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London, 25 June, 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has partnered with Wallbid, a world class embedded insurance provider backed by Fairfax, to provide hospitality businesses access to Cybersential, a cyber risk assessment service specifically designed for the hospitality sector, powered by Wallbid ecosystem partners. The initiative is part of HBX Group’s ongoing commitment to support hotel partners with solutions that reflect the realities of today’s increasingly digital operating environment and will be available to businesses in Europe.&nbsp;As hotels rely more heavily on technology to manage bookings, payments, and guest services making their digital infrastructure mission-critical to their daily operations, they’re also becoming more exposed to cyber threats, making the need for proactive cyber risk assessment and protection more urgent than ever before. Data breaches, phishing scams, and ransomware attacks are no longer rare events, they’re persistent risks that can disrupt operations, damage reputation, and lead to serious financial consequences.&nbsp;To help address this growing concern, Cybersential will allow hotel partners to identify vulnerabilities, mitigate risks, and implement proactive cybersecurity measures. By acting early, hotels can prevent costly disruptions, protect sensitive guest data, and demonstrate responsibility when it comes to handling information. The assessment also supports compliance with data protection regulations, which are becoming more stringent across markets.&nbsp;The assessment includes a review of each hotel’s digital infrastructure, identifying potential vulnerabilities such as exposed credentials or unsecured systems. The findings are compiled into a risk report, complete with a cybersecurity score and expert guidance on where to focus improvements. For those who want added protection, access to cyber insurance coverage can also be provided to help mitigate potential financial losses in case of an incident.&nbsp;Paula Felstead, Chief Information Officer at HBX Group, said: “Hotels are managing increasingly complex digital environments. With this service, we’re giving hotels a clear, actionable way to understand their exposure and take steps to improve. It’s part of our broader effort to help partners not just grow but do it securely."&nbsp;Maria Giannousa, Chief of Sales Operations &amp; Customer Success at Wallbid Group, said: “As the hospitality sector rapidly embraces digitalization, cyber resilience is no longer optional, it’s essential. Our partnership with HBX Group marks a key step in making embedded cyber protection accessible and actionable. By helping thousands of hotels and travel agents understand their risk and protect against it, we’re enabling them to build digital trust, safeguard operations and future-proof their growth."&nbsp;The service is now available through the HBX Group platform. Hotel partners interested in learning more can request an initial consultation and receive a tailored evaluation.&nbsp;###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn , Facebook , X , Instagram .

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HBX Group launches in Europe Cyber Risk Assessment service with Wallbid for hotels  

London, 19 of June 2025- The Luxurist, the world’s first all-in-one B2B luxury travel ecosystem, is expanding into key global markets, including Spain, Mexico, Australia, South Africa and Gulf Cooperation Council. The company is also now officially integrated into Bedsonline, the retail arm of HBX Group (HBX.MC), one of the world’s leading travel technology providers, granting access to travel agents worldwide to its portfolio of luxury and premium travel products.&nbsp;Launched in early 2025 and already live in the US, Canada, UK, France, Belgium and Luxembourg, The Luxurist leverages innovative travel technology to connect best-in-class travel advisors with extraordinary properties via a seamless interface designed exclusively for the luxury segment. Aiming to establish a new reference point in the B2B luxury &amp;premium travel market by offering:Dedicated concierge team available 24/7Real-time inventory management and booking confirmationPrivileged rates and exclusive amenities for discerning clients&nbsp;Now part of HBX Group’s retail distribution, The Luxurist will be accessible to a wider network of luxury travel advisors with an impressive portfolio of over 5,000 handpicked luxury properties across +200 destinations.&nbsp;"Integrating The Luxurist into HBX Group's retail platform is a major milestone. Our unique value proposition - exceptional concierge service and exclusive privileges - is now accessible to all HBX Group partners worldwide via web and API." said David Amsellem, CEO of The Luxurist. “We are expanding into Spain, Mexico, Australia, South Africa and Gulf Cooperation Council with a platform that reflects the elevated standards expected in luxury travel. We are not just providing access, we are providing an ecosystem of excellence.”&nbsp;“Luxury travel is the fastest-growing segment in our industry” said Nicolas Huss, CEO of HBX Group. “With The Luxurist, we are investing in the future of high-end travel services. By integrating The Luxurist into our global retail portfolio, we're empowering our worldwide network of travel advisors to excel in the luxury segment.&nbsp;The Luxurist represents a new benchmark for the luxury segment. One that empowers travel advisors, supports exceptional service delivery and reinforces the HBX Group vision of creating a smarter, more connected future for travel.&nbsp;About The LuxuristThe Luxurist is the premier ecosystem connecting the world's leading luxury travel professionals with exceptionalproperties.Theplatformisdedicatedtoelevatingtheluxurytravelexperiencebymakingit as seamless, reliable, and extraordinary as it should be.&nbsp;We provide luxury-travelleaderswiththetools,techandsupporttheyneedtooutperform. Throughour premier booking platform, travel advisors unlock a new dimension of efficiency and precision; hotel partners showcase their prized gems to high-value guests in a curated collection of world-class destinations; and travelers benefit from exclusive privileges.&nbsp;Press contactsSeema SoochitCommunication Managerssoochit@theluxurist.comFollow us on:LinkedInFacebookForvisuals, please click here&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximize revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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The Luxurist Expands to Spain, Mexico, Australia, South Africa and Gulf Cooperation Council

