Close menu
Lang selector icon
    about hbx group

    About HBX Group

    A global TravelTech B2B company that owns and operates Hotelbeds, Bedsonline and Roiback.

    hotelbeds logo white

    Global leaders in B2B travel solutions

    bedsonline logo white

    The most powerful B2B booking engine for retail travel agents

    Roiback logo white

    Distribution specialists, driving direct sales for hotels

    SIMPLIFYING THE B2B TRAVEL INDUSTRY

    WHAT WE DO

    HBX Group offers a network of interconnected B2B products and services in the travel arena that empowers businesses globally.

    HOW WE DO IT

    Through our best-in-class platforms we give businesses access to a global and curated travel portfolio and powerful solutions to boost their growth. Our secret formula? A unique blend of people, data, technology and product.
     

    WHY WE DO IT

    Our vision is to simplify the complex B2B travel industry and create a frictionless experience for all businesses.

    7 billion

    searches per day

    400TB+

    data lake

    60,000

    travel distributors

    170+

    countries

    3500

    local experts

    NEWSROOM

    25 June 2025

    HBX Group launches in Europe Cyber Risk Assessment service with Wallbid for hotels

    London, 25 June, 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has partnered with Wallbid, a world class embedded insurance provider backed by Fairfax, to provide hospitality businesses access to Cybersential, a cyber risk assessment service specifically designed for the hospitality sector, powered by Wallbid ecosystem partners. The initiative is part of HBX Group’s ongoing commitment to support hotel partners with solutions that reflect the realities of today’s increasingly digital operating environment and will be available to businesses in Europe. As hotels rely more heavily on technology to manage bookings, payments, and guest services making their digital infrastructure mission-critical to their daily operations, they’re also becoming more exposed to cyber threats, making the need for proactive cyber risk assessment and protection more urgent than ever before. Data breaches, phishing scams, and ransomware attacks are no longer rare events, they’re persistent risks that can disrupt operations, damage reputation, and lead to serious financial consequences. To help address this growing concern, Cybersential will allow hotel partners to identify vulnerabilities, mitigate risks, and implement proactive cybersecurity measures. By acting early, hotels can prevent costly disruptions, protect sensitive guest data, and demonstrate responsibility when it comes to handling information. The assessment also supports compliance with data protection regulations, which are becoming more stringent across markets. The assessment includes a review of each hotel’s digital infrastructure, identifying potential vulnerabilities such as exposed credentials or unsecured systems. The findings are compiled into a risk report, complete with a cybersecurity score and expert guidance on where to focus improvements. For those who want added protection, access to cyber insurance coverage can also be provided to help mitigate potential financial losses in case of an incident. Paula Felstead, Chief Information Officer at HBX Group, said: “Hotels are managing increasingly complex digital environments. With this service, we’re giving hotels a clear, actionable way to understand their exposure and take steps to improve. It’s part of our broader effort to help partners not just grow but do it securely." Maria Giannousa, Chief of Sales Operations & Customer Success at Wallbid Group, said: “As the hospitality sector rapidly embraces digitalization, cyber resilience is no longer optional, it’s essential. Our partnership with HBX Group marks a key step in making embedded cyber protection accessible and actionable. By helping thousands of hotels and travel agents understand their risk and protect against it, we’re enabling them to build digital trust, safeguard operations and future-proof their growth." The service is now available through the HBX Group platform. Hotel partners interested in learning more can request an initial consultation and receive a tailored evaluation. ###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn , Facebook , X , Instagram .
    Read More

    19 June 2025

    The Luxurist Expands to Spain, Mexico, Australia, South Africa and Gulf Cooperation Council

