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London, 10 June 2026 –HBX Group (HBX.SM), a leading B2B travel technology marketplace,has announced the speakers and sponsors for MarketHub Americas 2026, taking place in Punta Cana, Dominican Republic, from 23 to 26 June under the theme ‘The MarketHub: Unlocked’.&nbsp;This year's edition will welcome around 580 participants and more than 350 key client partners from 16 source markets. Sixteen years after the first MarketHub was held in Brazil, MarketHub continues to bring together the people behind the travel industry to discuss the forces shaping travel's next chapter. The programme reflects many of the forces transforming the industry, from economic uncertainty and artificial intelligence to changing traveller expectations and the growing importance of collaboration across the travel ecosystem.&nbsp;Nicolas Huss, CEO of HBX Group, will open the event with his perspective on the opportunities ahead, while Javier Cabrerizo, Chief Strategy &amp; Transformation Officer, will look at why travel continues to prove remarkably resilient in an increasingly uncertain world.&nbsp;Aran Ryan, Director of Industry Studies at Oxford Economics, will explore how geopolitical and economic uncertainty is reshaping travel demand. Morgan Hines Senior Reporter at Phocuswright will share her perspective on the technologies and innovations changing the sector, while Olivier Ponti, Director of Intelligence and Marketing at Amadeus, will focus on data-driven opportunities for growth across the Americas.&nbsp;The agenda also extends beyond travel. Futurist and author John Sanei will discuss how leaders and organisations can adapt in a world of constant change. Leaders from Accor, Travello, Queer Destinations and Disneyland Paris will also take part, bringing different perspectives on customer experience, partnerships and evolving traveller expectations.&nbsp;David Amsellem, Chief Distribution Officer at HBX Group, said: "What makes MarketHub special is the mix of perspectives it brings together. Every year, we see customers, suppliers and partners challenge each other's thinking, uncover new opportunities and start conversations that continue long after the event itself. In an industry evolving as quickly as ours, those connections matter more than ever."&nbsp;The event is supported by Moon Palace The Grand Punta Cana as Host Sponsor, and by Accor, Minor Hotels, Disney Destinations, Hilton, Clermont Hotel Group, Visit Panama, Wyndham Hotels &amp; Resorts, and PAM Hotels as Platinum Sponsors. This highlights the strong support MarketHub continues to receive from leading brands across the travel ecosystem.&nbsp;Xabier Zabala, Chief Sourcing Officer at HBX Group, added: "MarketHub has always been about partnerships. We're proud to see so many of our partners supporting this year's event and bringing their expertise to the conversation. Their commitment reflects the strength of the relationships we've built together over the years."&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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 MarketHub Americas 2026: HBX Group brings together industry leaders to unlock travel's next chapter

HBX Group celebrates Pride Month by championing inclusivity and setting a new industrybenchmark for LGBTQ+ travel standards and education&nbsp;London, 4 June 2026.-HBX Group (HBX.SM), a leading B2B travel technology marketplace, has received the Queer Destinations Committed distinction, recognising its efforts to make travel more inclusive through awareness, education and service standards across its teams and partner network.The announcement coincides with Pride Month, a moment that highlights the importance of visibility, understanding, and collective action for the LGBTQ+ community.To achieve this distinction, HBX Group rolled out a dedicated employee training programme focused on building awareness and understanding of LGBTQ+ inclusion, as well as on how to embed these principles into the services provided to customers and partners. Participation reached close to 90 percent, a strong reflection of the engagement and commitment shown across the organisation.The Queer Destinations Committed programme recognises destinations and organisations that actively champion safe, respectful and trusted environments for LGBTQ+ individuals, whether they are travellers or part of the workforce, while ensuring teams have the knowledge and sensitivity needed to deliver those standards consistently.“This milestone reflects the progress we are making in embedding inclusion into the way we work, collaborate and support our partners across the travel ecosystem,” said Elena Pérez, Chief People &amp; ESG Officer at HBX Group. “It speaks to a shared belief that more inclusive travel starts with awareness, education and everyday actions across the entire value chain.”This distinction also marks a natural next step in HBX Group’s strategic alliance with Queer Destinations, which launched in September 2025. Earlier this year, HBX Group and Queer Destinations launched a first-of-its-kind conscious online travel platform (OTA), transforming how LGBTQ+ travellers and residents discover, trust, and spend with businesses and destinations worldwide.Building on the initiatives both organisations have already launched to expand access to conscious travel products, the distinction brings that same vision closer to HBX Group’s teams and partner community, laying the groundwork for future collaboration across the wider travel ecosystem.“The future of tourism depends on our ability to understand new generations and adapt to evolving market necessities,” said Edgar Weggelaar, CEO at Queer Destinations. “Companies and destinations that fail to welcome all types of travellers risk facing reputational challenges that can directly impact their image and credibility. This milestone is not only a step forwards for the industry; it also reinforces HBX Group’s leadership in attracting new markets through a more diverse, inclusive, and forward-thinking vision of tourism. Welcome, HBX Group, to this great family!”In this context, the distinction strengthens HBX Group’s ability to help partners deliver products and services that better reflect what today’s global travellers expect, while contributing to a more responsible and inclusive travel ecosystem.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group strengthens inclusive travel standards with  Queer Destinations Committed distinction