London, June 17, 2025 — HBX Group (HBX.MC), a leading independent B2B marketplace for travel technology, has signed through Roiback,the leading provider of direct channel technology and services for hotel chains and independent hotels, an alliance withIntermundial, part of the Atlantigo Group and a leader in the multichannel distribution of insurance solutions for travel and gadgets, with over 30 years of experience. Through this agreement, the companies will launch Trip Protection &amp; Assistance, a 100% integrated solution in the booking engine that allows hotels to offer cancellation insurance and travel assistance in a simple, efficient way and without technological intermediaries.&nbsp;The solution is available from today in Spain, Portugal, Italy, Mexico, and Colombia and has been designed to reduce cancellations by up to 40%and boost sales of non-refundable fares for hoteliers using Roiback’s booking engine. This is achieved by directly incorporating insurance into the booking process that allows for justified cancellations and assistance at destination, thus offering greater confidence and flexibility to the end customer.&nbsp;Roiback, part of HBX Group, is an award-winning HotelTech company specialising in Direct Channel services and technology for both chains and independent hotels worldwide. The company’s offering includes a market-leading booking engine focused on conversion, web development, digital marketing services specialised in hotels and loyalty solutions. This is combined with a dedicated team of Direct Channel specialists to support strategy and maximise results. Roiback is a Google Partner Premier and TripAdvisor strategic partner.&nbsp;"This collaboration responds to a growing demand from the hotel sector: reducing cancellations and increasing the conversion rate of non-refundable rates, without barriers for the customer or the hotel. Thanks to this integration with Roiback, we offer an effective and profitable solution for both the direct channel and the end traveler," said Miguel Gil, Head of Business at Intermundial, Atlantigo Group.&nbsp;This initiative is aligned with HBX Group's global strategy, which focuses on facilitating travel planning and offering complementary products that improve the user experience throughout all phases of the booking process. In a context where travel insurance is gaining prominence globally, Trip Protection &amp; Assistance represents a clear commitment to customer-focused innovation.&nbsp;Unlike other offerings on the market, this solution stands out for its complete integration without the need for additional development or external platforms, allowing for rapid implementation and improved conversion and revenue for the hotel's direct channel.&nbsp;“At HBX Group, we are committed to creating ecosystems that help our clients compete better. With Trip Protection &amp; Assistance, we are taking another step in our strategy of providing high-value-added solutions that eliminate obstacles in the booking experience and improve hotel profitability”, concludes Daniel Nordholm, Chief Product and New Business Officer of HBX Group.&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programs, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximize revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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HBX Group and Intermundial join forces to launch Trip Protection & Assistance

