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London, 8 January 2026 — HBX Group (HBX.SM), the leading B2B travel technology marketplace, has released its Travel Trends Report for 2026. While in 2025 travellers prioritised wellness breaks and digital detoxes, ‘maximalisation’, involving luxury stays, modular itineraries, and creative escapes, will take centre stage in 2026.&nbsp;Additionally, technology will be an increasingly crucial component in travellers’ decision making. This is especially true with social media, whereby brand partnerships and influencer endorsements are set to inspire holidaymakers in surprising ways.&nbsp;Taking trips to the max2026’s headline trend is maximalism, which will manifest itself in diverse ways. From spending splurges to pop culture quests and multi-centre adventures, the year ahead will see travellers seize the day across all manner of trips.&nbsp;“Travellers are increasingly booking itineraries that pack a real punch,” commented Javier Cabrerizo, Chief Strategy, Transformation &amp; AI Officer at HBX Group. “This includes trips with multiple destinations and varied scenery, modes and experiences to maximise every moment. Holidaymakers want to move to the rhythm of the journey, embracing exclusive adventures and seeking truly unforgettable experiences.”&nbsp;Technology-driven decisions&nbsp;Almost 50 percent of travellers choose a destination driven by social media alone. In addition, a Statista study found 40 percent of travellers admit to using AI-based tools for trip planning and over 60 percent expressed an openness in trying them. It is clear social media and AI will dominate travel decisions in 2026. However, travel businesses are behind with only 35 percent of hotel and airline brands currently using AI to enhance guest interactions.&nbsp;“Travel businesses can leverage social media and AI to attract new audiences and maximise the value they can provide customers,” said Javier Cabrerizo. “AI won’t replace humans. However, AI has the capacity to make teams more productive and efficient, liberating them from repetitive activities to focus on connecting with their customers and creating unforgettable experiences.”&nbsp;Creative breaks&nbsp;The quest for everyday authenticity continues to gain momentum. The concept of “live like a local” is no longer just a slogan: it’s becoming a real way to travel. Travellers explore local festivals and celebrations or traditional markets, and seek more intimate experiences such as home cooking classes, artisan workshops, or guided tours by locals who know every corner of the destination.&nbsp;Added to this is a growing emphasis on culture and creativity as part of the journey. More and more hotels operate as living galleries, entire neighbourhoods blend design, street art, and gastronomy, and there’s an increasing number of experiences where travellers shift from spectators to co-creators through workshops and artist residencies.&nbsp;This desire for more personal experiences connects directly with another clear generational shift. Travellers now design modular itineraries that combine city and nature, pace and pause, luxury and simplicity. They alternate days in urban destinations with stays at iconic resorts, special gastronomic experiences, local activities, and moments of rest. It’s not about improvisation—it’s about investing in what leaves an emotional mark, driving demand for hybrid packages, combined stays, and high-value products.&nbsp;At the same time, the way travellers perceive accommodation and the journey itself is changing. Increasingly, travellers choose hotels that are destinations in their own right—whether for their natural setting, culinary offerings, design, or cultural focus—leading to greater loyalty and more on-site consumption. Meanwhile, the idea of travel as a complete experience gains traction, where panoramic trains, road trips, or island-hopping turn the journey into an essential part of the adventure.&nbsp;Trends That Are Here to Stay: Sustainability, Nature, and Well-beingBeyond the latest innovations, HBX Group identifies a series of trends that are no longer just “fashion” but have become part of the new tourism framework:&nbsp;Real sustainability: Travellers seek tangible actions—less plastic, energy efficiency, filtered water, clean mobility, and eco-positive experiences, not just green statements.Nature &amp; coolcationing: Interest in nature, astrotourism, and mild climates is growing. Faced with heat and overcrowding, many choose cooler, quieter destinations.Transformational &amp; wellness travel: Travel is used for well-being and personal growth, from retreats and solo getaways to experiences focused on rest.Multigenerational tourism: More families are travelling together, looking for flexible accommodation, activities for all ages and options that allow cost-sharing.Entertainment as a driver: Trips for sports and music events, set-jetting, and the rise of gaming and eSports are on the rise.&nbsp;For more information about what to expect for the travel industry in 2026, please find HBX Group’s full travel trends report here.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.com&nbsp;Follow us:LinkedIn,Facebook,X,Instagram.

