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The State of AI in B2B Travel Distribution research reveals 65% of travel distributors are already using AI, though many are still at an early stage of implementationLondon, 6 May 2026.- HBX Group (HBX.SM),a leading B2B travel technology marketplace, has published its latest intelligence report, The State of AI in B2B Travel Distribution, offering a closer look at how artificial intelligence is actually being used across the industry today.The report is based on proprietary survey data from HBX Group’s global client base —including retail travel agents, tour operators and wholesalers across its platforms— capturing the perspective of those managing bookings, customers and operations on a daily basis.What emerges is an industry that has clearly embraced AI, but is still figuring out how to make the most of it. According to the findings, 65% of respondents are already using AI in some form. More than half (55%) see it as critical or very important to their future success. And importantly, the experience so far is largely positive, with 64% saying AI is already having a positive impact on their day-to-day work.However, these figures also point to a more nuanced reality. In many cases, AI is being used in a targeted way to speed up content creation or support customer interactions, rather than being fully embedded into how businesses operate. The gap between experimenting with AI and truly relying on it remains significant.Javier Cabrerizo, Chief Strategy, Transformation &amp; AI Officer at HBX Group, said: “The barriers we are seeing — particularly around trust, training and usability — point to a broader shift in where the challenge now sits. This is no longer about access to AI. The technology is already available and evolving rapidly. The real challenge is adoption at scale: prioritising where value lies, embedding AI into day-to-day workflows, and building the confidence to use it effectively.”That gap is also reflected in the barriers respondents highlight. The biggest challenges are not about access to technology, but about how to use it properly — from lack of training and support to questions around trust and the usability of existing tools.In other words, the tools are there. The question is how to apply them in a way that actually delivers value.Looking ahead, the direction is clear. There is growing interest in more advanced, operational use cases —particularly those that can simplify complex processes and improve efficiency in core workflows.The report suggests that the next phase of AI adoption in travel will be defined not by experimentation, but by execution and by how effectively businesses can translate intent into real, measurable impact.The State of AI in B2B Travel Distribution is now available to downloadhereand explores these trends in more detail, including how adoption varies across regions, which use cases are gaining traction, and what is still holding the industry back.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

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HBX Group report shows AI adoption grows across travel distribution but scaling remains a challenge

London, 29 April 2026.-Insights from an industry pulse survey conducted around MarketHub Europe by HBX Group (HBX.SM), a leading B2B travel technology marketplace, point to a growing gap between ambition and execution across the travel ecosystem, as cost pressures and technology complexity continue to reshape how the sector operates.Volatility and cost pressures were identified as the biggest challenge by 40% of respondents, followed by technology fragmentation (22%) and trust, privacy and responsible AI considerations (14%). The results reflect an operating environment that is becoming increasingly difficult to predict, where external factors and internal complexity are converging.While demand remains strong, the challenge lies in responding to it effectively. Technology integration complexity (26%) and intensifying competition (25%) were highlighted as the main barriers to growth, underlining the difficulty of executing at scale in a fragmented ecosystem.Confidence in technology remains relatively high, with respondents rating their capabilities at an average of 3.84 out of 5. However, this confidence is not absolute as nearly one in three respondents indicated they are not fully confident that their current systems can keep pace with evolving demand.This gap is particularly visible in personalisation. Although widely recognised as a priority, delivering it consistently remains a challenge. Data integration across systems (39%) and the ability to demonstrate return on investment (34%) were identified as the main barriers, reflecting the ongoing difficulty of turning ambition into measurable outcomes.At the same time, investment is continuing. AI, data and automation represent for 35% of priorities, followed by technology modernisation and scalability at 33%, signalling a clear focus on strengthening the foundations needed to support future growth.The balance between automation and human interaction also remains a work in progress, with respondents rating their ability to manage this at 3.56 out of 5.Commenting on the findings, Nicolas Huss, CEO of HBX Group, said: “Volatility is no longer an exception in our industry, it is becoming an operating condition. The real challenge is not demand, but our ability to respond to it effectively, adapting to shifting traveller behaviour, geographies and booking patterns. That requires better integration, stronger collaboration across the ecosystem, and a more connected approach to technology.”###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.&nbsp;&nbsp;

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HBX Group reveals how the travel industry is adapting to volatility at MarketHub Europe

