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Istanbul, 27 June 2024 -&nbsp;MarketHub Europe, by HBX Group, shared key insights into current travel trends and market growth during its inaugural day, celebrated this week in Istanbul with the title "New Frontiers".&nbsp;Through different keynotes and round tables, the senior leaders of the group and representatives of tourism, technology and innovation companies, reflected on the challenges facing the sector, the need to balance technological advances with sustainability and ethical considerations, as well as the potential of technology to improve the travel experience and create new business opportunities. Key highlights were also provided on the constant evolution of travellers' habits, with a special focus on European and Middle Eastern destinations.&nbsp;Carlos Muñoz, Chief Commercial Officer of HBX Group, highlighted the increasingly important role of Gen Z and their consumer habits in defining travel trends: "With a clear focus on last-minute bookings and a preference for package tours, Generation Z is already reshaping the way the industry operates. In addition, their high awareness of sustainability clearly shapes their travel choices."HBX Group has registered a 25% increase in searches on its platforms, now totalling 5.6 billion per day. Globally, Europe remains one of the leading inbound and outbound markets, while the Middle East continues to grow.&nbsp;&nbsp;Travel trends&nbsp;Globally, the United States and Spain stand out as two of the main traveller receptors and London, Paris, New York, Dubai and Barcelona&nbsp;are the cities experiencing the highest demand. Although all regions have experienced growth in their bookings compared to 2023, China and Japan stand out notably.&nbsp;&nbsp;Europe consolidates its position as a destination after the pandemic. The continent achieved an increase of more than 60% in bookings as a destination compared to 2019. Spain and Italy are two of the most popular countries, with most travellers choosing Europe arriving from United Kingdom, United States, Germany and Spain.London, Paris and Rome continue to be the favourite cities and the average stay is 3 nights, with a growing trend of 1-to-3-day bookings. Among the fastest growing destinations are the Balearic and Canary Islands.&nbsp; &nbsp;Middle East: the relevance of last-minute bookings. Markets such as the United Kingdom, Saudi Arabia and France continue to be key outbound markets for tourism to the region. Last-minute bookings are crucial in this market, where they account for more than 40% of the total.The average stay is around 3 nights, and Dubai, Abu Dhabi and Mecca are among the most popular destinations. Among the top ten favourites, Doha shows up as one of the fastest growing options.&nbsp;Türkiye. Regaining its position as an issuing country.&nbsp;Antalya and Istanbul are the most popular destinations in Türkiye. According to data from HBX Group, in addition to domestic tourism, the main source market for Türkiye is the Middle East and, from Europe, Germany is particularly strong.&nbsp;Bookings made by travellers from Türkiye have grown by more than 50% compared to 2019 and already exceed the bookings recorded last year. Among the most popular choices are domestic destinations, followed by the United Kingdom, Germany, Italy and France in Europe, as well as the United Arab Emirates in the Middle East.&nbsp;###About HBX GroupHBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients &amp; partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &amp; services, while rich data and intelligence seamlessly connect supply and demand worldwide.We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.&nbsp;HBX Group Media ContactPR &amp; Media Relations&nbsp;media@hbxgroup.com&nbsp;Follow us:&nbsp;LinkedIn,&nbsp;Facebook,&nbsp;X,&nbsp;Instagram.

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MarketHub Europe by HBX Group celebrates inaugural day:  Impact of Gen Z, full recovery, and top destinations in Europe and the Middle East

