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London, 5 February 2025— At MarketHub Asia in Bali, HBX Group (HBX.SM) shared how Asia-Pacific is entering a decisive new phase of travel growth driven by resilient demand, accelerating technology adoption and rapidly evolving distribution models across the region.&nbsp;Speaking to partners from across the MEAPAC travel ecosystem, HBX Group leaders highlighted that while travel has returned at scale, the real opportunity now lies in execution: helping partners convert demand into sustainable growth through smarter distribution, stronger collaboration and technology-enabled personalisation.&nbsp;“Travel demand in APAC is not just back —it’s evolving fast,” said David Amsellem, Chief Distribution Officer at HBX Group. “The challenge for all of us is how we unlock that momentum in a way that protects choice, drives value and allows partners to grow profitably in an increasingly complex market.”&nbsp;This year’s MarketHub theme Unlocked reflects that urgency. HBX Group emphasised that unlocking the region’s full potential depends on bringing together the right technology, the right partners and the right market conditions, and doing so now, while momentum is firmly in place.&nbsp;APAC momentum backed by dataThat market perspective was reinforced by insights shared on stage by Michael Shoory, Head of APAC Tourism Analysis at Oxford Economics. According to Oxford Economics’ latest projections, global inbound travel volumes are expected to grow by more than 60% by 2035, with Asia-Pacific among the fastest-growing regions worldwide.&nbsp;Shoory highlighted that APAC will continue to gain share of global tourism as rising incomes, improved connectivity and demographic shifts drive demand. Around 80% of the growth in inbound travel to APAC over the next decade will be driven by intra-regional travel, reinforcing the importance of regional connectivity and efficient distribution models.&nbsp;Despite ongoing geopolitical and economic uncertainty, Shoory noted that consumers continue to prioritise travel in their spending decisions, underlining the sector’s resilience and long-term growth potential.&nbsp;From growth to execution: retail, wholesale and luxuryHBX Group leaders also explored how these macro trends are translating into concrete shifts across MEAPAC distribution.&nbsp;Andrew Boocock, Wholesale Director for MEAPAC at HBX Group, highlighted that the region is actively driving new travel flows globally, supported by continued investment in infrastructure, connectivity and digital capability across markets such as China, India, Indonesia, South Korea and Vietnam.&nbsp;Boocock also pointed to MEAPAC’s long-established last-minute booking behaviour, noting that smarter pricing, rebooking tools and improved post-booking support can help businesses reduce avoidable cancellations, protect margins and improve operational efficiency.&nbsp;From a retail and luxury perspective, Stefano Zeni, Retail Sales Director for MEAPAC at HBX Group, highlighted how technology is reshaping the booking funnel, even for high-touch, complex travel products.Zeni explained that retail distribution is increasingly shifting towards API-led models, while in luxury travel the winning formula lies in blending advanced technology with human expertise. This shift is reflected in traveller preferences: while 81% of travellers say price influences destination choice, more than half (53%) say luxury experiences matter when planning a trip, particularly among higher-income travellers and in markets such as China — reinforcing the rise of “accessible luxury.”&nbsp;As distribution models evolve, HBX Group noted that hotel partnerships are also undergoing a fundamental shift — moving beyond transactional contracting towards more strategic, value-led collaboration.“Hotel partnerships are moving well beyond transactional models,” said Xabier Zabala, Chief Sourcing and Commercial Services at HBX Group. “As growth normalises and complexity increases, the focus is shifting towards fewer but more strategic relationships — built on relevance, trust and scale. The future of B2B hotel contracting will be defined by smarter segmentation, closer collaboration and a broader value proposition that goes far beyond simply selling rooms.”&nbsp;Technology built for scale, speed and partner growthHBX Group also used MarketHub Asia to underline how technology is already operating at scale across its ecosystem.&nbsp;Daniel Nordholm, Chief Information Officer at HBX Group, explained that over the past year the Group has focused on strengthening platform fundamentals, prioritising speed, connectivity and usability to remove friction between demand, supply and conversion.&nbsp;In 2025 alone, HBX Group deployed more than 7,000 product updates —roughly one every 75 minutes— while maintaining near-continuous platform availability. Today, the Group’s technology processes around 8 billion searches per day, supported by advanced security capabilities analysing tens of billions of signals in real time.&nbsp;Nordholm highlighted that AI is now embedded across core business functions, from customer service and pricing optimisation to personalisation and operational efficiency. Rather than adding complexity, HBX Group’s approach is designed to simplify integration and allow partners to innovate faster — while retaining ownership of their brand and customer relationships.&nbsp;MarketHub Asia once again served as a platform for in-depth discussion across a broad range of topics shaping the future of travel in the region — from market dynamics and distribution to technology, retail, luxury and partner collaboration.&nbsp;The insights shared on stage reflect just part of the conversations taking place throughout the event, as HBX Group and its partners continue to explore how to turn APAC’s growth momentum into sustainable, long-term value across the travel ecosystem.&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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MarketHub Asia by HBX Group uncovers how APAC’s next phase of travel growth is taking shape