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Pop Culture Trips, Increased AI Use and the Social Media Influence – HBX Group’s 2026 Travel Trends Report

London, 16 December, 2025 — HBX Group (HBX.SM) has published its 2025 Sustainability Report, outlining the company’s progress in sustainability, governance and transparency, and for the first time incorporating externally assuring disclosures in line with the requirements of the Corporate Sustainability Reporting Directive (CSRD). This year, the company has strengthened the quality and rigour of its sustainability reporting through enhanced control and oversight processes introduced following its listing, establishing a more robust disclosure framework aligned with European standards.&nbsp;In 2025, HBX Group completed an enhanced double materiality assessment aligned with CSRD and European Sustainability Reporting Standards (ESRS) guidance, following the methodology defined by EFRAG. The assessment considered not only the company’s direct impacts but also its full upstream and downstream value chain, incorporating insights from a wide range of internal and external stakeholders, sector trends, ESG risk analyses, peer benchmarks, regulatory developments and media insights. This process resulted in a comprehensive mapping of HBX Group’s most significant positive and negative impacts, as well as its material sustainability risks and opportunities. These findings now guide the company’s reporting priorities and will serve as the foundation for HBX Group’s new ESG strategy, to be published in February 2026. ESG-related impacts, risks and opportunities have also been integrated into HBX Group’s enterprise risk management framework, strengthening Board oversight and ensuring that sustainability considerations form part of core decision-making across the business.&nbsp;The report presents, for the first time, a full calculation of HBX Group’s carbon footprint, which amounts to 1,486,482tCO₂e, and establishes 2025 as the baseline year for its climate strategy. This total reflects the company’s proactive decision to measure its complete climate impact, including complex Scope 3 categories, such as emissions associated with each hotel night sold, in order to obtain a complete and transparent view of its footprint. This corresponds to an emissions intensity of 2,065tCO₂e per € million of revenue and confirms that 99.9% of total emissions originate from Scope 3 activities across the company’s global value chain.&nbsp;Alongside this, HBX Group has outlined its decarbonisation plan and 2030 reduction targets for Scope 1 and Scope 2 emissions and continues progressing initiatives to better understand and mitigate its Scope 3 footprint. The company has also completed a climate scenario analysis to assess exposure to physical and transition risks across multiple time horizons, supporting long-term resilience planning. In addition, HBX Group has implemented a new ISO 14001-certified Environmental Management System, currently being deployed from its Mallorca headquarters across all geographies.&nbsp;From a governance perspective, the Sustainability Report details how HBX Group has voluntarily prepared the report its disclosures in accordance with the CSRD and ESRS frameworks and enhanced Board oversight of ESG performance, integrating sustainability risks and metrics into decision-making processes. ESG indicators have also been incorporated into long-term incentive structures, including targets linked to the share of sustainable product available through its marketplace.&nbsp;The report also provides a detailed overview of HBX Group’s global workforce of 3,478 employees, 56% of whom are women. The adjusted global gender pay gap stands at 1.1%, significantly below the 2.41% average adjusted pay gap reported by IBEX 35 companies for 2023, and similarly low gaps across the company’s main markets. During the year, all employees completed the corporate “Sustainability in Action” training, designed to strengthen understanding of the company’s environmental impacts and responsibilities.&nbsp;“Our Sustainability Report reflects the real progress we are making in our sustainability strategy and the level of transparency we aim to offer our stakeholders. We have strengthened our governance systems, developed a comprehensive view of our climate footprint and reinforced our commitment to equity, learning, and the development of our teams” said Nicolas Huss, CEO of HBX Group.&nbsp;Looking ahead, the ambition of HBX Group is to embed sustainability even more deeply into its products and services. Over the next three years, the company aims to expand its sustainable portfolio by 13%, for example through the continued development of our Sustainable Hotels Programme, which strengthens the way HBX Group identifies, classifies and promotes properties aligned with sustainability standards endorsed by GSTC and Travalyst.&nbsp;The Sustainability Hub also plays a central role as an awareness and education platform for stakeholders — including hotels, tour operators, and other travel service providers — supporting them in advancing their ESG practices. In parallel, through our Sustainability Waves, HBX Group launches targeted marketing campaigns that highlight key sustainability attributes across its hotel portfolio, such as the elimination of single-use plastics, accessibility features for travellers with reduced mobility, pet-friendly policies, and more.&nbsp;In the experiences space, HBX Group has introduced a new Animal Welfare Policy and categorised its entire portfolio according to the level of interaction with animals. These efforts, together with all sustainability initiatives across the business, are designed to provide clearer and more responsible options for travellers. Ultimately, HBX Group´s goal is to empower clients — and the end traveller — to make informed and responsible choices.&nbsp;The company also continues to drive positive impact through initiatives such as Think Big, helping empower local communities to develop micro-destinations, and its flagship volunteering programme, Guides for Good, which brings tourism closer to vulnerable groups through meaningful corporate volunteering.&nbsp;With this report, HBX Group continues to advance the integration of sustainability across its governance model, global operations and partner ecosystem, reinforcing its commitment to long-term responsible growth and value creation. HBX Group is also included in the IBEX ESG Index, which recognises listed companies demonstrating strong transparency and performance across environmental, social and governance criteria.&nbsp;The full 2025 Sustainability Report is available on the HBX Group corporate website here.&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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HBX Group publishes its 2025 Sustainability Report, strengthening its commitment to transparency, climate action and responsible governance