HBX Group to invest up to 50 million euros in travel tech startups&nbsp;Palma, Spain, 20 June 2024&nbsp;- HBX Group, a leading player of the TravelTech B2B ecosystem, announced today&nbsp;the launch of an investment fund dedicated to financing startups and scaleups developing innovative technological solutions in the travel sector, as well as investing in corporate venture capital funds in the travel sector.&nbsp;&nbsp;This investment fund is built on the success of TravelTech Lab, by HBX Group, created in 2023 to support and collaborate with startups and scaleup businesses in the travel tech industry, fostering a community dedicated to introducing groundbreaking solutions and facilitating their application in real business scenarios.&nbsp;&nbsp;With the creation of this investment vehicle, TravelTech Lab by HBX Group, will further the company's&nbsp;mission of contributing to technological innovation in the travel sector. The fund will have an initial dedication of 50 million euros in capital to invest in the next 10 years.&nbsp;The specific investment in each selected startup will be defined on a case-by-case basis, ensuring that the most promising technologies receive the support they need to thrive. This strategic initiative underscores HBX Group's commitment to innovation, which has been at the heart of the company since its creation in 2001.&nbsp;&nbsp;To date, TravelTech Lab has successfully partnered with over 300 startups across various markets, including Spain, France, the United Kingdom, Germany, the Netherlands, Singapore, and South Korea, and collaborates with leading organisations such as New York University's School of Professional Studies Jonathan M. Tisch Center of Hospitality and the Mastercard Tourism Innovation Hub. This collaborative effort has led to significant advancements in the travel sector, benefiting both the industry and travellers alike.&nbsp;"The travel sector is in constant evolution, and only companies that innovate will remain competitive," said Nicolas Huss, CEO of HBX Group. "Our goal at HBX Group is to find solutions to unresolved challenges through innovation, thereby enhancing the customer experience. The creation of TravelTech Lab in 2023 was a significant step in this direction. Our investment fund will not only facilitate our access to future technologies but also promote the development of a global ecosystem of startups and scaleups in the travel sector," added Nicolas Huss. "We believe that by supporting these innovative companies, we can drive the next wave of transformation in the travel industry."&nbsp;Since its founding in 2001, HBX Group has been a pioneer in the travel industry, dedicated to innovation and enhancing the customer experience. Through initiatives like TravelTech Lab, by HBX Group, and now it's new investment fund, the company continues to lead the way in solving the travel sector's most pressing challenges.&nbsp;About HBX GroupHBX Group is a leading player in the B2B TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients &amp; partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &amp;&nbsp;services,&nbsp;while rich data and intelligence seamlessly connect supply and demand worldwide.&nbsp;We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people&nbsp;serves as a catalyst for&nbsp;all businesses aiming to unlock their full potential in the travel arena.&nbsp;###&nbsp;HBX Group Media ContactPR &amp; Media Relations&nbsp;media@hbxgroup.com&nbsp;&nbsp;&nbsp;Follow us:&nbsp;LinkedIn,&nbsp;Facebook,&nbsp;X,&nbsp;Instagram.

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TravelTech Lab, by HBX Group, launches an investment vehicle to foster innovation in the travel industry

Palma, Spain — 19 June 2024 —&nbsp;HBX Group has revealed the latest details for the upcoming&nbsp;MarketHub Europe, taking place from 26-27 June 2024 at the Hilton Bomonti Istanbul. This year's theme, "New Frontiers," promises to delve into the latest trends and innovations shaping the travel and hospitality Industry.&nbsp;&nbsp;MarketHub is HBX Group’s signature event, bringing together key decision-makers and influencers from across the travel industry. This unique gathering provides an unparalleled opportunity for HBX Group's clients and partners to connect, network, and learn from each other.&nbsp;Speakers confirmed for&nbsp;MarketHub Europe include prominent figures from renowned organisations such as Arival, ForwardKeys, and National Geographic. Additionally, HBX Group's senior management will take the stage to discuss the latest developments identified by the TravelTech company. Bertrand Sava, Managing Director Retail, will unveil strategies to reshape tourism through experiences; Mark Antipof, Chief Growth Officer, will explore how to leverage the power of an ecosystem in travel; and Carlos Muñoz, Chief Commercial Officer, will discuss the latest developments of HBX Group and the new frontiers of the travel industry.&nbsp;The comprehensive conference agenda includes keynotes and panel discussions covering a wide array of subjects, such as current traveller trends and industry insights for 2024, how data is redefining travel, and how to leverage innovation and sustainability to shape the future of the travel sector. These sessions are designed to provide a holistic view of the current state and future of the industry.&nbsp;&nbsp;The event will also feature a trade show area exclusively for HBX Group’s partners, offering a platform for showcasing cutting-edge products and services that are transforming the travel industry.&nbsp;Carlos Muñoz, Chief Commercial Officer of HBX Group, said: “MarketHub is set to be an inspiring event that fosters collaboration and innovation. Our aim is to provide a platform where industry leaders can exchange ideas and drive forward the future of travel. We are very excited to welcome our clients and partners in Istanbul to explore 'New Frontiers' and share the next chapter of our industry.”MarketHub Europe sponsors include industry-leading companies such as Go TÜrkiye, Minor Hotels, Clermont Hotel Group, Porto Bay Hotels &amp; Resorts, Accor, Rixos Hotels, Discover Puerto Rico, Kilit Hospitality Group, Valentin Hotel &amp; Resorts, HotelRunner, and The Land of Legends.&nbsp;MarketHub Europe&nbsp;is an invitation-only event attended by HBX Group’s partners and clients. For more information about the&nbsp;MarketHub, please visit www.themarkethub.com&nbsp;&nbsp;###&nbsp;About HBX Group&nbsp;HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients &amp; partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &amp; services, while rich data and intelligence seamlessly connect supply and demand worldwide.&nbsp;We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.&nbsp;HBX Group Media ContactPR &amp; Media Relations&nbsp;media@hbxgroup.com&nbsp;&nbsp;