London, 19 May 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced a new phase in its partnership with lastminute.com. Together, the two companies will accelerate growth in dynamic holiday packaging, one of the fastest-growing segments of the travel industry.&nbsp;Spanning more than 50 countries and 20 languages, with a particular focus on Europe and the Americas, the partnership is designed to deliver new personalised options, more competitive packages, and a fully connected booking journey.&nbsp;Traveller expectations are evolving rapidly as technology – specially AI – reshapes how people share, book and experience travel. This partnership reflects a shared ambition to stay ahead of that shift, bringing together technology, distribution and packaging capabilities to deliver more connected travel experiences at scale.&nbsp;By combining complementary strengths, HBX Group and lastminute.com are building a more integrated approach to dynamic packaging. HBX Group contributes its global supply, data capabilities and proprietary packaging technology, while lastminute.com adds strong consumer reach and expertise in building and selling dynamic packages. Together, both companies aim to create more relevant offers in real time and make the booking experience more seamless from start to finish.&nbsp;David Amsellem, Chief Distribution Officer at HBX Group, said: “Great partnerships don't just respond to change, they anticipate it. With lastminute.com, we are combining complementary strengths across technology, data, and commercial strategy to unlock new opportunities in dynamic packaging, right where traveller expectations are heading. This next phase of our partnership with lastminute.com is about bringing our capabilities closer together to deliver more relevant, real-time travel experiences, while building a model that supports long-term, sustainable growth for both partners.”&nbsp;“Working together, like booking together, is always a win-win situation” said Martin Kleinman, Supply Director and Chief Commercial Officer at lastminute.com. He added: “Our partnership strategy has always been about mutual growth, and this enhanced agreement accelerates our proven ability to deliver highly personalised, real-time travel experiences at scale in more markets. Ultimately, being able to offer more value and choice to holidaymakers is what drives us both.”&nbsp;HBX Group operates a global network of interconnected travel technology platforms, connecting more than 54,000 distributors with a portfolio of over 330,000 travel products worldwide. By combining technology, data and strong partner relationships, the company continues to evolve its role within the travel ecosystem, enabling partners to scale and adapt in a rapidly changing market.&nbsp;This strengthened partnership reflects HBX Group’s broader direction: building a more connected travel ecosystem through technology, data and strategic collaboration.&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;About lastminute.comlastminute.com is the European leader in Dynamic Holiday Packages. Our mission is to design, deliver and take responsibility for curated, integrated travel experiences so people can travel with confidence. Thanks to the iconic brand lastminute.com and a rich portfolio of vertical brands, we meet the most diverse needs of travellers across the entire holiday experience. As one of the few fully licensed European players, we manage the full complexity of modern travel, combining flights, hotels, and ancillary services in real time through our proprietary technology. lastminute.com N.V. is a publicly traded company listed under the ticker symbol, LMN on the SIX Swiss Exchange.

