FILTER BY TAGS

HBX Group

MarketHub Americas

Hotelbeds

Bedsonline

Roiback

TravelTech Lab

Innovation

The new offering combines Bedsonline+’s booking capabilities with PerfectStay’s packaged travel expertise, enabling advisors to book flights, accommodation and experiences in one place.&nbsp;London, 27 October 2026 – Bedsonline+, HBX Group’s booking brand for travel advisors, part of HBX Group, today announced the launch of a new travel package solution for travel advisors in the United States and Canada, enabling them to book more of their clients’ trips directly through the platform.&nbsp;Powered by PerfectStay’s, HBX Group’s specialist brand for travel packages, the new offeringbrings together flights, accommodation and experiences in ready-to-book packages across a broad range of destinations. Advisors will have access to a curated selection of three- to five-star hotels alongside a wide choice of airlines, with options ranging from standard to business travel.&nbsp;Fully integrated into Bedsonline+, the new package solution requires no additional onboarding or separate credentials. Travel advisors can access and sell packages within their existing workflow, removing the need to source individual suppliers, build packages themselves or manage multiple booking components across different systems.&nbsp;The launch gives travel advisors an additional opportunity to diversify their offering and grow their business, with an attractive launch commission on the full package, including flights.&nbsp;Advisors will also benefit from 24/7 customer service and booking protection, backed by PerfectStay’s extensive experience in packaged travel. This combination of quality sourcing and dedicated support is designed to help advisors sell with confidence while giving travellers a convenient way to book more of their trip in one place.&nbsp;The introduction of packages builds on the recent launch of Bedsonline+, putting its expanded value proposition into action by giving travel advisors access to more products and capabilities through a single platform. It also reflects HBX Group’s strategy to strengthen its core marketplace and grow the contribution of its ecosystem by bringing together complementary capabilities from across the Group.&nbsp;Bedsonline+ Packages is now available to travel advisors in the United States and Canada from 26 October with availability expanding to the United Kingdom, Spain and France later in October.&nbsp;###&nbsp;About Bedsonline+As a leading booking partner for travel advisors worldwide, Bedsonline+ empowers travel professionals with a competitive edge. Comprehensive travel products, a seamless multiservice booking experience, smart data insights and AI-powered search tools enable advisors to easily create, manage and elevate trips for a more personalised, connected approach to crafting exceptional travel experiences.&nbsp;Backed by global expertise and award-winning technology, Bedsonline+ enables advisors to work more efficiently, serve their clients better, and unlock new opportunities for growth.&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline+, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com

Bedsonline+_Packages.jpg

Bedsonline+ launches new travel packages for advisors

London, 22 October 2026 -HBX Group (HBX.SM), a leading B2B travel technology marketplace,and Trip.com Group today announced a new strategic partnership. The two companies will collaborate in China inbound travel and fintech, with the shared aim of delivering better travel experiences for customers around the world.&nbsp;This milestone in the long-standing strategic partnership between HBX Group and Trip.com Group comes as international travel to China continues to gain momentum. According to China's National Immigration Administration, foreign inbound trips reached 22.91 million in the first half of 2026, up 20.4% year on year.&nbsp;This new step follows a meeting between their senior leadership teams in Shanghai. The partnership brings togetherTrip.com Group's local market expertise and HBX Group's global network of travel partners across more than 170 countries.&nbsp;In China inbound travel, HBX Group and Trip.com Group will work together to make it easier for international travellers to discover, plan and enjoy trips to China, supporting the continued growth of travel into the country.&nbsp;In fintech, HBX Group and Trip.com Groupwill explore collaboration onvirtualcard solutions to make transactions simpler and more efficient for travel businesses.&nbsp;The two companies also intend to explore broader areas of cooperation over time.&nbsp;David Amsellem, Chief Distribution Officer at HBX Group, said: "Trip.com Group has been a valued partner to HBX Group for many years, and we're excited to open a new chapter in our relationship together.China is one of travel's most exciting destinations. Together, we're opening it up to more travellers and exploring new areas, like payments, to improve the customer experience."&nbsp;Monica Xiao, Chief Executive Officer‌ of Accommodation and Vice President ofTrip.com Group, said: "We are pleased to deepen our strategic partnership with HBX Group as we continue to make travel more accessible and convenient for travellers worldwide. By combining our strengths in China inbound travel and exploring new opportunities in fintech, we aim to make it easier for international travellers to discover China and enjoy more rewarding travel experiences."&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline+, The Luxurist, Roiback Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;AboutTrip.comGroup&nbsp;Trip.com Group is a global travel service provider comprising ofTrip.com, Ctrip, Skyscanner, and Qunar. Across its platforms,Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is on the mission "to pursue the perfect trip for a better world". Find out more aboutTrip.com Group here:group.trip.com.&nbsp;Follow us on:X,Facebook,LinkedIn, andYouTube.&nbsp;More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relation smedia@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