London, 11 December 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace,and Mastercard have announced the launch of a new virtual payment programme designed to bring greater efficiency, flexibility and security to travel payments worldwide.&nbsp;The initiative leverages the Mastercard Wholesale Programme, a purpose-built virtual card solution that has been simplifying B2B payments across the travel ecosystem for over 10 years. By combining Mastercard’s global payment innovation and technology expertise with HBX Group’s deep understanding of travel operations, the two companies have created a smarter way for travel intermediaries to pay and get paid.&nbsp;Utilizing virtual cards built for high transaction-volume, multiple currencies and distributed operations, HBX Group’s partners across the EU, UK and US can now process supplier payouts instantly, track and reconcile transactions automatically, and benefit from enhanced cash-flow visibility and fraud protection. Virtual cards also offer flexible financing and payment guarantee options, helping partners improve liquidity and reduce operational complexity.&nbsp;“Managing payments in travel remains one of the industry’s biggest challenges. Intermediaries often deal with multiple currencies, fragmented supplier networks and manual reconciliation processes that create inefficiencies and risk,” said Daniel Nordholm, Chief Information Officer at HBX Group. “By combining Mastercard’s global payment expertise with our deep understanding of the travel industry, we are creating payment solutions that are not only efficient and secure, but truly designed around the operational needs of our partners. This new programme replaces traditional methods with automated, secure virtual card payments that provide a unique, traceable link between bookings and associated transactions.”&nbsp;By integrating Mastercard’s virtual card technology into HBX Group’s global travel network, which connects over 54,000 travel distributors and 330,000 travel products across 170 countries — the partnership scales innovation across one of the largest B2B ecosystems in the travel sector.&nbsp;“At Mastercard, we’re committed to making payments smarter, businesses stronger – keeping customers at the core of all we do. The launch of this new virtual card programme with HBX Group is a major step towards digitizing the B2B travel industry and providing travel intermediaries with the speed, simplicity and security they have come to enjoy throughout much of their consumer lives,” says Chiara Quaia, Senior Vice President, B2B Travel at Mastercard.&nbsp;The virtual payment programme is a key part of HBX Group’s ecosystem strategy, extending its offering beyond accommodation and mobility by bringing world-class fintech solutions to the travel industry. Expansion to APAC is planned for the first half of 2026, followed by LATAM at a later stage.&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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HBX Group and Mastercard launch new virtual payment programme to power travel intermediaries globally

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HBX Group Announces Full Year 2025 Financial Results