London, 23 April 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace, has broughttogether in Malta around 500 senior leaders from across the travel ecosystem under a shared focus: how to unlock growth in an environment defined by volatility, changing demand and increasing complexity.For Nicolas Huss, CEO at HBX Group, the concept of “Unlocked” reflects a shift from ambition to execution. “Unlocking is about real possibilities—making things happen in practice. What matters is bringing the right people together to tackle the right challenges and turn those conversations into action.”That focus on execution comes at a time when the industry is operating in a more uncertain environment. Data presented by David Goodyear at Oxford Economics points to moderating global growth driven by geopolitical tensions and rising cost pressures. Yet despite this backdrop, travel demand continues to show strong resilience, with forecasts showing around 6% global growth. Rather than stepping back, travellers are adjusting their behaviour—opting for closer destinations, modifying trip duration and becoming more value-conscious—while continuing to prioritise travel overall.This shift is already playing out across Europe. As highlighted during the regional update session by David Amsellem, Chief Distribution Officer at HBX Group, alongside Rebecca Brett, Managing Director Retail at HBX Group, and Jorge Cortes, Wholesale Regional Director Europe at HBX Group, demand is increasingly driven by intra-regional travel, with Southern European destinations continuing to outperform and emerging Mediterranean markets gaining traction as travellers seek new experiences and better value. In this context, growth is less about expansion into new markets and more about unlocking deeper value within existing ecosystems, where collaboration across data, demand signals and product integration becomes critical.Responding to this shift requires a more connected approach to distribution. As the industry becomes more complex, the ability to reduce fragmentation and improve how supply and demand interact is emerging as a defining factor of success. Artificial intelligence is playing a central role in this transition—not as a replacement for existing players, but as a layer that helps connect systems, simplify integration and support better decision-making across the value chain.&nbsp;This is particularly relevant as the industry continues to address long-standing friction points across the traveller journey. Despite years of investment in technology, many experiences remain fragmented, limiting efficiency and consistency for both travellers and partners. As discussed during the sessions, addressing this challenge will depend not only on technology, but on stronger collaboration across the ecosystem—moving from isolated capabilities towards more integrated, end-to-end solutions spanning accommodation, mobility, experiences and payments.In this evolving landscape, collaboration is becoming a key driver of growth. Rather than competing in isolation, there is increasing alignment around partnership models based on transparency, shared incentives and joint value creation, enabling all participants in the ecosystem to benefit from demand.Despite ongoing uncertainty, the overall outlook remains cautiously optimistic. Travel continues to demonstrate strong resilience, supported by structural demand and evolving consumer expectations. “Travel is an incredibly strong industry, but also a fragile one,” Nicolas Huss concluded. “The opportunity lies in working together—combining technology, data and partnerships to build a more connected and resilient ecosystem.”For more than 13 years, MarketHub has been connecting the global travel and tourism sector. Each year, over 1,400 participants from 50 markets attend HBX Group’s exclusive, invite-only events, which have become one of the most anticipated B2B gatherings in the industry. The event brings together senior decision-makers from tour operators, travel advisors, hotel chains and technology providers from around the world to explore the trends shaping the future of travel.For more information, please visit https://www.hbxgroup.com/markethub.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;&nbsp;

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HBX Group gathers travel leaders at MarketHub Europe as demands proves resilient despite global uncertainty

London, 15 April 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace, has announced the launch of Agent Radar, a new weekly insights feature designed to help travel advisors quickly understand evolving travel demand and identify new booking opportunities.Curated from HBX Group’s proprietary data and powered by billions of daily search signals, Agent Radar provides a clear, accessible snapshot of where demand is growing, where it is softening, and how travel advisors can adapt accordingly. The initiative builds on HBX Group’s existing Insights tool, which helps partners understand how traveller demand is evolving by bringing together search and booking trends from across its global network. Agent Radar takes this a step further, turning those signals into a simple, curated weekly snapshot that highlights what is gaining traction, what is slowing down, and where new opportunities may lie.Integrated into the booking solution and updated weekly, Agent Radar highlights trending destinations, emerging patterns and curated hotel suggestions, enabling advisors to make faster, more informed decisions when serving their clients.Agent Radar has been designed as a simple but high-value touchpoint, helping travel advisors stay on top of changing market dynamics without needing to analyse large volumes of data themselves. By simplifying complex destination demand signals into clear weekly recommendations, Agent Radar saves advisors valuable time and helps them focus their efforts and marketing spend on the destinations and corridors most likely to convert, reducing wasted spend and improving campaign efficiency. This allows them to dedicate more time to the personalised service and relevant advice that differentiates them in an increasingly competitive market.“Agent Radar is about making data genuinely useful for our partners,” said David Amsellem, Chief Distribution Officer at HBX Group. “Travel advisors are operating in an environment where demand can shift quickly, and having a clear, reliable view of what’s happening in the market is essential. By translating complex data into practical, weekly insights, we’re helping them save time, focus on the destinations most likely to convert, and dedicate more energy to the personalised service that truly sets them apart.”Agent Radar is currently available to travel advisors in key markets including the United States, the United Kingdom, Australia, Spain and Mexico, with further expansion planned in the coming months.With this launch, HBX Group continues to strengthen its position as a trusted partner to travel advisors, combining technology, data and human expertise to simplify decision-making in an increasingly dynamic travel landscape.&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn,Facebook,X,Instagram.&nbsp;&nbsp;

