Destination marketing is more complex than ever. You need to highlight what makes your destination unique, manage seasonal and evergreen marketing campaigns, and build meaningful relationships in the travel industry. All while making sure your efforts benefit the local community. Make your job easier by exploring B2B solutions for Destination Marketing Organisations, connecting you with the right partners and supporting your marketing efforts. Here is how HBX Group can help your business with solutions for several different challenges:Challenge: Expanding Your Destination’s ReachYou may want to attract travellers beyond peak season, appeal to more international travellers, or promote specific experiences, such as a new museum or a local festival. In other words, you want to be known as a great travel destination by many people. To make this happen, you’ll need a broader network.Solution: Invest in Travel Networks Your Target Audience Is InGet your destination in front of thousands of travel companies by joining a B2B distribution network specialising in the travel industry. HBX Group brings together travel agencies, tour operators, airlines, and employee benefit programmes that constantly book trips for their clients. Via our Bedsonline brand, you can connect with travel agents who might be interested in offering trips to your destination. Or through Hotelbeds, we can help you to reach tour operators and online travel agencies, so you can show your destination’s unique features to a group of guests. Since both Bedsonline and Hotelbeds are part of the HBX Group family, you only need to register once, and you’ll have access to a wide network!Challenge: Time and Budget ConstraintsAccording to Sojern’s State of Destination Marketing Report, 51% of DMOs have budget constraints, 42% struggle with the volume of content they need to create, and 41% have a limited in-house team. If you also have a small team and limited resources, you may find it difficult to stay on top of trends, manage different marketing channels, and handle day-to-day tasks. As a result, you may be neglecting some marketing tasks and focusing on seasonal campaigns, which means your destination doesn’t get the year-round attention it deserves.Solution: Explore Full-Suite Marketing ToolsConsider working HBX Group's digital travel marketing agency to gain access to the right strategy, tools, and resources in one place. Specialising in the travel industry, we understand your challenges and goals. We'll help you to build awareness on multiple channels, including search engines, social media, PPC, and email. Working with us means you’ll have a clear understanding of how your budget is allocated and how each channel contributes to your objectives. Besides budget management, a HBX Group partnership will save you time, allowing you to focus on building relationships, researching new travel experiences, and managing seasonal campaigns.Did you know?: On average, HBX Group's DMO Marketing partners see a 20% increase in bookings during campaign timelines in target source markets!Challenge: Adapting to Travel TrendsTravelling no longer means only visiting the top attractions — it’s also about wellness experiences, cultural and culinary insights, the outdoors, and beyond. While each traveller has their preferences and interests, travel trends also influence their choices. These trends present great opportunities to align your destination’s offerings with what travellers are seeking. However, in an ever-evolving industry like travel, trends can shift fast. And without the right TravelTech solutions, you may miss them.Solution: Combine Travel Trends With Data and Marketing TrendsStart by identifying the current travel trends — HBX Group’s annual travel trends reports are a good place to consult. Then, think about what your destination has to offer and how you can communicate it. For example, ‘Joy of Missing Out,’ a 2025 travel trend, suggests that travellers are no longer driven by the ‘Fear of Missing Out’ mindset. Instead, they’re embracing ‘missing out’ on activities and booking more silent trips, visiting remote locations, and opting for laid-back luxury travel. As DMOs, you may consider exploring if your destination has silent hotels or luxury retreats. Once you’ve identified the trends you can leverage, it’s time to incorporate them into your marketing strategy. HBX Group — the same place you learned the trends from — can again help with its data-led marketing solutions, making sure your content is timely, relevant, and engaging.Challenge: Building Relationships With Travel Media and PartnersBesides local partners, there is a whole international market of travel and TravelTech companies, media, influencers, and travel trade you can partner with. Collaborating with journalists and influencers can add a storytelling element to your destination, which helps travellers relate better to the experience. And by making connections with decision-makers, you can unlock new opportunities for your destination, such as hosting an event or sponsoring conferences. The challenge here is to find these partners, which can be particularly difficult if you’re not located in the same country or if you’re representing a smaller destination with fewer resources.Solution: Gain Exposure Through Events and NetworksStart by broadening your network through memberships and events. An event not to miss is the MarketHub by HBX Group, which brings together hoteliers, wholesalers, travel agencies, and experience providers. This is a great opportunity for DMOs to showcase their destination to decision-makers and potential partners.Challenge: Building Responsible CampaignsOver-tourism frustrates both locals and travellers, as it lowers the quality of life in a destination. As DMOs, you have to find the right balance between promoting a destination, protecting cultural attractions and nature, and respecting the locals.Solution: Create a Destination Management Plan for Responsible TourismIn your management plan, define your destination’s long-term vision and outline ways you can attract responsible travellers. Consider aiming for long stays over shorter ones, locally-owned hotels over chains, and off-peak seasons over peak travel time. HBX Group’s Sustainable Hotels Programme has over 40,000 hotels with official sustainability certifications. In the HBX Group network, you’ll also find other sustainable companies, including travel agents and tour operators, serving clients who prioritise responsible travel and local experiences. Attracting these clients will help elevate your destination’s profile while also benefiting local businesses.Connect With Your B2B Partners - Register with HBX GroupHome to brands like Bedsonline and Hotelbeds, HBX Group allows you to showcase your destination to travel agencies, tour operators, airlines, hoteliers, eCommerce platforms, and more. Depending on your DMO’s goals, we can also help you improve your reach, find the right audience, and manage your online presence. Contact us today to learn more about our B2B travel solutions for Destination Marketing Organisations. 