London, 20 November 2025– HBX Group (HBX.SM), a leading independent B2B travel technology marketplace,has announced that its hoteltech brand Roiback will offer Telefónica’s new eSimFLAGsolution to its hotel partners, providing travellers with seamless mobile data access in 170 destinations worldwide.Through this alliance, HBX Group will make eSimFLAG available under preferential conditions to its Roiback clients, enhancing their guests’ experience with reliable and unlimited data wherever they travel. The service, developed by eSimFLAGand powered by Telefónica, is entirely digital and prepaid. Travellers can activate it in seconds, know exactly what they’re spending, and only pay for the days they really need, without the risk of unexpected charges.eSimFLAG enables travellers to stay connected effortlessly throughout their journey, with no expiration date, regardless of the operator or country of origin. The product offers a flat rate per day and unlimited data across all participating destinations, eliminating roaming concerns and simplifying connectivity for international travel.“Connectivity has become an essential part of the travel experience,” said Cristina Perea, Managing Director of Roiback, part of HBX Group. “By teaming up with Telefónica, we’re helping travellers stay connected anywhere in the world while giving our hotel partners another way to enhance their guests’ stay. It’s a great example of how technology can make travel easier, more reliable, and more enjoyable.”Unlike most competing services, which either charge per gigabyte consumed or offer higher daily rates, eSimFLAG stands out for its cost-efficiency and reliability, backed by Telefónica’s global telecom infrastructure.With this launch, HBX Group continues to expand its ecosystem of digital solutions designed to simplify the complex and fragmented travel industry, connecting travellers, partners, and technology worldwide.###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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HBX Group expands travel connectivity by offering Telefónica’s eSimFLAG solution through Roiback

London, 11 November 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has announced the 2026 editions of its flagship MarketHub events, which will take place across Asia, Europe and the Americas under the theme UNLOCKED.&nbsp;The first event of the year, MarketHub Asia, will be held from 3–6 February 2026 at the Hilton Bali Resort, Bali, Indonesia. This will be followed by MarketHub Europe, taking place from 21–24 April 2026 at the InterContinental Malta. And finally, MarketHub Americas, which will be celebrated from 23–26 June 2026 at Moon Palace The Grand Punta Cana in Dominican Republic.&nbsp;This year’s theme reflects the fast-evolving state of travel and technology in 2026. From the acceleration of artificial intelligence to shifting traveler expectations, the industry faces an era of profound transformation. At MarketHub: UNLOCKED, HBX Group partners, thought leaders and industry trailblazers will explore how technology can uncover untapped potential, how data drives meaningful action, and how human connection remains at the heart of innovation and collaboration.&nbsp;David Amsellem, Chief Distribution Officer at HBX Group, said: “Our MarketHub editions are where the travel industry comes together to exchange insights, spark ideas, and forge meaningful partnerships. Under the theme Unlocked, we want to encourage our partners to think differently about what’s possible when innovation and collaboration go hand in hand.”&nbsp;Xabi Zabala, Chief Sourcing and Operations Officer at HBX Group, added: “The MarketHubs wouldn’t be possible without the continued trust and support of our partners. Their valuable contribution plays a key role in bringing these events to life and in driving innovation across the travel ecosystem. Together, we’re shaping a more connected, agile and collaborative future for our industry.”&nbsp;For more than 13 years, MarketHub has been connecting the global travel and tourism sector. Each year, over 1,400 participants from 50 markets attend HBX Group’s exclusive, invite-only events, which have become one of the most anticipated B2B gatherings in the industry. The event brings together senior decision-makers from tour operators, travel advisors, hotel chains and technology providers from around the world to explore the trends shaping the future of travel.&nbsp;For more information, please visit https://www.hbxgroup.com/markethub.###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us : LinkedIn , Facebook , X , Instagram .&nbsp;

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HBX Group Announces MarketHub 2026: UNLOCKED