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HBX Group launches “Agent Radar” to help travel advisors navigate demand shifts with real-time insights

London, 7 April 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace,has confirmed the sponsors and the first speakers for MarketHub Europe 2026. The event will take place in Malta on 22–23 April at the InterContinental Malta, connecting key players from across the travel ecosystem.With more than a decade of history behind it, MarketHub has become a well-established meeting point for the industry. It brings together partners from across geographies and segments, creating space for conversations that don’t always happen elsewhere. Each year, the event brings together a broad mix of partners, including more than 240 key client partners from over 15 source markets.This year’s edition, under the theme “Unlocked”, will focus on a question many in the industry are currently facing: how to navigate uncertainty while still moving forward. The agenda looks at how data, partnerships and innovation can help unlock new opportunities in that context.The line-up reflects that ambition. HBX Group’s CEO, Nicolas Huss, will open the event with a keynote on the evolving role of travel. Later, David Amsellem, Chief Distribution Officer, Xabi Zabala, Chief Sourcing and Commercial Services Officer, and other senior leaders from HBX Group will take the stage to share their perspective on key market dynamics and where they see the next areas of growth.Over the two days, sessions will explore topics such as demand trends, distribution strategies, data-driven growth and the future of hotel partnerships. There is also a strong presence of external voices. Dave Goodger, Managing Director EMEA at Oxford Economics, will offer a view on travel demand in an uncertain global environment, while futurist John Sanei will look at how organisations can adapt and stay relevant as change accelerates.Panel discussions will add further perspective, bringing together representatives from companies including Minor Hotels, Accor, easyJet and lastminute.com, alongside HBX Group executives. The aim is simple: to move beyond headlines and get into the realities the industry is facing today.David Amsellem, Chief Distribution Officer at HBX Group, said: “MarketHub has always been about creating the right environment for our partners to connect in a meaningful way. Bringing together such a diverse group of clients —from distributors to technology players— allows us to have open, honest conversations about the challenges they are facing and, more importantly, how we can address them together. That exchange is what ultimately drives progress across the ecosystem.”Xabi Zabala, Chief Sourcing and Commercial Services Officer at HBX Group, added: “The continued support of our partners plays an important role in shaping MarketHub each year. Having leading global brands involved as sponsors reflects the collaborative nature of our industry. It enhances the overall experience and helps drive more meaningful conversations across the ecosystem.”HBX Group has also confirmed a strong group of partners supporting the event. VisitMalta will act as the hosting destination, with IHG Hotels &amp; Resorts as hosting sponsor. Platinum sponsors include Accor, Minor Hotels, Disney Destinations and Clermont Hotel Group.MarketHub Europe 2026 is an invitation-only event and is expected to welcome around 450 participants from across the industry, where partners connect, exchange ideas and explore how to move the industry forward together.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

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HBX Group brings together industry leaders at MarketHub Europe 2026 in Malta

