Video HBX Group

    HBX Group: the world’s leading B2B ecosystem player in the TravelTech space

    hotelbeds logo white

    Global leaders in B2B travel solutions

    bedsonline logo white

    The most powerful B2B booking engine for retail travel agents

    Roiback logo white

    Distribution specialists, driving direct sales for hotels

    TravelStack logo white

    Best-in-class platform for travel-related offerings

    HBX Group is connecting and empowering businesses in the ever-evolving world of travel

     

    We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide.

    We have over 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments.

    This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.

    190+

    source markets

    71k+

    travel distributors

    170+

    countries

    3000

    local experts

    4 billion

    searches per day

    OUR PILLARS

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    TECHNOLOGY AT OUR CORE

    • Fast, robust systems seamlessly handle high search volumes
    • Best-in-class, cloud-based platforms to serve a variety of client needs
    • Easy integration to award-winning API for frictionless distribution
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    DATA CRAFTSMANSHIP

    • Data-driven decision making
    • Real-time analytics as a strategic asset
    • Granular insights boost growth
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    POWERED BY PEOPLE

    • Global teams with local expertise, working by your side
    • B2B specialists with deep knowledge of the travel market
    • Multi-lingual customer support, with rapid response times
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    PRODUCT: WE INNOVATE TOGETHER

    • Partnering with innovators for tomorrow’s solutions
    • A comprehensive, worldwide portfolio at your fingertips
    • Fintech and insurance products for enhanced security and control

    Our brands

    The world's leading go-to B2B solution providers for wholesalers, supply partners and destination

    Hotelbeds

    Leading online distributor for wholesalers, supply partners and destinations

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    Bedsonline

    Exclusive booking partner for retail travel agents, powered by data insights

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    Roiback

    Award-winning HotelTech partner for direct channel maximisation

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    Travelstack

    Innovative B2B travel solutions for airlines and non-travel partners

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    Meet the leadership team

    Experience, passion, skills, and diversity of backgrounds and nationalities define our leadership team. Get to know them!

    Latest news

    4 April 2024

    Hotelbeds expands its offering through strategic partnership with TH Resorts

    Palma, Spain, 4 April 2024 – Hotelbeds, part of HBX Group, has unveiled its latest collaboration, joining forces with TH Resorts, a prominent hospitality chain in Italy. This collaboration marks an exciting milestone as it adds 30 modern 3 and 4-star properties to Hotelbeds' preferred portfolio, offering clients exclusive access to special rates and enhanced travel experiences. The partnership with TH Resorts aligns with Hotelbeds' commitment to expanding its accommodation portfolio and providing clients with diverse and high-quality travel options. The addition of TH Resorts' properties offers clients the opportunity to explore popular summer destinations such as Sicily, Sardinia, Puglia, Calabria, as well as renowned ski destinations in the Italian Alps. Additionally, properties in cities like Rome, Assisi, and Lazise (Garda Lake) provide clients with convenient access to cultural attractions and urban experiences. “Partnering with TH Resorts aligns perfectly with our mission to provide clients with diverse and high-quality travel options.”, said Carlos Muñoz, Chief Commercial Officer at HBX Group. "This strategic collaboration enables us to expand our preferred portfolio and offer our clients exclusive access to a diverse range of accommodations in highly sought-after destinations. Together, we look forward to enhancing the travel experiences of our clients and showcasing the best of Italy's hospitality offerings." TH Resorts boasts an impressive collection of properties totalling 6048 rooms, making it the largest regional chain in Italy. With a focus on delivering exceptional hospitality experiences, TH Resorts has been recognised for its excellence by winning the TripAdvisor Travelers' Choice Awards for multiple establishments, including hotels, villages, and resorts, receiving outstanding reviews from travellers worldwide. "We are excited to collaborate with Hotelbeds and offer their clients access to our properties in Italy", said Stefano Maria Simei, Sales and Marketing Director at TH Group. "This partnership allows us to expand our visibility and showcase the high-quality hospitality we offer at our properties in Italy to international guests. We look forward to welcoming travelers to our hotels and ensure they have an unforgettable stay." ### About Hotelbeds Hotelbeds is the leading B2B TravelTech online distributor for wholesalers, suppliers, and destinations. As part of HBX Group, Hotelbeds connects more than 300,000 travel products – including accommodation, payment solutions, mobility services and experiences – to local and global brands, empowering their partners to satisfy the growing needs of the end traveller. Suppliers in more than 170 countries are granted seamless access to travel distributors and travellers across 190+ source markets, including those the most hard-to-reach segments. This is achieved by always-on cloud-based technology platforms, while this fast, simple access is further strengthened by a global support team. Visit hotelbeds.com to learn more.     Hotelbeds Media Contact PR & Media Relations  media@hotelbeds.com
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    20 March 2024