London, 21 October, 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, takes a decisive step forward in global customer service with the launch of a new version of its chat tool, ‘Olivia’, which incorporates real-time (RTT) two-way translation powered by artificial intelligence.&nbsp;The new feature allows any customer to start a chat in their local language at any time of day. When a native agent is available, the conversation is assigned directly. If not, an AI system is automatically activated: customers write in their language and receive automatically translated responses, while agents respond in English. The result is a smooth and natural interaction. The customer receives responses in their own language, without any complications. At the same time, a label appears indicating that the conversation is being automatically translated, reflecting HBX Group's commitment to the transparent and responsible use of AI.&nbsp;With ‘Olivia’, HBX Group ensures that every customer receives immediate, personalised assistance in their own language, without delays or friction. At the same time, the company strengthens its ability to handle peaks in demand and improves team productivity, thereby supporting its international growth.&nbsp;Global AI Strategy&nbsp;This launch forms part of a broader plan by HBX Group to integrate artificial intelligence across all customer service channels: chat, help desk, email and telephone. The company has already implemented intelligent query classification tools, which optimise case routing, and automation processes for routine tasks such as booking reconfirmations, achieving automatic resolution rates of over 30%. These improvements enable the organisation to move towards a more scalable, efficient and user-experience-focused service model.&nbsp;The two-way simultaneous translation solution designed by HBX Group stands out for being a fully integrated, real-time system, positioning the company as a pioneer in delivering seamless, real-time global service (24/7) in 13 languages.&nbsp;After the initial launch phase in Spanish, Portuguese, Chinese, Japanese, Arabic, Italian, French, Greek, Thai and Turkish, HBX Group plans to activate this feature in the rest of its markets in the coming weeks, thus consolidating a truly global customer service offering. The solution has been built with a translation engine trained with travel industry-specific vocabulary and incorporating specific requests from HBX Group customers, ensuring more accurate and efficient communication.&nbsp;“Our goal is for any customer, anywhere in the world, to feel that they are receiving personalised service, without having to deal with language barriers. Real-time translation with Olivia represents a qualitative leap in user experience and proof of our commitment to technological innovation through artificial intelligence,” says Xabier Zabala, Chief Sourcing and Operations Officer at HBX Group.&nbsp;###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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HBX Group enhances customer service by incorporating AI-powered real-time translation into its ‘Olivia’ chatbot

London, 14 October 2025 – HBX Group International plc ("HBX Group" or the "Group"), today announces changes to the Group structure to better align with the demand of a rapidly evolving market, enhance agility, deepen customer-centricity, and improve delivery.The new Group structure comprises five dedicated verticals: Sourcing, Distribution, Fintech, Mobility &amp; Experiences and Hoteltech. The verticals will be based on deep domain knowledge, empowered to drive results and accountable for end-to-end delivery and customer success. Each vertical will be supported by dedicated functional expertise in tech &amp; data, operations, marketing and pricing to deliver improved outcomes with focus and pace.The new structure will be underpinned by accelerated adoption of Artificial Intelligence (AI) and automation, enabling faster execution, improved scalability and profitability with overall enhanced value creation.Senior Management Team UpdateTo support this evolution, the Group is also making some changes to its Senior Management Team:David Amsellem, Chief Distribution Officer, will join the Senior Management Team to lead Distribution of accommodation service and products, expanding his remit to include wholesale as well as retail distribution partners. David has a strong track record of innovation and technology as CEO and co-founder of The Luxurist, the Group’s AI-led luxury travel ecosystem launched earlier this year.Xabi Zabala, Chief Sourcing and Operations Officer, will lead Sourcing. He will also continue to lead the Operations function, which under his leadership has achieved significant efficiency and quality gains including the implementation of Artificial Intelligence solutions.Daniel Nordholm, Chief Information Officer, will oversee Product, Tech &amp; Data in addition to continuing to lead Fintech. Daniel has deep expertise in technology and product innovation having previously held Chief Technology Officer and Chief Product Officer roles at other companies.Stephanie Fougou joins the Senior Management Team as General Counsel having joined HBX Group earlier this year.Paula Felstead, Chief Information Officer, has decided to step down to explore new opportunities outside of the Group.Carlos Muñoz, Chief Commercial Officer, will step down from his executive role. Carlos will leverage his extensive industry experience to assist the Board initially as a Senior Advisor and subsequently the Board will recommend his appointment as Director at the next AGM, in February 2026.Full biographies for all the members of the Senior Management Team are published on the Group website.Nicolas Huss, Chief Executive Officer, said: “HBX Group has strong foundations of scale, proprietary technology and data, and long-standing relationships across the travel ecosystem. By adopting an organisational model structured on delivery and embedding artificial intelligence more deeply into our operations, we are strengthening our execution, creating a more customer-focused business that will be even more efficient, profitable and agile.I’d like to welcome Stephanie Fougou and David Amsellem to the Senior Management Team and give my personal thanks to Carlos Muñoz and Paula Felstead for their strong contribution and dedicated leadership.The organisational changes announced today position us to deliver sustainable growth across our ecosystem.”FY25 Results updateHBX Group full year 2025 financial results will be released on 26 November. We expect to report results within the guidance ranges provided at our update in July.The presentation on 26 November will include further details on the new operating model announced today and the delivery of the Group’s strategy for growth.###More information:www.hbxgroup.com&nbsp;Investor Relations ContactIsabel Green – Investor Relations Directorigreen@hbxgroup.comM. +44 7826 910691&nbsp;Media ContactBrunswick Grouphbx@brunswickgroup.comBlanca Zayas – Head of Corporate Communicationsbzayas@hbxgroup.comM. +34 670 28 46 56&nbsp;About HBX Group&nbsp;HBX Group is a leading global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback, among other brands. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, Tour Operators, Travel Advisers, Airlines and Loyalty Programmes, destinations and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;IMPORTANT INFORMATIONThe contents of this announcement have been prepared by and are the sole responsibility of the Group. The information contained in this announcement does not purport to be full or complete. No reliance may be placed for any purpose on the information contained in this announcement.This announcement is not for release, publication or distribution in whole or in part, directly or indirectly, in or into any jurisdiction in which the distribution or release would be unlawful. Nothing in this announcement constitutes or contemplates an offer of, an offer to purchase or the solicitation of an offer to purchase or sell any security in any jurisdiction.The securities of the Company have not been, and will not be, registered under the Securities Act of 1933, as amended (the “Securities Act”) and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements.The information and opinions in this announcement are not based upon a consideration of any particular investment objectives, financial situation or needs. Readers may wish to seek independent and professional advice and conduct their own independent investigation and analysis of the information contained in this announcement and of the business, operations, financial condition, prospects, status and affairs of the Group.