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Q1 Trading Update For The Three Months Ended 31 December 2025

London, 21 January 2026–HBX Group (HBX.SM), a leading B2B travel technology marketplace,has announced the speakers and sponsors for MarketHub Asia 2026, its flagship industry event, which will take place in Bali on 4–5 February under the theme “UNLOCKED.”MarketHub Asia brings together senior decision-makers from across distribution, hospitality, technology and data for two days of discussion focused on how the travel industry continues to evolve — and what leaders need to do next.The programme will open with Brendan Brennan, Chief Finance Officer at HBX Group, who will explore the forces reshaping travel technology today, from the growing impact of artificial intelligence to the changing expectations of travellers and partners.Innovation and product development will be a central focus of the event. Daniel Nordholm, Chief Information Officer at HBX Group, will unveil a series of new products and share the thinking behind what the Group is building, the challenges these solutions are designed to address, and how they support the next phase of HBX Group’s ecosystem.The agenda also places a strong emphasis on data and insight. Michael Shoory, Head of Tourism Analysis - Asia-Pacific at Tourism Economics, will provide a macroeconomic outlook, while Olivier Ponti, Intelligence and Marketing Director at ForwardKeys, will share data-led insights into travel demand and performance. These perspectives will feed into on-stage discussions with industry leaders on how travel businesses can respond to shifting market dynamics and translate insight into action.Perspectives from beyond the traditional travel sector will also feature across the programme, including a keynote by John Sanei, a globally recognised futurist and business strategist, alongside cross-industry panels bringing together leaders from distribution, retail and hospitality.MarketHub will also feature speakers from across the travel and hospitality ecosystem, including organisations such as Center Hotels, Tripbtoz, Minor Hotels, Traveloka, Abu Dhabi Tourism, Accor, Grab and Make My Trip contributing to discussions on innovation, growth and collaboration.Commenting on the event, David Amsellem, Chief Distribution Officer at HBX Group, said: “MarketHub Asia is where the real conversations happen. This is the forum where we cut through the noise and focus on what matters: the seismic shifts reshaping travel and how we capitalise on them together. Asia isn't following anymore—it's leading. This edition brings partners together to tackle the opportunities we're all chasing and the challenges no one's cracked yet.”Xabi Zabala, Chief Sourcing and Commercial Services Officer at HBX Group, added: “From supply and demand dynamics to the role of technology and collaboration, MarketHub Asia is designed around practical conversations. It’s about how the industry works together to deliver better outcomes for partners and travellers.”MarketHub Asia 2026 will be hosted by Hilton, with platinum sponsors including Kempinski, Clermont Hotel Group, Center Hotels and Megaworld Hotels &amp; Resorts, reflecting the breadth of partners involved in shaping the programme.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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HBX Group confirms speakers and sponsors for MarketHub Asia 2026