London, 14 May 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, announces the acquisition of Civitfun, a hospitality tech innovator based in Spain with deep expertise in digitalising hotel operations. With this strategic investment, HBX Group takes a further step in its ongoing strategy to simplify the travel ecosystem and empower hotel partners with next-generation technology. By combining HBX Group’s global reach and marketplace capabilities with Civitfun’s tech infrastructure and integrations, spanning 60 PMS platforms and more than 3500 clients across 36 countries, the partnership sets the stage for a new era of connected data-driven hospitality. Together, HBX Group and Civitfun will develop a platform of intelligent hotel solutions to enhance guest experience, optimise operations and unlock new revenue streams for hotels. The roadmap includes expanding capabilities in areas such as contactless check-in and check-out, enhanced hotel & guest communications, and flexible upselling & cross-selling options. As an immediate a result of this partnership, HBX Group hotel partners will now have access to Civitfun’s best-in-class online check-in capabilities, available both remotely via URL and onsite at front desk, allowing guests to complete check-in seamlessly, without waiting in line. This unique platform supports hotel direct channels, major OTAs, and the leading B2B player, making it the only online check-in tool globally designed to serve all main hotel distribution channels. Nicolas Huss, CEO at HBX Group, said: "We chose to invest in Civitfun because their technology truly makes a difference to hotels and their guests. Our goal at HBX Group has always been to simplify complex processes and help our hotel partners grow. This collaboration will do exactly that—reducing operational headaches, improving efficiency and allowing hotel staff more time to do what they do best: looking after their guests." Mariano de Oleza, Managing Director of Civitfun, added: “Joining the HBX Group family is an exciting milestone for us. Together, we will create new opportunities for hotels worldwide, from smooth online check-in to up-sell & cross-sell possibilities”. ### About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.comHBX Group Media ContactPR & Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.  About CivitfunCivitfun is the leading global online check-in solution, dedicated to transforming the hospitality industry by digitizing the entire guest journey, from check-in to check-out, through a comprehensive suite of products.Founded in 2014 by Mariano de Oleza, Germán March, and Xavi Gómez, Civitfun features an integration hub connecting with PMSs, payment gateways, electronic locks, OTAs, and tour operators, and is trusted by over 3,500 clients. Civitfun is also the only solution integrated with the world’s leading B2B TravelTech player, HBX Group. 

London, 23 April 2025 — HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, is taking Artificial Intelligence (AI) in the travel industry to the next level. With a strategic evolution focused on automation and personalisation, the company is optimising hotel distribution, improving customer service and facilitating real-time decision making. Thanks to the integration of advanced AI models, HBX Group already handles 20% of customer service contacts exclusively through AI in those areas where it has been implemented, reducing response times to seconds for the most common requests. This progress reinforces its position as a leader in technological innovation, with plans to further expand automation and improve service quality. "AI is not the future, it is the present. Its impact on distribution and personalisation of the journey is already generating tangible results for our customers and partners. With this evolution, we are improving operational efficiency and offering a more agile service adapted to the needs of the market,” says Xabier Zabala, Chief Operations Officer of HBX Group. To achieve this, the company has implemented multiple AI-based solutions that are revolutionising the booking management, customer service and commercial management of its partners:Automated omnichannel customer service. Implementation of virtual assistants through chat, email and web channels that not only resolve frequent queries, but also manage requests and bookings, with unbeatable response times.Training of new recruits. Transformation of the process of preparing and training new customer service agents with the use of a new AI tool that realistically simulates the interactions and assistance needs of customers, being able to simulate multiple scenarios, languages and levels of difficulty.Automated content improvement. Automatic identification and execution of improvement opportunities in hotel service descriptions and experiences, as well as immediate translation into 18 languages.Anomaly prediction and detection. Machine learning models that identify unusual patterns in bookings and user behaviour, enabling faster and more accurate detections of phishing attempts and thwarting the targets of cybercriminals. The impact of AI on teams and the future of automation Beyond transforming the customer experience, AI is redefining the way support and distribution teams operate at HBX Group. The automation of repetitive tasks has enabled customer service agents and sales teams to focus on strategic and higher value-added aspects. To support this change, the company has launched specific training programmes for its customer service teams to develop the skills needed to work in conjunction with AI systems. These include training using AI agents that behave like customers to train teams to handle more complex cases and deliver higher-value interactions, demand prediction to efficiently manage resources, advanced itinerary personalisation, expansion of virtual assistants in multiple languages and automation of financial processes. In addition, they seek to implement predictive AI that not only responds to customer needs, but anticipates them, thus improving user experience and operational management. “With these initiatives, we reaffirm our commitment to technological innovation and the digital transformation of the tourism sector, consolidating our position as a benchmark in the application of Artificial Intelligence to optimise processes and improve the customer experience”, adds Xabier Zabala. Security, transparency and compliance The implementation of AI at HBX Group is accompanied by rigorous security and compliance protocols to ensure data protection and transparency in the use of these technologies. All solutions developed comply with international standards, including the General Data Protection Regulation (GDPR) and other industry-relevant regulations. To avoid bias and ensure responsible use and operation, the company has developed a system of continuous auditing and monitoring. This monitoring allows the performance of AI models to be evaluated, ensuring that recommendations and automations are interpretable, auditable and aligned with HBX Group values. ###About HBX Group HBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.comHBX Group Media ContactPR & Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.