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    HBX Group, a leading independent B2B travel technology marketplace

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    Global leaders in B2B travel solutions

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    The most powerful B2B booking engine for retail travel agents

    The Luxurist, part of HBX Group logo

    Luxury travel’s B2B one-stop hub

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    Distribution specialists, driving direct sales for hotels

    Civitfun, Part of HBX Group logo

    Suite of products digitalising every front desk process

    HBX Group is connecting and empowering businesses in the ever-evolving world of travel

     

    We drive growth for our clients & partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products & services, while rich data and intelligence seamlessly connect supply and demand worldwide.

    We have over 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, especially in the most hard-to-reach segments.

    This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.

    7 billion

    searches per day

    400TB+

    data lake

    60,000

    travel distributors

    170+

    countries

    3500

    local experts

    OUR BRANDS

    The world's leading go-to B2B solution providers for wholesalers, supply partners and destination

    brands hotelbeds
    Leading online distributor for wholesalers, supply partners and destinations
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    bedsonline
    Exclusive booking partner for retail travel agents, powered by data insights
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    The Luxurist, part of HBX Group logo
    Luxury travel’s B2B one-stop hub powered by cutting-edge technology, 24/7 concierge support and exclusive privileges.
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    Roiback Logo
    Award-winning HotelTech partner for direct channel maximisation
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    Civitfun, Part of HBX Group logo
    Leading global online check-in solution transforming the hospitality industry by digitalising the entire guest journey from check-in to check-out.
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    OUR PILLARS

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    TECHNOLOGY AT OUR CORE

    • Fast, robust systems seamlessly handle high search volumes
    • Best-in-class, cloud-based platforms to serve a variety of client needs
    • Easy integration to award-winning API for frictionless distribution
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    DATA CRAFTSMANSHIP

    • Data-driven decision making
    • Real-time analytics as a strategic asset
    • Granular insights boost growth
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    POWERED BY PEOPLE

    • Global teams with local expertise, working by your side
    • B2B specialists with deep knowledge of the travel market
    • Multi-lingual customer support, with rapid response times
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    PRODUCTS AND INNOVATION

    • Partnering with innovators for tomorrow’s solutions
    • A comprehensive, worldwide portfolio at your fingertips
    • Fintech and insurance products for enhanced security and control

    Latest news

    7 July 2025

    Cybersecurity: A Top Priority For European Hotels

    In the dynamic world of European hospitality, where digital check-ins, online bookings, seasonality and connected guest services are the norm, cybersecurity is no longer just a back-office concern - it’s mission-critical. At HBX Group, we understand the evolving landscape hotels operate in. As properties embrace contactless technologies and cloud-based systems to enhance the guest experience, they’re also expanding the digital surface vulnerable to cyber threats. The numbers speak volumes: the average cost of a breach in the hospitality industry is $3.82 million, and 89% of those breached report being hit more than once in a single year. The Reality: Hotels Are Prime Targets Hotels have become increasingly attractive to cybercriminals due to the vast amount of sensitive data they manage. From payment card information to passport details, this valuable data makes them ideal marks for ransomware, phishing attacks, and data breaches. The most common threats include: • Phishing & Social Engineering: Tricking employees into revealing credentials.• Ransomware: Locking systems like bookings or payments until a ransom is paid.• Data Security Breaches: Stealing guest information to sell on the dark web. Why Hospitality Faces Unique Cybersecurity Challenges The hospitality sector in Europe faces a perfect storm of risk factors: • Contactless Technology: While convenient, it can open new cyber-attack vectors.• Open Networks: High guest turnover often leaves networks exposed.• Seasonal Staff: Frequent turnover leads to inconsistent cybersecurity training.• Fragmented IT Systems: Multiple property management systems across regions increase vulnerability. Read more about cybersecurity threats to the hospitality industry here. Our Solution: Proactive Cyber Risk Assessment In partnership with Wallbid, we’re offering our hotel partners in Europe a tailored Cyber Risk Assessment. This service provides an expert-reviewed cyber rating and actionable plan to strengthen their defenses—at exclusive rates below 80% of the market price. With our Cyber Risk Assessment, your hotel can:• Prevent business disruptions by identifying vulnerabilities before attackers do.• Protect your reputation by safeguarding sensitive guest data.• Save on recovery costs through proactive risk mitigation.• Continuously adapt with annual reassessments and updated action plans.  Start with Insights, Improve with Actions Understanding where your hotel stands today is the first step toward a safer tomorrow. Don’t wait for a breach to act—assess your vulnerabilities now and get ahead of threats before they happen. Because in hospitality, trust is everything. And in the digital age, trust starts with cybersecurity. Ready to start improving your digital defences? Take your first step towards a safer and smarter cybersecurity environment with Cybersential, your cybersecurity solution for hotels.
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    25 June 2025