London, 20 January 2026 – HBX Group (HBX.SM), a leading B2B travel technology marketplace,has announced the launch of a new dynamic vacation packages service, Flair Vacations.&nbsp;The new service, made possible thanks to HBX Group’s strategic partnership with Onlinetravel and Flair Airlines, will be available in Canada from January 20, 2026. It will mark the first time Flair Airlines has offered packages directly to its customers, and the first time in the company’s history that it has offered dynamically packaged vacations.&nbsp;Powered by an easy-to-use, state-of-the-art, dedicated website supported by Onlinetravel, Flair Vacations will offer fully dynamic packages for any length of stay in real time, thanks to Flair Airlines’ inclusive seat rates and HBX Group’s package hotel net rates. This combination, which can be booked directly by customers, will provide value for flight and hotel package prices, and the convenience of booking the whole vacation in one smooth process.&nbsp;“This new service will be a huge benefit to travellers in Canada and is a testament to the strength of the travel technology ecosystem that we’ve nurtured,” commented Mark Antipof, Chief Growth Officer at HBX Group. “We are delighted to bolster our portfolio of dynamic packaging via our strategic partnerships and demonstrate our commitment to improving booking efficiency and customer satisfaction.”&nbsp;“By partnering with HBX Group and Flair Airlines, we are proud of the strong offering and new opportunities created for travellers who seek convenience, value and seamless travel experiences,” added Ricardo Fernandez, CEO of Onlinetravel. “With a fully dedicated Flair Vacations website, provided by Onlinetravel, customers can expect a diverse range of vacation options delivered with the best rates in real time.”&nbsp;“Customersasked forfewer steps and better value when they book their trips, and we delivered,” said Lucas Oordt-Bosman, Director of Payments and Digital Strategy at Flair Airlines. “Flair Vacations does exactly that by bringing flights and hotels together in one simple experience.It’sa clear extension of our Flair FWD focus on making travel easier, more reliable, and more affordable for Canadians.”&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners, including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximize revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;About Onlinetravel&nbsp;Onlinetravel is a technology company specializing in the travel industry, dedicated to enhancing the customer journey while simplifying and optimizing the travel planning experience. Offering both comprehensive packages and individual booking solutions, OnlineTravel serves over 1,000 clients across the globe.&nbsp;With more than 8 years of operational expertise and backed by over 20 years of industry knowledge through its parent company, Destinia Group, OnlineTravel supports some of the most renowned names in the sector, helping them leverage technology to boost their sales on their own platforms.&nbsp;About Flair AirlinesFlair Airlines is Canada’s most reliable and greenest airline, on a mission to make air travel affordable, accessible, and enjoyable for everyone. With a growing fleet of fuel-efficient Boeing 737 aircraft, Flair connects more than 25 cities across Canada, the U.S., Mexico, the Dominican Republic, and Jamaica. Flair FWD is our ongoing commitment to better travel—delivering smarter service, stress-free travel with Flair Express, low fares, and customer experiences that go beyond expectations.&nbsp;Flair Airlines Media Contact:media@flyflair.com&nbsp;&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.com&nbsp;Follow us:LinkedIn,Facebook,X,Instagram.&nbsp;

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HBX Group Partners with Onlinetravel and Flair Airlines to Launch Flair Vacations

London, January 15 2026 —Roiback, part of HBX Group (HBX.SM), today announces the launch of OdysseIA, its new AI‑powered marketing intelligence platform designed to help hotels regain visibility, optimise advertising investment and accelerate the growth of the direct channel. The official presentation of OdysseIA will take place at FITUR 2026 and marks a new milestone in Roiback’s innovation roadmap, reinforcing its commitment to delivering advanced, efficient and fully privacy‑compliant technology to hotels.&nbsp;At a time when digital channels are facing the end of third‑party cookies, increasingly strict privacy regulations and a widespread loss of visibility across analytics and attribution platforms, OdysseIA emerges as a strategic response to one of the sector’s biggest challenges: regaining control of direct marketing through reliable, actionable first‑party data.&nbsp;Artificial Intelligence at the Service of Direct Channel&nbsp;OdysseIA is an AI platform exclusively focused on hotel direct‑channel digital marketing. Its technology enables the identification, understanding and activation of high‑value audiences based on first‑party data, combining machine learning with the real operational context of the hotel business. Its key capabilities include:&nbsp;AI‑driven predictions to identify users with the highest likelihood of bookingCreation and activation of first‑party audiences fully aligned with regional privacy regulationsAdvanced attribution models offering a clearer, more realistic view of marketing impactReal‑time insights to optimise budget allocationNative integration with GA4, Google Ads, Meta Ads and Roiback’s digital solutionsAvailability both as a native Roiback product and as a standalone solution adaptable to any hotel technology ecosystem&nbsp;Beyond dashboards, OdysseIA delivers actionable intelligence, offering audiences, recommendations and predictions that are ready to be activated directly in advertising campaigns.&nbsp;A Strategic Step for Roiback and the TravelTech Ecosystem&nbsp;The launch of OdysseIA strengthens Roiback’s position as a leading player in advanced direct‑channel technology and further consolidates its Digital Marketing Agency as a core pillar of its value proposition.&nbsp;“OdysseIA represents our vision for the future: helping hotels grow with greater autonomy, better intelligence and stronger profitability, in a digital environment where privacy is no longer optional but a requirement,” said Cristina Perea, Managing Director of Roiback.&nbsp;The platform is supported by direct‑channel specialists who provide an additional layer of strategic consultancy and personalised guidance, and is further backed by HBX Group, reinforcing its ambition to lead the digital transformation of the hotel industry on a global scale.&nbsp;Ready for the Future of Hotel Marketing&nbsp;With a global footprint and a strong presence in markets such as Spain, Portugal, Italy, the United Kingdom, Benelux, Latin America, the United States and Asia, OdysseIA positions itself as a key solution for hotelsseekingto increase the share of direct channel bookings versus other channels such as intermediaries or OTAs, improve ROI and build a sustainable marketing strategy in the new digital era.&nbsp;OdysseIA does not just anticipate the future of hotel marketing — it makes it possible today, giving hotels back control over their data, their visibility and their growth.&nbsp;------------About RoibackRoiback, part of HBX Group, is an award‑winning HotelTech company specialising in services and technology for the Direct Channel, serving both hotel chains and independent hotels worldwide. The company’s offering includes a market‑leading, conversion‑focused booking engine, website development, hotel‑specialised digital marketing services and loyalty solutions. All of this is supported by a dedicated team of Direct Channel specialists to guide strategy and maximise results. Roiback is a Google Premier Partner and a strategic partner of TripAdvisor.For more information, visitwww.roiback.com&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology company and the owner of brands such as Hotelbeds, Bedsonline, The Luxurist, Roiback and The Civitfun. It offers a network of travel technology products and services, connecting travel businesses such as online marketplaces, tour operators, travel agents, airlines, loyalty programmes, destinations and travel suppliers.&nbsp;HBX Group’s mission is to simplify the complex and fragmented travel industry through a combination of cloud‑based technology solutions, data and a comprehensive product portfolio designed to maximise revenue. HBX Group operates in more than 170 countries and employs over 3,500 people worldwide. The Group maintains a strong commitment to making tourism a force for good, creating positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchanges, ISIN: GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us on LinkedIn, Facebook, X, Instagram.