    HBX Group to explore New Frontiers at 2024 MarketHubs

    Palma, Spain – 20 March 2024 – HBX Group has unveiled details of its signature events, the MarketHubs, in 2024. With the theme “New Frontiers,” the conferences are poised to delve into unchartered territories within the travel industry, bringing together thought leaders, industry experts and global business partners to navigate the ever-evolving landscapes of travel and technology.   Carlos Muñoz, Chief Commercial officer at HBX Group, said: “In the bustling energy of Las Vegas and the historic city of Istanbul, we are set to discover the future of travel, focusing on innovation, connectivity and collaboration. These events transcend borders and bring together some of the brightest minds in the industry to explore together new horizons in travel and chart the future course of our industry.”   MarketHub Americas Returning to Las Vegas after a decade, the MarketHub Americas promises to be a landmark gathering. Taking place from 4-7 June, event guests will stay at the city’s newest hotels, Fontainebleau Las Vegas and Resort World Las Vegas. Fontainebleau Las Vegas, which opened in December 2023, boasts a stunning 150,000 square-foot casino, world-class dining options and over 3,600 hotel rooms and suites, defining a new era of luxury hospitality. Resort World Las Vegas, inaugurated in June 2021, stands as the first integrated resort on the Strip in more than 10 years, featuring 3,500 guest rooms and the largest collection of branded Hilton experiences in the world.   MarketHub Europe & Middle East Following a successful event in the city in 2019, HBX Group's flagship event returns to Istanbul from 25-28 June 2024. Hosted at Rixos Tersane Istanbul, set to open its doors on the 30 April with 432 rooms and a resort-style luxury experience inspired by the local culture and history, MarketHub Europe & Middle East promises lively discussions on the evolving dynamics of travel in the region.   MarketHub is an invitation-only event attended by HBX Group’s partners. For more information about the MarketHub, please visit https://www.themarkethub.com/     ###   About HBX Group   HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide.   We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.
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    7 March 2024

    Wayra (Telefónica) and HBX Group announce the winning start-ups to join the TravelTech Lab

    Firstview, Hotelverse, Didit (Gamium) and Unblock are the lucky start-ups to join the TravelTech Lab by HBX Group, in collaboration with Wayra. The second innovation challenge looked for start-ups specialising in virtual reality, the metaverse and AI to help change the way travellers move, connect, and explore.   Madrid, 7 March, 2024 - HBX Group, a leading B2B ecosystem in the TravelTech space, and Wayra, Telefónica's Corporate Venture Capital, today announced the winners of the second TravelTech Lab by HBX Group challenge after analysing 120 companies from 25 countries including Spain, France, UK, Germany, the Netherlands, Singapore, and Korea.   Only 6 start-ups were given the opportunity to present their project to a professional jury composed of experts from both companies at the pitching hub during 4FYN, part of the Mobile World Congress in Barcelona. The goal of the challenge was to find start-ups that specialise in virtual reality, the metaverse and AI to help B2B travel companies improve efficiency in their operations. After hearing the proposals, four winners have been announced to join the TravelTech Lab, for their solutions that create more engaging experiences and reshape distribution within the TravelTech industry.   The winning start-ups are: Didit (Gamium): an intuitive app that combines NFC, blockchain and artificial intelligence technologies to ensure secure identity verifications and smart digital payments. Firstview: provides hotels with virtual reality and immersive digital content with 3D virtual tours, 360° aerial view, virtual sales platform, and reporting. Hotelverse: offers travellers the opportunity to fly over the hotel, explore its facilities, hyper-personalise a specific room and book it. Unblock: an application that serves as a point of contact with the citizen and offers comprehensive access to city services in an easy and attractive way.   These startups will receive advice and guidance from industry experts, and they will also join Wayra's innovative ecosystem and work directly with HBX Group teams to develop joint business opportunities. In addition, HBX Group may offer a grant of up to €40,000 to pilot and bring their proposal to life.   All four of the selected start-ups will be able to work with other like-minded entrepreneurs in Wayra's 7 spaces in Europe and Latin America, as well as in HBX Group's hubs in Mallorca and Madrid.   "Our alliance with HBX Group is an exciting adventure, we want to create innovative solutions through the most disruptive technologies that redefine the hotel and tourism sector. What better way to do it than by relying on the entrepreneurial ecosystem that we have been supporting for more than 15 years? Wayra would like to congratulate all the winners, as together we will seek to create a real impact on their business, and successfully face the new challenges of the market", explains Andrés Saborido, COO of Wayra.   José María Pestaña, Chief Innovation & Public Affairs Officer at HBX Group, stated: "Innovation is the cornerstone of our TravelTech Lab at HBX Group, and the collaboration with Wayra is key in connecting with start-ups that offer a differential value proposition. We are very pleased with the outcome of the second challenge and would like to congratulate all the selected start-ups. We firmly believe that the winning proposals can contribute to improving the efficiency of our partners. We are confident that together we can continue to facilitate the real transformation of the TravelTech space and improve the traveller experience.”     About HBX Group HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide. We have over 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments. This unique blend of technology, data, and passionate people, serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena. More information available at www.hbxgroup.com     About Wayra Wayra is Telefónica's Corporate Venture Capital and its Open Innovation platform. Wayra invests in startups with the capacity to attract innovation to Telefónica and provides innovation services to third parties, to help them take their Open Innovation initiatives to the next level.  With a global presence, it has seven hubs in Europe (Spain -Madrid and Barcelona-, United Kingdom and Germany) and Latin America (Brazil, Argentina and Colombia), and teams operating in nine countries. Through its funds, it is also present in Silicon Valley and Israel.  Since its creation more than 15 years ago, Wayra has invested €233M in +1,100 startups and currently has +530 startups in its portfolio, of which +190 work with Telefónica. We also have a network of more than 140 partners and customers, and two innovation platforms (Alaian and Open Future) open to third parties.    HBX Group Follow us: LinkedIn: https://www.linkedin.com/company/hbxgroup Facebook: https://www.facebook.com/hbxgroup Instagram: https://www.instagram.com/hbx_group   HBX Group Media Contact PR & Media Relations  media@hotelbeds.com   Wayra Spain Communications Tel: +34 646 601 952 email: agustina.peydro@telefonica.com https://twitter.com/WayraES
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    6 March 2024