Trip.com_HBX Group_partnership.jpg

HBX Group and Trip.com Group announce strategic partnership upgrade to enhance global travel experiences

London, 23 September 2026-HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced the launch of Growth Accelerator, a new self-service commercial toolkit designed to give hotel partners greater control over how they capture demand and drive growth across HBX Group’s global B2B travel marketplace.&nbsp;Available through HBX Group’s Partner Portal, Growth Accelerator brings together three complementary tools that enable hotels to take targeted commercial action according to their individual business objectives, whether they are looking to increase visibility, drive bookings during specific periods or attract demand from priority source markets.&nbsp;Rather than applying the same commercial strategy across every market or throughout the year, hotels can use Growth Accelerator to identify and activate the growth levers most relevant to their needs. The toolkit enables partners to manage these initiatives directly, while continuing to benefit from the expertise and guidance of HBX Group’s commercial experts.&nbsp;Growth Accelerator currently brings together three capabilities:Visibility Campaigns help hotels increase exposure in selected source markets, connecting properties with relevant travel buyers and supporting demand opportunities through targeted marketing activity.Incentive Booster enables hotels to activate targeted commercial incentives for selected periods, inventory and rate plans, helping improve competitiveness and drive incremental demand when it is needed most.Market Groups allow hotels to group countries and create market-specific offers, giving them greater flexibility to focus promotional strategies on priority source markets and diversify their business mix.&nbsp;Xabier Zabala, Chief Sourcing &amp; Commercial Services Officer at HBX Group, said: “Every hotel has unique commercial needs, and those needs change throughout the year. Growth Accelerator gives our hotel partners greater control over the activation of growth opportunities and how and when they act on those opportunities. Whether they want to increase visibility, drive bookings for specific periods or strengthen their position in particular source markets, they can now choose the approach that best fits their objectives and manage it directly through the Partner Portal.&nbsp;“Technology is only part of the equation. Our commercial experts will continue to work closely with hotel partners to understand their objectives and identify the right strategy. By combining that expertise with greater flexibility and self-service capabilities, Growth Accelerator makes it easier for partners to turn commercial opportunities into action and ultimately business growth.”&nbsp;The launch reflects HBX Group’s continued focus on using technology, data and the reach of its global B2B travel marketplace to simplify how partners do business. By bringing multiple commercial levers together in one place, Growth Accelerator enables hotels to respond more dynamically to changing demand and make more targeted commercial decisions across HBX Group’s global network.&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

Growth_Accelerator_HBX Group.jpg

HBX Group launches Growth Accelerator to give hotels greater control over their growth strategies

