Video HBX Group

    HBX Group: the world’s leading B2B ecosystem player in the TravelTech space

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    Global leaders in B2B travel solutions

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    The most powerful B2B booking engine for retail travel agents

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    Distribution specialists, driving direct sales for hotels

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    Best-in-class platform for travel-related offerings

    HBX Group is connecting and empowering businesses in the ever-evolving world of travel

     

    We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide.

    We have over 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments.

    This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.

    190+

    source markets

    66k+

    travel distributors

    170+

    countries

    3000

    local experts

    5.6 billion

    searches per day

    OUR PILLARS

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    TECHNOLOGY AT OUR CORE

    • Fast, robust systems seamlessly handle high search volumes
    • Best-in-class, cloud-based platforms to serve a variety of client needs
    • Easy integration to award-winning API for frictionless distribution
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    DATA CRAFTSMANSHIP

    • Data-driven decision making
    • Real-time analytics as a strategic asset
    • Granular insights boost growth
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    POWERED BY PEOPLE

    • Global teams with local expertise, working by your side
    • B2B specialists with deep knowledge of the travel market
    • Multi-lingual customer support, with rapid response times
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    PRODUCTS AND INNOVATION

    • Partnering with innovators for tomorrow’s solutions
    • A comprehensive, worldwide portfolio at your fingertips
    • Fintech and insurance products for enhanced security and control

    Meet the leadership team

    Experience, passion, skills, and diversity of backgrounds and nationalities define our leadership team. Get to know them!

    Our brands

    The world's leading go-to B2B solution providers for wholesalers, supply partners and destination

    Hotelbeds

    Leading online distributor for wholesalers, supply partners and destinations

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    Bedsonline

    Exclusive booking partner for retail travel agents, powered by data insights

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    Roiback

    Award-winning HotelTech partner for direct channel maximisation

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    Travelstack

    Innovative B2B travel solutions for airlines and non-travel partners

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    Latest news

    10 July 2024

    HBX Group announces its Sustainability Report, highlighting key strategies through 2026

    HBX Group joins the United Nations Global Compact and begins aligning its reporting with the new European Corporate Sustainability Reporting Directive (CSRD).Over 40,000 hotels accredited with sustainable criteria join its Sustainable Hotels programme, highlighting those establishments most respectful of the environment, people and the community.Hotels implementing single-use plastic-free policies increase tenfold in a year, thanks to awareness campaigns carried out in collaboration with multiple partners. Palma, 10 July 2024. HBX Group, a global leader in the TravelTech sector, today presents its Sustainability Report, including the initiatives developed to date and the key elements of its ESG strategy for the next three years, focusing on the positive impact potential of the tourism industry. HBX Group, with over 3,700 employees and present in more than 170 countries, has established a plan with over 75 actions linked to fulfilling various ESG commitments. To achieve this, HBX Group conducted a double materiality analysis, where consultation with its stakeholders was crucial in aligning the plan with their expectations. The company has also established a new framework for work and result reporting that considers multiple current regulations and certifications. In this context, HBX Group has recently joined the United Nations Global Compact, which sets out the 10 principles guiding companies to adopt sustainable and socially responsible policies. HBX Group has also initiated a three-year plan to align its reporting with the new European Corporate Sustainability Reporting Directive (CSRD), which analyses the impact of the company and its entire value chain. This has been based on the identification of over 4,000 key performance indicators, enabling the implementation of concrete and tangible changes in environmental protection. Collaboration in the tourism Industry As an example of our objective to work collaboratively with partners and clients to achieve a greater positive impact, HBX Group has implemented a Sustainable Hotels Programme. This programme aims to highlight the most environmentally, socially, and community-respectful actors. It already includes over 40,000 properties with official sustainability certifications. Thanks to awareness-raising actions carried out in collaboration with multiple partners, the number of hotels with a no-single-use plastics policy has increased from 500 to 5,000 in just one year. Elena Pérez, Chief Human Resources & ESG Officer, explains: “We want to leverage our position as leaders in tourism technology to promote sustainable growth and contribute to real, positive change. Our action plan includes training and promotion initiatives, the adoption of increasingly ambitious certifications and reports, as well as strategic partnerships with our associates. Only through an efficient and collaborative plan will we be able to ensure that the travel industry has an increasingly positive impact on society.” The human factor as a driving force for initiatives The employees of HBX Group worldwide are a highly valuable asset. The Think Big corporate volunteering programme, created by the group, enables the development of sustainable micro-destinations in rural areas, empowering these communities and encouraging their economic development while protecting natural and cultural resources. The pilot project was launched in Quintana Roo, Mexico, at the beginning of 2024, and collaborates with the "Caminos Sagrados" area. Over two weeks, ten employees of the group worked with Mayan cooperatives to enhance their tourism products, achieve greater digitalisation, and ensure the application of sustainability criteria. The HBX Group Sustainability Report also shows the growing commitment of employees, who have undertaken 40% more volunteer hours compared to the previous year. Among other actions, their work has been fundamental in reforestation efforts, which have resulted in the planting of over 12,000 trees in areas such as Mallorca, Brazil, and Thailand up to 2023. These actions have contributed to the company being certified as Carbon Neutral for six years in Scopes 1 and 2 by Carbon Footprint LTD. Note: The HBX Group Sustainability Report can be accessed here.###About HBX GroupHBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide.We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.  More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram.
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    2 July 2024