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Roiback Launches OdysseIA, Its New Artificial Intelligence Platform to Boost the Hotel Direct Channel

London, 13 January 2026 —HBX Group (HBX.SM), the leading B2B travel technology marketplace, has unveiled new trends that are shaping Gen Z’s relationship with personalization in travel. The study, conducted in collaboration with consultant professors Dr. Recep “Richie” Karaburun and Dr. Olena Ciftci from New York University’s Jonathan M. Tisch Center of Hospitality, explores how Gen Z travels. The report, titled “Generation Z and the Future of Personalized Travel Experience,”combines quantitative and qualitative data to analyze how travelers born between 1997 and 2012 understand, value, and expect personalization when traveling.The research reveals a generation that appreciates personalization when it is transparent, empowering, and authentic. Unlike previous generations, Gen Z does not want technology to decide for them, but rather to act as a travel partnerthat accompanies them and respects their values.“For Gen Z, personalization isn’t about algorithms—it’s about understanding. They want brands that combine technological precision with human authenticity, building relationships based on trust and transparency,” said Javier Cabrerizo, Chief Strategy and Transformation Officer at HBX Group.“Thesefindings confirm our vision that the future of travel will be collaborative, data-driven, and human-centered.”Travel Habits and PrioritiesBorn in the digital age, members of Generation Z stand out for their diversity, practicality, and strong social awareness. They grew up with the internet, social media, and smartphones, but also with a keen sense of personal responsibility and collective impact. When it comes to travel, they seek experiences that are as authentic as they are accessible.Most respondents travel for leisure (65%), mainly for vacations or to visit family and friends (28%).In terms of spending, 31%allocate between $1,000 and $2,500per year to travel, while 24%spend between $2,500 and $5,000. One in five respondents spends more than €5,000 annually, showing that travel is a consumption priority for this group.Annual travel budgetNumber of trips in the last 12 months&nbsp;Personalization as Added Value, Not Intrusion&nbsp;Most young respondents have a positive attitude toward personalized recommendations: 26% are “strongly in favor” and 40% are “in favor” of content tailored to their interests. Only a small group expressed discomfort, mainly due to a lack of transparency or excessive promotional messaging.&nbsp;&nbsp;The most frequently cited reasons for valuing personalization positively include relevance, convenience, and the inspirationprovided by tailored suggestions. Those who were neutral or skeptical cited a desire to maintain control over their decisions and distrust of hidden advertising.&nbsp;“The data shows that Gen Z doesn’t reject personalization—they reject opacity,” added Cabrerizo. “This generation demands clarity, control, and purpose. Brands that embrace transparency by design will be the ones to earn their long-term trust and loyalty.”&nbsp;What Works (and what doesn’t) in Personalization&nbsp;The report outlines the most and least effective forms of personalization for young travelers. Recommendations for restaurants and local activities (75%) top the list, followed by personalized hotel andflight offers (64%) and smart itineraries based on interests (45%).&nbsp;&nbsp;On the other hand, generic promotional messages and “exclusive” emails that feel impersonal are widely disliked (55%), as are ads that follow them on social media or intrusive pop-ups. For Gen Z, relevance and tone matter more than reach: the best personalization feels curated, not commercial.&nbsp;In open responses, participants described the best examples of personalization as moments of genuine connection—from social media content reflecting recent interests to local recommendations from residents. What they value most is the human touch and cultural authenticity.&nbsp;Implications: Toward more human personalization&nbsp;The report concludes that the line between “useful” and “annoying” personalization is thin, defined by three factors: authenticity, empathy, and context. Young travelers respond best to experiences that anticipate their needs, respect their budgets, and connect them with local culture.&nbsp;For travel brands, this means moving from simple segmentation to meaningful curation: intelligent, flexible, and emotionally resonant experiences. The future of personalization will depend not only on more powerful algorithms, but on how companies make travelers feel understood, empowered, and inspiredto explore the world.&nbsp;For more information about how GenZ travels, please find For more information about how GenZ travels, please find For more information about how GenZ travels, please find HBX Group and NYU’s study here.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.com&nbsp;Follow us:LinkedIn,Facebook,X,Instagram.