    HBX Group launches in Europe Cyber Risk Assessment service with Wallbid for hotels

    London, 25 June, 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has partnered with Wallbid, a world class embedded insurance provider backed by Fairfax, to provide hospitality businesses access to Cybersential, a cyber risk assessment service specifically designed for the hospitality sector, powered by Wallbid ecosystem partners. The initiative is part of HBX Group’s ongoing commitment to support hotel partners with solutions that reflect the realities of today’s increasingly digital operating environment and will be available to businesses in Europe. As hotels rely more heavily on technology to manage bookings, payments, and guest services making their digital infrastructure mission-critical to their daily operations, they’re also becoming more exposed to cyber threats, making the need for proactive cyber risk assessment and protection more urgent than ever before. Data breaches, phishing scams, and ransomware attacks are no longer rare events, they’re persistent risks that can disrupt operations, damage reputation, and lead to serious financial consequences. To help address this growing concern, Cybersential will allow hotel partners to identify vulnerabilities, mitigate risks, and implement proactive cybersecurity measures. By acting early, hotels can prevent costly disruptions, protect sensitive guest data, and demonstrate responsibility when it comes to handling information. The assessment also supports compliance with data protection regulations, which are becoming more stringent across markets. The assessment includes a review of each hotel’s digital infrastructure, identifying potential vulnerabilities such as exposed credentials or unsecured systems. The findings are compiled into a risk report, complete with a cybersecurity score and expert guidance on where to focus improvements. For those who want added protection, access to cyber insurance coverage can also be provided to help mitigate potential financial losses in case of an incident. Paula Felstead, Chief Information Officer at HBX Group, said: “Hotels are managing increasingly complex digital environments. With this service, we’re giving hotels a clear, actionable way to understand their exposure and take steps to improve. It’s part of our broader effort to help partners not just grow but do it securely." Maria Giannousa, Chief of Sales Operations & Customer Success at Wallbid Group, said: “As the hospitality sector rapidly embraces digitalization, cyber resilience is no longer optional, it’s essential. Our partnership with HBX Group marks a key step in making embedded cyber protection accessible and actionable. By helping thousands of hotels and travel agents understand their risk and protect against it, we’re enabling them to build digital trust, safeguard operations and future-proof their growth." The service is now available through the HBX Group platform. Hotel partners interested in learning more can request an initial consultation and receive a tailored evaluation. ###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn , Facebook , X , Instagram .
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    19 June 2025

    The Luxurist Expands to Spain, Mexico, Australia, South Africa and Gulf Cooperation Council