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HBX Group Announces Group Structure Evolution and Update to its Management Team

London, 2 October 2025 — HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has announced the global launch of an innovative AI-powered voice channel for customer service, in collaboration with Ayesa, a global provider of technology and engineering services and a specialist partner in Artificial Intelligence and user experience. This represents the definitive modernisation of HBX Group’s customer support ecosystem, completing the integration of AI across all key channels: chat, email, helpdesk and now, telephone.&nbsp;“Our goal is to offer our customers a faster, more intuitive and modern experience, while simplifying management and reducing response times. This improves both team efficiency and customer satisfaction. This launch also marks an important step forward in embedding artificial intelligence into HBX Group’s processes, and demonstrates our commitment to constant innovation, where technology and the expertise of our teams always go hand in hand,” said Xabier Zabala, Chief Operations Officer at HBX Group.“With this innovation, we are transforming the telephone support experience, setting ourselves apart from traditional systems and creating real value for those who rely on us.”&nbsp;The project, led by Ayesa’s new AI – Data &amp; Digital Experience division, is built on Google Cloud’s Contact Center AI (CCAI) platform. At its core, it integrates components such as Dialogflow for advanced virtual agents, along with the latest Gemini generative AI models from Google Cloud. The result is a voice channel capable of eliminating background noise, transcribing with high accuracy, and mantaining conversations that flow naturally, as if speaking to a real person.A revolution in telephone customer serviceThe new solution offers a more natural and seamless customer service experience. As soon as the customer contacts the system by telephone, it will ask them a simple question: ‘How can I help you with this booking?’ From there, they can explain what they need in their own words, without having to navigate through menus.Key features include:Natural language interaction: customers can speak freely, and the AI interprets their intent.Automated resolution: the system can instantly handle routine tasks such as booking reconfirmations, enabling more than 30% of requests to be resolved without human intervention.Intelligent transfer to agents: when human support is required, the AI directs the call to the right team and provides a full transcript of the request, avoiding repetition and reducing handling time.This change addresses the two main objectives of the project: modernising the customer experience by offering a faster, more intuitive and less frustrating service; and increasing operational efficiency by automating high-volume, low-complexity queries, freeing up agents to focus on more complex cases.This new service creates clear added value for both customers and the company: customers get the help they need more quickly, explaining in their own words and receiving either an immediate solution or a seamless connection to the right expert without repeating their case; while the company benefits from greater operational efficiency and higher customer satisfaction through automation of routine calls and the creation of a modern, frictionless telephone experience.Victor Fernandez, Director of AI - Data &amp; Digital Experience at Ayesa, states that "the launch of the voice channel for HBX Group is not just a technological milestone; it is the realisation of our vision of a truly unified and frictionless customer experience. This project demonstrates the ability of our new AI - Data &amp; Digital Experience department to orchestrate complex technological ecosystems and deliver transformative business value."While many companies still rely on basic telephone menu systems, HBX Group is taking a step forward with a truly conversational interface. The integration of natural language, automation and intelligent transfers sets a new standard in customer service, far above traditional systems.Global phased rolloutThe launch began in September 2025 and will continue with a phased rollout across markets and call volumes until November.During implementation, key performance indicators (KPIs) such as AI accuracy, customer satisfaction and containment rates will be closely monitored to guide service adjustments and optimisation at each stage.&nbsp;About Ayesa:Founded in 1966, Ayesa is a global provider of technology and engineering services, with 12,500 employees and a direct presence in 23 countries across Europe, the Americas, Africa and Asia. Led by José Luis Manzanares, the company generates turnover in excess of €700 million.&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;&nbsp;&nbsp;

