Palma de Mallorca, 23 April 2025 — HBX Group(HBX.SM), a leading independent B2B travel technology marketplace, is taking Artificial Intelligence (AI) in the travel industry to the next level. With a strategic evolution focused on automation and personalisation, the company is optimising hotel distribution, improving customer service and facilitating real-time decision making. Thanks to the integration of advanced AI models, HBX Group already handles 20% of customer service contacts exclusively through AI in those areas where it has been implemented, reducing response times to seconds for the most common requests. This progress reinforces its position as a leader in technological innovation, with plans to further expand automation and improve service quality. "AI is not the future, it is the present. Its impact on distribution and personalisation of the journey is already generating tangible results for our customers and partners. With this evolution, we are improving operational efficiency and offering a more agile service adapted to the needs of the market,” says Xabier Zabala, Chief Operations Officer of HBX Group. To achieve this, the company has implemented multiple AI-based solutions that are revolutionising the booking management, customer service and commercial management of its partners:Automated omnichannel customer service. Implementation of virtual assistants through chat, email and web channels that not only resolve frequent queries, but also manage requests and bookings, with unbeatable response times.Training of new recruits. Transformation of the process of preparing and training new customer service agents with the use of a new AI tool that realistically simulates the interactions and assistance needs of customers, being able to simulate multiple scenarios, languages and levels of difficulty.Automated content improvement. Automatic identification and execution of improvement opportunities in hotel service descriptions and experiences, as well as immediate translation into 18 languages.Anomaly prediction and detection. Machine learning models that identify unusual patterns in bookings and user behaviour, enabling faster and more accurate detections of phishing attempts and thwarting the targets of cybercriminals. The impact of AI on teams and the future of automation Beyond transforming the customer experience, AI is redefining the way support and distribution teams operate at HBX Group. The automation of repetitive tasks has enabled customer service agents and sales teams to focus on strategic and higher value-added aspects. To support this change, the company has launched specific training programmes for its customer service teams to develop the skills needed to work in conjunction with AI systems. These include training using AI agents that behave like customers to train teams to handle more complex cases and deliver higher-value interactions, demand prediction to efficiently manage resources, advanced itinerary personalisation, expansion of virtual assistants in multiple languages and automation of financial processes. In addition, they seek to implement predictive AI that not only responds to customer needs, but anticipates them, thus improving user experience and operational management. “With these initiatives, we reaffirm our commitment to technological innovation and the digital transformation of the tourism sector, consolidating our position as a benchmark in the application of Artificial Intelligence to optimise processes and improve the customer experience”, adds Xabier Zabala. Security, transparency and compliance The implementation of AI at HBX Group is accompanied by rigorous security and compliance protocols to ensure data protection and transparency in the use of these technologies. All solutions developed comply with international standards, including the General Data Protection Regulation (GDPR) and other industry-relevant regulations. To avoid bias and ensure responsible use and operation, the company has developed a system of continuous auditing and monitoring. This monitoring allows the performance of AI models to be evaluated, ensuring that recommendations and automations are interpretable, auditable and aligned with HBX Group values. ###About HBX Group HBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.comHBX Group Media ContactPR & Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

This tool incorporates advanced features such as integrated financing, access to invoices and complete traceability of transactions. Palma, April 15th, 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, announces the launch of HBX Group eWallet, an innovative B2B payments platform specifically designed for the travel industry. The product has been developed in collaboration with FinPay,an e-money institution regulated by the Bank of Spain, and will be initially available in Spain in April 2025, with plans to expand to OECD countries starting in June. A B2B eWallet is a digital solution that allows companies to securely store and manage payments quickly, and efficiently. Operating similarly to a digital wallet for consumers, it is designed to facilitate instant, cross-border transactions between companies. HBX Group eWallet, developed specifically for the travel industry, goes a step further by incorporating advanced features such as integrated financing, invoice access, and full transaction traceability. Its aim is to digitise and automate B2B payments, reduce transaction costs, and improve the operational scalability of the travel ecosystem. “HBX Group eWallet represents a decisive step toward modernising B2B payments in the travel ecosystem. We want to set a new standard for efficiency and security in the sector, and this partnership with FinPay allows us to achieve this with a solution tailored to the industry's needs,” says Daniel Nordholm, Chief Product and New Business Officer at HBX Group. “This collaboration with HBX Group leverages the full potential of financial technology applied to real-world business contexts. FinPay represents a breakthrough in the digitalisation of B2B payments and financing, and we are proud to be the technology partner making it possible,” concludes Juan Antonio Soriano, CEO of FinPay. Registration on the platform implies acceptance of the terms and conditions of FinPay, the entity responsible for the payment and financing services integrated into the solution.###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.comHBX Group Media ContactPR & Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