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HBX Group and lastminute.com strengthen strategic partnership to accelerate dynamic packaging growth

London, 13 May 2026.-HBX Group (HBX.SM), a leading B2B travel technology marketplace, has agreed to acquire 100% of Bridgify, an AI-native travel technology company focused on technology for experiences distribution. The acquisition supports HBX Group’s strategy to broaden its Experiences offering while enhancing the use of AI across its operations.At the core of Bridgify’s proposition is an AI-native experiences infrastructure platform providing access to more than one million curated experiences, sourced from leading global suppliers and enhanced by proprietary AI recommendations algorithms to match the right experience with the right traveller.This further expands the depth and distribution capabilities of the experience portfolio available through HBX Group.Its technology is designed to simplify how this supply is accessed and deployed. Through API-based connectivity and white-label solutions, partners and clients can integrate experiences seamlessly into their core product offering, launch fully branded marketplaces more quickly, and deliver more tailored traveller experiences.Nicolas Huss, CEO at HBX Group, said: “This acquisition reflects our continued focus on combining technology and data to simplify the travel industry. By bringing Bridgify into HBX Group, we are not only expanding access to curated experiences but also further enhancing how our ecosystem connects experiences supply and distribution.“We see opportunities to apply this technology more broadly, accelerating innovation in areas such as AI, automation, personalisation and how content is distributed and delivered across our ecosystem, while reducing the complexity of integrating and scaling travel products across the Group.”Amit Shamni, CEO at Bridgify added: “Joining HBX Group marks an important milestone for Bridgify. We have built our solution to simplify how global experiences are accessed, integrated, and personalized at scale and we see a strong alignment with HBX Group’s vision for a more connected travel ecosystem. Together, we can scale these capabilities across a global network and deliver more flexible and innovative solutions for partners.”The transaction includes €3 million in upfront consideration, while the overwhelming majority of the total consideration is deferred and contingent on future performance, reflecting strong alignment around long-term value creation while maintaining a disciplined approach to capital allocation.. Bridgify’s founders will remain closely involved in the business, ensuring continuity and maintaining a shared vision around the platform’s next phase of growth as it evolves and scales within HBX Group.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.&nbsp;

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HBX Group acquires Bridgify, combining AI and experiences capabilities to scale its ecosystem 

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HBX Group Announces Half Year 2026 Financial Results

The State of AI in B2B Travel Distribution research reveals 65% of travel distributors are already using AI, though many are still at an early stage of implementationLondon, 6 May 2026.- HBX Group (HBX.SM),a leading B2B travel technology marketplace, has published its latest intelligence report, The State of AI in B2B Travel Distribution, offering a closer look at how artificial intelligence is actually being used across the industry today.The report is based on proprietary survey data from HBX Group’s global client base —including retail travel agents, tour operators and wholesalers across its platforms— capturing the perspective of those managing bookings, customers and operations on a daily basis.What emerges is an industry that has clearly embraced AI, but is still figuring out how to make the most of it. According to the findings, 65% of respondents are already using AI in some form. More than half (55%) see it as critical or very important to their future success. And importantly, the experience so far is largely positive, with 64% saying AI is already having a positive impact on their day-to-day work.However, these figures also point to a more nuanced reality. In many cases, AI is being used in a targeted way to speed up content creation or support customer interactions, rather than being fully embedded into how businesses operate. The gap between experimenting with AI and truly relying on it remains significant.Javier Cabrerizo, Chief Strategy, Transformation &amp; AI Officer at HBX Group, said: “The barriers we are seeing — particularly around trust, training and usability — point to a broader shift in where the challenge now sits. This is no longer about access to AI. The technology is already available and evolving rapidly. The real challenge is adoption at scale: prioritising where value lies, embedding AI into day-to-day workflows, and building the confidence to use it effectively.”That gap is also reflected in the barriers respondents highlight. The biggest challenges are not about access to technology, but about how to use it properly — from lack of training and support to questions around trust and the usability of existing tools.In other words, the tools are there. The question is how to apply them in a way that actually delivers value.Looking ahead, the direction is clear. There is growing interest in more advanced, operational use cases —particularly those that can simplify complex processes and improve efficiency in core workflows.The report suggests that the next phase of AI adoption in travel will be defined not by experimentation, but by execution and by how effectively businesses can translate intent into real, measurable impact.The State of AI in B2B Travel Distribution is now available to downloadhereand explores these trends in more detail, including how adoption varies across regions, which use cases are gaining traction, and what is still holding the industry back.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

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HBX Group report shows AI adoption grows across travel distribution but scaling remains a challenge

