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    HBX Group, a leading independent B2B travel technology marketplace

    hotelbeds logo white

    Global leaders in B2B travel solutions

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    The most powerful B2B booking engine for retail travel agents

    The Luxurist, part of HBX Group logo

    Luxury travel’s B2B one-stop hub

    Roiback logo white

    Distribution specialists, driving direct sales for hotels

    Civitfun, Part of HBX Group logo

    Suite of products digitalising every front desk process

    HBX Group is connecting and empowering businesses in the ever-evolving world of travel

     

    We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide.

    We have over 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments.

    This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.

    7 billion

    searches per day

    400TB+

    data lake

    60,000

    travel distributors

    170+

    countries

    3500

    local experts

    OUR BRANDS

    The world's leading go-to B2B solution providers for wholesalers, supply partners and destination

    brands hotelbeds
    Leading online distributor for wholesalers, supply partners and destinations
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    bedsonline
    Exclusive booking partner for retail travel agents, powered by data insights
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    The Luxurist, part of HBX Group logo
    Luxury travel’s B2B one-stop hub powered by cutting-edge technology, 24/7 concierge support and exclusive privileges.
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    Roiback Logo
    Award-winning HotelTech partner for direct channel maximisation
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    Civitfun, Part of HBX Group logo
    Leading global online check-in solution transforming the hospitality industry by digitalising the entire guest journey from check-in to check-out.
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    OUR PILLARS

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    TECHNOLOGY AT OUR CORE

    • Fast, robust systems seamlessly handle high search volumes
    • Best-in-class, cloud-based platforms to serve a variety of client needs
    • Easy integration to award-winning API for frictionless distribution
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    DATA CRAFTSMANSHIP

    • Data-driven decision making
    • Real-time analytics as a strategic asset
    • Granular insights boost growth
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    POWERED BY PEOPLE

    • Global teams with local expertise, working by your side
    • B2B specialists with deep knowledge of the travel market
    • Multi-lingual customer support, with rapid response times
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    PRODUCTS AND INNOVATION

    • Partnering with innovators for tomorrow’s solutions
    • A comprehensive, worldwide portfolio at your fingertips
    • Fintech and insurance products for enhanced security and control

    Latest news

    9 July 2025

    HBX Group Strengthens Strategic Partnership with Hesperia World as a Partner of Choice for B2B Distribution

    London, 9th of July 2025 — HBX Group, global B2B company that provides interconnected TravelTech solutions, has announced a new three-year strategic agreement with the Spanish multi-brand hotel operator Hesperia World. Under this enhanced agreement, HBX Group will hold semi-exclusive distribution rights to Hesperia World hotels operating under the Hesperia brand in Spain and Andorra, with a portfolio of 15 properties, providing unparallelled access for travel professionals. The agreement eliminates direct contracting with other competitors in the B2B space, reaffirming HBX Group’s position as a key partner for hoteliers seeking robust and efficient distribution solutions. Carlos Muñoz, Chief Commercial Officer and Deputy CEO of HBX Group, said: "This agreement with Hesperia reflects our unwavering commitment to empowering our B2B clients with access to top-tier inventory. By offering streamlined access to their exceptional portfolio, we’re creating unmatched opportunities for our clients to deliver outstanding experiences to travellers worldwide and solidifying our position as the go-to distribution partner in the travel industry." Oliver Benalal, Vice President Business Development from Hesperia World added: “This agreement allows us to make our portfolio available to a leading company in the sector like HBX Group, ensuring that our assets reach a broader and more premium clientele. At Hesperia World, it is essential for us to grow alongside the best partners, and in this regard, we are very pleased to announce this new collaboration with HBX Group today”. Hesperia World’s properties included in this agreement, located in prime destinations across Spain and Andorra, are now available to HBX Group clients globally. This collaboration combines HBX Group’s expansive network and advanced distribution technology with Hesperia’s premium properties, driving value and innovation for both partners. ### About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram. About Hesperia WorldHesperia World is the operating company of Grupo Inversor Hesperia (GIHSA) and is responsible for the operational management of all the group’s assets in Spain and Andorra, in addition to five Hesperia-branded hotels in Venezuela. At present, it manages 28 active hotels across the 3, 4, and 5-star categories, altogether comprising more than 5,295 rooms. Hesperia World is a multi-brand hotel management company, founded on the basic premise of allowing each asset within the hotel group to realise its full potential, with the aim of delivering the highest quality service to guests whilst also pursuing maximum profitability of the properties. Hesperia World operates urban hotels under the Hesperia brand, as well as Hyatt Regency and Grand Hyatt, thanks to a commercial agreement concluded with Hyatt Group. It will soon commence operations in Valencia at the forthcoming Novotel Valencia Lavant as a result of agreements with Pictet and Accor. Within its resort division, Hesperia World manages properties under its own Hesperia® brand, as well as Grand Hyatt® and various brands from the Hyatt Inclusive Collection, including Secrets® Resorts & Spas and Dreams® Resorts & Spas. 
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    7 July 2025