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MarketHub by HBX Group gathers industry leaders in Istanbul

Palma, Spain, 13 June 2024&nbsp;–&nbsp;HBX Group has announced today a significant investment in customer service innovation leveraging Google Cloud’s AI technology, to redefine customer experience in the travel and hospitality sector. This strategic decision underscores HBX Group’s commitment to delivering service excellence and innovation to their partners and clients.&nbsp;Having transformed its foundational technology, HBX Group understands the importance of introducing innovative and transformational products and services. With a robust technological foundation in place, the company is strategically positioned to leverage cutting-edge AI capabilities, offering customers revolutionary experiences that redefine the standard for the travel and hospitality industry.&nbsp;HBX Group is harnessing Google Cloud Contact Center AI technology and Gemini models to transform customer interactions and deliver swift, precise support across all customer engagement channels.&nbsp; The project will be developed in partnership with specialised provider Emergya and the new AI-first customer service model will be progressively rolled out across service channels over the coming months.&nbsp;“This collaboration with Google Cloud and strategic partnership with Emergya is an important milestone in our transformation journey at HBX Group and is a great testament to our commitment to innovation across multiple areas including Customer Service,” said Xabi Zabala, Chief Operations Officer at HBX Group.&nbsp;“At HBX Group, we place the customer at the centre of everything we do, and this investment in the most advanced AI technologies represents a significant step forward in our commitment to fulfilling and exceeding customer expectations. We will automate routine tasks, reduce response times, and facilitate the work of our experienced customer service teams to deliver unique, tailored support. This way we are combining our people, technology and data to deliver world class customer service”.&nbsp;&nbsp;About HBX GroupHBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients &amp; partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &amp;&nbsp;services,&nbsp;while rich data and intelligence seamlessly connect supply and demand worldwide.&nbsp;We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people&nbsp;serves as a catalyst for&nbsp;all businesses aiming to unlock their full potential in the travel arena.###&nbsp;HBX Group Media ContactPR &amp; Media Relations&nbsp;media@hbxgroup.com&nbsp;&nbsp;

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HBX Group to revolutionise customer service with cutting-edge AI technology 