London, 6 October 2026-HBX Group (HBX.SM), a leading B2B travel technology marketplace, has partnered with Bioscore, a sustainability certification scheme owner and ESG management specialist for the tourism sector, to help more hotels access recognised sustainability certification.&nbsp;The collaboration forms part of the HBX Group Sustainable Certified Hotels Programme, the company’s wider framework for promoting the adoption and visibility of sustainability certifications aligned with recognised international standards across its hotel portfolio. While the programme already identifies and promotes hotels that hold recognised certifications, the collaboration with Bioscore focuses on helping non-certified establishments to determine whether they have incorporated ESG criteria into their management practices.&nbsp;Through the partnership, hotel partners interested in certification will be supported by Bioscore in helping them understand the BIOSCORE sustainability scheme requirements and organise the data and evidence needed for independent evaluation. By connecting hotels with dedicated certification expertise, HBX Group aims to make the path towards recognised sustainability certification more accessible and actionable for its partners, particularly small and medium-sized hotel businesses that may not have the internal resources or specialist ESG capabilities to manage the process independently.&nbsp;The initiative marks the first collaboration of its kind between HBX Group and a sustainability certification scheme owner, supporting the company’s ambition to increase the number of sustainability-certified properties across its portfolio.&nbsp;Elena Pérez, Chief HR, Comms &amp; ESG Officer at HBX Group, said: “Hotels are facing growing expectations to demonstrate their sustainability progress in a way that is credible and transparent, but navigating the certification journey can be complex. As a partner to hotels around the world, we can help make that journey easier. Through our Sustainable Certified Hotels Programme and our collaboration with Bioscore, we aim to make recognised sustainability certification more accessible to hotels across our portfolio by providing a clear route to expert guidance and support throughout the process.”&nbsp;The partnership comes as expectations around the transparency and credibility of sustainability claims continue to increase. New EU consumer protection rules, applicable from 27 September 2026, strengthen requirements around environmental claims and sustainability labels displayed to consumers, reinforcing the importance of credible, independently verified certification.&nbsp;Víctor Monzón, CEO of Bioscore, said: “Hotels need a clear way to substantiate what they communicate, particularly as EU rules tighten restrictions on generic environmental claims and sustainability labels. Through this collaboration, we support HBX Group’s hotel partners throughout the certification process, helping them understand the requirements and organise the data and evidence for evaluation by independent certification bodies.”&nbsp;The collaboration reflects the growing importance of sustainability certification across the travel industry. HBX Group continues to grow its portfolio of recognised sustainable hotels, responding to market trends that favour certified properties. Through this partnership with Bioscore, HBX Group aims to further strengthen and expand its portfolio of certified hotels, enhancing transparency and helping travellers make more informed accommodation choices.&nbsp;Participation in the initiative is voluntary for hotels. HBX Group will continue to recognise sustainability certifications aligned with internationally recognised standards and frameworks, such as the Global Sustainable Tourism Council (GSTC) and Travalyst.&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline+, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:https://www.hbxgroup.com/https://www.bioscore.info/en/hbx-group-bioscore-sustainability-certification/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;

HBX Group_Bioscore_Partnership.jpg

HBX Group partners with Bioscore to help more hotels achieve recognised sustainability certification