    HBX Group and PerfectStay join forces to offer roll-out B2B2C travel packages globally

    Palma, Spain, 2 July 2024 - HBX Group, a leading player in the B2B TravelTech ecosystem, announces today a strategic partnership with PerfectStay, a leading B2B company specialising in tailored holiday packaging. This collaboration aims to create a new global leader in B2B2C package travel solutions. Since 2023, HBX Group has been collaborating with PerfectStay to offer innovative packaging solutions for airlines, hotels, and banks in EMEA. With this successful commercialisation phase, HBX Group is now accelerating the global rollout of HBX Group and PerfectStay curated travel experiences to a wider selection of clients, enabling them to offer unique and monetisable travel experiences directly to their customers. PerfectStay is recognised for its exceptional ability in curating unique travel experiences, providing comprehensive travel inventories that include hotels, transfers, car rentals, excursions, flights and activities. With great technological capabilities and advanced dynamic packaging, PerfectStay offers clients bespoke travel solutions.  The partnership will also enhance customer loyalty programmes and consumer platforms. Leveraging advanced technology and data, HBX Group and PerfectStay will boost revenue and improve user experience. Both companies’ digital marketing expertise will drive traffic and increase conversion rates, ensuring a seamless and rewarding travel experience for customers. PerfectStay’s technology, combined with HBX Group's global presence and local touch, will ensure the best deals negotiated by destination experts. Nicolas Huss, CEO of HBX Group, says: “According to sector research, there is growing demand for both personalised and organised travel experiences, which is why HBX Group saw in PerfectStay the best partner possible. We are excited to bring to the global travel market –as well as to non-travel industry brands willing to step into travel– the turnkey ecommerce solutions we have been developing jointly with PerfectStay since 2023. This collaboration will allow us to leverage our combined technology and expertise to enhance the travel experiences for customers worldwide, while providing our partners with new avenues for growth and revenue.” Raphael Zier, Executive Chairman of PerfectStay, adds, “We are thrilled to embark on this strategic partnership with HBX Group, a leader in the global TravelTech space. Their solid infrastructure, talented team and industry acumen will provide our current and future clients with a distinctive solution that only our joint efforts can offer. This collaboration is set to redefine industry standards and bring unparallelled value to our customers.” This partnership marks a significant milestone in HBX Group's journey towards innovation. Some of the brands currently working with HBX Group and PerfectStay include Air France, Emirates, Transavia, and American Express. Kenya Airways is the latest addition to this client portfolio, highlighting the growing influence and reach of both companies. As part of the agreement, HBX Group is investing in PerfectStay through the TravelTech Lab venture client recently created to support startups and scaleups developing innovative technological solutions in the travel sector. HBX Group is committed to driving innovation and shaping the future of travel by leveraging advanced technology and forming strategic partnerships, such as the one with PerfectStay.  About HBX GroupHBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide.We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena. About PerfectStayPerfectStay is a leading B2B travel technology company specializing in curated and dynamic holiday packaging solutions. With a comprehensive travel inventory that includes hotels, transfers, car rentals, excursions, and activities, PerfectStay offers end-to-end solutions and services that enable its clients to provide unique and personalized travel experiences. Leveraging advanced technology and a deep understanding of the travel market, PerfectStay helps airlines, banks, credit card companies, and other non-travel players monetize their customer base through tailored travel solutions.  ### More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram. 
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    27 June 2024

    MarketHub Europe by HBX Group celebrates inaugural day: Impact of Gen Z, full recovery, and top destinations in Europe and the Middle East