    Cybersecurity: A Top Priority For European Hotels

    In the dynamic world of European hospitality, where digital check-ins, online bookings, seasonality and connected guest services are the norm, cybersecurity is no longer just a back-office concern - it’s mission-critical. At HBX Group, we understand the evolving landscape hotels operate in. As properties embrace contactless technologies and cloud-based systems to enhance the guest experience, they’re also expanding the digital surface vulnerable to cyber threats. The numbers speak volumes: the average cost of a breach in the hospitality industry is $3.82 million, and 89% of those breached report being hit more than once in a single year. The Reality: Hotels Are Prime Targets Hotels have become increasingly attractive to cybercriminals due to the vast amount of sensitive data they manage. From payment card information to passport details, this valuable data makes them ideal marks for ransomware, phishing attacks, and data breaches. The most common threats include: • Phishing & Social Engineering: Tricking employees into revealing credentials.• Ransomware: Locking systems like bookings or payments until a ransom is paid.• Data Security Breaches: Stealing guest information to sell on the dark web. Why Hospitality Faces Unique Cybersecurity Challenges The hospitality sector in Europe faces a perfect storm of risk factors: • Contactless Technology: While convenient, it can open new cyber-attack vectors.• Open Networks: High guest turnover often leaves networks exposed.• Seasonal Staff: Frequent turnover leads to inconsistent cybersecurity training.• Fragmented IT Systems: Multiple property management systems across regions increase vulnerability. Read more about cybersecurity threats to the hospitality industry here. Our Solution: Proactive Cyber Risk Assessment In partnership with Wallbid, we’re offering our hotel partners in Europe a tailored Cyber Risk Assessment. This service provides an expert-reviewed cyber rating and actionable plan to strengthen their defenses—at exclusive rates below 80% of the market price. With our Cyber Risk Assessment, your hotel can:• Prevent business disruptions by identifying vulnerabilities before attackers do.• Protect your reputation by safeguarding sensitive guest data.• Save on recovery costs through proactive risk mitigation.• Continuously adapt with annual reassessments and updated action plans.  Start with Insights, Improve with Actions Understanding where your hotel stands today is the first step toward a safer tomorrow. Don’t wait for a breach to act—assess your vulnerabilities now and get ahead of threats before they happen. Because in hospitality, trust is everything. And in the digital age, trust starts with cybersecurity. Ready to start improving your digital defences? Take your first step towards a safer and smarter cybersecurity environment with Cybersential, your cybersecurity solution for hotels.
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    30 June 2025