This evolution unites expanded travel products, intelligent technology, and enhanced services into one stronger proposition - equipping travel advisors to meet evolving traveller expectations head-on.&nbsp;London, 29 September 2026 –HBX Group(HBX.SM), a leading B2B travel technology marketplace, today announced the launch of Bedsonline+, the next chapter of its leading travel advisor booking solution. Building on more than two decades of supporting travel advisors, Bedsonline+ unites expanded travel products, AI technology and enhanced services within one stronger proposition, helping advisors create more personalised, connected and valuable travel experiences.&nbsp;As traveller expectations continue to evolve and AI is changing the way people experience and book travel, travel advisors are increasingly expected to deliver personalised recommendations, seamless multi-service journeys and greater value throughout the customer experience. Bedsonline+ responds to these changing market dynamics by expanding the trusted Bedsonline experience through broader products, smarter technology and enhanced service that help advisors better serve their clients while growing their business.&nbsp;At its core, Bedsonline+ combines premium and luxury accommodation, experiences, mobility and packaging capabilities with intelligent technology, including smart itinerary-building functionality, AI-powered destination discovery and data-led insights that help advisors identify emerging travel trends. Together, these capabilities enable travel professionals to create, manage and elevate every trip more efficiently while unlocking new opportunities for growth.&nbsp;Bedsonline+ represents a significant shift of the Bedsonline proposition. It consolidates years of continuous investment, innovation and product enhancements into a clearer, more unified offering for travel advisors. In selected markets, this also includes an enhanced loyalty programme, recently expanded to new markets, with further developments planned in the coming months.&nbsp;"Bedsonline+ is about embracing the current AI revolution and making it simpler for travel advisors to benefit from everything we've built over the years. We’ve continuously invested in expanding our products, technology and services, always guided by the evolving needs of our partners and the fast-changing expectations of travellers, who are increasingly seeking sophistication, attentiveness, and flexibility. Today, we're bringing those investments together into a clearer proposition that makes it easier for travel advisors to create more value for their clients and unlock new opportunities for growth,” said David Amsellem, Chief Distribution Officer at HBX Group.&nbsp;While the brand evolves, the trusted relationships, reliability and expertise that partners have relied on for years remain unchanged. Bedsonline+ builds on these strong foundations while reflecting HBX Group's continued investment in technology, product innovation and customer success across its travel marketplace.&nbsp;###&nbsp;About Bedsonline+As a leading booking partner for travel advisors worldwide, Bedsonline+ empowers travel professionals with a competitive edge. Comprehensive travel products, a seamless multiservice booking experience, smart data insights and AI-powered search tools enable advisors to easily create, manage and elevate trips for a more personalised, connected approach to crafting exceptional travel experiences.&nbsp;Backed by global expertise and award-winning technology, Bedsonline+ enables advisors to work more efficiently, serve their clients better, and unlock new opportunities for growth.&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline+, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.com

HBX Group_unveils_Bedsonline+.jpg

HBX Group unveils Bedsonline+, evolving how it supports travel advisors worldwide

Building on more than 25 years of collaboration in North America, the agreement marks a significant global expansion, giving Virtuoso member agencies worldwide access to Bedsonline's accommodation, mobility and experiences portfolio, including its Luxury Collection.&nbsp;London, 24 September 2026 -HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced the global expansion of its partnership with Virtuoso, the world's leading network specialising in luxury and experiential travel. Building on a successful relationship that began in North America in 2001, the agreement now extends worldwide, giving Virtuoso member agencies across the globe access to Bedsonline's full portfolio of travel products and services for the first time.&nbsp;Expanding from a North American relationship to a global partnership unlocks greater choice, wider reach, and new growth opportunities for both organizations and the Virtuoso travel advisor community. It also enables advisors to build more personalised itineraries by combining accommodation with transfers, experiences and mobility services through a single platform.&nbsp;Through Bedsonline, Virtuoso advisors will be able to book accommodation, premium transfers, car rental, experiences and activities through a single platform designed specifically for travel professionals. They will also have access to Bedsonline's Luxury Collection, featuring a carefully selected portfolio of luxury hotels complemented by The Luxurist's concierge service, helping advisors deliver seamless, tailored experiences for their clients.&nbsp;Virtuoso's global network includes more than 20,000 travel advisors and over 2,800 preferred travel partners, making it one of the most influential communities in luxury travel. For HBX Group, the expanded agreement creates new opportunities to connect its hotel and travel partners with an engaged global advisor network while further extending the reach of Bedsonline's premium offering.&nbsp;David Amsellem, Chief Distribution Officer at HBX Group, said: "The relationship between Bedsonline and Virtuoso has been built over more than two decades, and taking it from North America to a global scale marks an important milestone for both organisations. It significantly expands the reach of our offering and brings Bedsonline's global portfolio to Virtuoso advisors worldwide. By giving them access to our global portfolio—including our Luxury Collection— in one place, we're making it easier for advisors to create highly personalised journeys, while opening new opportunities for our hotel and travel partners to connect with some of the world's most discerning travellers."&nbsp;Cory Hagopian, Senior Vice President, Global Partnerships, added: "Bedsonline has been a valued partner for Virtuoso members in North America, and we are thrilled to expand that relationship globally. This enhanced partnership gives our advisors around the world access to a broader range of accommodations, experiences, transfers, and mobility solutions through a single, travel advisor-focused platform. By combining greater choice with streamlined booking capabilities, we are helping advisors create more personalized and seamless journeys for their clients while also opening new opportunities for our preferred travel and hospitality partners to connect with Virtuoso's influential global network."&nbsp;The expanded partnership reflects HBX Group's strategy of strengthening its global travel marketplace by connecting high-quality supply with the travel advisors who help shape premium travel demand. As the luxury travel sector continues to evolve, the agreement enables both organisations to better support advisors with a broader range of products, greater flexibility and easier access to exceptional travel experiences.&nbsp;###&nbsp;About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram.