London, 1 April 2026.- HBX Group (HBX.SM) today announced that it has acquired full ownership of PerfectStay, the Paris‑based travel technology company specialised in dynamic holiday packaging solutions for airlines and major consumer brands. HBX Group acquired a 25% stake in PerfectStay in June 2024, and this transaction brings the business fully into the Group.The acquisition reflects a shared belief in the long‑term potential of holiday packaging as a strategic growth opportunity within B2B2C travel, bringing together complementary capabilities across technology, global supply and implementation expertise.&nbsp;“This investment advances our ecosystem strategy, broadening our role in the travel value chain. By combining PerfectStay’s proven packaging technology with HBX Group's global hotel inventory and distribution scale, we strengthen our offering for clients looking to enter or accelerate in this market,” said Nicolas Huss, CEO of HBX Group.&nbsp;Raphael Zier, Executive Chairman of PerfectStay, said “We built PerfectStay to help major brands develop holiday propositions, achieved through our winning combination of technology and implementation expertise. Joining HBX Group fully gives us access to the world’s largest hotel inventory, global scale and the resources to accelerate delivery for our clients. For them, this means better hotel content, improved pricing dynamics and faster time to market.”&nbsp;Expanding partnerships in B2B2C travelThe full acquisition of PerfectStay enhances HBX Group’s position to support partners in building or scaling holiday propositions.&nbsp;Airlines, banks and major consumer brands are increasingly looking to offer holiday packages to their customers, reflecting growing interest in the segment. Holiday packaging can offer attractive economics for these partners in the business‑to‑business‑to‑consumer (B2B2C) travel market, which is estimated at USD 50 billion and is growing faster than the wider travel sector.&nbsp;PerfectStay works with a growing number of airline partners to power dynamic packaging platforms, including Turkish Airlines Holidays, launched in 2025. Each platform gives partners’ customers access to HBX Group’s extensive global inventory of hotels, experiences and transfers, powered by PerfectStay’s dynamic packaging technology. There is also a healthy pipeline of future opportunities.&nbsp;In addition, HBX Group and PerfectStay together power more than 55 white‑label websites offering hotel and dynamic package solutions to banks, loyalty programmes and consumer brands worldwide.&nbsp;Value creation and strategic alignmentThe transaction, which closed on 31 March 2026, extends HBX Group’s initial25% investment in PerfectStaythrough a long-term performance-based structure tied to EBITDA until 2030.The earnout mechanism ensures strong alignment on value creation while not impacting our 2026 cash flows and maintaining disciplined capital allocation. Consolidation of PerfectStay is not expected to materially affect HBX Group’s guidance for FY ’26.&nbsp;Holiday packaging continues to evolve as a strategic area of focus for many partners. By bringing PerfectStay fully into HBX Group, we further strengthen our ability to support partners with scalable technology, global supply and a disciplined execution model.&nbsp;As part of HBX Group, PerfectStay will benefit from operational and commercial synergies and efficiency improvements including consolidated sourcing, enhanced fintech conditions, AI‑driven operations and expanded distribution opportunities.&nbsp;PerfectStay’s dynamic packaging engine and white‑label storefront capabilities will be fully integrated with HBX Group’s technology infrastructure, enabling:End‑to‑end product ownership and control of the roadmapIntegration of AI‑driven operations, smart pricing and customer service capabilitiesFaster deployment of tailored travel solutions for airline and non‑airline partnersIncreased cross‑selling and conversion opportunities across the HBX Group ecosystem&nbsp;PerfectStay will continue to operate from its Paris headquarters, with support from HBX Group’s global Technology, Product and Sourcing teams.------------&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology company and the owner of brands such as Hotelbeds, Bedsonline, The Luxurist, Roiback and The Civitfun. It offers a network of travel technology products and services, connecting travel businesses such as online marketplaces, tour operators, travel agents, airlines, loyalty programmes, destinations and travel suppliers.&nbsp;HBX Group’s mission is to simplify the complex and fragmented travel industry through a combination of cloud‑based technology solutions, data and a comprehensive product portfolio designed to maximise revenue. HBX Group operates in more than 170 countries and employs over 3,500 people worldwide. The Group maintains a strong commitment to making tourism a force for good, creating positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchanges, ISIN: GB00BNXJB679.&nbsp;About PerfectStayFounded in 2017 and headquartered in Paris, PerfectStay is the leading technology and implementation partner for brands looking to build or scale holiday packaging businesses. It’s full-stack platform combines real-time inventory, AI-driven curation, smart pricing and white label storefronts to power dynamic holiday propositions for a growing portfolio of Airlines, banks, loyalty programmes and e-commerce brands worldwide. Clients include Turkish Airlines Holidays, launched in 2025, alongside several other airline and non-airline partners across the B2B2C travel market, estimated at USD 50 billion.&nbsp;On 19 June 2024, HBX Group acquired a minority stake (25%) in PerfectStay with the purpose of developing a highly synergistic partnership. For additional information see HBX Group’s FY ‘25 Annual Accounts.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;HBX Group Investor ContactInvestor Relations investorrelations@hbxgroup.com&nbsp;Follow us on LinkedIn,Facebook,X,Instagram