London, June 9, 2025 – HBX Group (HBX.SM), the leading independent B2B TravelTech marketplace, hosted its flagship event, MarketHub Americas 2025, this week in Panama City. Under the theme “Connecting Horizons”, the multi-day conference brought together over 500 travel and technology professionals at the Megapolis Hotel to explore how innovation, strategic partnerships and consumer shifts are reshaping the global travel industry.&nbsp;Reflecting the event's focus on global connection and regional relevance, Panama’s Minister of Tourism, Gloria de León, officially opened MarketHub Americas by spotlighting Panama’s strengths as both a proud host and globaldestination to watch in 2025. De León highlighted the country’s world-class infrastructure, strategic geographic position, and growing reputation for sustainable, inclusive tourism—values that align seamlessly with the event’s overarching theme.&nbsp;Building on that sense of opportunity and purpose, Carlos Muñoz, HBX Chief Commercial Officer and Deputy CEO, delivered a keynote showcasing how HBX Group's unique capacity to analyze over 7 billion daily searches offers critical insights into the shifting dynamics of global travel demand. He also explored key forces shaping the future of travel— including the sector’s growing economic relevance, the powerful influence of Millennial and Gen Z travelers, the booming demand for nature-first experiences, and the evolving roleof digital platforms in trip planning. Muñoz also outlined how HBX Group is actively responding to these shifts, with over €200 million invested in tech infrastructure, a €50 million commitment to nurturing and scaling TravelTech start-ups, and an expanding portfolio of strategic partnerships spanning fintech, mobility, insurance, and premium content.&nbsp;“The future of travel is not something any company can build alone,” Muñoz noted. “It’s a shared journey. That’s why we’re doubling down on partnerships —because when we connect ecosystems, we unlock exponential value.”&nbsp;Expanding on that vision, Pippa Williamson, HBX Group SVP of Sales, presented the company’s forward-looking strategy to drive scale and innovation across its B2B platform. She underscored HBX Group’s simplified brand architecture, designed to support a more connected end-to-end travel journey—from sourcing and servicing to settlement and intelligence—targeting a $94 billion B2B market within the $11 trillion global travel economy.This vision is already bearing fruit, with HBX Group providing access to over 250,000 properties and 100,000 directly contracted hotels. The company is also scaling rapidly in high-growth verticals including experiences, mobility, fintech, and insurance.&nbsp;“Our strength lies not only in our scale but in our commitment to simplicity, service quality, and strategic growth,” Williamson added.&nbsp;This commitment to regional insight was echoed in the remarks of David Amsellem, Retail General Manager at HBX Group. In a data-led session, he highlighted key trends across LATAM and North America, including Panama City’s dominance in international arrivals and the growing influence of U.S. leisure travelers across the region. Despite rapidly shifting consumer preferences, demand for beach destinations and luxury travel remains robust—reflected in the fact that 85% of HBX Group bookings in the region are 4-star and above. Amsellem also introduced The Luxurist, a premium offering featuring curated luxury inventory, concierge support, and exclusive benefits.&nbsp;Complementing HBX Group’s internal perspective, Olivier Ponti, Director of Intelligence &amp; Marketing at ForwardKeys, offered a broader industry outlook. He shared ForwardKeys proprietary data showing global air capacity up 7% year-over-year and Latin America up 5%, driven by stronger intra-regional connectivity. Ponti highlighted opportunities in underserved routes, the rise of long-stay travelers and digital nomads, and the cultural drivers of demand—citing a surge in travel linked to Bad Bunny concerts as an example of how fandom fuels destination interest.&nbsp;Turning from external trends to internal transformation, Xavi Zabala, Chief Operations Officer at HBX Group, took the stage to explore the real role of artificial intelligence in reshaping travel. Opening his keynote with a strong statement "Al isn't here to replace us, it's here to give us superpowers", he stressed that AI is not about hype or flashy tools, but about empowering people through strategic infrastructure and automation. Using an iceberg analogy, Zabala emphasized that while tools like chatbots draw attention, the real impact comes from the solid data foundations underneath. He predicted four major shifts: a new era of AI efficiency, the rise of autonomous agents, the emergence of AI-generated video, and the arrival of AI-first apps.&nbsp;Continuing the conversation on evolving consumer expectations, Javier Cabrerizo, Chief Strategy &amp; Transformation Officer at HBX Group, shared insights on how Gen Z is redefining the industry. With 72% of Gen Z travelers viewing travel as a form of self-expression, Cabrerizo called on the industry to evolve its offerings. He outlined five imperatives: integrated trips that unify services; hidden gems over commoditized destinations; storytelling and emotion-driven experiences; modern outreach via influencers and platforms; and, finally, brand accountability on sustainability, inclusion and transparency.&nbsp;“The future of our industry will be shaped by how we connect, collaborate and adapt together,” said Carlos Muñoz. “MarketHub is not just about business. It’s about building strategic partnerships that create long-term value. We hope you enjoyed Panama, a destination that perfectly reflects our theme 'Connecting Horizons': dynamic, connected, and full of opportunity.”&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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HBX Group’s MarketHub Americas 2025 Highlights the Future of Travel Through Innovation, Data, and Generational Shifts