banners_hbx_2500x1365.jpg

HBX Group and Virtuoso expand global partnership to enhance luxury travel offering

London, 2 September 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace, and Vorsee (by ZYTLYN Technologies AG), the Swiss travel AI company behind the ActionOS platform, today announced a strategic partnership to bring Vorsee's predictive travel intelligence and agentic AI capabilities to HBX Group's hotel partners.&nbsp;Through the partnership, Vorsee ActionOS will be embedded across HBX Group's hotel technology ecosystem, including the Partner Portal, Roiback and Civitfun, bringing predictive capabilities and specialised AI agents into the technology environments hotel partners already use. The integration combines Vorsee's forecasting expertise with HBX Group's extensive marketplace data, enabling hotels to anticipate market shifts and make better-informed commercial decisions.&nbsp;Hotel teams operate in an environment shaped by changing demand patterns, evolving source markets, event-driven travel and macroeconomic volatility. Traditional reporting explains what has already happened; this partnership is designed to help hotels anticipate what comes next and respond with confidence.&nbsp;Vorsee ActionOS combines travel-specific data, forecasting models, live travel signals and specialised AI agents operating within defined permissions and controls. Enhanced by HBX Group's proprietary demand and booking data, the solution can analyse market signals, generate recommendations and, where appropriate, help execute actions across areas such as demand forecasting, pricing, revenue management, distribution and marketing.&nbsp;Integrated directly into the HBX Group ecosystem, these capabilities support the commercial, digital and operational activities hotels manage every day. For example, a hotel could identify a demand surge from a specific source market before it becomes visible in its own booking data, allowing it to adjust pricing, marketing and inventory allocation earlier.&nbsp;The result is more connected path from market signal to commercial action, helping hotels identify opportunities earlier, focus on the most valuable source markets and make better-informed decisions across revenue, marketing and distribution.&nbsp;For HBX Group, the partnership represents another step in its strategy to expand beyond travel distribution by combining marketplace connectivity, data, AI and hotel technology into a more integrated offering for hotel partners. By embedding these capabilities within the solutions hotels already rely on, the partnership aims to make AI more practical and accessible across everyday commercial decision-making.&nbsp;Javier Cabrerizo, Chief Strategy, Transformation &amp; AI Officer at HBX Group, said: "Our industry has spent decades looking in the rear-view mirror, reacting to demand instead of anticipating it. Together with Vorsee, we are giving hotels predictive intelligence that combines travel-specific forecasting models, live market signals and AI agents that turn insight into action, embedded directly into the workflows they already use. This is the change our industry needs, and what being AI-first really means."&nbsp;Houman Goudarzi, Founder and Chief Executive Officer of Vorsee, said: "Vorsee ActionOS brings predictive travel intelligence and specialised AI agents into the platforms hotel teams already use, while HBX Group contributes the data, technology footprint and global reach needed to scale those capabilities across the industry.&nbsp;"Together, we can create a direct connection between identifying changes in the market and taking timely, controlled commercial action."&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback, Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;

HBX_Group_Vorsee.jpg

HBX Group partners with Vorsee to bring predictive AI and agentic commercial workflows to hotels