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Ayesa and HBX Group launch an AI-powered voice channel as part of their omnichannel customer service solution

September 23, 2025 – Palma de Mallorca / Madrid. HBX Group, a global leader in B2B travel technology, and Queer Destinations, an international point of reference for LGBTQ+ tourism, have signed a Letter of Intent to collaborate in driving inclusive and sustainable tourism worldwide.&nbsp;This agreement reflects the shared commitment of both organizations to promote diversity, equality, and inclusion within the travel industry, while empowering destinations, hotels, and service providers to create safe and welcoming environments for LGBTQ+ travelers.&nbsp;The global LGBTQ+ travel segment is valued at more than $4.7 trillion annually. According to Credit Suisse, if it were a country, it would represent the world’s fourth-largest economy. Harnessing this potential, the alliance between HBX Group and Queer Destinations seeks to transform the way tourism embraces diversity and inclusion.&nbsp;A Strategic Alliance. As part of the collaboration:&nbsp;As part of this agreement, HBX Group will implement the Queer Destinations Committed standardsacross the corporation to receive the distinction, designed to train all employees on LGBTQ+ inclusion.On the other hand, Queer Destinations will work with HBX Group to engage with their strategic partners, integrate inclusive booking tools, and boost the visibility of those businesses that meet the Queer Destinations Committed standards.Both parties will coordinate a joint communication strategy to promote this strategic alliance, aiming to spark a genuine transformation in how the tourism sector understands diversity and inclusion, and provide a new level of safety and excellence for the queer community around the world.&nbsp;Voices of Leadership“At Queer Destinations, we believe that inclusion is not only an essential value but also a driver of innovation and growth in tourism,” said Edgar Weggelaar, CEO of Queer Destinations. “Pinkwashing is no longer acceptable. Travelers demand actions that generate real impact within companies and across society as a whole.”&nbsp;Oriol Pamies, Founder of Queer Destinations, added: “At a time when LGBTQ+ rights are under threat in many parts of the world, this alliance allows us to continue building safe spaces for the queer community — setting a new global standard that will forever change the way we travel.”&nbsp;On behalf of HBX Group, Elena Perez, Chief Human Resources and ESG Officer, stated: “At HBX Group, we believe that travel should be safe, inclusive, and welcoming for everyone. Partnering with Queer Destinations is a meaningful step toward sparking genuine transformation in how our industry understands and embraces diversity, inclusion, and safety.”&nbsp;Pamies further emphasized: “With every purchasing decision, the LGBTQ+ community can reward the companies that openly support us — those who choose to stand on the right side of history.”&nbsp;Next Steps:Key commitments of the collaboration include:•Delivering diversity training to all HBX Group teams.•Working with partners worldwide to make their operations more inclusive.•Coordinating a joint communication strategy to promote this alliance and amplify its impact across the tourism sector.&nbsp;About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679.&nbsp;&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;About Queer DestinationsQueer Destinations is a leading organization in the development of strategies for more inclusive tourism, focused on the LGBTQ+ community and acting as a bridge between governments, destinations, and organizations. Its educational program “Hospitality Meets Diversity” has trained thousands of tourism professionals, with the goal of ensuring safe, respectful, and discrimination-free spaces for all travelers. With an international presence and strategic alliances with governments, companies, and institutions, Queer Destinations drives a model of tourism based on diversity and human rights.&nbsp;Press Contact:Alejandro Villalobos – Project ManagerQueer Destinationsalejandro.villalobos@queerdestinations.com604124614&nbsp;