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Generation Z & the Future of Personalised Travel Experience

HBX Group and Professors from NYU Analyze How Gen Z Travels: Experiences as a Priority, Technology as a Partner, and a Budget Dedicated to Leisure

London, 8 January 2026 — HBX Group (HBX.SM), the leading B2B travel technology marketplace, has released its Travel Trends Report for 2026. While in 2025 travellers prioritised wellness breaks and digital detoxes, ‘maximalisation’, involving luxury stays, modular itineraries, and creative escapes, will take centre stage in 2026.&nbsp;Additionally, technology will be an increasingly crucial component in travellers’ decision making. This is especially true with social media, whereby brand partnerships and influencer endorsements are set to inspire holidaymakers in surprising ways.&nbsp;Taking trips to the max2026’s headline trend is maximalism, which will manifest itself in diverse ways. From spending splurges to pop culture quests and multi-centre adventures, the year ahead will see travellers seize the day across all manner of trips.&nbsp;“Travellers are increasingly booking itineraries that pack a real punch,” commented Javier Cabrerizo, Chief Strategy, Transformation &amp; AI Officer at HBX Group. “This includes trips with multiple destinations and varied scenery, modes and experiences to maximise every moment. Holidaymakers want to move to the rhythm of the journey, embracing exclusive adventures and seeking truly unforgettable experiences.”&nbsp;Technology-driven decisions&nbsp;Almost 50 percent of travellers choose a destination driven by social media alone. In addition, a Statista study found 40 percent of travellers admit to using AI-based tools for trip planning and over 60 percent expressed an openness in trying them. It is clear social media and AI will dominate travel decisions in 2026. However, travel businesses are behind with only 35 percent of hotel and airline brands currently using AI to enhance guest interactions.&nbsp;“Travel businesses can leverage social media and AI to attract new audiences and maximise the value they can provide customers,” said Javier Cabrerizo. “AI won’t replace humans. However, AI has the capacity to make teams more productive and efficient, liberating them from repetitive activities to focus on connecting with their customers and creating unforgettable experiences.”&nbsp;Creative breaks&nbsp;The quest for everyday authenticity continues to gain momentum. The concept of “live like a local” is no longer just a slogan: it’s becoming a real way to travel. Travellers explore local festivals and celebrations or traditional markets, and seek more intimate experiences such as home cooking classes, artisan workshops, or guided tours by locals who know every corner of the destination.&nbsp;Added to this is a growing emphasis on culture and creativity as part of the journey. More and more hotels operate as living galleries, entire neighbourhoods blend design, street art, and gastronomy, and there’s an increasing number of experiences where travellers shift from spectators to co-creators through workshops and artist residencies.&nbsp;This desire for more personal experiences connects directly with another clear generational shift. Travellers now design modular itineraries that combine city and nature, pace and pause, luxury and simplicity. They alternate days in urban destinations with stays at iconic resorts, special gastronomic experiences, local activities, and moments of rest. It’s not about improvisation—it’s about investing in what leaves an emotional mark, driving demand for hybrid packages, combined stays, and high-value products.&nbsp;At the same time, the way travellers perceive accommodation and the journey itself is changing. Increasingly, travellers choose hotels that are destinations in their own right—whether for their natural setting, culinary offerings, design, or cultural focus—leading to greater loyalty and more on-site consumption. Meanwhile, the idea of travel as a complete experience gains traction, where panoramic trains, road trips, or island-hopping turn the journey into an essential part of the adventure.&nbsp;Trends That Are Here to Stay: Sustainability, Nature, and Well-beingBeyond the latest innovations, HBX Group identifies a series of trends that are no longer just “fashion” but have become part of the new tourism framework:&nbsp;Real sustainability: Travellers seek tangible actions—less plastic, energy efficiency, filtered water, clean mobility, and eco-positive experiences, not just green statements.Nature &amp; coolcationing: Interest in nature, astrotourism, and mild climates is growing. Faced with heat and overcrowding, many choose cooler, quieter destinations.Transformational &amp; wellness travel: Travel is used for well-being and personal growth, from retreats and solo getaways to experiences focused on rest.Multigenerational tourism: More families are travelling together, looking for flexible accommodation, activities for all ages and options that allow cost-sharing.Entertainment as a driver: Trips for sports and music events, set-jetting, and the rise of gaming and eSports are on the rise.&nbsp;For more information about what to expect for the travel industry in 2026, please find HBX Group’s full travel trends report here.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.com&nbsp;Follow us:LinkedIn,Facebook,X,Instagram.