London, 29 April 2026.-Insights from an industry pulse survey conducted around MarketHub Europe by HBX Group (HBX.SM), a leading B2B travel technology marketplace, point to a growing gap between ambition and execution across the travel ecosystem, as cost pressures and technology complexity continue to reshape how the sector operates.Volatility and cost pressures were identified as the biggest challenge by 40% of respondents, followed by technology fragmentation (22%) and trust, privacy and responsible AI considerations (14%). The results reflect an operating environment that is becoming increasingly difficult to predict, where external factors and internal complexity are converging.While demand remains strong, the challenge lies in responding to it effectively. Technology integration complexity (26%) and intensifying competition (25%) were highlighted as the main barriers to growth, underlining the difficulty of executing at scale in a fragmented ecosystem.Confidence in technology remains relatively high, with respondents rating their capabilities at an average of 3.84 out of 5. However, this confidence is not absolute as nearly one in three respondents indicated they are not fully confident that their current systems can keep pace with evolving demand.This gap is particularly visible in personalisation. Although widely recognised as a priority, delivering it consistently remains a challenge. Data integration across systems (39%) and the ability to demonstrate return on investment (34%) were identified as the main barriers, reflecting the ongoing difficulty of turning ambition into measurable outcomes.At the same time, investment is continuing. AI, data and automation represent for 35% of priorities, followed by technology modernisation and scalability at 33%, signalling a clear focus on strengthening the foundations needed to support future growth.The balance between automation and human interaction also remains a work in progress, with respondents rating their ability to manage this at 3.56 out of 5.Commenting on the findings, Nicolas Huss, CEO of HBX Group, said: “Volatility is no longer an exception in our industry, it is becoming an operating condition. The real challenge is not demand, but our ability to respond to it effectively, adapting to shifting traveller behaviour, geographies and booking patterns. That requires better integration, stronger collaboration across the ecosystem, and a more connected approach to technology.”###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.&nbsp;&nbsp;

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HBX Group reveals how the travel industry is adapting to volatility at MarketHub Europe

London, 23 April 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace, has broughttogether in Malta around 500 senior leaders from across the travel ecosystem under a shared focus: how to unlock growth in an environment defined by volatility, changing demand and increasing complexity.For Nicolas Huss, CEO at HBX Group, the concept of “Unlocked” reflects a shift from ambition to execution. “Unlocking is about real possibilities—making things happen in practice. What matters is bringing the right people together to tackle the right challenges and turn those conversations into action.”That focus on execution comes at a time when the industry is operating in a more uncertain environment. Data presented by David Goodyear at Oxford Economics points to moderating global growth driven by geopolitical tensions and rising cost pressures. Yet despite this backdrop, travel demand continues to show strong resilience, with forecasts showing around 6% global growth. Rather than stepping back, travellers are adjusting their behaviour—opting for closer destinations, modifying trip duration and becoming more value-conscious—while continuing to prioritise travel overall.This shift is already playing out across Europe. As highlighted during the regional update session by David Amsellem, Chief Distribution Officer at HBX Group, alongside Rebecca Brett, Managing Director Retail at HBX Group, and Jorge Cortes, Wholesale Regional Director Europe at HBX Group, demand is increasingly driven by intra-regional travel, with Southern European destinations continuing to outperform and emerging Mediterranean markets gaining traction as travellers seek new experiences and better value. In this context, growth is less about expansion into new markets and more about unlocking deeper value within existing ecosystems, where collaboration across data, demand signals and product integration becomes critical.Responding to this shift requires a more connected approach to distribution. As the industry becomes more complex, the ability to reduce fragmentation and improve how supply and demand interact is emerging as a defining factor of success. Artificial intelligence is playing a central role in this transition—not as a replacement for existing players, but as a layer that helps connect systems, simplify integration and support better decision-making across the value chain.&nbsp;This is particularly relevant as the industry continues to address long-standing friction points across the traveller journey. Despite years of investment in technology, many experiences remain fragmented, limiting efficiency and consistency for both travellers and partners. As discussed during the sessions, addressing this challenge will depend not only on technology, but on stronger collaboration across the ecosystem—moving from isolated capabilities towards more integrated, end-to-end solutions spanning accommodation, mobility, experiences and payments.In this evolving landscape, collaboration is becoming a key driver of growth. Rather than competing in isolation, there is increasing alignment around partnership models based on transparency, shared incentives and joint value creation, enabling all participants in the ecosystem to benefit from demand.Despite ongoing uncertainty, the overall outlook remains cautiously optimistic. Travel continues to demonstrate strong resilience, supported by structural demand and evolving consumer expectations. “Travel is an incredibly strong industry, but also a fragile one,” Nicolas Huss concluded. “The opportunity lies in working together—combining technology, data and partnerships to build a more connected and resilient ecosystem.”For more than 13 years, MarketHub has been connecting the global travel and tourism sector. Each year, over 1,400 participants from 50 markets attend HBX Group’s exclusive, invite-only events, which have become one of the most anticipated B2B gatherings in the industry. The event brings together senior decision-makers from tour operators, travel advisors, hotel chains and technology providers from around the world to explore the trends shaping the future of travel.For more information, please visit https://www.hbxgroup.com/markethub.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;&nbsp;

