Our HotelTech brand specialised in Direct Channel
Roiback, part of HBX Group, is an award-winning HotelTech company specialising in Direct Channel services and technology for both chains and independent hotels worldwide. The company’s offering includes a market-leading booking engine focused on conversion, web development, digital marketing services specialised in hotels and loyalty solutions. All combined with a dedicated team of Direct Channel specialists to support strategy and maximise results. Roiback is a Google Premier Partner and TripAdvisor strategic partner.