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Thailand most popular Asian destination for Hotelbeds with 21% increase in bookings year-to-date – and Bangkok most popular Asian city.[1]Powered by data, driven by people theme for MarketHub Asia event will explore fast-evolving landscape of travel data – and how travel companies can navigate this to boost growth.First ever MarketHub Asia event includes extensive programme of well-known guest speakers such as Google, McKinsey and AccenturePalma de Mallorca, May 19th 2017 – Hotelbeds Group, the leading bedbank worldwide and business-to-business provider of services to the travel industry, announced today that its Hotelbeds brand – which supplies the world´s tour operators and online travel agencies (OTAs) with accommodation and ancillary products – has chosen Bangkok, Thailand&nbsp; as the host destination for the first edition of Hotelbeds MarketHub Asia.The location for the first ever edition of the Hotelbeds MarketHub Asia event has been chosen as Thailand and Bangkok are respectively the top selling country and city destination in Asia for bookings made via the Hotelbeds platform. In the current year-to-date Hotelbeds bookings for Thailand have increased by 21% and Bangkok has continued to grow, based upon the number of room nights booked. Phuket, the second most popular destination within Thailand, has increased by 34%.The theme of the event will be Powered by data, driven by people. It will focus on how travel companies can use data to drive growth in their businesses. This will include insights into how the landscape of travel data will evolve over the coming years, as well as what companies need to do to navigate this.Carlos Muñoz, Bedbank Managing Director at Hotelbeds Group, commented: “I’m really excited to announce the first edition of MarketHub Asia and pleased to confirm it is taking place at the AVANI Riverside hotel in Bangkok, Thailand – our number-one Asian destination city in our number-one Asian destination country.“I´m also looking forward to the opportunity to thank in person all the clients and partners that have supported us since we started our operations in Asia-Pacific back in 2006. Thanks to their support and partnership we have grown considerably and Asia-Pacific is now our fastest growing market.“Some of the most exciting technological innovations globally are emerging from Asia-Pacific and in the tourism sector is no exception. A revolution is underway in our sector and it is driven by data. How travel industry companies react to this revolution will define their success or failure in the coming years.“The importance of data and how to leverage it is a topic we´ve been pioneering at Hotelbeds Group for some time and this event will help our clients explore what they need to do to keep ahead of the curve.&nbsp; We´ve arranged for many leading experts to speak, including Google and our Premium sponsorship partners McKinsey, along with other sponsors such as AVANI Riverside Bangkok, Riu Hotel &amp; Resorts, Wynn and the Land of Legends.”MarketHub events have a proven track record, with more than eight previous events in the Americas and four in Europe. Based upon the success of these events Hotelbeds has decided this year to launch an Asian edition, MarketHub Asia. This event will bring together many of the&nbsp;top industry decision makers from across Asia-Pacific. The event will be a unique opportunity to meet like-minded experts and colleagues from the global travel &amp; tourism industry in a dynamic yet informal environment of presentations from leading experts, networking, hospitality and entertainment.During the event there will be numerous guest speaker presentations, including from Google, McKinsey and Accenture, as well as many speakers from both the travel provider partners and travel seller clients of Hotelbeds. Additionally members of the senior management from Hotelbeds Group (Hotelbeds´ parent company) will be presenting, including Carlos Muñoz, Bedbank Managing Director at Hotelbeds Group and Sam Turner, Director of Sales.The event will be attended by senior travel professionals from tour operator and OTA clients of Hotelbeds from across Asia-Pacific. It will take place from Monday 22nd to Thursday 25th May in the five star AVANI Riverside Bangkok, a five star hotel located in Bangkok with 251 guest rooms, including 23 suites and fantastic river views. The hotel features many unique recreational opportunities such as a full-service onsite spa with three treatment rooms, a restaurant and an outdoor pool.For more information about MarketHub Asia, please visit www.themarkethub.com[1] Year-to-date figures refer to Hotelbeds Group´s financial year, which runs from 1 October to 31 September.&nbsp;