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HBX Group acquires full ownership of PerfectStay

London, 19 March 2026–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has announced the launch of Sponsored Listings, designed to help hotels capture demand and drive measurable performance at the moment bookings happen.&nbsp;Sponsored Listings enable hotels to secure premium placement within Hotelbeds and Bedsonline search results, ensuring their properties are seen by travel advisors and wholesalers when they are actively comparing and booking through our web platform.&nbsp;Hotels can activate different tiers of visibility, allowing them to secure the first placement on the first page or maintain consistent presence through sponsored placements across the first page of search results. With an easy activation model, hotels do not compete through bidding, enabling them to align visibility with their commercial strategy, target priority markets, and capture demand where it matters most.&nbsp;According to early activations across the HBX Group network, campaigns have achieved up to 4% click-through rate and up to 1 booking every 46 impressions.&nbsp;By increasing visibility at the point of decision, hotels can convert exposure into bookings and revenue. Comprehensive reporting tools provide transparency on impressions, clicks, and bookings generated, allowing partners to track performance based on measurable results.&nbsp;Beyond visibility, Sponsored Listings leverage the strength of HBX Group’s high-value B2B distribution network, connecting hotels with a qualified audience of travel buyers. Across the network, 70% of bookings come from international travellers, who typically:Book earlier, enabling better forecasting and revenue managementGenerate +35% higher ADR compared to domestic or intra-regional travellersStay longer, contributing to lower operational costs per stayThis ensures hotels not only increase demand but also improve the quality and profitability of bookings.&nbsp;Unlike consumer-facing platforms, Sponsored Listings are designed specifically for the B2B segment, helping hotels reach a qualified audience with strong booking intent, rather than passive browsing behaviour.&nbsp;Léo Moulinas, Marketing and Digital Presence Director at HBX Group said: “This launch expands our Marketing Suite and reflects our ambition to continue building our capabilities as a Travel Media Network, complementing our core offering and giving hotels new ways to drive demand, revenue, and growth. Sponsored Listings give our partners the visibility they need, at the exact moment travel agents are booking.”&nbsp;With this launch, HBX Group continues to expand its Marketing Suite, equipping hotels with innovative solutions to increase visibility, capture demand, and grow their business within the global travel trade.&nbsp;###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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HBX Group expands Marketing Suite with Sponsored Listings to power hotel growth

London, 12 March 2026 — HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced a major evolution of its retail solution with the launch of its optimised Bedsonline Booking engine, now transformed into an AI powered travel technology solution built specifically to help travel advisors work faster, sell with greater confidence, and offer a smoother experience to their clients. The company is moving beyond its role as a traditional booking engine and introducing intelligence directly into the booking journey, transforming how agents search, compare, and select the right options for their customers.&nbsp;At the core of this transformation is the integration of Artificial Intelligence into the solution’s operating layer. Rather than simply displaying inventory, Bedsonline now analyses booking intent and performance signals to guide agents toward more relevant choices. This means that searches become more intuitive, product suggestions become smarter, and the time needed to compare options is significantly reduced. As a result, agents can focus more on advising their clients and less on administrative tasks.&nbsp;Alongside this intelligence upgrade, Bedsonline is releasing several enhancements, available on the latest AI B2B solution available in the market:The new Itinerary Viewer offers a clean, consolidated way to review all booking details in one place, making client communication much easier and speeding up the final confirmation process.Enhanced bundling options are being introduced for eligible credit clients, allowing them to combine products more efficiently while strengthening their value proposition and maintaining healthy margins.Additionally, online check‑in capabilities are now available with selected hotel partners across Europe, Latin America and the Caribbean, helping agents reduce last‑minute issues and ensuring clients enjoy a smoother arrival experience.&nbsp;“With this new version of Bedsonline, we’re giving travel advisors smarter tools that help them save time, increase value, and deliver a better experience to their clients, taking advantage of the benefits of AI without losing the personal expertise that sets each one of them apart”, said David Amsellem, Chief Distribution Officer of HBX Group. “This is the beginning of the 2026 transformation that puts intelligence at the heart of every search, every comparison, and every booking.”&nbsp;This launch marks the beginning of a broader 2026 roadmap in which Bedsonline will roll out enhancements across search, cross selling, suggestions and decision support tools.&nbsp;Bedsonline’s decision to move in this direction reflects a clear industry shift. As travel becomes more complex and client expectations rise, simple access to inventory is no longer enough. The travel sector is entering an intelligence-driven era where speed, relevance, and decision support will increasingly define competitiveness. Positioning AI at the heart of the booking process strengthens solution stickiness, supports agent productivity, improves conversion, and reinforces Bedsonline’s ambition to move from a distributor to a true travel technology partner.&nbsp;This evolution is a strategic repositioning that gives travel advisors a tangible competitive edge. By helping them reach better booking decisions faster and with greater certainty, Bedsonline aims to boost both agent efficiency and client satisfaction. The goal is to create a unified, intelligent ecosystem that connects accommodation, mobility and experiences that continuously adapts and learns.&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