Las Vegas. 6th &nbsp;of June 2024 —&nbsp;HBX Group shared key insights into current travel trends and market growth during its inaugural day of the&nbsp;MarketHub Americas by HBX Group, celebrated this week in Las Vegas with the title "New Frontiers". Key highlights included insights from top HBX Group executives and industry experts, showcasing the evolving landscape of the travel industry, with a special focus on regional market dynamics.Nicolas Huss, CEO of HBX Group, kicked off the event discussing the growing influence of Generation Z on travel trends: “Gen Z travellers are reshaping the industry with their preference for last-minute bookings and package deals. However, their brand loyalty remains relatively low,” Huss noted. “Importantly, sustainability is a non-negotiable for them, influencing their travel choices significantly.”&nbsp;Lauren Atlass, VP Commercial for North America, and Gisela Blok, VP Commercial for Latin America, reported a notable surge in travel interest, with HBX Group registering a 25% increase in searches, amounting to 5.6 billion searches per day. The top five fastest growing destinations for Latin American travellers include Hong Kong, Shanghai, Joao Pessoa, Curacao, and Salvador de Bahia. Meanwhile, North American travellers are most interested in Mazatlan, Zurich, Barbados, Sorrento, and Tokyo.&nbsp;Increasing domestic travel and last-minute vacations in the Americas&nbsp;MarketHub Americas stands out as one of the most important events of the year for HBX Group, highlighting the shifts and opportunities in the US and Latin-American&nbsp;travel&nbsp;market.&nbsp;For instance, according to HBX Group data, Mexico emerges as the top destination and source market in LATAM. Brazil, showing the most significant growth in the region, follows as the second most popular destination, and the Dominican Republic as third. &nbsp;Increasing domestic travel within Mexico and Brazil is also one of the highlights of the region. The average stay in LATAM is 3.3 nights, reflecting the region's appeal for longer vacations.&nbsp;&nbsp;In North America, New York continues to be the primary destination, drawing both domestic and international travellers. Las Vegas and Miami follow as top destinations. Domestic travel dominates the US market, showing a growing trend compared to the previous year. Travellers in this region show a preference for shorter trips, with the average stay being 2.4 nights.&nbsp;This average has recently decreased to 2.1 nights, driven by a rise in domestic travel where quick getaways and short vacations are more common.&nbsp;&nbsp;Worth mentioning is the substantial increase in last-minute bookings&nbsp;in North America, especially in the last four weeks. This surge is primarily driven by the expanding domestic market, where travellers are increasingly making spontaneous travel decisions. The highest booking levels in North America are observed from August to September, indicating a peak travel period during late summer.&nbsp;&nbsp;About HBX Group&nbsp;HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients &amp; partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &amp; services, while rich data and intelligence seamlessly connect supply and demand worldwide.&nbsp;We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serve as a catalyst for all businesses aiming to unlock their full potential in the travel arena.&nbsp;HBX Group Media ContactPR &amp; Media Relations&nbsp;media@hbxgroup.com&nbsp;&nbsp;&nbsp;&nbsp;

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MarketHub Americas by HBX Group celebrates inaugural day: Gen Z impact, full recovery and top destinations in US and LATAM

This year's edition of the event will feature astronaut José Hernández, National Geographic photographer Ami Vitale, Dr. Richie Karaburun, Clinical Associate Professor at NYU and Nicolas Huss, CEO of HBX Group, among others.&nbsp;Palma, Spain — 21 May 2024 — As the excitement mounts for the&nbsp;MarketHub Americas by HBX Group, set to take place from 4-7 June at the Fontainebleau Las Vegas and Resorts World Las Vegas, the company has revealed the lineup of speakers expected to participate in their flagship event.&nbsp;Over the course of two days and under the theme "New Frontiers," MarketHub Americas offers an immersive journey into some of the travel and technology industry's hot topics, delivered by visionary leaders at the forefront of innovation.&nbsp;&nbsp;This year's edition of the event will host José Hernández, NASA Mission Specialist, whose remarkable journey to become an astronaut offers invaluable lessons in perseverance and resilience. Also joining the stage will be Ami Vitale, National Geographic photographer, filmmaker and writer, sharing powerful stories that drive change and inspire to push boundaries.&nbsp;Additionally, Nicolas Huss, CEO of HBX Group, will share insightful perspectives on the evolving landscape of travel and technology, followed on stage by Lauren Atlass, VP Commercial for North America and Gisela Blok, VP Commercial Latin America, among others, who will provide unique visions on the evolving landscape of their respective regions.&nbsp;&nbsp;Other prevalent topics that will be covered at the event include cybersecurity, where leading industry experts will discuss how to secure the virtual frontier with our CTOO Paula Felstead, or current traveller trends, where leading companies of the industry will converse how professionals can keep up with them.&nbsp;Carlos Muñoz, Chief Commercial Officer of HBX Group, said: "MarketHub is more than an event; it is a celebration of collaboration, innovation and the relentless pursuit of progress. We look forward to welcoming our clients and partners to Las Vegas and celebrating with them the ongoing evolution of our industry."&nbsp;MarketHub Americas sponsors include industry-leading companies such as Minor Hotels, Accor, Hard Rock International, Rixos Hotels, Fairmont, Outrigger Hospitality Group, Clermont Hotel Group, Disney Destinations and The Land of Legends.&nbsp;MarketHub is an invitation-only event attended by HBX Group’s partners and clients. For more information about the MarketHub, please visit www.themarkethub.com&nbsp;###&nbsp;About HBX Group&nbsp;HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients &amp; partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &amp; services, while rich data and intelligence seamlessly connect supply and demand worldwide.&nbsp;We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.&nbsp;HBX Group Media ContactPR &amp; Media Relations&nbsp;media@hbxgroup.com&nbsp;&nbsp;

