Latest NewsHBX Group unveils Bedsonline+, evolving how it supports travel advisors worldwide
This evolution unites expanded travel products, intelligent technology, and enhanced services into one stronger proposition - equipping travel advisors to meet evolving traveller expectations head-on.
London, 29 September 2026 –HBX Group(HBX.SM), a leading B2B travel technology marketplace, today announced the launch of Bedsonline+, the next chapter of its leading travel advisor booking solution. Building on more than two decades of supporting travel advisors, Bedsonline+ unites expanded travel products, AI technology and enhanced services within one stronger proposition, helping advisors create more personalised, connected and valuable travel experiences.
As traveller expectations continue to evolve and AI is changing the way people experience and book travel, travel advisors are increasingly expected to deliver personalised recommendations, seamless multi-service journeys and greater value throughout the customer experience. Bedsonline+ responds to these changing market dynamics by expanding the trusted Bedsonline experience through broader products, smarter technology and enhanced service that help advisors better serve their clients while growing their business.
At its core, Bedsonline+ combines premium and luxury accommodation, experiences, mobility and packaging capabilities with intelligent technology, including smart itinerary-building functionality, AI-powered destination discovery and data-led insights that help advisors identify emerging travel trends. Together, these capabilities enable travel professionals to create, manage and elevate every trip more efficiently while unlocking new opportunities for growth.
Bedsonline+ represents a significant shift of the Bedsonline proposition. It consolidates years of continuous investment, innovation and product enhancements into a clearer, more unified offering for travel advisors. In selected markets, this also includes an enhanced loyalty programme, recently expanded to new markets, with further developments planned in the coming months.
"Bedsonline+ is about embracing the current AI revolution and making it simpler for travel advisors to benefit from everything we've built over the years. We’ve continuously invested in expanding our products, technology and services, always guided by the evolving needs of our partners and the fast-changing expectations of travellers, who are increasingly seeking sophistication, attentiveness, and flexibility. Today, we're bringing those investments together into a clearer proposition that makes it easier for travel advisors to create more value for their clients and unlock new opportunities for growth,” said David Amsellem, Chief Distribution Officer at HBX Group.
While the brand evolves, the trusted relationships, reliability and expertise that partners have relied on for years remain unchanged. Bedsonline+ builds on these strong foundations while reflecting HBX Group's continued investment in technology, product innovation and customer success across its travel marketplace.
###
About Bedsonline+
As a leading booking partner for travel advisors worldwide, Bedsonline+ empowers travel professionals with a competitive edge. Comprehensive travel products, a seamless multiservice booking experience, smart data insights and AI-powered search tools enable advisors to easily create, manage and elevate trips for a more personalised, connected approach to crafting exceptional travel experiences.
Backed by global expertise and award-winning technology, Bedsonline+ enables advisors to work more efficiently, serve their clients better, and unlock new opportunities for growth.
About HBX Group
HBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline+, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.
Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.
HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.
More information:
HBX Group Media Contact
PR & Media Relations media@hbxgroup.com