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Hotelbeds Group confirms Thailand as top Asian destination and chooses Bangkok for first MarketHub Asia event


	Las agencias que vendan actividades, entradas o traslados durante el mes de junio tendrán la posibilidad de participar en el concurso.
	La mayorista sorteará más de 25 premios para que las agencias vivan en primera persona actividades que ofertan en su página, entre otros regalos.
	La plataforma cerró el año pasado con un aumento sin precedentes de su cartera de productos complementarios en un 15% sus actividades y un 25% en traslados.


Palma de Mallorca, 31 de mayo de 2017 – Bedsonline, el proveedor global líder de acomodación y productos complementarios exclusivo para agencias de viaje, ha anunciado hoy el lanzamiento de un concurso dirigido a las agencias de viaje españolas que vendan actividades, entradas o traslados durante el mes de junio. Las agencias optarán a 25 regalos en un sorteo que se realizará a finales de agosto.

La campaña se realizará sobre las reservas realizadas en el periodo comprendido desde el día 1 de junio hasta el 30 de junio, ambos incluidos, y que sean prestadas entre el 1 de junio y el 30 de septiembre de este año. Entre los 25 premios que se sortearán destacan actividades que la mayorista ofrece en su página web y que permitirán a los agentes vivir en primera persona la experiencia en los parques temáticos de Port Aventura, Ferrari Land, Isla Mágica y Open Camp, así como optar a otros premios como bonos para la compra de actividades en www.bedsonline.com, tarjetas regalo del Corte Inglés y Amazon, entre otros.

Bedsonline ofrece un modelo de ventanilla única que incluye además de acomodación, traslados, actividades y alquiler de coches. La plataforma cerró el año pasado con un aumento sin precedentes de su cartera de productos complementarios en un 15% sus actividades y un 25% en traslados. Para este año, la plataforma online seguirá e incluso reforzará esta estrategia, apostando fuertemente por el aumento de producto y en ofrecer mejores tarifas y mayor disponibilidad a las más de 30.000 agencias de viajes que confían en Bedsonline día a día para realizar sus reservas.

Carlos Feliu, director de Bedsonline afirma: “Esta iniciativa pretende dar a conocer nuestra amplio abanico de producto de traslados y actividades que se ofrece en nuestra página web, junto a nuestro producto de acomodación. Ahora mismo contamos con una amplia cartera de productos complementarios que se ha visto incrementada en el pasado año hasta alcanzar las 12.000 actividades y las 20.000 rutas de traslados. De igual modo, este concurso tiene el propósito de agradecer la fidelidad a las agencias españolas que más confían en nosotros a la hora de reservar los viajes de sus clientes. Ofrecemos a nuestra red de agencias unas fuertes ventajas, no solo la reserva mediante una plataforma fácil e intuitiva, sino un servicio post venta y atención en destino las 24 horas, los 365 días del año”.

Sobre Bedsonline

Bedsonline es el proveedor global líder de acomodación y productos complementarios exclusivo para agencias de viaje. A través de su plataforma online distribuye su producto -acomodación, excursiones, tickets y traslados- entre una cartera de clientes compuesta por más de 30.000 agencias repartidos entre 30 países. En España, 8.000 agencias confían en Bedsonline para hacer sus reservas.

La compañía destaca por su extenso portfolio – más de 120.000 hoteles en 185 destinos, 20.000 rutas de traslados en 140 países y 12.000 actividades en 120 países-, por un servicio personalizado local y una herramienta de reserva online intuitiva y fácil de usar. De esta manera, Bedsonline garantiza una alta disponibilidad, precios competitivos y una elevada satisfacción de sus clientes.