London, 27 May 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace,is partnering with global embedded financing platform YouLend, to offer its partners and clients access to Cash Advance, a new financing solution aimed at helping small and medium-sized businesses in the travel and hospitality sectors manage cash flow and unlock growth opportunities.&nbsp;Designed specifically for the needs of travel agencies, independent hotels, and similar businesses, Cash Advance offers funding based on business performance rather than credit scores or collateral. The application process is simple and fully digital, and approved funds can be accessed in as little as 48 hours.&nbsp;Repayments are made as a percentage of monthly sales, allowing businesses to contribute more during high seasons and less during quieter periods—without the burden of fixed payments amounts each month.&nbsp;“We want our partners to have the flexibility and support they need to run their businesses with confidence,” said Daniel Nordholm, Chief Product and New Business Officer at HBX Group. “By working with YouLend, we offer a practical solution that reflects the rhythm of the travel industry and the challenges our clients face.&nbsp;"At HBX Group, we’re committed to providing more than just travel distribution—we’re building a suite of tools and services that help our partners grow sustainably, operate more smoothly, and navigate the demands of a changing market.”&nbsp;Through Cash Advance tool, HBX Group's clients and partners can explore funding options, simulate different repayment scenarios, review terms in detail, and complete their application through a single, easy-to-use platform. The experience is designed to be transparent from start to finish, with no hidden fees or complex conditions.&nbsp;Cash Advance is now available for HBX Group clients in Spain, the UK, Germany, Poland, Belgium, Ireland, and the Netherlands, with a rollout to more markets planned for later this year.&nbsp;###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group connects travel businesses access fast, flexible funding through YouLend's solution

London, 22 May 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, is set to host the next edition of its flagship event, MarketHub Americas, from 3 to 6 June 2025 in Panama City, marking the first time the event will take place in this vibrant destination. Held at the Megapolis Hotel, the event will bring together more than 500 leading travel professionals from across the region under the theme “Connecting Horizons.”&nbsp;With an agenda designed to reflect the ever-changing nature of the industry, MarketHub Americas will bring together travel professionals to explore the industry’s evolving landscape. Over two days, attendees will delve into key trends, technologies, and behaviours shaping the future of tourism.&nbsp;The event will open with an exclusive one-on-one interview with Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group, where he will share personal insights and reflections on the evolution of the travel industry, drawing on over two decades of leadership in the sector.&nbsp;The programme will also feature contributions from some of the most respected voices in the industry. Olivier Ponti, Director of Intelligence and Marketing at ForwardKeys, will deliver a keynote unveiling new data and analysis on global travel flows, emerging trends, and the behavioural shifts redefining travel.&nbsp;A dedicated panel discussion will examine the evolving needs and expectations of travellers, asking: Digital Detox, Hyper-Personalisation or Slow Travel – What Trend is Shaping the Future of Tourism? Among the panellists is Una O’Leary, Vice President of Global Partnerships of Virtuoso Travel, who will offer her perspective on how the industry can adapt to better serve high-value travellers.&nbsp;Later in the agenda, Javier Cabrerizo, Chief Strategy &amp; Transformation Officer at HBX Group, will explore the influence of Gen Z on travel consumption. His session will highlight how brands can align with emerging values and trends to remain relevant and future-ready.&nbsp;Additional speakers from Visit Panama, Rappi, Morgan Stanley, and Amazon Web Services will join the programme to share perspectives on digital transformation, innovation, and market resilience.&nbsp;MarketHub Americas 2025 is supported by the hosting sponsor Visit Panama and key partners, including Megapolis Hotel, Minor Hotels, Disney Destinations, Panama Crucero Tours, Rixos Hotels, Clermont Hotel Group, and Experience Kissimmee, whose collaboration underscores the importance of cross-industry partnerships in shaping the future of travel.&nbsp;“MarketHub events are a powerful reflection of HBX Group’s commitment to connecting global players with local insights. As we bring MarketHub to Panama for the first time, we look forward to meaningful discussions that will help shape the future of travel,” said Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group.###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