    London, 19 of June 2025- The Luxurist, the world’s first all-in-one B2B luxury travel ecosystem, is expanding into key global markets, including Spain, Mexico, Australia, South Africa and Gulf Cooperation Council. The company is also now officially integrated into Bedsonline, the retail arm of HBX Group (HBX.MC), one of the world’s leading travel technology providers, granting access to travel agents worldwide to its portfolio of luxury and premium travel products. Launched in early 2025 and already live in the US, Canada, UK, France, Belgium and Luxembourg, The Luxurist leverages innovative travel technology to connect best-in-class travel advisors with extraordinary properties via a seamless interface designed exclusively for the luxury segment. Aiming to establish a new reference point in the B2B luxury &premium travel market by offering:Dedicated concierge team available 24/7Real-time inventory management and booking confirmationPrivileged rates and exclusive amenities for discerning clients Now part of HBX Group’s retail distribution, The Luxurist will be accessible to a wider network of luxury travel advisors with an impressive portfolio of over 5,000 handpicked luxury properties across +200 destinations. "Integrating The Luxurist into HBX Group's retail platform is a major milestone. Our unique value proposition - exceptional concierge service and exclusive privileges - is now accessible to all HBX Group partners worldwide via web and API." said David Amsellem, CEO of The Luxurist. “We are expanding into Spain, Mexico, Australia, South Africa and Gulf Cooperation Council with a platform that reflects the elevated standards expected in luxury travel. We are not just providing access, we are providing an ecosystem of excellence.” “Luxury travel is the fastest-growing segment in our industry” said Nicolas Huss, CEO of HBX Group. “With The Luxurist, we are investing in the future of high-end travel services. By integrating The Luxurist into our global retail portfolio, we're empowering our worldwide network of travel advisors to excel in the luxury segment. The Luxurist represents a new benchmark for the luxury segment. One that empowers travel advisors, supports exceptional service delivery and reinforces the HBX Group vision of creating a smarter, more connected future for travel. About The LuxuristThe Luxurist is the premier ecosystem connecting the world's leading luxury travel professionals with exceptionalproperties.Theplatformisdedicatedtoelevatingtheluxurytravelexperiencebymakingit as seamless, reliable, and extraordinary as it should be. We provide luxury-travelleaderswiththetools,techandsupporttheyneedtooutperform. Throughour premier booking platform, travel advisors unlock a new dimension of efficiency and precision; hotel partners showcase their prized gems to high-value guests in a curated collection of world-class destinations; and travelers benefit from exclusive privileges. Press contactsSeema SoochitCommunication Managerssoochit@theluxurist.comFollow us on:LinkedInFacebookForvisuals, please click here About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximize revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram. 
    Read More

    17 June 2025

    HBX Group and Intermundial join forces to launch Trip Protection & Assistance

    London, June 17, 2025 — HBX Group (HBX.MC), a leading independent B2B marketplace for travel technology, has signed through Roiback,the leading provider of direct channel technology and services for hotel chains and independent hotels, an alliance withIntermundial, part of the Atlantigo Group and a leader in the multichannel distribution of insurance solutions for travel and gadgets, with over 30 years of experience. Through this agreement, the companies will launch Trip Protection & Assistance, a 100% integrated solution in the booking engine that allows hotels to offer cancellation insurance and travel assistance in a simple, efficient way and without technological intermediaries. The solution is available from today in Spain, Portugal, Italy, Mexico, and Colombia and has been designed to reduce cancellations by up to 40%and boost sales of non-refundable fares for hoteliers using Roiback’s booking engine. This is achieved by directly incorporating insurance into the booking process that allows for justified cancellations and assistance at destination, thus offering greater confidence and flexibility to the end customer. Roiback, part of HBX Group, is an award-winning HotelTech company specialising in Direct Channel services and technology for both chains and independent hotels worldwide. The company’s offering includes a market-leading booking engine focused on conversion, web development, digital marketing services specialised in hotels and loyalty solutions. This is combined with a dedicated team of Direct Channel specialists to support strategy and maximise results. Roiback is a Google Partner Premier and TripAdvisor strategic partner. "This collaboration responds to a growing demand from the hotel sector: reducing cancellations and increasing the conversion rate of non-refundable rates, without barriers for the customer or the hotel. Thanks to this integration with Roiback, we offer an effective and profitable solution for both the direct channel and the end traveler," said Miguel Gil, Head of Business at Intermundial, Atlantigo Group. This initiative is aligned with HBX Group's global strategy, which focuses on facilitating travel planning and offering complementary products that improve the user experience throughout all phases of the booking process. In a context where travel insurance is gaining prominence globally, Trip Protection & Assistance represents a clear commitment to customer-focused innovation. Unlike other offerings on the market, this solution stands out for its complete integration without the need for additional development or external platforms, allowing for rapid implementation and improved conversion and revenue for the hotel's direct channel. “At HBX Group, we are committed to creating ecosystems that help our clients compete better. With Trip Protection & Assistance, we are taking another step in our strategy of providing high-value-added solutions that eliminate obstacles in the booking experience and improve hotel profitability”, concludes Daniel Nordholm, Chief Product and New Business Officer of HBX Group. ### About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximize revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.  More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram.
    Read More

    10 June 2025

    HBX Group’s MarketHub Americas 2025 Highlights the Future of Travel Through Innovation, Data, and Generational Shifts