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HBX Group Unveils New Bedsonline Powered by AI Designed to Help Agents Sell Travel Smarter

London, 5 March 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced a strategic partnership with Outpayce from Amadeus, to accelerate the development of its Fintech capabilities and transform how travel buyers and sellers manage digital payments.&nbsp;Through this collaboration, HBX Group will deploy Outpayce’s cloud native Fintech platform to launch a new Payment Program designed to simplify and automate how travel agencies pay hotels, airlines, travel aggregators and destination service providers.The platform integrates issuing and financial services capabilities with travel-specific features such as enhanced reconciliation and advanced cybersecurity. Both companies also plan to extend the solution to support inbound (pay-in) flows, enabling a fully connected, end-to-end payments ecosystem.&nbsp;Travel partners across the HBX Group network will benefit from virtual cards issued by Outpayce, real-time data insights, seamless integration with Outpayce B2B Wallet, and a dedicated B2B Wallet Portal to streamline reporting and settlement processes. These combined capabilities improve payment acceptance, drive operational efficiency, and reduce manual effort across the industry.&nbsp;As part of the agreement, Outpayce becomes a strategic virtual card issuing partner. HBX Group adopts Outpayce B2B Wallet to power its own supplier payment flows, strengthening acceptance across billions of euros in annual transactions and supporting the Group’s long-term Fintech strategy.&nbsp;Daniel Nordholm, Chief Information Officer, HBX Group said: “Fintech is a powerful growth engine for HBX Group. By partnering with Outpayce, we are merging deep travel expertise with advanced payment technology to create meaningful value for our ecosystem. This collaboration enables us to modernize financial processes, automate at scale, and unlock new efficiencies across the entire travel value chain. We’re already seeing impact across our trade partner flows and are now focused on delivering the same seamless, end-to-end experience to travel sellers worldwide".&nbsp;Sam Abdou, CEO, Outpayce said: “This partnership marks a major milestone for Outpayce, validating our strategy to secure an e-Money license and develop a cloud-native issuing stack from the ground up that’s specifically designed for the travel industry. With HBX Group, we’re already issuing virtual cards at significant scale as well as working towards pay-in scenarios and we see huge potential to expand both servicesacross the travel ecosystem.”&nbsp;*****About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.comHBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.About OutpayceAmadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet. As a wholly-owned company, Outpayce from Amadeus is the next step in scaling the Amadeus payments business with fresh investment in talent, an open API platform and a license to deliver new regulated payment services.   Outpayce delivers smoother end-to-end travel experiences making travel payments simple. Our open platform connects FinTech and banking service providers to the entire travel ecosystem, allowing customers and travelers to easily benefit from new advances in payments.   Outpayce Xchange Payment Platform (XPP) solves challenges in areas like authentication, acceptance and foreign exchange (FX) for travel merchants and gives access to partners that resolve areas like fraud management and authentication to offer a smoother overall experience for the traveler.In the B2B payments space, Outpayce orchestrates payments with a range of virtual cards, currencies and payment methods to optimize cost, acceptance and agility wherever a travel seller needs to pay a supplier.    Outpayce delivers an end-to-end experience by continuing to work with all Amadeus’ teams and embedding its capabilities in all of Amadeus' applications. The future is travel simply paid. To find out more about Outpayce, visitwww.outpayce.com.   Follow us on:LinkedIn  

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HBX Group selects Outpayce as strategic partner to power global Fintech transformation