Connecting Horizons in Panama: MarketHub Americas 2025 to redefine the future of travel

London, 20 May 2025–HBX Group(HBX.SM), a leading independent B2B travel technology marketplace, and Bakuun, a leading travel technology provider,have joined forces to roll out a new integration that simplifies hotel connectivity and helps scale accommodation supply across key markets. The partnership brings Bakuun’s Channel Manager Aggregator, B-Aggregate, into HBX Group’s distribution ecosystem, creating new opportunities for hotels to connect and grow faster and with less complexity.&nbsp;With this integration, HBX Group gains access to Bakuun's over 200 Channel Managers and Property Management Systems through a single connection. This means that hotels which previously didn’t have the tech setup to connect with global distributors will now have a new tool to reach demand, unlocking faster onboarding, better efficiency, and stronger visibility.&nbsp;“We’re thrilled to partner with a global travel powerhouse like HBX Group,” said Doros Theodorou, Group Chief Commercial Officer, Bakuun. “This integration reinforces our commitment to simplifying connectivity for the travel industry. With one seamless connection, HBX Group can now unlock direct connectivity to a broader, more diverse accommodation inventory, enabling faster time-to-market and enhanced booking potential.”&nbsp;Paul Anthony, Senior Vice President Sourcing at HBX Group added: “Through this partnership with Bakuun we’re removing technical barriers and making it easier for hotels of all sizes to connect to HBX Group and access our global client base. We are simplifying the process and eliminating unnecessary complexity ensuring a more seamless experience for both sides. This is an important step in strengthening our supply strategy and delivering greater value to our network of partners and clients.”&nbsp;The integration not only helps streamline the technical side of hotel onboarding, but also improves the flow of content, rates and availability — enhancing the overall booking experience for travel distributors. It opens up new revenue opportunities for thousands of hotels that, until now, haven’t had the infrastructure to engage with HBX Group’s platform directly.&nbsp;To learn more about Bakuun’s innovative technology solutions, visit www.bakuun.comTo explore HBX Group's global distribution offerings, visit www.hbxgroup.com###&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.&nbsp;About Bakuun HoldingsBakuun Holdings is a global travel technology company transforming the way businesses manage connectivity, distribution, and payments. Our platform replaces fragmented, outdated systems with seamless, scalable solutions designed to enhance operational efficiency and unlock new growth opportunities.&nbsp;As part of our ecosystem, PayDocker delivers secure, transparent, and efficient cross-border payments, giving businesses greater control over transactions in the travel industry. By combining technology, automation, and strategic innovation, Bakuun Holdings is building the infrastructure that drives the future of travel.&nbsp;Media ContactBakuun Media Relations: press@bakuun.com

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Bakuun and HBX Group announce strategic integration to expand global connectivity

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HBX Group announces half year 2025 financial results