    B2B Travel Solutions: Retail Travel Agencies

    What if there were a way of maximising revenues from every booking? Especially in the current state of the industry, with customer expectations rising, the market constantly changing, and emerging technologies becoming a part of how we work. Enter B2B solutions for travel agencies. With access to the right platforms and tools offered by partners like HBX Group, you can reach the right clients, broaden your portfolio, and access competitive rates.Below is a breakdown of how HBX Group’s B2B solutions can help with the top challenges you may face as a travel agent or advisor.Challenge: Maximising your earning potentialMany agents choose to focus on profitable niches like luxury or business travel, segments which serve clients with more complex and specific needs. However, higher rates do not always reflect the true value of a booking: you also need to consider the time spent on research, planning, and communication with clients. And since clients have high expectations, it often means you manage various platforms while booking hotels, experiences, concierges, transfers, and more. Solution: Find a platform with all travel partners in one placeInstead of booking hotels, experiences, and transfers separately, check out travel agent tools that centralise all your partners on one platform. This way, you’ll save time, broaden your network — thus increasing the value you bring to clients — and earn the ability to make more out of each booking.Bedsonline (part of HBX Group) boasts a global portfolio, connecting agents and advisors with over 250,000 hotels, 500 car hire providers, and 23,000 travel activities, all in one place – including those suited to higher-ticket travellers. By joining, you’ll not only gain access to a wide range of travel partners, but also exclusive rates offered only to Bedsonline members.For discerning luxury travellers, explore The Luxurist - a complete B2B ecosystem crafted exclusively for luxury travel professionals. With The Luxurist, travel agents can gain access to 24/7 concierge service (for both advisor and guests), 5000+ exceptional hotels, and exclusive privileges at no cost. Now available through Bedsonline, any booking tagged as ‘The Luxurist’ entitles your clients to premium privileges, including a 24/7 in-destination concierge service, welcome amenities, and check-out till 2:00 PM (outside of peak season). Alternatively, travel agents may prefer to book directly through the Luxurist’s own website.No matter how broad or niche your clientele, travel agents can experience the best of all worlds with HBX Group’s retail offering: whether catering to premium travellers, offering budget-friendly stays, or producing all-encapsulating itineraries (think stays, transfers, experiences and insurance as an example), adjusting your offering to satisfy all client needs could not be easier.Challenge: Finding the best rates and offersYou want to offer your clients properties that match their budget, activities that fit their travel style, and seamless transportation options to make the trip smoother. But it’s not always easy to find the right products, let alone competitive rates – especially if you need to navigate multiple platforms, keep up with fluctuating prices, and ensure supplier reliability. And when you add limited availability during peak seasons or last-minute changes, the process becomes even more complicated.Solution: Join a travel agent booking platformNo matter your needs as a travel advisor, we have the platform to support you – and deliver exceptional experiences for your clients.When you become a member of Bedsonline, you get access to its extensive product portfolio. The brand also negotiates the best rates for travel agents, which include exclusive agreements, agent-only offers, and priority availability for travel advisors.Bedsonline has over 2000 exclusive offers and a large network of hotels and experiences for all types of travellers, from budget-friendly to luxury. Partners get access to exclusive rates, with discounts reaching up to 60% off.Challenge: Standing out in a crowded marketWith so many options available to travellers, agents need to differentiate their offerings to stay relevant. This could mean promoting alternative destinations in the wake of over-tourism, finding reliable travel partners around the world, or using AI to improve customer service.Solution: Broaden your portfolio, equip yourself with the best tools, and keep up with current travel trendsWhile there are different ways travel agents can stand out, one effective strategy is to combine a broad, diverse portfolio with a clearly defined niche. That’s where HBX Group can help: Bedsonline’s travel portfolio covers various niches, such as eco-tourism, business travel and sports tourism – just explore the filters in its Booking Engine, with hotels and experiences to suit all client types. Of course, sticking to one niche isn’t necessary – serving all client types is no issue with Bedsonline’s vast product portfolio!In search of a distinctly premium travel offering? The Luxurist’s property portfolio can also be sought from within the Bedsonline Booking Engine. Simply select ‘The Luxurist’ in the Booking Engine’s ‘Promos’ section. For more complex or multi-stop itineraries, advisors can go a step further with The Luxurist Itinerary Builder — a dedicated platform designed to plan, book, and manage luxury trips end-to-end, with exclusive content, dynamic roadbooks, and concierge support built in. To make use of this, head directly to the Luxurist website, submit your Bedsonline login email, and receive your Luxurist credentials.When you become an HBX Group partner, you’ll get plenty of inspiration on how to use the latest travel trends to grow your business. Each year, we publish actionable reports, share countless consultative articles across our brands’ Resource pages, and launch marketing campaigns, timed at opportunistic moments to support travel agents in selling more.Challenge: Streamlining operations, campaigns, and seasonal offersOrganising trips, finding the best deals, and staying on top of peak seasons’ demands can be time-consuming. You may find that you’re constantly juggling client requests, supplier availability, and different platforms for booking, tracking, and communicating with clients.Solution: Sign up for personalised, data-driven insights for business growth, and benefit from a range of powerful toolsBedsonline’s booking tool for travel agents simplifies and streamlines day-to-day operations. Through the platform, travel agents and advisors can manage bookings, add additional travel products, and make updates. Within its award-winning artillery, users will find a quote management tool, allowing them to keep track of the itineraries and quotes that they’ve spent time building. Similarly, Bedsonline offers a helpful comparison tool, making it easy for agents to compare up to four properties side-by-side in a visual PDF, which can be shared with their clients and in their own branding.Bedsonline also comes with Insights, an AI-driven search and marketing platform. By using real-time data, Insights helps identify trending destinations relevant to your market. It learns from your booking behaviour — such as the destinations you’ve booked, saved, or discarded — to offer you personalised recommendations. With advanced filters, it simplifies the search process, helping you quickly find the right options based on location, theme, traveller type, region, or hotel star rating.Elsewhere, the Luxurist’s range of tools continue to impress. Its powerful Itinerary Builder offers access to over 5000 curated luxury hotels; real-time availability and AI-powered suggestions to streamline planning; and dynamic roadbooks to delight clients and convert quotes into confirmed bookings.Are you a supplier looking to improve your distribution and reach travel agents?Whether you’re a hotelier, destination marketing organisation, experience provider, or car rental/transfer supplier, HBX Group can connect you with thousands of travel agents. Our booking engines process 7 billion searches and 90,000+ bookings a day; what's more, depending on your desired strategy, your products have the potential to be booked in 170+ markets around the world.Broaden your network and increase your earnings with HBX GroupAt HBX Group, our B2B solutions for travel advisors focus on broadening your network, simplifying your administrative tasks, and giving you personalised recommendations that save time. Once you join, you’ll also benefit from the best rates for travel agents, which we’ve thoroughly negotiated with our travel partners, exclusively for you.Learn more about HBX Group and become a partner today! 
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    25 June 2025