La mayorista, líder de la distribución online, ha centrado su estrategia en los últimos años en la expansión por nuevos mercados de Europa, América y Asia, como Alemania, República Checa, México, Estados Unidos, Colombia, China, Japón o Filipinas. Esta visión estratégica ha llevado a la compañía a ocupar una posición de ventaja en la industria.

Bedsonline forma parte de Hotelbeds Group, el proveedor global de servicios para la industria del turismo a nivel mundial. Con sede en Palma de Mallorca, emplea a 6.150 empleados entre sus 153 oficinas repartidas por todo el mundo.

Síguenos en Linkedin:

https://www.linkedin.com/company/hotelbeds-group

https://www.linkedin.com/company/bedsonline

Y Twitter: @HotelbedsGroup

Contacto de prensa de Bedsonline 

Arenalia Comunicación (Europa)

Laia Jardí /Eguz Anon

ljardi@arenalia.com/ eanon@arenalia.com

Tel. +34 93 232 00 44&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Departamento de Comunicación

Antonia Aguiló

Senior Manager of Media Relations &amp; Corporate Affairs

a.aguilo@hotelbeds.com

Tel.&nbsp; +34 638 874 038


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Bedsonline lanza un concurso para las agencias españolas que más vendan actividades o traslados


	TrekkSoft´s technology will be integrated into Hotelbeds Group´s platform to benefit both suppliers and clients via increased upselling opportunities.
	Increase in TAB´s portfolio by over 2,000 activities – to reach more than 14,000 activities globally.
	Partnership forms part of Hotelbeds Group´s strategy to triple sales for its Transfer &amp; Activity Bank over coming years.


Palma de Mallorca, June 1, 2017 – Hotelbeds Group, a leading bedbank worldwide and business-to-business provider of services to the travel industry, has continued to strengthen its fast-growing Transfer &amp; Activity Bank (TAB) business with a strategic technology partnership to power real-time bookings with TrekkSoft AG, a Swiss-based software solutions company that connects tour and activity suppliers to their customers online and offline.

This partnership sees the implementation of TrekkSoft´s technology into TAB´s Hotelbeds Group booking platform in order to power real-time bookings. This will benefit Hotelbeds Group’s large portfolio of over 35,000 travel selling partners such as online travel agencies, travel agencies, tour operators and airlines. TrekkSoft´s inclusion will help to optimize the overall sales process and offer a more scalable contracting model, reducing the time to market for all new products available on Hotelbeds Group’s distribution channels – including both Hotelbeds and Bedsonline. It will also open up more opportunities for last minute, in-destination bookings and a better guest experience for ticket validation.

Existing and new activity suppliers to TAB will additionally benefit from TrekkSoft´s streamlined contracting process to upload products seamlessly, as well as through the ability to sync direct channels such as website and point of sale with the TAB distribution network.

Additionally, this partnership will bring an additional 2,000 plus activities to Hotelbeds Group´s TAB business, an increase of roughly 16% that takes the total number of activities available on the platform to over 14,000 globally. Around 70% of this new product is mostly focused on guided tours and city sighting as well as bringing a new segment of outdoor recreation and adventure sports to Hotelbeds Group´s platform such as sky diving, paragliding, rafting and skiing among others.

This development follows Hotelbeds Group´s announcement last November at the World Travel Market in London of an ambitious plan to triple sales in its TAB business along with a commitment to expand its product portfolio to deliver best-in-class technology.

Javier Arévalo, Transfer &amp; Activity Bank´s Managing Director, commented: “As pioneers of the activities bank offering, we have worked very hard to build our portfolio and benefited from a virtuous circle of increased product leading to increased bookings. But this partnership with TrekkSoft will be transformative for our business, optimizing both booking and contracting by simplifying the process for suppliers and enabling travel sellers everywhere to upsell more in the travel booking cycle.&nbsp;We remain on target to triple our revenues over the coming years and look forward to making further announcements soon.” &nbsp;

Álvaro de Nicolás, Chief Information Officer at Hotelbeds Group added: “Our travel partners continue to need the most effective, efficient and profitable ways of serving travelers. That’s why our travel agencies and OTAs continue to need one platform, one place, where they can access and book a wide but relevant range of travel options in the most efficient way possible. And that’s why we continue to invest in the expertise, technology and right partners that are required to keep pace – and that´s why we´ve chosen to work with TrekkSoft.”