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Pop Culture Trips, Increased AI Use and the Social Media Influence – HBX Group’s 2026 Travel Trends Report

London, 16 December, 2025 — HBX Group (HBX.SM) has published its 2025 Sustainability Report, outlining the company’s progress in sustainability, governance and transparency, and for the first time incorporating externally assuring disclosures in line with the requirements of the Corporate Sustainability Reporting Directive (CSRD). This year, the company has strengthened the quality and rigour of its sustainability reporting through enhanced control and oversight processes introduced following its listing, establishing a more robust disclosure framework aligned with European standards.&nbsp;In 2025, HBX Group completed an enhanced double materiality assessment aligned with CSRD and European Sustainability Reporting Standards (ESRS) guidance, following the methodology defined by EFRAG. The assessment considered not only the company’s direct impacts but also its full upstream and downstream value chain, incorporating insights from a wide range of internal and external stakeholders, sector trends, ESG risk analyses, peer benchmarks, regulatory developments and media insights. This process resulted in a comprehensive mapping of HBX Group’s most significant positive and negative impacts, as well as its material sustainability risks and opportunities. These findings now guide the company’s reporting priorities and will serve as the foundation for HBX Group’s new ESG strategy, to be published in February 2026. ESG-related impacts, risks and opportunities have also been integrated into HBX Group’s enterprise risk management framework, strengthening Board oversight and ensuring that sustainability considerations form part of core decision-making across the business.&nbsp;The report presents, for the first time, a full calculation of HBX Group’s carbon footprint, which amounts to 1,486,482tCO₂e, and establishes 2025 as the baseline year for its climate strategy. This total reflects the company’s proactive decision to measure its complete climate impact, including complex Scope 3 categories, such as emissions associated with each hotel night sold, in order to obtain a complete and transparent view of its footprint. This corresponds to an emissions intensity of 2,065tCO₂e per € million of revenue and confirms that 99.9% of total emissions originate from Scope 3 activities across the company’s global value chain.&nbsp;Alongside this, HBX Group has outlined its decarbonisation plan and 2030 reduction targets for Scope 1 and Scope 2 emissions and continues progressing initiatives to better understand and mitigate its Scope 3 footprint. The company has also completed a climate scenario analysis to assess exposure to physical and transition risks across multiple time horizons, supporting long-term resilience planning. In addition, HBX Group has implemented a new ISO 14001-certified Environmental Management System, currently being deployed from its Mallorca headquarters across all geographies.&nbsp;From a governance perspective, the Sustainability Report details how HBX Group has voluntarily prepared the report its disclosures in accordance with the CSRD and ESRS frameworks and enhanced Board oversight of ESG performance, integrating sustainability risks and metrics into decision-making processes. ESG indicators have also been incorporated into long-term incentive structures, including targets linked to the share of sustainable product available through its marketplace.&nbsp;The report also provides a detailed overview of HBX Group’s global workforce of 3,478 employees, 56% of whom are women. The adjusted global gender pay gap stands at 1.1%, significantly below the 2.41% average adjusted pay gap reported by IBEX 35 companies for 2023, and similarly low gaps across the company’s main markets. During the year, all employees completed the corporate “Sustainability in Action” training, designed to strengthen understanding of the company’s environmental impacts and responsibilities.&nbsp;“Our Sustainability Report reflects the real progress we are making in our sustainability strategy and the level of transparency we aim to offer our stakeholders. We have strengthened our governance systems, developed a comprehensive view of our climate footprint and reinforced our commitment to equity, learning, and the development of our teams” said Nicolas Huss, CEO of HBX Group.&nbsp;Looking ahead, the ambition of HBX Group is to embed sustainability even more deeply into its products and services. Over the next three years, the company aims to expand its sustainable portfolio by 13%, for example through the continued development of our Sustainable Hotels Programme, which strengthens the way HBX Group identifies, classifies and promotes properties aligned with sustainability standards endorsed by GSTC and Travalyst.&nbsp;The Sustainability Hub also plays a central role as an awareness and education platform for stakeholders — including hotels, tour operators, and other travel service providers — supporting them in advancing their ESG practices. In parallel, through our Sustainability Waves, HBX Group launches targeted marketing campaigns that highlight key sustainability attributes across its hotel portfolio, such as the elimination of single-use plastics, accessibility features for travellers with reduced mobility, pet-friendly policies, and more.&nbsp;In the experiences space, HBX Group has introduced a new Animal Welfare Policy and categorised its entire portfolio according to the level of interaction with animals. These efforts, together with all sustainability initiatives across the business, are designed to provide clearer and more responsible options for travellers. Ultimately, HBX Group´s goal is to empower clients — and the end traveller — to make informed and responsible choices.&nbsp;The company also continues to drive positive impact through initiatives such as Think Big, helping empower local communities to develop micro-destinations, and its flagship volunteering programme, Guides for Good, which brings tourism closer to vulnerable groups through meaningful corporate volunteering.&nbsp;With this report, HBX Group continues to advance the integration of sustainability across its governance model, global operations and partner ecosystem, reinforcing its commitment to long-term responsible growth and value creation. HBX Group is also included in the IBEX ESG Index, which recognises listed companies demonstrating strong transparency and performance across environmental, social and governance criteria.&nbsp;The full 2025 Sustainability Report is available on the HBX Group corporate website here.&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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HBX Group publishes its 2025 Sustainability Report, strengthening its commitment to transparency, climate action and responsible governance