London, 26 February 2026. - Queer Destinations and HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced the launch of a first-of-its-kind Conscious Online Travel Platform (OTA) — a milestone that transforms how LGBTQ+ travellers and residents discover, trust, and spend with businesses and destinations worldwide.The launch marks the next phase in the strategic partnership between the two organisations and introduces a scalable ecosystem that brings together certification standards, advanced booking technology, and curated global supply.Certification: Queer Destinations certifies governments, destinations, hotels and businesses through its rigorous “Queer Destinations Committed” programme, which includes LGBTQ+ inclusion standards and specialised training for hospitality professionals.Technology: The booking infrastructure enables seamless connectivity and performance.Global supply and connectivity: The platform is enriched with HBX Group’s exclusive global accommodation inventory and marketplace capabilities, providing scalable international reach.Together, this structure enables travellers and residents to discover and book within a certified network, ensuring every transaction supports organisations that have demonstrably committed to inclusion, while providing scalable global distribution to participating destinations and businesses. Revenue flows back into the local queer community through collaboration with local LGBTQ+ NGOs, completing a loop of conscious, compounding impact.According to estimates by LGBT Capital, the global LGBTQ+ community represents $3.7 trillion in annual spending power — a figure that, measured as a national economy, would rank fifth in the world. Yet that power has historically flowed without coordination or intention, into markets and businesses regardless of their stance on the rights of the community that generates it. Queer Destinations was built on a simple premise: that spending power, consciously directed, is one of the most effective tools for change available to any community.After building its foundation by leading the national strategy of countries like Mexico, Greece or Spain, training companies in over 15 countries and establishing partnerships with organisations like European Travel Commission, World Travel &amp; Tourism Council or IGLTA, Queer Destinations is evolving from global certification standard to direct-to-consumer platform, in partnership with HBX Group.“Inclusion becomes truly impactful when it is supported by scalable infrastructure. By powering this platform, we are enabling inclusive travel to grow globally through trusted technology and connectivity. This effort is only possible when we also recognise and value the diversity of people, and when we continue to train our teams to understand, respect, and promote that diversity in every interaction. This initiative reflects our commitment to fostering a more open, responsible, and accessible travel ecosystem,” said Elena Pérez, Chief People Officer, HBX GroupEdgar Weggelaar, CEO at Queer Destinations, added: “The launch of our platform marks a significant milestone in our mission to advance LGBTQ+ inclusion across tourism. By combining our certification framework with HBX Group’s global technology capabilities, we are creating a trusted space where travellers can make informed choices and where hotels can demonstrate their commitment to inclusion.”Oriol Pàmies, Founder, Queer Destinations, concluded: “For nearly 60 years, queer rights have been won through protest and demonstration, asking governments for rights that should have been granted by definition. Today, we are awakening to our collective economic power. With over $3.7 trillion in spending power, the queer community would be the fifth largest economy in the world. Queer Destinations was built to direct that energy toward the governments and destinations that are publicly committed to diversity, training corporations, creating safe spaces, and ensuring that we can travel, and live, as we are.”The platform will be introduced at ITB Berlin, with a broader launch planned for later this year. Initial expansion will focus on key markets including Spain, Mexico, Brazil, and Greece.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.About Queer DestinationsQueer Destinations is a leading organization in the development of strategies for more inclusive tourism, focused on the LGBTQ+ community and acting as a bridge between governments, destinations, and organizations. Its educational program “Hospitality Meets Diversity” has trained thousands of tourism professionals, with the goal of ensuring safe, respectful, and discrimination-free spaces for all travelers. With an international presence and strategic alliances with governments, companies, and institutions, Queer Destinations drives a model of tourism based on diversity and human rights.&nbsp;More information:www.queerdestinations.com&nbsp;Queer Destinations Media ContactDaniel Valero– Communications ManagerQueer Destinationsdaniel.valero@queerdestinations.comFollow us:LinkedIn,Instagram,TikTok.