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HBX Group gathers travel leaders at MarketHub Europe as demands proves resilient despite global uncertainty

London, 15 April 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace, has announced the launch of Agent Radar, a new weekly insights feature designed to help travel advisors quickly understand evolving travel demand and identify new booking opportunities.Curated from HBX Group’s proprietary data and powered by billions of daily search signals, Agent Radar provides a clear, accessible snapshot of where demand is growing, where it is softening, and how travel advisors can adapt accordingly. The initiative builds on HBX Group’s existing Insights tool, which helps partners understand how traveller demand is evolving by bringing together search and booking trends from across its global network. Agent Radar takes this a step further, turning those signals into a simple, curated weekly snapshot that highlights what is gaining traction, what is slowing down, and where new opportunities may lie.Integrated into the booking solution and updated weekly, Agent Radar highlights trending destinations, emerging patterns and curated hotel suggestions, enabling advisors to make faster, more informed decisions when serving their clients.Agent Radar has been designed as a simple but high-value touchpoint, helping travel advisors stay on top of changing market dynamics without needing to analyse large volumes of data themselves. By simplifying complex destination demand signals into clear weekly recommendations, Agent Radar saves advisors valuable time and helps them focus their efforts and marketing spend on the destinations and corridors most likely to convert, reducing wasted spend and improving campaign efficiency. This allows them to dedicate more time to the personalised service and relevant advice that differentiates them in an increasingly competitive market.“Agent Radar is about making data genuinely useful for our partners,” said David Amsellem, Chief Distribution Officer at HBX Group. “Travel advisors are operating in an environment where demand can shift quickly, and having a clear, reliable view of what’s happening in the market is essential. By translating complex data into practical, weekly insights, we’re helping them save time, focus on the destinations most likely to convert, and dedicate more energy to the personalised service that truly sets them apart.”Agent Radar is currently available to travel advisors in key markets including the United States, the United Kingdom, Australia, Spain and Mexico, with further expansion planned in the coming months.With this launch, HBX Group continues to strengthen its position as a trusted partner to travel advisors, combining technology, data and human expertise to simplify decision-making in an increasingly dynamic travel landscape.&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn,Facebook,X,Instagram.&nbsp;&nbsp;

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HBX Group launches “Agent Radar” to help travel advisors navigate demand shifts with real-time insights

London, 7 April 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace,has confirmed the sponsors and the first speakers for MarketHub Europe 2026. The event will take place in Malta on 22–23 April at the InterContinental Malta, connecting key players from across the travel ecosystem.With more than a decade of history behind it, MarketHub has become a well-established meeting point for the industry. It brings together partners from across geographies and segments, creating space for conversations that don’t always happen elsewhere. Each year, the event brings together a broad mix of partners, including more than 240 key client partners from over 15 source markets.This year’s edition, under the theme “Unlocked”, will focus on a question many in the industry are currently facing: how to navigate uncertainty while still moving forward. The agenda looks at how data, partnerships and innovation can help unlock new opportunities in that context.The line-up reflects that ambition. HBX Group’s CEO, Nicolas Huss, will open the event with a keynote on the evolving role of travel. Later, David Amsellem, Chief Distribution Officer, Xabi Zabala, Chief Sourcing and Commercial Services Officer, and other senior leaders from HBX Group will take the stage to share their perspective on key market dynamics and where they see the next areas of growth.Over the two days, sessions will explore topics such as demand trends, distribution strategies, data-driven growth and the future of hotel partnerships. There is also a strong presence of external voices. Dave Goodger, Managing Director EMEA at Oxford Economics, will offer a view on travel demand in an uncertain global environment, while futurist John Sanei will look at how organisations can adapt and stay relevant as change accelerates.Panel discussions will add further perspective, bringing together representatives from companies including Minor Hotels, Accor, easyJet and lastminute.com, alongside HBX Group executives. The aim is simple: to move beyond headlines and get into the realities the industry is facing today.David Amsellem, Chief Distribution Officer at HBX Group, said: “MarketHub has always been about creating the right environment for our partners to connect in a meaningful way. Bringing together such a diverse group of clients —from distributors to technology players— allows us to have open, honest conversations about the challenges they are facing and, more importantly, how we can address them together. That exchange is what ultimately drives progress across the ecosystem.”Xabi Zabala, Chief Sourcing and Commercial Services Officer at HBX Group, added: “The continued support of our partners plays an important role in shaping MarketHub each year. Having leading global brands involved as sponsors reflects the collaborative nature of our industry. It enhances the overall experience and helps drive more meaningful conversations across the ecosystem.”HBX Group has also confirmed a strong group of partners supporting the event. VisitMalta will act as the hosting destination, with IHG Hotels &amp; Resorts as hosting sponsor. Platinum sponsors include Accor, Minor Hotels, Disney Destinations and Clermont Hotel Group.MarketHub Europe 2026 is an invitation-only event and is expected to welcome around 450 participants from across the industry, where partners connect, exchange ideas and explore how to move the industry forward together.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group brings together industry leaders at MarketHub Europe 2026 in Malta