London, 14 May 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, announces the acquisition of Civitfun, a hospitality tech innovator based in Spain with deep expertise in digitalising hotel operations.&nbsp;With this strategic investment, HBX Group takes a further step in its ongoing strategy to simplify the travel ecosystem and empower hotel partners with next-generation technology. By combining HBX Group’s global reach and marketplace capabilities with Civitfun’s tech infrastructure and integrations, spanning 60 PMS platforms and more than 3500 clients across 36 countries, the partnership sets the stage for a new era of connected data-driven hospitality.&nbsp;Together, HBX Group and Civitfun will develop a platform of intelligent hotel solutions to enhance guest experience, optimise operations and unlock new revenue streams for hotels. The roadmap includes expanding capabilities in areas such as contactless check-in and check-out, enhanced hotel &amp; guest communications, and flexible upselling &amp; cross-selling options.&nbsp;As an immediate a result of this partnership, HBX Group hotel partners will now have access to Civitfun’s best-in-class online check-in capabilities, available both remotely via URL and onsite at front desk, allowing guests to complete check-in seamlessly, without waiting in line. This unique platform supports hotel direct channels, major OTAs, and the leading B2B player, making it the only online check-in tool globally designed to serve all main hotel distribution channels.&nbsp;Nicolas Huss, CEO at HBX Group, said: "We chose to invest in Civitfun because their technology truly makes a difference to hotels and their guests. Our goal at HBX Group has always been to simplify complex processes and help our hotel partners grow. This collaboration will do exactly that—reducing operational headaches, improving efficiency and allowing hotel staff more time to do what they do best: looking after their guests."&nbsp;Mariano de Oleza, Managing Director of Civitfun, added: “Joining the HBX Group family is an exciting milestone for us. Together, we will create new opportunities for hotels worldwide, from smooth online check-in to up-sell &amp; cross-sell possibilities”.&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;&nbsp;About CivitfunCivitfun is the leading global online check-in solution, dedicated to transforming the hospitality industry by digitizing the entire guest journey, from check-in to check-out, through a comprehensive suite of products.Founded in 2014 by Mariano de Oleza, Germán March, and Xavi Gómez, Civitfun features an integration hub connecting with PMSs, payment gateways, electronic locks, OTAs, and tour operators, and is trusted by over 3,500 clients. Civitfun is also the only solution integrated with the world’s leading B2B TravelTech player, HBX Group.&nbsp;

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HBX Group integrates Civitfun into its portfolio to digitalise hotel operations and improve guest experience

London, 23 April 2025 — HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, is taking Artificial Intelligence (AI) in the travel industry to the next level. With a strategic evolution focused on automation and personalisation, the company is optimising hotel distribution, improving customer service and facilitating real-time decision making.&nbsp;Thanks to the integration of advanced AI models, HBX Group already handles 20% of customer service contacts exclusively through AI in those areas where it has been implemented, reducing response times to seconds for the most common requests. This progress reinforces its position as a leader in technological innovation, with plans to further expand automation and improve service quality.&nbsp;"AI is not the future, it is the present. Its impact on distribution and personalisation of the journey is already generating tangible results for our customers and partners. With this evolution, we are improving operational efficiency and offering a more agile service adapted to the needs of the market,” says Xabier Zabala, Chief Operations Officer of HBX Group.&nbsp;To achieve this, the company has implemented multiple AI-based solutions that are revolutionising the booking management, customer service and commercial management of its partners:Automated omnichannel customer service. Implementation of virtual assistants through chat, email and web channels that not only resolve frequent queries, but also manage requests and bookings, with unbeatable response times.Training of new recruits. Transformation of the process of preparing and training new customer service agents with the use of a new AI tool that realistically simulates the interactions and assistance needs of customers, being able to simulate multiple scenarios, languages and levels of difficulty.Automated content improvement. Automatic identification and execution of improvement opportunities in hotel service descriptions and experiences, as well as immediate translation into 18 languages.Anomaly prediction and detection. Machine learning models that identify unusual patterns in bookings and user behaviour, enabling faster and more accurate detections of phishing attempts and thwarting the targets of cybercriminals.&nbsp;The impact of AI on teams and the future of automation&nbsp;Beyond transforming the customer experience, AI is redefining the way support and distribution teams operate at HBX Group. The automation of repetitive tasks has enabled customer service agents and sales teams to focus on strategic and higher value-added aspects.&nbsp;To support this change, the company has launched specific training programmes for its customer service teams to develop the skills needed to work in conjunction with AI systems. These include training using AI agents that behave like customers to train teams to handle more complex cases and deliver higher-value interactions, demand prediction to efficiently manage resources, advanced itinerary personalisation, expansion of virtual assistants in multiple languages and automation of financial processes. In addition, they seek to implement predictive AI that not only responds to customer needs, but anticipates them, thus improving user experience and operational management.&nbsp;“With these initiatives, we reaffirm our commitment to technological innovation and the digital transformation of the tourism sector, consolidating our position as a benchmark in the application of Artificial Intelligence to optimise processes and improve the customer experience”, adds Xabier Zabala.&nbsp;Security, transparency and compliance&nbsp;The implementation of AI at HBX Group is accompanied by rigorous security and compliance protocols to ensure data protection and transparency in the use of these technologies. All solutions developed comply with international standards, including the General Data Protection Regulation (GDPR) and other industry-relevant regulations.&nbsp;To avoid bias and ensure responsible use and operation, the company has developed a system of continuous auditing and monitoring. This monitoring allows the performance of AI models to be evaluated, ensuring that recommendations and automations are interpretable, auditable and aligned with HBX Group values.&nbsp;###About HBX Group&nbsp;HBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