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HBX Group reveals speakers to participate in the MarketHub Americas “New Frontiers”

Palma, Spain, 6 May 2024&nbsp;–&nbsp;Hotelbeds, part of HBX Group, announces the renewal of its strategic agreement with Choice Hotels for the next three years, adding Radisson Americas properties to the TravelTech company’s portfolio.The news on the future of the collaboration, which encompasses thousands of Choice Hotels’ properties, comes after three successful years. The alliance underlines Hotelbeds' commitment to driving success in the business-to-business hotel segment, which currently represents 80% of Choice Hotels' B2B offering.&nbsp;Commenting on the news, Abhijit Patel, VP Marketing, Distribution Strategy and Revenue Management at Choice Hotels said:&nbsp;“We are very excited to expand our long-standing relationship with Hotelbeds through this strategic agreement. It not only provides incremental revenue stream opportunities and international exposure for our U.S. franchisees, but also strengthens confidence in Hotelbeds’ valuable wholesale distribution model. Choice Hotels is committed to maintaining rate integrity across all channels, while working to reduce the cost of distribution for franchisees. We believe this agreement has the potential to improve our ability to achieve this long term, especially in key international source markets.”Carlos Muñoz, Chief Commercial Officer of HBX Group, added: “Building on a history of successful collaboration, this extension not only solidifies the strong bond between our companies but also reflects Choice Hotels’ confidence in Hotelbeds as a key driver of their B2B growth. With this collaboration, we are glad to continue providing our clients with access to a broader range of accommodation through Choice Hotels' extensive portfolio, creating more opportunities for a wider variety of travellers. We look forward to continued success.&nbsp;“As we look ahead, we anticipate further achievements and are eager to explore new opportunities for innovation and mutual success.”&nbsp;Choice Hotels is one of the largest lodging franchisors in the world. The hospitality company currently franchises more than 7,500 hotels, available through Hotelbeds' hotel portfolio, representing nearly 630,000 rooms, in 46&nbsp;countries and territories worldwide.###About Hotelbeds&nbsp;Hotelbeds is the leading B2B TravelTech online distributor for wholesalers, suppliers, and destinations. As part of HBX Group, Hotelbeds connects more than 220,000 travel products – including accommodation, payment solutions, mobility services and experiences – to local and global brands, empowering their partners to satisfy the growing needs of the end traveller. Suppliers in more than 170 countries are granted seamless access to travel distributors and travellers across 190+ source markets, including those the most hard-to-reach segments. This is achieved by always-on cloud-based technology platforms, while this fast, simple access is further strengthened by a global support team. Visit hotelbeds.com to learn more.&nbsp;&nbsp;Hotelbeds Media ContactPR &amp; Media Relations&nbsp;media@hotelbeds.com&nbsp;&nbsp;

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Hotelbeds extends strategic agreement with Choice Hotels, adding Radisson Americas properties to portfolio

Palma, Spain, 19 April 2024&nbsp;–&nbsp;Bedsonline has announced a new partnership with paxconnect, a premier platform for travel organisers and service providers in the DACH region.&nbsp;&nbsp;This innovative technical development aims to streamline the booking process for travel professionals in Germany, Austria and Switzerland by seamlessly integrating with the paxconnect platform. Through this collaboration, Bedsonline clients will gain access to a wide range of travel products and services conveniently consolidated within paxconnect.&nbsp;&nbsp;Bertrand Sava, Managing Director of Bedsonline said: “Partnering with paxconnect marks an exciting step forward for Bedsonline as we continue to prioritise delivering enhanced booking solutions for our valued clients. This integration will empower travel professionals to efficiently access and book Bedsonline’s extensive product portfolio, aligning perfectly with our commitment to meeting the evolving needs of the modern travel industry.”&nbsp;Hakan Duganci, Head of Sales of paxconnect, added: “The integration of bedsonline into paxlounge represents a significant milestone in our ongoing development process, expanding our provider portfolio with an extremely valuable data source. We are delighted to fulfill the long-awaited desire of our users by providing easy access to the offerings of one of the leading B2B hotel bed databases.”&nbsp;The paxconnect platform offers key features such as a user-friendly interface that aggregates travel offerings from various suppliers, providing a comprehensive marketplace for organisers and service providers. With access to over 5,800 travel agencies in Germany, Austria and Switzerland, paxconnect provides a dynamic distribution channel to showcase travel products effectively.&nbsp;&nbsp;###&nbsp;About BedsonlineAs the exclusive booking partner of travel agents worldwide, Bedsonline’s expansive product portfolio enables travel specialists to curate tailored experiences, wherever in the world a traveller wants to go. As part of HBX Group, Bedsonline is armed with data insights, award-winning tools and the knowledge of global teams, who are committed to driving the success of its partners. Through its online platform, Bedsonline distributes 200,000 accommodation, experiences, mobility services and fintech products sourced from more than 170 countries to more than 60,000 travel agencies worldwide.&nbsp;Owing to its evolving technology, wide inventory of products and warm customer service, Bedsonline is the defacto B2B partner for many travel bookers around the world. Visit bedsonline.com to learn more.&nbsp;Bedsonline Media ContactPR &amp; Media Relations —&nbsp;media@hotelbeds.com&nbsp;