London, 11 December 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace,and Mastercard have announced the launch of a new virtual payment programme designed to bring greater efficiency, flexibility and security to travel payments worldwide.&nbsp;The initiative leverages the Mastercard Wholesale Programme, a purpose-built virtual card solution that has been simplifying B2B payments across the travel ecosystem for over 10 years. By combining Mastercard’s global payment innovation and technology expertise with HBX Group’s deep understanding of travel operations, the two companies have created a smarter way for travel intermediaries to pay and get paid.&nbsp;Utilizing virtual cards built for high transaction-volume, multiple currencies and distributed operations, HBX Group’s partners across the EU, UK and US can now process supplier payouts instantly, track and reconcile transactions automatically, and benefit from enhanced cash-flow visibility and fraud protection. Virtual cards also offer flexible financing and payment guarantee options, helping partners improve liquidity and reduce operational complexity.&nbsp;“Managing payments in travel remains one of the industry’s biggest challenges. Intermediaries often deal with multiple currencies, fragmented supplier networks and manual reconciliation processes that create inefficiencies and risk,” said Daniel Nordholm, Chief Information Officer at HBX Group. “By combining Mastercard’s global payment expertise with our deep understanding of the travel industry, we are creating payment solutions that are not only efficient and secure, but truly designed around the operational needs of our partners. This new programme replaces traditional methods with automated, secure virtual card payments that provide a unique, traceable link between bookings and associated transactions.”&nbsp;By integrating Mastercard’s virtual card technology into HBX Group’s global travel network, which connects over 54,000 travel distributors and 330,000 travel products across 170 countries — the partnership scales innovation across one of the largest B2B ecosystems in the travel sector.&nbsp;“At Mastercard, we’re committed to making payments smarter, businesses stronger – keeping customers at the core of all we do. The launch of this new virtual card programme with HBX Group is a major step towards digitizing the B2B travel industry and providing travel intermediaries with the speed, simplicity and security they have come to enjoy throughout much of their consumer lives,” says Chiara Quaia, Senior Vice President, B2B Travel at Mastercard.&nbsp;The virtual payment programme is a key part of HBX Group’s ecosystem strategy, extending its offering beyond accommodation and mobility by bringing world-class fintech solutions to the travel industry. Expansion to APAC is planned for the first half of 2026, followed by LATAM at a later stage.&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;