London, 1 April 2026.- HBX Group (HBX.SM) today announced that it has acquired full ownership of PerfectStay, the Paris‑based travel technology company specialised in dynamic holiday packaging solutions for airlines and major consumer brands. HBX Group acquired a 25% stake in PerfectStay in June 2024, and this transaction brings the business fully into the Group.The acquisition reflects a shared belief in the long‑term potential of holiday packaging as a strategic growth opportunity within B2B2C travel, bringing together complementary capabilities across technology, global supply and implementation expertise.&nbsp;“This investment advances our ecosystem strategy, broadening our role in the travel value chain. By combining PerfectStay’s proven packaging technology with HBX Group's global hotel inventory and distribution scale, we strengthen our offering for clients looking to enter or accelerate in this market,” said Nicolas Huss, CEO of HBX Group.&nbsp;Raphael Zier, Executive Chairman of PerfectStay, said “We built PerfectStay to help major brands develop holiday propositions, achieved through our winning combination of technology and implementation expertise. Joining HBX Group fully gives us access to the world’s largest hotel inventory, global scale and the resources to accelerate delivery for our clients. For them, this means better hotel content, improved pricing dynamics and faster time to market.”&nbsp;Expanding partnerships in B2B2C travelThe full acquisition of PerfectStay enhances HBX Group’s position to support partners in building or scaling holiday propositions.&nbsp;Airlines, banks and major consumer brands are increasingly looking to offer holiday packages to their customers, reflecting growing interest in the segment. Holiday packaging can offer attractive economics for these partners in the business‑to‑business‑to‑consumer (B2B2C) travel market, which is estimated at USD 50 billion and is growing faster than the wider travel sector.&nbsp;PerfectStay works with a growing number of airline partners to power dynamic packaging platforms, including Turkish Airlines Holidays, launched in 2025. Each platform gives partners’ customers access to HBX Group’s extensive global inventory of hotels, experiences and transfers, powered by PerfectStay’s dynamic packaging technology. There is also a healthy pipeline of future opportunities.&nbsp;In addition, HBX Group and PerfectStay together power more than 55 white‑label websites offering hotel and dynamic package solutions to banks, loyalty programmes and consumer brands worldwide.&nbsp;Value creation and strategic alignmentThe transaction, which closed on 31 March 2026, extends HBX Group’s initial25% investment in PerfectStaythrough a long-term performance-based structure tied to EBITDA until 2030.The earnout mechanism ensures strong alignment on value creation while not impacting our 2026 cash flows and maintaining disciplined capital allocation. Consolidation of PerfectStay is not expected to materially affect HBX Group’s guidance for FY ’26.&nbsp;Holiday packaging continues to evolve as a strategic area of focus for many partners. By bringing PerfectStay fully into HBX Group, we further strengthen our ability to support partners with scalable technology, global supply and a disciplined execution model.&nbsp;As part of HBX Group, PerfectStay will benefit from operational and commercial synergies and efficiency improvements including consolidated sourcing, enhanced fintech conditions, AI‑driven operations and expanded distribution opportunities.&nbsp;PerfectStay’s dynamic packaging engine and white‑label storefront capabilities will be fully integrated with HBX Group’s technology infrastructure, enabling:End‑to‑end product ownership and control of the roadmapIntegration of AI‑driven operations, smart pricing and customer service capabilitiesFaster deployment of tailored travel solutions for airline and non‑airline partnersIncreased cross‑selling and conversion opportunities across the HBX Group ecosystem&nbsp;PerfectStay will continue to operate from its Paris headquarters, with support from HBX Group’s global Technology, Product and Sourcing teams.------------&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology company and the owner of brands such as Hotelbeds, Bedsonline, The Luxurist, Roiback and The Civitfun. It offers a network of travel technology products and services, connecting travel businesses such as online marketplaces, tour operators, travel agents, airlines, loyalty programmes, destinations and travel suppliers.&nbsp;HBX Group’s mission is to simplify the complex and fragmented travel industry through a combination of cloud‑based technology solutions, data and a comprehensive product portfolio designed to maximise revenue. HBX Group operates in more than 170 countries and employs over 3,500 people worldwide. The Group maintains a strong commitment to making tourism a force for good, creating positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchanges, ISIN: GB00BNXJB679.&nbsp;About PerfectStayFounded in 2017 and headquartered in Paris, PerfectStay is the leading technology and implementation partner for brands looking to build or scale holiday packaging businesses. It’s full-stack platform combines real-time inventory, AI-driven curation, smart pricing and white label storefronts to power dynamic holiday propositions for a growing portfolio of Airlines, banks, loyalty programmes and e-commerce brands worldwide. Clients include Turkish Airlines Holidays, launched in 2025, alongside several other airline and non-airline partners across the B2B2C travel market, estimated at USD 50 billion.&nbsp;On 19 June 2024, HBX Group acquired a minority stake (25%) in PerfectStay with the purpose of developing a highly synergistic partnership. For additional information see HBX Group’s FY ‘25 Annual Accounts.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;HBX Group Investor ContactInvestor Relations investorrelations@hbxgroup.com&nbsp;Follow us on LinkedIn,Facebook,X,Instagram