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Bedsonline partners with paxconnect to enhance travel booking experience

Palma, Spain, 4 April 2024 – Hotelbeds, part of HBX Group, has unveiled its latest collaboration, joining forces with TH Resorts, a prominent hospitality chain in Italy. This collaboration marks an exciting milestone as it adds 30 modern 3 and 4-star properties to Hotelbeds' preferred portfolio, offering clients exclusive access to special rates and enhanced travel experiences.

The partnership with TH Resorts aligns with Hotelbeds' commitment to expanding its accommodation portfolio and providing clients with diverse and high-quality travel options. The addition of TH Resorts' properties offers clients the opportunity to explore popular summer destinations such as Sicily, Sardinia, Puglia, Calabria, as well as renowned ski destinations in the Italian Alps. Additionally, properties in cities like Rome, Assisi, and Lazise (Garda Lake) provide clients with convenient access to cultural attractions and urban experiences.

“Partnering with TH Resorts aligns perfectly with our mission to provide clients with diverse and high-quality travel options.”, said Carlos Muñoz, Chief Commercial Officer at HBX Group. "This strategic collaboration enables us to expand our preferred portfolio and offer our clients exclusive access to a diverse range of accommodations in highly sought-after destinations. Together, we look forward to enhancing the travel experiences of our clients and showcasing the best of Italy's hospitality offerings."

TH Resorts boasts an impressive collection of properties totalling 6048 rooms, making it the largest regional chain in Italy. With a focus on delivering exceptional hospitality experiences, TH Resorts has been recognised for its excellence by winning the TripAdvisor Travelers' Choice Awards for multiple establishments, including hotels, villages, and resorts, receiving outstanding reviews from travellers worldwide.

"We are excited to collaborate with Hotelbeds and offer their clients access to our properties in Italy", said Stefano Maria Simei, Sales and Marketing Director at TH Group. "This partnership allows us to expand our visibility and showcase the high-quality hospitality we offer at our properties in Italy to international guests. We look forward to welcoming travelers to our hotels and ensure they have an unforgettable stay."

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About Hotelbeds 

Hotelbeds is the leading B2B TravelTech online distributor for wholesalers, suppliers, and destinations. As part of HBX Group, Hotelbeds connects more than 300,000 travel products – including accommodation, payment solutions, mobility services and experiences – to local and global brands, empowering their partners to satisfy the growing needs of the end traveller. Suppliers in more than 170 countries are granted seamless access to travel distributors and travellers across 190+ source markets, including those the most hard-to-reach segments. This is achieved by always-on cloud-based technology platforms, while this fast, simple access is further strengthened by a global support team. Visit hotelbeds.com to learn more.

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Hotelbeds Media Contact

PR &amp; Media Relations&nbsp; 

media@hotelbeds.com 


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Hotelbeds expands its offering through strategic partnership with TH Resorts