The company has been recognised with the Climate Change Award at A World for Travel for its leadership in sustainability and the Best CSR Initiative Award for its Think Big programme Palma, 8 April 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has taken its commitment to sustainability a step further with the publication of its ESG 2024 Report.This document outlines the company's most significant environmental, social and governance (ESG) developments, reaffirming its role as a key player in the sustainable transformation of the travel industry. Over the past year, HBX Group has continued to promote initiatives that encourage more responsible tourism. These include the expansion of the Sustainable Hotels Programme, which already has more than 40,000 certified establishments enrolled and more than 6,000 that do not utilise single-use plastic.Through the Sustainability Hub, launched in June 2024, the company has created a knowledge exchange centre to foster industry collaboration and improve the social and environmental impact of its network of customers, suppliers and partners. Currently, this programme already has more than 300 active subscribers. "Sustainability is a fundamental pillar of our growth and transformation strategy. With this ESG 2024 Report, we are not only reaffirming our commitment to more responsible tourism but also setting out a clear roadmap to continue driving positive change in our industry", says Elena Pérez Cabello, Chief HR, Comms & ESG Officer at HBX Group. These efforts have been recognised internationally, with HBX Group receiving the Climate Change Award at the A World for Travel event, in recognition of its outstanding work in promoting sustainable practices and its leadership in the fight against climate change within the tourism sector. It also received the CSR Best Practice Award at the 15th Sustainability Week in Spain for its Think Big programme, which focuses on creating sustainable micro-destinations and empowering rural communities through corporate volunteering. Improving climate impact has also been consolidated in the company. HBX Group is committed to carbon neutrality by offsetting its Scope 1 and 2 emissions for the eighth consecutive year and has strengthened its environmental contribution with more than 16,000 trees planted and 2,976 tons of CO₂ offset through the HBX Group Forest project. It also launched the Net Zero Website Smart Label, a pioneering iniciative that automatically offsets the CO₂ emissions generated by the group's web traffic. At the centre of this transformation to a more sustainable business model are people. In 2024, the company dedicated more than 67,000 hours of training, of which 6,250 hours were on ESG content. In addition, the internal commitment to the company's purpose is reflected in the increase in eNPS from +39.5 in 2023 to +43.1 in 2024, a clear indicator of HBX Group's focus on human rights, workplace wellbeing and the professional development of its teams. Social impact has also been key to HBX Group's ESG strategy. Through the corporate volunteering programme, the company's workforce has dedicated more than 12,000 hours to community projects close to the areas in which we operate. In addition, the Think Big programme has enabled the development of sustainable micro-destinations in Quintana Roo, Mexico, promoting regenerative tourism and the protection of natural and cultural heritage. Also, ‘Think Big’ has been one of the winning initiatives in 2024 in the category of ‘Good Practices in CSR’ in the 15th Sustainability Week in Spain. As part of its commitment to accessibility, the company has expanded its network of accessible accommodation, with 135,000 establishments now adapted for people with reduced mobility. In the area of governance, HBX Group has strengthened the integration of ESG criteria into enterprise risk management and has taken a key step in transparency with the Corporate Sustainability Reporting Directive (CSRD).Many companies are reassessing their commitments to ESG principles; however, HBX Group remains committed to these objectives. "We believe they are essential to our strategic ambitions and to support global initiatives such as climate action and socio-economic progress. While we are not responsible for the actions of others, we will continue to work with our partners to make tourism a driver of sustainability," says Elena Perez, Chief Human Resources, Comms & ESG Officer. Looking ahead, HBX Group will continue to strengthen its impact on sustainable travel by increasing its portfolio of ESG-compliant services and will also continue to collaborate with its value chain to reduce environmental footprint and generate a greater positive social impact. On the environmental front, it is developing a new decarbonisation and energy transition plan, which will include the development of an internal tool to measure and reduce Scope 3 emissions, obtaining ISO 14001 certification and creating a climate risk map to anticipate the impacts of climate change on the business. The company also plans to expand its Think Big programme internationally, with the aim of replicating its regenerative tourism model in other regions and incorporating new cooperatives and local communities into its value chain. HBX Group will also work on diversifying its portfolio of sustainable services, strengthening the link between innovation, social impact and profitability. Finally, the company will continue to promote transversal training in sustainability in all areas of the company, consolidating an internal ESG culture that will accelerate the transformation of the group from within. For the full report, please visit the link.###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