HBX_Group_media_room.jpg

HBX Group Announces Leadership Transition

HBX-Group-Press-Room.jpg

HBX Group Announces Third Quarter 2026 Trading Update

London, 28 July 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace,today announced a strategic partnership with Sabre that will expand access to its global accommodation portfolio across Sabre’s worldwide network of travel agencies.&nbsp;Through the agreement, travel agencies connected to Sabre will be able to access HBX Group’s accommodation supply more seamlessly, helping them respond faster to traveller demand with greater choice, stronger availability and competitive rates across destinations around the world. Agencies with existing HBX Group credentials will also be able to continue using them via Sabre APIs, enabling a smooth onboarding experience without the need for new commercial or technical setups.&nbsp;The agreement also marks another step in HBX Group’s continued expansion across the global retail agency channel, combining broader distribution reach with the scale and connectivity of one of the industry’s largest B2B travel marketplaces.&nbsp;David Amsellem, Chief Distribution Officer at HBX Group, said: “This partnership with Sabre is a strong example of where travel distribution is heading: closer collaboration, better connectivity and more shared value across the ecosystem. By making our global accommodation portfolio more easily available to Sabre’s agency network, we are helping travel sellers access the breadth, flexibility and reliability they need to serve their clients, while also creating a stronger platform for long-term growth together.”&nbsp;Chinmai Sharma, Global Head of Lodging, Ground &amp; Sea at Sabre added: "A core priority for us is reducing content fragmentation and complexity so agents and suppliers can connect more effectively in one place. Bringing 250,000 properties from HBX Group’s global portfolio into Sabre Mosaic Marketplace expands choice for our agency partners, supporting them as they create the best experiences for their travellers.”&nbsp;The partnership further strengthens HBX Group’s collaboration with one of the travel industry’s leading technology and distribution players, bringing together global supply scale, commercial alignment and shared growth initiatives designed to unlock incremental demand worldwide.###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback, Civitfun anc PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:https://www.hbxgroup.com/&nbsp;About SabrePowering the agentic revolution in travel. Sabre is an AI-native technology leader, backed by one of the world’s largest travel data clouds. With AI at its core and operating at unparalleled scale, Sabre transforms insights into innovation, empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Sabre is built on an open, modular, cloud-native architecture and serves as the backbone for both established leaders and bold, new disruptors, guiding them to the next age of travel retailing through intelligent, connected, and personalized experiences.&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

HBX_Group_Sabre.jpg

HBX Group brings global accommodation supply to Sabre’s worldwide agency network

London, 1 July 2026 - Strong regional demand, improving air connectivity and the growing use of AI and data-driven insights are reshaping travel across the Americas, creating new opportunities for destinations and travel businesses despite continued geopolitical and economic uncertainty. These were some of the key insights shared at MarketHub Americas, the flagship event for the region organised byHBX Group (HBX.SM), a leading B2B travel technology marketplace.&nbsp;Held under the theme Unlocked, MarketHub brought together nearly 600 travel leaders, clients and partners from across the Americas for two days of strategic discussions, market intelligence and networking, exploring the forces shaping the region's next phase of growth.&nbsp;The discussions pointed to a clear conclusion: the Americas remain one of the world's most dynamic travel regions. Research presented by Tourism Economics forecasts global travel spending will reach $3.2 trillion by 2035, with inbound travel to the Americas expected to grow by around 50% over the next decade. Domestic travel will continue to account for the largest share of demand, but more than 70% of outbound trips are expected to remain within the region, reinforcing the growing importance of regional travel.&nbsp;Growth, however, is becoming more sophisticated. Today’s travellers increasingly expect personalised experiences, greater convenience and better value. Premium travel continues to outperform the wider market, while an additional 140 million households worldwide are expected to begin travelling by 2035, creating significant new opportunities for destinations and travel businesses that can better understand and anticipate changing demand.&nbsp;Another trend highlighted at MarketHub was the growing importance of regional travel, supported by stronger air connectivity across the Americas. According to data shared by Amadeus, air capacity in South America is expected to grow by 6% during the second half of the year, outpacing the rest of the region, while the Caribbean continues to strengthen its position as one of the world's strongest-performing tourism regions. The analysis also highlighted growing opportunities to attract higher-value travellers through more targeted, data-driven commercial strategies, helping destinations and travel businesses focus on the quality of demand as well as volume.&nbsp;Responding to these changing travel patterns will increasingly depend on technology. Throughout the event, speakers agreed that AI is moving rapidly from experimentation to practical application, helping businesses better understand traveller behaviour, improve personalisation and make faster, more informed decisions.&nbsp;Nicolas Huss, CEO of HBX Group, said: "The Americas continue to demonstrate remarkable resilience and long-term growth potential. What is changing is not travellers' desire to explore the world, but their expectations. Understanding demand more deeply, using data more intelligently and working more closely across the travel ecosystem will be essential to capturing the opportunities ahead. That is what MarketHub is about: bringing the industry together to share knowledge and help our partners prepare for what's next."&nbsp;For more than 13 years, MarketHub has brought together the global travel industry to combine thought leadership, market intelligence and networking. Today, MarketHub’s three annual editions bring together more than 1,400 participants from 50 source markets, making MarketHub one of the industry's leading invite-only B2B events for sharing insights, strengthening partnerships and exploring the future of travel.&nbsp;###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.&nbsp;HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.&nbsp;More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.&nbsp;&nbsp;

