Award-winning Booking Engine, Marketing Services and Loyalty Strategy to increase your hotel direct bookings.




    Hotel chains



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    Our HotelTech brand specialised in Direct Channel

    Roiback, part of HBX Group, is an award-winning HotelTech company specialising in Direct Channel services and technology for both chains and independent hotels worldwide. The company’s offering includes a market-leading booking engine focused on conversion, web development, digital marketing services specialised in hotels and loyalty solutions. All combined with a dedicated team of Direct Channel specialists to support strategy and maximise results. Roiback is a Google Premier Partner and TripAdvisor strategic partner.

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    Global leaders in B2B travel solutions

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    The most powerful B2B booking engine for retail travel agents

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    Distribution specialists, driving direct sales for hotels

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    Best-in-class platform for travel-related offerings