Palma, Spain – 20 March 2024 – HBX Group has unveiled details of its signature events, the MarketHubs, in 2024. With the theme “New Frontiers,” the conferences are poised to delve into unchartered territories within the travel industry, bringing together thought leaders, industry experts and global business partners to navigate the ever-evolving landscapes of travel and technology.&nbsp;Carlos Muñoz, Chief Commercial officer at HBX Group, said: “In the bustling energy of Las Vegas and the historic city of Istanbul, we are set to discover the future of travel, focusing on innovation, connectivity and collaboration. These events transcend borders and bring together some of the brightest minds in the industry to explore together new horizons in travel and chart the future course of our industry.”&nbsp;MarketHub AmericasReturning to Las Vegas after a decade, the MarketHub Americas promises to be a landmark gathering. Taking place from 4-7 June, event guests will stay at the city’s newest hotels, Fontainebleau Las Vegas and Resort World Las Vegas. Fontainebleau Las Vegas, which opened in December 2023, boasts a stunning 150,000 square-foot casino, world-class dining options and over 3,600 hotel rooms and suites, defining a new era of luxury hospitality. Resort World Las Vegas, inaugurated in June 2021, stands as the first integrated resort on the Strip in more than 10 years, featuring 3,500 guest rooms and the largest collection of branded Hilton experiences in the world.&nbsp;MarketHub Europe &amp; Middle EastFollowing a successful event in the city in 2019, HBX Group's flagship event returns to Istanbul from 25-28 June 2024. Hosted at Rixos Tersane Istanbul, set to open its doors on the 21 June with 432 rooms and a resort-style luxury experience inspired by the local culture and history, MarketHub Europe &amp; Middle East promises lively discussions on the evolving dynamics of travel in the region.&nbsp;MarketHub is an invitation-only event attended by HBX Group’s partners. For more information about the MarketHub, please visit https://www.themarkethub.com/&nbsp;&nbsp;###&nbsp;About HBX Group&nbsp;HBX Group is a leading B2B ecosystem player in the TravelTech space, connecting and empowering businesses in the ever-evolving world of travel. We drive growth for our clients &amp; partners while removing friction from the end-to-end travel experience. Our cloud-based technology platforms offer fast and reliable access to a unique portfolio of travel products &amp; services, while rich data and intelligence seamlessly connect supply and demand worldwide.&nbsp;We have more than 3,000 experts worldwide, including specialists on the ground who provide insights and support to boost trading even further, even in the most hard-to-reach segments. This unique blend of technology, data and passionate people serves as a catalyst for all businesses aiming to unlock their full potential in the travel arena.

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HBX Group to explore New Frontiers at 2024 MarketHubs 

Palma de Mallorca, 6 March 2024 - Roiback, a leading company in hotel technology specialising in the direct channel of hotel chains, and t2ó, a premier digital media agency, have announced their partnership to expand capabilities and offer marketing services to global hotel companies in the areas of activation, data, and technology.

The synergy between Roiback's decade-long experience in digital marketing specialised for hotels, aimed at enhancing the direct channel, with t2ó's broad proficiency in marketing and communications strategies with a results-oriented approach, marks a new era in hotel marketing bringing together extensive expertise, advanced technology, and deep insight into the hospitality sector.

The collaboration can serve any hotel chain globally, regardless of their existing technology infrastructure. The agency's solutions are compatible with any Booking Engine, CRM, Channel Manager, or Property Management System (PMS), offering a flexible and comprehensive digital marketing strategy adaptable to each hotel's specific technological needs.

Comprehensive Digital Marketing Solutions

This collaboration aims to meet the evolving needs of hotel chains, focusing on maximising direct sales and improving online presence. Roiback and t2ó provide an extensive range of digital marketing services designed for the hospitality industry:


	Data-Driven: Employing advanced analytics and data insights to develop marketing strategies.
	End-to-End Digital Service Integration: Delivering a comprehensive array of digital marketing services, from strategic planning to implementation.
	Specialisation in Travel and Hospitality: Capitalising on extensive experience and in-depth industry knowledge.
	Innovative Technology Solutions: Utilising state-of-the-art technologies like Metabase from Roiback and Vimana from t2ó.
	Loyalty Programmes: Crafting and executing effective loyalty strategies to encourage repeat business.


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A Vision for the Future

The alliance between Roiback, part of HBX Group, &nbsp;and t2ó is more than a marketing agency; it represents a strategic approach for hotels and chains aiming to master the complex digital landscape.

Both companies are committed to innovation and oriented to results, intending to lead the digital transformation in the hospitality industry.

Cristina Perea, Managing Director at Roiback, comments on the collaboration: “Our partnership with t2ó marks a significant milestone in the evolution of hotel marketing. By combining Roiback's expertise in driving direct hotel sales with t2ó's prowess in digital marketing, we are building a strong synergy for the industry. This collaboration is not just about providing services; it's about reinventing how hotels engage with their customers in the digital era. We are excited to start this journey, bringing innovative solutions and unmatched expertise to the hospitality sector.”