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HBX Group and Queer Destinations Join Forces to Advance Inclusive Tourism Worldwide

London, 18 September, 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has announced that its customer service reached record levels of call attendance ratios and customer satisfaction scores during the peak Summer 2025 season.&nbsp;Across July and August, more than 500 thousand customer cases were managed across all channels, with written cases resolved within an average of 24 hours, highlighting the scale and speed of HBX Group’s customer operations. During this period the customer service team successfully handled over 200 thousand customer calls, of which 98% were successfully answered in an average of 22 seconds and with a 93% customer satisfaction score.&nbsp;&nbsp;“These results are a real testament to the investments made in data analytics and artificial intelligence, which together with the quality and experience of our customer service teams has enabled us to deliver record high customer service” said Xabier Zabala, Chief Operations Officer at HBX Group. “Our unwavering dedication to providing frictionless customer service and best-in-class tools to our partners is clear and we are committed to continue improving our services for our clients and partners alike.”&nbsp;&nbsp;The company’s historic results demonstrate the benefits of using artificial intelligence (AI) for relevant customer service tasks. Over the last months HBX Group introduced AI processing of all customer queries and automated features to handle many of the simpler cases, which, in turn, frees up the customer service team to focus on more urgent and complex activities that are best managed with human input.&nbsp;&nbsp;Additionally, HBX Group recently launched its GenAI trainer to help its customer service agents better prepare for and respond to a wide range of scenarios. HBX Group’s record customer satisfaction scores highlight how technology can be applied successfully to enhance human relationships.&nbsp;&nbsp;The success of HBX Group’s customer service in ensuring that any client issues will be dealt with and resolved as quickly as possible, especially during July and August (the busiest months for their clients and suppliers) reinforces the company’s goal to be at the forefront of the industry in terms of customer service.&nbsp;&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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HBX Group’s AI-backed strategy drives record customer service levels

London, 16 September, 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace,has announced the launch of its transfer services API through Nemo, a dynamic platform connecting with a wide network of tour operators. This partnership brings HBX Group’s mobility offering directly into the booking flows of travel providers worldwide, with a particular focus on Latam source markets.&nbsp;&nbsp;Through Nemo’s centralized hub, tour operators can seamlessly integrate and distribute HBX Group’s global coverage of transfer services within their existing systems. The collaboration eliminates the need for individual integrations, streamlining operations while enhancing visibility and accessibility for end customers.&nbsp;&nbsp;“We have already partnered successfully with Nemo in the past to distribute our activities portfolio, and we are happy to be extending this collaboration to transfers, enabling us to deliver even more choice and efficiency to our partners,” said Daniel Nordholm, Chief Product &amp; New Business Officer at HBX Group. “By embedding our transfers into Nemo’s ecosystem,we not only strengthen our footprint in key markets such as Latam, but also accelerate automation and create tangible value for our partners.”&nbsp;&nbsp;HBX Group’s transfer solution is fully embedded in Nemo’s platform and backed by its extensive global supply chain. Key differentiators include:&nbsp;Seamless automationof bookings and cross-selling opportunities with Nemo’s new Price Navigator feature.&nbsp;Real-time driver tracking, providing visibility into driver details to enable faster pickups, reduced complaints, and improved customer satisfaction.&nbsp;Operational benefits and cost savings, leveraging HBX Group’s directly contracted supply.&nbsp;&nbsp;With Nemo’s network of tour operators and HBX Group’s global supply chain, the integration is expected to simplify thousands of bookings each day, accelerating adoption in Latam and other fast-growing source markets.&nbsp;&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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