    Istanbul, 27 June 2024 - MarketHub Europe, by HBX Group, shared key insights into current travel trends and market growth during its inaugural day, celebrated this week in Istanbul with the title "New Frontiers". Through different keynotes and round tables, the senior leaders of the group and representatives of tourism, technology and innovation companies, reflected on the challenges facing the sector, the need to balance technological advances with sustainability and ethical considerations, as well as the potential of technology to improve the travel experience and create new business opportunities. Key highlights were also provided on the constant evolution of travellers' habits, with a special focus on European and Middle Eastern destinations. Carlos Muñoz, Chief Commercial Officer of HBX Group, highlighted the increasingly important role of Gen Z and their consumer habits in defining travel trends: "With a clear focus on last-minute bookings and a preference for package tours, Generation Z is already reshaping the way the industry operates. In addition, their high awareness of sustainability clearly shapes their travel choices."HBX Group has registered a 25% increase in searches on its platforms, now totalling 5.6 billion per day. Globally, Europe remains one of the leading inbound and outbound markets, while the Middle East continues to grow.  Travel trends Globally, the United States and Spain stand out as two of the main traveller receptors and London, Paris, New York, Dubai and Barcelona are the cities experiencing the highest demand. Although all regions have experienced growth in their bookings compared to 2023, China and Japan stand out notably.  Europe consolidates its position as a destination after the pandemic. The continent achieved an increase of more than 60% in bookings as a destination compared to 2019. Spain and Italy are two of the most popular countries, with most travellers choosing Europe arriving from United Kingdom, United States, Germany and Spain.London, Paris and Rome continue to be the favourite cities and the average stay is 3 nights, with a growing trend of 1-to-3-day bookings. Among the fastest growing destinations are the Balearic and Canary Islands.   Middle East: the relevance of last-minute bookings. Markets such as the United Kingdom, Saudi Arabia and France continue to be key outbound markets for tourism to the region. Last-minute bookings are crucial in this market, where they account for more than 40% of the total.The average stay is around 3 nights, and Dubai, Abu Dhabi and Mecca are among the most popular destinations. Among the top ten favourites, Doha shows up as one of the fastest growing options. Türkiye. Regaining its position as an issuing country. Antalya and Istanbul are the most popular destinations in Türkiye. According to data from HBX Group, in addition to domestic tourism, the main source market for Türkiye is the Middle East and, from Europe, Germany is particularly strong. Bookings made by travellers from Türkiye have grown by more than 50% compared to 2019 and already exceed the bookings recorded last year. Among the most popular choices are domestic destinations, followed by the United Kingdom, Germany, Italy and France in Europe, as well as the United Arab Emirates in the Middle East. ###About HBX GroupHBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide.We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena. HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram.
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    20 June 2024

    TravelTech Lab, by HBX Group, launches an investment vehicle to foster innovation in the travel industry

    HBX Group to invest up to 50 million euros in travel tech startups Palma, Spain, 20 June 2024 - HBX Group, a leading player of the TravelTech B2B ecosystem, announced today the launch of an investment fund dedicated to financing startups and scaleups developing innovative technological solutions in the travel sector, as well as investing in corporate venture capital funds in the travel sector.  This investment fund is built on the success of TravelTech Lab, by HBX Group, created in 2023 to support and collaborate with startups and scaleup businesses in the travel tech industry, fostering a community dedicated to introducing groundbreaking solutions and facilitating their application in real business scenarios.  With the creation of this investment vehicle, TravelTech Lab by HBX Group, will further the company's mission of contributing to technological innovation in the travel sector. The fund will have an initial dedication of 50 million euros in capital to invest in the next 10 years. The specific investment in each selected startup will be defined on a case-by-case basis, ensuring that the most promising technologies receive the support they need to thrive. This strategic initiative underscores HBX Group's commitment to innovation, which has been at the heart of the company since its creation in 2001.  To date, TravelTech Lab has successfully partnered with over 300 startups across various markets, including Spain, France, the United Kingdom, Germany, the Netherlands, Singapore, and South Korea, and collaborates with leading organisations such as New York University's School of Professional Studies Jonathan M. Tisch Center of Hospitality and the Mastercard Tourism Innovation Hub. This collaborative effort has led to significant advancements in the travel sector, benefiting both the industry and travellers alike. "The travel sector is in constant evolution, and only companies that innovate will remain competitive," said Nicolas Huss, CEO of HBX Group. "Our goal at HBX Group is to find solutions to unresolved challenges through innovation, thereby enhancing the customer experience. The creation of TravelTech Lab in 2023 was a significant step in this direction. Our investment fund will not only facilitate our access to future technologies but also promote the development of a global ecosystem of startups and scaleups in the travel sector," added Nicolas Huss. "We believe that by supporting these innovative companies, we can drive the next wave of transformation in the travel industry." Since its founding in 2001, HBX Group has been a pioneer in the travel industry, dedicated to innovation and enhancing the customer experience. Through initiatives like TravelTech Lab, by HBX Group, and now it's new investment fund, the company continues to lead the way in solving the travel sector's most pressing challenges. About HBX GroupHBX Group is a leading player in the B2B TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide. We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena. ### HBX Group Media ContactPR & Media Relations media@hbxgroup.com   Follow us: LinkedIn, Facebook, X, Instagram.
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    Building a sustainable future, together

    Corporate Governance: At HBX Group we take very seriously our responsibilities to all our stakeholders, within the travel industry and beyond.