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HBX Group accelerates its transformation with AI, optimising distribution and customer experience

This tool incorporates advanced features such as integrated financing, access to invoices and complete traceability of transactions.&nbsp;London, 15 April 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, announces the launch of HBX Group eWallet, an innovative B2B payments platform specifically designed for the travel industry. The product has been developed in collaboration with FinPay, an e-money institution regulated by the Bank of Spain, and will be initially available in Spain in April 2025, with plans to expand to OECD countries starting in June.&nbsp;A B2B eWallet is a digital solution that allows companies to securely store and manage payments quickly, and efficiently. Operating similarly to a digital wallet for consumers, it is designed to facilitate instant, cross-border transactions between companies. HBX Group eWallet, developed specifically for the travel industry, goes a step further by incorporating advanced features such as integrated financing, invoice access, and full transaction traceability. Its aim is to digitise and automate B2B payments, reduce transaction costs, and improve the operational scalability of the travel ecosystem.&nbsp;“HBX Group eWallet represents a decisive step toward modernising B2B payments in the travel ecosystem. We want to set a new standard for efficiency and security in the sector, and this partnership with FinPay allows us to achieve this with a solution tailored to the industry's needs,” says Daniel Nordholm, Chief Product and New Business Officer at HBX Group.&nbsp;“This collaboration with HBX Group leverages the full potential of financial technology applied to real-world business contexts. FinPay represents a breakthrough in the digitalisation of B2B payments and financing, and we are proud to be the technology partner making it possible,” concludes Juan Antonio Soriano, CEO of FinPay.&nbsp;Registration on the platform implies acceptance of the terms and conditions of FinPay, the entity responsible for the payment and financing services integrated into the solution.###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group and FinPay launch HBX Group eWallet, a new B2B payment solution for the travel industry