    London, 19 of June 2025- The Luxurist, the world’s first all-in-one B2B luxury travel ecosystem, is expanding into key global markets, including Spain, Mexico, Australia, South Africa and Gulf Cooperation Council. The company is also now officially integrated into Bedsonline, the retail arm of HBX Group (HBX.MC), one of the world’s leading travel technology providers, granting access to travel agents worldwide to its portfolio of luxury and premium travel products. Launched in early 2025 and already live in the US, Canada, UK, France, Belgium and Luxembourg, The Luxurist leverages innovative travel technology to connect best-in-class travel advisors with extraordinary properties via a seamless interface designed exclusively for the luxury segment. Aiming to establish a new reference point in the B2B luxury &premium travel market by offering:Dedicated concierge team available 24/7Real-time inventory management and booking confirmationPrivileged rates and exclusive amenities for discerning clients Now part of HBX Group’s retail distribution, The Luxurist will be accessible to a wider network of luxury travel advisors with an impressive portfolio of over 5,000 handpicked luxury properties across +200 destinations. "Integrating The Luxurist into HBX Group's retail platform is a major milestone. Our unique value proposition - exceptional concierge service and exclusive privileges - is now accessible to all HBX Group partners worldwide via web and API." said David Amsellem, CEO of The Luxurist. “We are expanding into Spain, Mexico, Australia, South Africa and Gulf Cooperation Council with a platform that reflects the elevated standards expected in luxury travel. We are not just providing access, we are providing an ecosystem of excellence.” “Luxury travel is the fastest-growing segment in our industry” said Nicolas Huss, CEO of HBX Group. “With The Luxurist, we are investing in the future of high-end travel services. By integrating The Luxurist into our global retail portfolio, we're empowering our worldwide network of travel advisors to excel in the luxury segment. The Luxurist represents a new benchmark for the luxury segment. One that empowers travel advisors, supports exceptional service delivery and reinforces the HBX Group vision of creating a smarter, more connected future for travel. About The LuxuristThe Luxurist is the premier ecosystem connecting the world's leading luxury travel professionals with exceptionalproperties.Theplatformisdedicatedtoelevatingtheluxurytravelexperiencebymakingit as seamless, reliable, and extraordinary as it should be. We provide luxury-travelleaderswiththetools,techandsupporttheyneedtooutperform. Throughour premier booking platform, travel advisors unlock a new dimension of efficiency and precision; hotel partners showcase their prized gems to high-value guests in a curated collection of world-class destinations; and travelers benefit from exclusive privileges. Press contactsSeema SoochitCommunication Managerssoochit@theluxurist.comFollow us on:LinkedInFacebookForvisuals, please click here About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximize revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram. 
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    17 June 2025

    HBX Group and Intermundial join forces to launch Trip Protection & Assistance

    London, June 17, 2025 — HBX Group (HBX.MC), a leading independent B2B marketplace for travel technology, has signed through Roiback,the leading provider of direct channel technology and services for hotel chains and independent hotels, an alliance withIntermundial, part of the Atlantigo Group and a leader in the multichannel distribution of insurance solutions for travel and gadgets, with over 30 years of experience. Through this agreement, the companies will launch Trip Protection & Assistance, a 100% integrated solution in the booking engine that allows hotels to offer cancellation insurance and travel assistance in a simple, efficient way and without technological intermediaries. The solution is available from today in Spain, Portugal, Italy, Mexico, and Colombia and has been designed to reduce cancellations by up to 40%and boost sales of non-refundable fares for hoteliers using Roiback’s booking engine. This is achieved by directly incorporating insurance into the booking process that allows for justified cancellations and assistance at destination, thus offering greater confidence and flexibility to the end customer. Roiback, part of HBX Group, is an award-winning HotelTech company specialising in Direct Channel services and technology for both chains and independent hotels worldwide. The company’s offering includes a market-leading booking engine focused on conversion, web development, digital marketing services specialised in hotels and loyalty solutions. This is combined with a dedicated team of Direct Channel specialists to support strategy and maximise results. Roiback is a Google Partner Premier and TripAdvisor strategic partner. "This collaboration responds to a growing demand from the hotel sector: reducing cancellations and increasing the conversion rate of non-refundable rates, without barriers for the customer or the hotel. Thanks to this integration with Roiback, we offer an effective and profitable solution for both the direct channel and the end traveler," said Miguel Gil, Head of Business at Intermundial, Atlantigo Group. This initiative is aligned with HBX Group's global strategy, which focuses on facilitating travel planning and offering complementary products that improve the user experience throughout all phases of the booking process. In a context where travel insurance is gaining prominence globally, Trip Protection & Assistance represents a clear commitment to customer-focused innovation. Unlike other offerings on the market, this solution stands out for its complete integration without the need for additional development or external platforms, allowing for rapid implementation and improved conversion and revenue for the hotel's direct channel. “At HBX Group, we are committed to creating ecosystems that help our clients compete better. With Trip Protection & Assistance, we are taking another step in our strategy of providing high-value-added solutions that eliminate obstacles in the booking experience and improve hotel profitability”, concludes Daniel Nordholm, Chief Product and New Business Officer of HBX Group. ### About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximize revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.  More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram.
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    esg sustainability

    Building a sustainable future, together

    Corporate Governance: At HBX Group we take very seriously our responsibilities to all our stakeholders, within the travel industry and beyond.