    HBX Group launches in Europe Cyber Risk Assessment service with Wallbid for hotels

    London, 25 June, 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has partnered with Wallbid, a world class embedded insurance provider backed by Fairfax, to provide hospitality businesses access to Cybersential, a cyber risk assessment service specifically designed for the hospitality sector, powered by Wallbid ecosystem partners. The initiative is part of HBX Group’s ongoing commitment to support hotel partners with solutions that reflect the realities of today’s increasingly digital operating environment and will be available to businesses in Europe. As hotels rely more heavily on technology to manage bookings, payments, and guest services making their digital infrastructure mission-critical to their daily operations, they’re also becoming more exposed to cyber threats, making the need for proactive cyber risk assessment and protection more urgent than ever before. Data breaches, phishing scams, and ransomware attacks are no longer rare events, they’re persistent risks that can disrupt operations, damage reputation, and lead to serious financial consequences. To help address this growing concern, Cybersential will allow hotel partners to identify vulnerabilities, mitigate risks, and implement proactive cybersecurity measures. By acting early, hotels can prevent costly disruptions, protect sensitive guest data, and demonstrate responsibility when it comes to handling information. The assessment also supports compliance with data protection regulations, which are becoming more stringent across markets. The assessment includes a review of each hotel’s digital infrastructure, identifying potential vulnerabilities such as exposed credentials or unsecured systems. The findings are compiled into a risk report, complete with a cybersecurity score and expert guidance on where to focus improvements. For those who want added protection, access to cyber insurance coverage can also be provided to help mitigate potential financial losses in case of an incident. Paula Felstead, Chief Information Officer at HBX Group, said: “Hotels are managing increasingly complex digital environments. With this service, we’re giving hotels a clear, actionable way to understand their exposure and take steps to improve. It’s part of our broader effort to help partners not just grow but do it securely." Maria Giannousa, Chief of Sales Operations & Customer Success at Wallbid Group, said: “As the hospitality sector rapidly embraces digitalization, cyber resilience is no longer optional, it’s essential. Our partnership with HBX Group marks a key step in making embedded cyber protection accessible and actionable. By helping thousands of hotels and travel agents understand their risk and protect against it, we’re enabling them to build digital trust, safeguard operations and future-proof their growth." The service is now available through the HBX Group platform. Hotel partners interested in learning more can request an initial consultation and receive a tailored evaluation. ###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn , Facebook , X , Instagram .
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    esg sustainability

    Building a sustainable future, together

    Corporate Governance: At HBX Group we take very seriously our responsibilities to all our stakeholders, within the travel industry and beyond.