The company has been recognised with the Climate Change Award at A World for Travel for its leadership in sustainability and the Best CSR Initiative Award for its Think Big programme&nbsp;London, 8 April 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has taken its commitment to sustainability a step further with the publication of its ESG 2024 Report.This document outlines the company's most significant environmental, social and governance (ESG) developments, reaffirming its role as a key player in the sustainable transformation of the travel industry.&nbsp;Over the past year, HBX Group has continued to promote initiatives that encourage more responsible tourism. These include the expansion of the Sustainable Hotels Programme, which already has more than 40,000 certified establishments enrolled and more than 6,000 that do not utilise single-use plastic.Through the Sustainability Hub, launched in June 2024, the company has created a knowledge exchange centre to foster industry collaboration and improve the social and environmental impact of its network of customers, suppliers and partners. Currently, this programme already has more than 300 active subscribers.&nbsp;"Sustainability is a fundamental pillar of our growth and transformation strategy. With this ESG 2024 Report, we are not only reaffirming our commitment to more responsible tourism but also setting out a clear roadmap to continue driving positive change in our industry", says Elena Pérez Cabello, Chief HR, Comms &amp; ESG Officer at HBX Group.&nbsp;These efforts have been recognised internationally, with HBX Group receiving the Climate Change Award at the A World for Travel event, in recognition of its outstanding work in promoting sustainable practices and its leadership in the fight against climate change within the tourism sector. It also received the CSR Best Practice Award at the 15th Sustainability Week in Spain for its Think Big programme, which focuses on creating sustainable micro-destinations and empowering rural communities through corporate volunteering.&nbsp;Improving climate impact has also been consolidated in the company. HBX Group is committed to carbon neutrality by offsetting its Scope 1 and 2 emissions for the eighth consecutive year and has strengthened its environmental contribution with more than 16,000 trees planted and 2,976 tons of CO₂ offset through the HBX Group Forest project. It also launched the Net Zero Website Smart Label, a pioneering iniciative that automatically offsets the CO₂ emissions generated by the group's web traffic.&nbsp;At the centre of this transformation to a more sustainable business model are people. In 2024, the company dedicated more than 67,000 hours of training, of which 6,250 hours were on ESG content. In addition, the internal commitment to the company's purpose is reflected in the increase in eNPS from +39.5 in 2023 to +43.1 in 2024, a clear indicator of HBX Group's focus on human rights, workplace wellbeing and the professional development of its teams.&nbsp;Social impact has also been key to HBX Group's ESG strategy. Through the corporate volunteering programme, the company's workforce has dedicated more than 12,000 hours to community projects close to the areas in which we operate. In addition, the Think Big programme has enabled the development of sustainable micro-destinations in Quintana Roo, Mexico, promoting regenerative tourism and the protection of natural and cultural heritage. Also, ‘Think Big’ has been one of the winning initiatives in 2024 in the category of ‘Good Practices in CSR’ in the 15th Sustainability Week in Spain.&nbsp;As part of its commitment to accessibility, the company has expanded its network of accessible accommodation, with 135,000 establishments now adapted for people with reduced mobility.&nbsp;In the area of governance, HBX Group has strengthened the integration of ESG criteria into enterprise risk management and has taken a key step in transparency with the Corporate Sustainability Reporting Directive (CSRD).Many companies are reassessing their commitments to ESG principles; however, HBX Group remains committed to these objectives. "We believe they are essential to our strategic ambitions and to support global initiatives such as climate action and socio-economic progress. While we are not responsible for the actions of others, we will continue to work with our partners to make tourism a driver of sustainability," says Elena Perez, Chief Human Resources, Comms &amp; ESG Officer.&nbsp;Looking ahead, HBX Group will continue to strengthen its impact on sustainable travel by increasing its portfolio of ESG-compliant services and will also continue to collaborate with its value chain to reduce environmental footprint and generate a greater positive social impact.&nbsp;On the environmental front, it is developing a new decarbonisation and energy transition plan, which will include the development of an internal tool to measure and reduce Scope 3 emissions, obtaining ISO 14001 certification and creating a climate risk map to anticipate the impacts of climate change on the business.&nbsp;The company also plans to expand its Think Big programme internationally, with the aim of replicating its regenerative tourism model in other regions and incorporating new cooperatives and local communities into its value chain. HBX Group will also work on diversifying its portfolio of sustainable services, strengthening the link between innovation, social impact and profitability.&nbsp;Finally, the company will continue to promote transversal training in sustainability in all areas of the company, consolidating an internal ESG culture that will accelerate the transformation of the group from within.&nbsp;For the full report, please visit the link.###About HBX GroupHBX Group is a leading independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline and Roiback. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish stock exchanges, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group publishes its ESG 2024 report, advancing its sustainability strategy

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