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HBX Group and Mastercard launch new virtual payment programme to power travel intermediaries globally

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HBX Group Announces Full Year 2025 Financial Results

London, 20 November 2025– HBX Group (HBX.SM), a leading independent B2B travel technology marketplace,has announced that its hoteltech brand Roiback will offer Telefónica’s new eSimFLAGsolution to its hotel partners, providing travellers with seamless mobile data access in 170 destinations worldwide.Through this alliance, HBX Group will make eSimFLAG available under preferential conditions to its Roiback clients, enhancing their guests’ experience with reliable and unlimited data wherever they travel. The service, developed by eSimFLAGand powered by Telefónica, is entirely digital and prepaid. Travellers can activate it in seconds, know exactly what they’re spending, and only pay for the days they really need, without the risk of unexpected charges.eSimFLAG enables travellers to stay connected effortlessly throughout their journey, with no expiration date, regardless of the operator or country of origin. The product offers a flat rate per day and unlimited data across all participating destinations, eliminating roaming concerns and simplifying connectivity for international travel.“Connectivity has become an essential part of the travel experience,” said Cristina Perea, Managing Director of Roiback, part of HBX Group. “By teaming up with Telefónica, we’re helping travellers stay connected anywhere in the world while giving our hotel partners another way to enhance their guests’ stay. It’s a great example of how technology can make travel easier, more reliable, and more enjoyable.”Unlike most competing services, which either charge per gigabyte consumed or offer higher daily rates, eSimFLAG stands out for its cost-efficiency and reliability, backed by Telefónica’s global telecom infrastructure.With this launch, HBX Group continues to expand its ecosystem of digital solutions designed to simplify the complex and fragmented travel industry, connecting travellers, partners, and technology worldwide.###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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HBX Group expands travel connectivity by offering Telefónica’s eSimFLAG solution through Roiback

London, 11 November 2025 – HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has announced the 2026 editions of its flagship MarketHub events, which will take place across Asia, Europe and the Americas under the theme UNLOCKED.&nbsp;The first event of the year, MarketHub Asia, will be held from 3–6 February 2026 at the Hilton Bali Resort, Bali, Indonesia. This will be followed by MarketHub Europe, taking place from 21–24 April 2026 at the InterContinental Malta. And finally, MarketHub Americas, which will be celebrated from 23–26 June 2026 at Moon Palace The Grand Punta Cana in Dominican Republic.&nbsp;This year’s theme reflects the fast-evolving state of travel and technology in 2026. From the acceleration of artificial intelligence to shifting traveler expectations, the industry faces an era of profound transformation. At MarketHub: UNLOCKED, HBX Group partners, thought leaders and industry trailblazers will explore how technology can uncover untapped potential, how data drives meaningful action, and how human connection remains at the heart of innovation and collaboration.&nbsp;David Amsellem, Chief Distribution Officer at HBX Group, said: “Our MarketHub editions are where the travel industry comes together to exchange insights, spark ideas, and forge meaningful partnerships. Under the theme Unlocked, we want to encourage our partners to think differently about what’s possible when innovation and collaboration go hand in hand.”&nbsp;Xabi Zabala, Chief Sourcing and Operations Officer at HBX Group, added: “The MarketHubs wouldn’t be possible without the continued trust and support of our partners. Their valuable contribution plays a key role in bringing these events to life and in driving innovation across the travel ecosystem. Together, we’re shaping a more connected, agile and collaborative future for our industry.”&nbsp;For more than 13 years, MarketHub has been connecting the global travel and tourism sector. Each year, over 1,400 participants from 50 markets attend HBX Group’s exclusive, invite-only events, which have become one of the most anticipated B2B gatherings in the industry. The event brings together senior decision-makers from tour operators, travel advisors, hotel chains and technology providers from around the world to explore the trends shaping the future of travel.&nbsp;For more information, please visit https://www.hbxgroup.com/markethub.###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us : LinkedIn , Facebook , X , Instagram .&nbsp;

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HBX Group Announces MarketHub 2026: UNLOCKED

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