MarketHub_Americas_2026_HBX_Group.jpg

MarketHub Americas reveals the trends shaping the next phase of travel growth across the region

London, 18 June 2026.- HBX Group (HBX.SM), a leading B2B travel technology marketplace, today announced the continued expansion of its global transfers offering, with Emerging Travel Group (ETG) now gaining access to the Group’s transfers inventory through direct API integration between both companies.&nbsp;ETG now has access to HBX Group’s transfers inventory, spanning both private and shared transfer options across destinations globally. Backed by high-quality, directly contracted services and ongoing technology investment, the collaboration also includes real-time driver communication features that enable travellers to connect directly with their driver while in destination for a more seamless journey.&nbsp;The move builds on the existing relationship between both companies, which already spans accommodation distribution, and further strengthens HBX Group’s ecosystem model by expanding collaboration across additional travel products. By extending the partnership into transfers, both companies are helping create a more connected traveller journey while unlocking additional value across ETG’s global distribution footprint.&nbsp;David Amsellem, Chief Distribution Officer at HBX Group, said: “Our collaboration with ETG continues to evolve, and expanding it into transfers is a natural next step in how we support partners across more stages of the traveller journey. As we continue to broaden the reach of our mobility offering, partnerships like this help bring more high-quality travel products into our ecosystem and make them accessible through the distribution channels our partners rely on every day. By combining our global, directly contracted transfer inventory with real-time driver communication features, we are helping create a smoother, more connected experience for travellers while deepening the value we deliver together.”&nbsp;Fredrik Bonnalt, Head of Non-Accommodation Supply at Emerging Travel Group, said: “Transfers are the most in-demand transportation product within ETG. For our travel agent partners and corporate customers, it is essential to have all travel-related services, including transfers, available in one system, so we are continuously working to expand our offering.&nbsp;ETG’s Transfers API enables partners of all sizes to supply their products with minimal friction. Thanks to it, we were able to launch our partnership with HBX Group quickly, just in time for the peak leisure travel season, and we expect our travel agent network to benefit from this collaboration right away.”###About HBX GroupHBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback Civitfun and PerfectStay. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.&nbsp;Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.More information:https://www.hbxgroup.com/&nbsp;HBX Group Media ContactPR &amp; Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

HBX_Group_ETG.jpg

HBX Group expands its transfers offering through enhanced collaboration with Emerging Travel Group

News menu page Hbxgroup

Latest News

Home

Newsroom

Full-service solutions to boost revenue through travel.

Services to inspire and convert travel audiences.

An easy-to-use tool to maximise your occupancy rates.

Frictionless distribution for developers.

Smart B2B solutions to power, protect and finance your travel business.

Strategic consulting services for travel businesses.

Latest News

Search