    London, June 9, 2025 – HBX Group (HBX.SM), the leading independent B2B TravelTech marketplace, hosted its flagship event, MarketHub Americas 2025, this week in Panama City. Under the theme “Connecting Horizons”, the multi-day conference brought together over 500 travel and technology professionals at the Megapolis Hotel to explore how innovation, strategic partnerships and consumer shifts are reshaping the global travel industry. Reflecting the event's focus on global connection and regional relevance, Panama’s Minister of Tourism, Gloria de León, officially opened MarketHub Americas by spotlighting Panama’s strengths as both a proud host and globaldestination to watch in 2025. De León highlighted the country’s world-class infrastructure, strategic geographic position, and growing reputation for sustainable, inclusive tourism—values that align seamlessly with the event’s overarching theme. Building on that sense of opportunity and purpose, Carlos Muñoz, HBX Chief Commercial Officer and Deputy CEO, delivered a keynote showcasing how HBX Group's unique capacity to analyze over 7 billion daily searches offers critical insights into the shifting dynamics of global travel demand. He also explored key forces shaping the future of travel— including the sector’s growing economic relevance, the powerful influence of Millennial and Gen Z travelers, the booming demand for nature-first experiences, and the evolving roleof digital platforms in trip planning. Muñoz also outlined how HBX Group is actively responding to these shifts, with over €200 million invested in tech infrastructure, a €50 million commitment to nurturing and scaling TravelTech start-ups, and an expanding portfolio of strategic partnerships spanning fintech, mobility, insurance, and premium content. “The future of travel is not something any company can build alone,” Muñoz noted. “It’s a shared journey. That’s why we’re doubling down on partnerships —because when we connect ecosystems, we unlock exponential value.” Expanding on that vision, Pippa Williamson, HBX Group SVP of Sales, presented the company’s forward-looking strategy to drive scale and innovation across its B2B platform. She underscored HBX Group’s simplified brand architecture, designed to support a more connected end-to-end travel journey—from sourcing and servicing to settlement and intelligence—targeting a $94 billion B2B market within the $11 trillion global travel economy.This vision is already bearing fruit, with HBX Group providing access to over 250,000 properties and 100,000 directly contracted hotels. The company is also scaling rapidly in high-growth verticals including experiences, mobility, fintech, and insurance. “Our strength lies not only in our scale but in our commitment to simplicity, service quality, and strategic growth,” Williamson added. This commitment to regional insight was echoed in the remarks of David Amsellem, Retail General Manager at HBX Group. In a data-led session, he highlighted key trends across LATAM and North America, including Panama City’s dominance in international arrivals and the growing influence of U.S. leisure travelers across the region. Despite rapidly shifting consumer preferences, demand for beach destinations and luxury travel remains robust—reflected in the fact that 85% of HBX Group bookings in the region are 4-star and above. Amsellem also introduced The Luxurist, a premium offering featuring curated luxury inventory, concierge support, and exclusive benefits. Complementing HBX Group’s internal perspective, Olivier Ponti, Director of Intelligence & Marketing at ForwardKeys, offered a broader industry outlook. He shared ForwardKeys proprietary data showing global air capacity up 7% year-over-year and Latin America up 5%, driven by stronger intra-regional connectivity. Ponti highlighted opportunities in underserved routes, the rise of long-stay travelers and digital nomads, and the cultural drivers of demand—citing a surge in travel linked to Bad Bunny concerts as an example of how fandom fuels destination interest. Turning from external trends to internal transformation, Xavi Zabala, Chief Operations Officer at HBX Group, took the stage to explore the real role of artificial intelligence in reshaping travel. Opening his keynote with a strong statement "Al isn't here to replace us, it's here to give us superpowers", he stressed that AI is not about hype or flashy tools, but about empowering people through strategic infrastructure and automation. Using an iceberg analogy, Zabala emphasized that while tools like chatbots draw attention, the real impact comes from the solid data foundations underneath. He predicted four major shifts: a new era of AI efficiency, the rise of autonomous agents, the emergence of AI-generated video, and the arrival of AI-first apps. Continuing the conversation on evolving consumer expectations, Javier Cabrerizo, Chief Strategy & Transformation Officer at HBX Group, shared insights on how Gen Z is redefining the industry. With 72% of Gen Z travelers viewing travel as a form of self-expression, Cabrerizo called on the industry to evolve its offerings. He outlined five imperatives: integrated trips that unify services; hidden gems over commoditized destinations; storytelling and emotion-driven experiences; modern outreach via influencers and platforms; and, finally, brand accountability on sustainability, inclusion and transparency. “The future of our industry will be shaped by how we connect, collaborate and adapt together,” said Carlos Muñoz. “MarketHub is not just about business. It’s about building strategic partnerships that create long-term value. We hope you enjoyed Panama, a destination that perfectly reflects our theme 'Connecting Horizons': dynamic, connected, and full of opportunity.” ### About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram.
    Read More

    The HBX Group press office is here to help members of the media. Please email us on media@hbxgroup.com and we’ll get back to you as soon as we can.

    For all other enquiries, please email hello@hbxgroup.com