Latest NewsMarketHub Americas 2026: HBX Group brings together industry leaders to unlock travel's next chapter
London, 10 June 2026 –HBX Group (HBX.SM), a leading B2B travel technology marketplace,has announced the speakers and sponsors for MarketHub Americas 2026, taking place in Punta Cana, Dominican Republic, from 23 to 26 June under the theme ‘The MarketHub: Unlocked’.
This year's edition will welcome around 580 participants and more than 350 key client partners from 16 source markets. Sixteen years after the first MarketHub was held in Brazil, MarketHub continues to bring together the people behind the travel industry to discuss the forces shaping travel's next chapter. The programme reflects many of the forces transforming the industry, from economic uncertainty and artificial intelligence to changing traveller expectations and the growing importance of collaboration across the travel ecosystem.
Nicolas Huss, CEO of HBX Group, will open the event with his perspective on the opportunities ahead, while Javier Cabrerizo, Chief Strategy & Transformation Officer, will look at why travel continues to prove remarkably resilient in an increasingly uncertain world.
Aran Ryan, Director of Industry Studies at Oxford Economics, will explore how geopolitical and economic uncertainty is reshaping travel demand. Morgan Hines Senior Reporter at Phocuswright will share her perspective on the technologies and innovations changing the sector, while Olivier Ponti, Director of Intelligence and Marketing at Amadeus, will focus on data-driven opportunities for growth across the Americas.
The agenda also extends beyond travel. Futurist and author John Sanei will discuss how leaders and organisations can adapt in a world of constant change. Leaders from Accor, Travello, Queer Destinations and Disneyland Paris will also take part, bringing different perspectives on customer experience, partnerships and evolving traveller expectations.
David Amsellem, Chief Distribution Officer at HBX Group, said: "What makes MarketHub special is the mix of perspectives it brings together. Every year, we see customers, suppliers and partners challenge each other's thinking, uncover new opportunities and start conversations that continue long after the event itself. In an industry evolving as quickly as ours, those connections matter more than ever."
The event is supported by Moon Palace The Grand Punta Cana as Host Sponsor, and by Accor, Minor Hotels, Disney Destinations, Hilton, Clermont Hotel Group, Visit Panama, Wyndham Hotels & Resorts, and PAM Hotels as Platinum Sponsors. This highlights the strong support MarketHub continues to receive from leading brands across the travel ecosystem.
Xabier Zabala, Chief Sourcing Officer at HBX Group, added: "MarketHub has always been about partnerships. We're proud to see so many of our partners supporting this year's event and bringing their expertise to the conversation. Their commitment reflects the strength of the relationships we've built together over the years."
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About HBX Group
HBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.
Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.
HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.
More information:
HBX Group Media Contact
PR & Media Relations media@hbxgroup.com
