Latest NewsHBX Group and Trip.com Group announce strategic partnership upgrade to enhance global travel experiences
London, 22 October 2026 -HBX Group (HBX.SM), a leading B2B travel technology marketplace,and Trip.com Group today announced a new strategic partnership. The two companies will collaborate in China inbound travel and fintech, with the shared aim of delivering better travel experiences for customers around the world.
This milestone in the long-standing strategic partnership between HBX Group and Trip.com Group comes as international travel to China continues to gain momentum. According to China's National Immigration Administration, foreign inbound trips reached 22.91 million in the first half of 2026, up 20.4% year on year.
This new step follows a meeting between their senior leadership teams in Shanghai. The partnership brings togetherTrip.com Group's local market expertise and HBX Group's global network of travel partners across more than 170 countries.
In China inbound travel, HBX Group and Trip.com Group will work together to make it easier for international travellers to discover, plan and enjoy trips to China, supporting the continued growth of travel into the country.
In fintech, HBX Group and Trip.com Groupwill explore collaboration onvirtualcard solutions to make transactions simpler and more efficient for travel businesses.
The two companies also intend to explore broader areas of cooperation over time.
David Amsellem, Chief Distribution Officer at HBX Group, said: "Trip.com Group has been a valued partner to HBX Group for many years, and we're excited to open a new chapter in our relationship together.China is one of travel's most exciting destinations. Together, we're opening it up to more travellers and exploring new areas, like payments, to improve the customer experience."
Monica Xiao, Chief Executive Officer of Accommodation and Vice President ofTrip.com Group, said: "We are pleased to deepen our strategic partnership with HBX Group as we continue to make travel more accessible and convenient for travellers worldwide. By combining our strengths in China inbound travel and exploring new opportunities in fintech, we aim to make it easier for international travellers to discover China and enjoy more rewarding travel experiences."
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About HBX Group
HBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline+, The Luxurist, Roiback Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.
Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.
HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.
AboutTrip.comGroup
Trip.com Group is a global travel service provider comprising ofTrip.com, Ctrip, Skyscanner, and Qunar. Across its platforms,Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission "to pursue the perfect trip for a better world". Find out more aboutTrip.com Group here:group.trip.com.
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More information:
HBX Group Media Contact
PR & Media Relation smedia@hbxgroup.com