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HBX Group acquires full ownership of PerfectStay

London, 19 March 2026–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has announced the launch of Sponsored Listings, designed to help hotels capture demand and drive measurable performance at the moment bookings happen.&nbsp;Sponsored Listings enable hotels to secure premium placement within Hotelbeds and Bedsonline search results, ensuring their properties are seen by travel advisors and wholesalers when they are actively comparing and booking through our web platform.&nbsp;Hotels can activate different tiers of visibility, allowing them to secure the first placement on the first page or maintain consistent presence through sponsored placements across the first page of search results. With an easy activation model, hotels do not compete through bidding, enabling them to align visibility with their commercial strategy, target priority markets, and capture demand where it matters most.&nbsp;According to early activations across the HBX Group network, campaigns have achieved up to 4% click-through rate and up to 1 booking every 46 impressions.&nbsp;By increasing visibility at the point of decision, hotels can convert exposure into bookings and revenue. Comprehensive reporting tools provide transparency on impressions, clicks, and bookings generated, allowing partners to track performance based on measurable results.&nbsp;Beyond visibility, Sponsored Listings leverage the strength of HBX Group’s high-value B2B distribution network, connecting hotels with a qualified audience of travel buyers. Across the network, 70% of bookings come from international travellers, who typically:Book earlier, enabling better forecasting and revenue managementGenerate +35% higher ADR compared to domestic or intra-regional travellersStay longer, contributing to lower operational costs per stayThis ensures hotels not only increase demand but also improve the quality and profitability of bookings.&nbsp;Unlike consumer-facing platforms, Sponsored Listings are designed specifically for the B2B segment, helping hotels reach a qualified audience with strong booking intent, rather than passive browsing behaviour.&nbsp;Léo Moulinas, Marketing and Digital Presence Director at HBX Group said: “This launch expands our Marketing Suite and reflects our ambition to continue building our capabilities as a Travel Media Network, complementing our core offering and giving hotels new ways to drive demand, revenue, and growth. Sponsored Listings give our partners the visibility they need, at the exact moment travel agents are booking.”&nbsp;With this launch, HBX Group continues to expand its Marketing Suite, equipping hotels with innovative solutions to increase visibility, capture demand, and grow their business within the global travel trade.&nbsp;###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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HBX Group expands Marketing Suite with Sponsored Listings to power hotel growth

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