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Queer Destinations and HBX Group Launch First-of-its-Kind Conscious Travel Platform

London, 26 February 2026. - HBX Group(HBX.SM), a leading B2B travel technology marketplace, hastoday announced an extension of its long‑standing partnership with Traveloka, Southeast Asia’s leading all-in-one travel platform, to further strengthen collaboration and broaden the distribution of high‑quality, locally contracted hotel content across the Asia‑Pacific region.&nbsp;Under the expanded agreement, signed during HBX Group´s MarketHub Asia celebrated in Bali, Traveloka will integrate more than 40.000 hotels in APAC, with a strong focus on Indonesia, into HBX Group’s supply ecosystem. This evolution builds on several years of a successful commercial and connectivity relationship in which HBX Group supplied inventory to Traveloka.&nbsp;By deepening the partnership in both directions, the companies aim to unlock additional growth, improve availability and competitiveness in priority APAC destinations, and deliver better results for partners and customers worldwide.&nbsp;“This is about strengthening a proven partnership to accelerate mutual growth,” said Xabi Zabala, Chief Sourcing and Operations Officer “By integrating Traveloka’s extensive, locally contracted APAC portfolio into HBX Group’s platform, we expand our regional coverage, diversify our supply beyond traditional chains, and bring more competitive, relevant content to our customers globally.”&nbsp;Tejveer Bedi Singh, VP of Commercial, Traveloka added: “Our partnership with HBX Group brings travellers closer to the heart of Asia‑Pacific. Powered by the robustness of Traveloka’s tech‑enabled, digital‑first platform, we ensure seamless integration and broader distribution with HBX Group, enabling more discovery, more choice, and more memorable journeys across APAC.”&nbsp;The decision to expand the partnership comes at a moment of strong performance and strategic alignment. Over several years of collaboration, HBX Group and Traveloka have achieved steady volume growth, improved content coverage, and stronger conversion rates thanks to the availability of localized, directly contracted inventory.&nbsp;###About HBX Group&nbsp;HBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.&nbsp;About TravelokaTraveloka is Southeast Asia’s leading all-in-one travel platform connecting millions globally with trusted, world-class experiences. Founded in 2012, Traveloka has operations in Australia, Indonesia, Japan, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With over 140 million app downloads, Traveloka stands as one of the most popular travel apps in the region.&nbsp;Traveloka Communications Teampr@traveloka.com&nbsp;

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HBX Group and Traveloka expand strategic partnership to deepen APAC supply and accelerate global distribution

London, 24 January 2026 – HBX Group (HBX.SM), a leading B2B travel technology marketplace, has launched its new Partner Portal, designed to transform how hotel partners and clients worldwide interact with its solution.As part of HBX Group’s strategy to deliver a more connected and future-ready partner ecosystem, the new portal provides a faster, more secure, and more efficient solution for partners and internal teams worldwide. Its design unlocks new possibilities for growth and innovation, while introducing practical improvements that partners will benefit from immediately. Key benefits for hotel partners include:More Autonomy – Hotels can manage their properties on their own terms, creating and managing users with the right permissions through a new identity and access management system, now reinforced with two-factor authentication.More Speed – Evergreen contracts and simplified rate plan setup enable hotels to launch promotions and seasonal offers in minutes, helping them capture demand as it happens.More Simplicity – An upgraded, more intuitive design reduces friction and makes property management faster and easier.More Security – Rebuilt in a robust, scalable, and secure environment, the portal provides partners with greater confidence and reliability to support long-term growth.The redesign also lays the foundations for future enhancements, including multi-hotel selection, reinforcing HBX Group’s commitment to innovation and partner success."Our Partner Portal has been designed hand-in-hand with our partners’ needs in mind. By delivering greater autonomy, speed, simplicity, and security, we are equipping them with a solution that not only supports their daily operations but also grows alongside their businesses," said Xabi Zabala, Chief Sourcing &amp; Commercial Services Officerat HBX Group.Available in 17 languages, the HBX Partner Portal further strengthens HBX Group’s mission to simplify the complexities of the travel industry through technology, data, and innovation.Alongside the Partner Portal, HBX Group has introduced a series of enhancements aimed at improving reliability and flexibility across its API-driven distribution, supporting more predictable outcomes and scalable operations for partners.“These enhancements reflect our focus on giving partners greater control, confidence and flexibility in how they work with us,” said Daniel Nordholm, Chief Product &amp; New Business Officer at HBX Group. “By strengthening security, usability and autonomy through solutions like the Partner Portal, we are continuing to build a solution that is designed to scale alongside our partners and support their growth over the long term.”###&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:www.hbxgroup.com&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.com&nbsp;Follow us: LinkedIn, Facebook, X, Instagram.

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HBX Group redefines partner connectivity with launch of new Partner Portal

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