Óscar Alonso, founder and CEO at t2ó says: “I feel really confident about this challenge between Roiback and t2ó to create a strong offer to the hospitality industry. Roiback's cutting-edge solutions have seamlessly integrated with t2ó's strategies, delivering tangible results that exceed our expectations. The robust partnership has not only optimised our digital assets for our clients but has also significantly increased conversion rates and revenue across our key properties.”

Together, t2ó and Roiback have created a dynamic force, tailored to meet the unique challenges for the international hotel industry.

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About Roiback

Roiback, part of HBX Group, is an award-winning HotelTech company specialising in Direct Channel services and technology for both chains and independent hotels worldwide. The company’s offering includes a market-leading booking engine focused on conversion, web development, digital marketing services specialised in hotels and loyalty solutions. All combined with a dedicated team of Direct Channel specialists to support strategy and maximise results. Roiback is a Google Premier Partner and TripAdvisor strategic partner. For more information, visit roiback.com.

About t2ó

t2ó is a digital and marketing agency that has been developing integrated digital marketing solutions for more than 20 years. Its 3 fundamental pillars are Business, Technology, and Activation. With a clear focus on guaranteed and increasing results and a commitment to the highest quality service for their clients. They are present in Spain, Mexico, the US, Canada and Italy.


Roiback t2ó.jpg

Roiback and t2ó join forces to offer digital marketing services to the hotel industry.

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Palma, Spain, 5 March 2024 – Hotelbeds, part of HBX Group, consolidates its strategic partnership with H World International, marking an expansion of its preferred portfolio. This distribution agreement offers clients enhanced access to premium lodging options across 21 countries. 

Through this alliance, Hotelbeds will leverage its global network of more than 71,000 travel distributors across 190 source markets to seamlessly integrate H World International’s properties. These include hotels from the Steigenberger Hotels &amp; Resorts, IntercityHotel and Zleep Hotels brands, amplifying distribution opportunities for clients worldwide, including in hard-to-reach areas.

Carlos Muñoz, Chief Commercial Officer of HBX Group, said: "This strategic alliance underscores Hotelbeds’ steadfast commitment to delivering unparalleled value and choice to our clients, reaffirming our position as the preferred partner for travel professionals worldwide. With H World International, we are poised for a journey of mutual growth and success."

H World International’s portfolio encompasses a wide range of acclaimed hotel brands, each offering distinctive experiences tailored to meet the diverse needs of travellers. From luxury experiences at the Steigenberger Hotels &amp; Resorts, urban vibes at IntercityHotels to Zleep Hotels which combine Scandinavian simplicity and quality where it matters: These brands embody excellence in hospitality catering to a wide range of traveller preferences. 

"The partnership with Hotelbeds is an important pillar of our distribution strategy. It enables us to increase awareness of our strong brands like Steigenberger Hotels &amp; Resorts and IntercityHotel and make our portfolio available to a global B2B network. Overall, it helps us continue our international growth, giving us access to new markets and segments", said Johanna Lamke, Senior Vice President Commercial H World International.

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In the picture, from left to right, Contracting Manager Chains at Hotelbeds, Eve Vranken; Chief Commercial Officer at HBX Group, Carlos Muñoz; Senior Vice President Commercial H World International, Johanna Lamke; Regional Manager Chains at Hotelbeds, Mónica Pascual and Digital Senior Director, Jade Liu, at ITB Berlin on Tuesday 5 March. 

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About Hotelbeds 

Hotelbeds is the leading B2B TravelTech online distributor for wholesalers, suppliers, and destinations. As part of HBX Group, Hotelbeds connects more than 300,000 travel products – including accommodation, payment solutions, mobility services and experiences – to local and global brands, empowering their partners to satisfy the growing needs of the end traveller. Suppliers in more than 170 countries are granted seamless access to travel distributors and travellers across 190+ source markets, including those the most hard-to-reach segments. This is achieved by always-on cloud-based technology platforms, while this fast, simple access is further strengthened by a global support team. Visit hotelbeds.com to learn more.

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Hotelbeds Media Contact

PR &amp; Media Relations&nbsp; 

media@hotelbeds.com


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