Latest NewsHBX Group and lastminute.com strengthen strategic partnership to accelerate dynamic packaging growth
London, 19 May 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced a new phase in its partnership with lastminute.com. Together, the two companies will accelerate growth in dynamic holiday packaging, one of the fastest-growing segments of the travel industry.
Spanning more than 50 countries and 20 languages, with a particular focus on Europe and the Americas, the partnership is designed to deliver new personalised options, more competitive packages, and a fully connected booking journey.
Traveller expectations are evolving rapidly as technology – specially AI – reshapes how people share, book and experience travel. This partnership reflects a shared ambition to stay ahead of that shift, bringing together technology, distribution and packaging capabilities to deliver more connected travel experiences at scale.
By combining complementary strengths, HBX Group and lastminute.com are building a more integrated approach to dynamic packaging. HBX Group contributes its global supply, data capabilities and proprietary packaging technology, while lastminute.com adds strong consumer reach and expertise in building and selling dynamic packages. Together, both companies aim to create more relevant offers in real time and make the booking experience more seamless from start to finish.
David Amsellem, Chief Distribution Officer at HBX Group, said: “Great partnerships don't just respond to change, they anticipate it. With lastminute.com, we are combining complementary strengths across technology, data, and commercial strategy to unlock new opportunities in dynamic packaging, right where traveller expectations are heading. This next phase of our partnership with lastminute.com is about bringing our capabilities closer together to deliver more relevant, real-time travel experiences, while building a model that supports long-term, sustainable growth for both partners.”
“Working together, like booking together, is always a win-win situation” said Martin Kleinman, Supply Director and Chief Commercial Officer at lastminute.com. He added: “Our partnership strategy has always been about mutual growth, and this enhanced agreement accelerates our proven ability to deliver highly personalised, real-time travel experiences at scale in more markets. Ultimately, being able to offer more value and choice to holidaymakers is what drives us both.”
HBX Group operates a global network of interconnected travel technology platforms, connecting more than 54,000 distributors with a portfolio of over 330,000 travel products worldwide. By combining technology, data and strong partner relationships, the company continues to evolve its role within the travel ecosystem, enabling partners to scale and adapt in a rapidly changing market.
This strengthened partnership reflects HBX Group’s broader direction: building a more connected travel ecosystem through technology, data and strategic collaboration.
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About HBX Group
HBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.
Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.
HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.
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About lastminute.com
lastminute.com is the European leader in Dynamic Holiday Packages. Our mission is to design, deliver and take responsibility for curated, integrated travel experiences so people can travel with confidence. Thanks to the iconic brand lastminute.com and a rich portfolio of vertical brands, we meet the most diverse needs of travellers across the entire holiday experience. As one of the few fully licensed European players, we manage the full complexity of modern travel, combining flights, hotels, and ancillary services in real time through our proprietary technology. lastminute.com N.V. is a publicly traded company listed under the ticker symbol, LMN on the SIX Swiss Exchange.
