June 2024

    HBX Group to revolutionise customer service with cutting-edge AI technology

    Palma, Spain, 13 June 2024 – HBX Group has announced today a significant investment in customer service innovation leveraging Google Cloud’s AI technology, to redefine customer experience in the travel and hospitality sector. This strategic decision underscores HBX Group’s commitment to delivering service excellence and innovation to their partners and clients. Having transformed its foundational technology, HBX Group understands the importance of introducing innovative and transformational products and services. With a robust technological foundation in place, the company is strategically positioned to leverage cutting-edge AI capabilities, offering customers revolutionary experiences that redefine the standard for the travel and hospitality industry. HBX Group is harnessing Google Cloud Contact Center AI technology and Gemini models to transform customer interactions and deliver swift, precise support across all customer engagement channels.  The project will be developed in partnership with specialised provider Emergya and the new AI-first customer service model will be progressively rolled out across service channels over the coming months. “This collaboration with Google Cloud and strategic partnership with Emergya is an important milestone in our transformation journey at HBX Group and is a great testament to our commitment to innovation across multiple areas including Customer Service,” said Xabi Zabala, Chief Operations Officer at HBX Group. “At HBX Group, we place the customer at the centre of everything we do, and this investment in the most advanced AI technologies represents a significant step forward in our commitment to fulfilling and exceeding customer expectations. We will automate routine tasks, reduce response times, and facilitate the work of our experienced customer service teams to deliver unique, tailored support. This way we are combining our people, technology and data to deliver world class customer service”.  About HBX GroupHBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide. We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.### HBX Group Media ContactPR & Media Relations media@hbxgroup.com  
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    6 June 2024

    MarketHub Americas by HBX Group celebrates inaugural day: Gen Z impact, full recovery and top destinations in US and LATAM

    Las Vegas. 6th  of June 2024 — HBX Group shared key insights into current travel trends and market growth during its inaugural day of the MarketHub Americas by HBX Group, celebrated this week in Las Vegas with the title "New Frontiers". Key highlights included insights from top HBX Group executives and industry experts, showcasing the evolving landscape of the travel industry, with a special focus on regional market dynamics.Nicolas Huss, CEO of HBX Group, kicked off the event discussing the growing influence of Generation Z on travel trends: “Gen Z travellers are reshaping the industry with their preference for last-minute bookings and package deals. However, their brand loyalty remains relatively low,” Huss noted. “Importantly, sustainability is a non-negotiable for them, influencing their travel choices significantly.” Lauren Atlass, VP Commercial for North America, and Gisela Blok, VP Commercial for Latin America, reported a notable surge in travel interest, with HBX Group registering a 25% increase in searches, amounting to 5.6 billion searches per day. The top five fastest growing destinations for Latin American travellers include Hong Kong, Shanghai, Joao Pessoa, Curacao, and Salvador de Bahia. Meanwhile, North American travellers are most interested in Mazatlan, Zurich, Barbados, Sorrento, and Tokyo. Increasing domestic travel and last-minute vacations in the Americas MarketHub Americas stands out as one of the most important events of the year for HBX Group, highlighting the shifts and opportunities in the US and Latin-American travel market. For instance, according to HBX Group data, Mexico emerges as the top destination and source market in LATAM. Brazil, showing the most significant growth in the region, follows as the second most popular destination, and the Dominican Republic as third.  Increasing domestic travel within Mexico and Brazil is also one of the highlights of the region. The average stay in LATAM is 3.3 nights, reflecting the region's appeal for longer vacations.  In North America, New York continues to be the primary destination, drawing both domestic and international travellers. Las Vegas and Miami follow as top destinations. Domestic travel dominates the US market, showing a growing trend compared to the previous year. Travellers in this region show a preference for shorter trips, with the average stay being 2.4 nights. This average has recently decreased to 2.1 nights, driven by a rise in domestic travel where quick getaways and short vacations are more common.  Worth mentioning is the substantial increase in last-minute bookings in North America, especially in the last four weeks. This surge is primarily driven by the expanding domestic market, where travellers are increasingly making spontaneous travel decisions. The highest booking levels in North America are observed from August to September, indicating a peak travel period during late summer.  About HBX Group HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide. We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serve as a catalyst for all businesses aiming to unlock their full potential in the travel arena. HBX Group Media ContactPR & Media Relations media@hbxgroup.com    
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    Building a sustainable future, together

    Corporate Governance: At HBX Group we take very seriously our responsibilities to all our stakeholders, within the travel industry and beyond.