Algarve, April 4, 2025–HBX Group (HBX.SM), the leading independent B2B TravelTech marketplace, held its flagship event, MarketHub Europe 2025, this week, bringing together industry leaders to discuss the key trends shaping the future of travel in Europe. During the event, held in the Portuguese Algarve region, company executives and guest sector experts shared their views on Europe's role in the global landscape, advancements in technology and artificial intelligence, the rise of Gen Z and the growing importance of digital payments. Technology, AI, and digital paymentsPaula Felstead, Chief Information Officer at HBX Group, highlighted the role of technology in data processing and trend prediction. "Our platform processes more than 6.2 billion searches and 80,000 requests per second. Therefore, we have invested €200 million in technology in the last 3 years, with the aim of facilitating faster, more reliable, and scalable connections between our partners, whether they are travel product providers or distributors." The commitment to technological innovation is also reflected in the advanced use of Artificial Intelligence in operational processes.Therefore, Xabier Zabala, Chief Operations Officer of HBX Group, focused his presentation on the real-world applications of generative AI in travel operations. From "Olivia," the AI- powered customer service platform, to voice coaching systems, machine translations, and image fraud detection, Zabala demonstrated how technology is empowering human talent and transforming key processes. Furthermore, this digital transformation also extends to the financial sector. Daniel Nordholm, Chief Product & New Business Officer, addressed the transformation of the payment ecosystem in tourism. "The integration of smart payments and efficient treasury management are key to the sustainable growth of the sector", he stated. Europe: A strategic market in full evolutionEurope continues to consolidate its position as a key region for global tourism growth. Destinations such as Portugal, Greece, and Croatia are leading the surge in international arrivals following the pandemic, with the Algarve serving as an example of sustainable development and a comprehensive travel experience. "The Algarve welcomed 5.2 million visitors in 2024, double the number ten years ago, and represents a model for a diversified, responsible destination connected to the new demands of travellers," Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group, explained. During his speech, Muñoz also highlighted that the global travel industry is valued at $11 trillion and is growing twice as fast as the global economy. Furthermore, the B2B travel market is projected to reach $94 billion by 2032, reinforcing the importance of strategic alliances. At the same time, the rise of experiential tourism and the arrival of new profiles such as digital nomads are redefining the offerings throughout the region, with a growing focus on sustainability, authenticity, and technology. Along these lines, Javier Cabrerizo, Chief Strategy & Transformation Officer at HBX Group, focused on the impact of Gen Z on the travel industry. Cabrerizo explained that, for them, travel is not just a form of leisure, but an essential part of their identity, a way to express themselves, connect, and share. He also emphasised that Gen Z travellers seek authentic, personalised, and sustainable experiences. They represent 30% of the global population and 40% of all consumers, and their way of travelling is redefining the rules of the game: they seek convenience, flexibility, and a seamless digital experience from start to finish. They are also heavy users of social media content, which becomes their primary source of inspiration and decision-making when planning. "If I don't post it and no one sees it, did it really happen?"he explains. They also value peace of mind: more than 70% suffer from frequent anxiety, which is why they prioritise trips with support, insurance, and frictionless logistics. A new phase as a listed companyThe recent debut of HBX Group as a listed company in the Spanish Stock Market was also part of the conversation. Isabel Green, Director of Investor Relations, and Carla Stent, independent board member of the Group, highlighted the role of governance and transparency as fundamental pillars following the IPO."This milestone positions us to attract new investments and continue promoting our B2B model with a unique value proposition," said Stent. MarketHub Europe consolidates its position as a leading event for thought leadership, industry collaboration, and trend analysis, reaffirming HBX Group's commitment to collaborative growth, responsible technology, and the future of global tourism. ###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.comHBX Group Media ContactPR & Media Relationsmedia@hbxgroup.comFollow us: LinkedIn,Facebook,X,Instagram.