    Roiback and t2ó join forces to offer digital marketing services to the hotel industry.

    Palma de Mallorca, 6 March 2024 - Roiback, a leading company in hotel technology specialising in the direct channel of hotel chains, and t2ó, a premier digital media agency, have announced their partnership to expand capabilities and offer marketing services to global hotel companies in the areas of activation, data, and technology. The synergy between Roiback's decade-long experience in digital marketing specialised for hotels, aimed at enhancing the direct channel, with t2ó's broad proficiency in marketing and communications strategies with a results-oriented approach, marks a new era in hotel marketing bringing together extensive expertise, advanced technology, and deep insight into the hospitality sector. The collaboration can serve any hotel chain globally, regardless of their existing technology infrastructure. The agency's solutions are compatible with any Booking Engine, CRM, Channel Manager, or Property Management System (PMS), offering a flexible and comprehensive digital marketing strategy adaptable to each hotel's specific technological needs. Comprehensive Digital Marketing Solutions This collaboration aims to meet the evolving needs of hotel chains, focusing on maximising direct sales and improving online presence. Roiback and t2ó provide an extensive range of digital marketing services designed for the hospitality industry: Data-Driven: Employing advanced analytics and data insights to develop marketing strategies. End-to-End Digital Service Integration: Delivering a comprehensive array of digital marketing services, from strategic planning to implementation. Specialisation in Travel and Hospitality: Capitalising on extensive experience and in-depth industry knowledge. Innovative Technology Solutions: Utilising state-of-the-art technologies like Metabase from Roiback and Vimana from t2ó. Loyalty Programmes: Crafting and executing effective loyalty strategies to encourage repeat business.   A Vision for the Future The alliance between Roiback, part of HBX Group,  and t2ó is more than a marketing agency; it represents a strategic approach for hotels and chains aiming to master the complex digital landscape. Both companies are committed to innovation and oriented to results, intending to lead the digital transformation in the hospitality industry. Cristina Perea, Managing Director at Roiback, comments on the collaboration: “Our partnership with t2ó marks a significant milestone in the evolution of hotel marketing. By combining Roiback's expertise in driving direct hotel sales with t2ó's prowess in digital marketing, we are building a strong synergy for the industry. This collaboration is not just about providing services; it's about reinventing how hotels engage with their customers in the digital era. We are excited to start this journey, bringing innovative solutions and unmatched expertise to the hospitality sector.” Óscar Alonso, founder and CEO at t2ó says: “I feel really confident about this challenge between Roiback and t2ó to create a strong offer to the hospitality industry. Roiback's cutting-edge solutions have seamlessly integrated with t2ó's strategies, delivering tangible results that exceed our expectations. The robust partnership has not only optimised our digital assets for our clients but has also significantly increased conversion rates and revenue across our key properties.” Together, t2ó and Roiback have created a dynamic force, tailored to meet the unique challenges for the international hotel industry.   About Roiback Roiback, part of HBX Group, is an award-winning HotelTech company specialising in Direct Channel services and technology for both chains and independent hotels worldwide. The company’s offering includes a market-leading booking engine focused on conversion, web development, digital marketing services specialised in hotels and loyalty solutions. All combined with a dedicated team of Direct Channel specialists to support strategy and maximise results. Roiback is a Google Premier Partner and TripAdvisor strategic partner. For more information, visit roiback.com. About t2ó t2ó is a digital and marketing agency that has been developing integrated digital marketing solutions for more than 20 years. Its 3 fundamental pillars are Business, Technology, and Activation. With a clear focus on guaranteed and increasing results and a commitment to the highest quality service for their clients. They are present in Spain, Mexico, the US, Canada and Italy.
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    Building a sustainable future, together

    Corporate Governance: At HBX Group we take very seriously our responsibilities to all our stakeholders, within the travel industry and beyond.