Jon Fauver, Chief Executive Officer of TrekkSoft, says of the partnership: “Our integration into Hotelbeds Group´s booking platform is an exciting development for the tours and activities segment. We’re very proud to be partnering with the global leader in the distribution of activities and transfers and look forward to helping both TAB´s providers and travel sellers reduce complexity, increase efficiency and boost margins.”

Hotelbeds Group’s Transfer &amp; Activity Bank (TAB) is the world’s leading online distributor of transfers, tours and activities. It provides both the industry and the end consumer with a consolidated range of in-destination products worldwide. The company currently offers over 20,000 transfer routes and – with the announcement of this partnership – over 14,000 activity options in more than 650 destinations. These activities include theatre, sport and theme park tickets, excursions and car rental products. TAB’s products are distributed to more than 35,000 travel intermediaries globally in 120 source markets via the Hotelbeds Group distribution platform.

&nbsp;

About Hotelbeds Group 

Hotelbeds Group is a business-to-business provider of services to the travel industry globally.

The Group’s proprietary technology helps providers of travel services distribute their offering to travel sellers globally via an easy-to-use, advanced technology platform that increases reach, revenue and yield for both the provider and the seller.

Operating mainly under the Hotelbeds and Bedsonline brands, the company connects 35,000 travel intermediaries across more than 120 source markets globally with travel providers in over 180 countries representing more than 120,000 hotels, 20,000 transfer routes and 14,000 activities.

Additionally the Group also operates a Destination Services division offering in-bound destination services, such as tours or transfers, in around 40 countries. The Group also owns several other B2B travel brands such as Pacific World (focusing on the MICE area), Intercruises (shore side cruise solutions), TT Services (visa outsourcing) and more.

In September 2016 the company became independent under the ownership of Cinven and the Canadian Pension Plan Investment Board (CPPIB).

The company is headquartered in Palma de Mallorca, Spain and has 6,150 employees working across over 150 offices globally.

In the financial calendar year of 2014 / 15 Hotelbeds Group sold around 26 million room nights and achieved a Total Transaction Value (TTV) of €3.8 billion.

&nbsp;

Hotelbeds Group Media contacts:

Arenalia Comunicación (Europe)

Laia Jardí /Eguz Anon

ljardi@arenalia.com/ eanon@arenalia.com

Tel. +34 660 201 020

Communications Department

Antonia Aguiló

Senior Manager of Media Relations &amp; Corporate Affairs

a.aguilo@hotelbeds.com

Tel.&nbsp; +34 638 874 038


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Hotelbeds Group continues to strengthen Transfer & Activity Bank (TAB) offering with TrekkSoft partnership to power real-time bookings


	China now number five source market for Hotelbeds Group globally – up from 22nd place five years ago
	Plans to significantly increase hotels in China over next 12 months to respond to inbound demand
	Team of around 200 and growing already present in China
	MarketHub Asia event theme of Powered by data, driven by people focused on central role of data analytics in growing revenues


Palma de Mallorca, 2nd June 2017 – Hotelbeds Group, the leading bedbank worldwide and business-to-business provider of services to the travel industry, last week confirmed its increased commitment to the Chinese travel market during its MarketHub Asia event held in Bangkok, Thailand.

China is Hotelbeds Group´s fastest growing source market country and has now become the fifth biggest source market globally for the Group, up from 22nd place only five years ago. Additionally it is also the number one source market for the Group in the Asia Pacific region, having overtaken India two years ago.

In addition China is also a fast growing destination of choice for users of Hotelbeds Group´s two Bedbank platforms: Hotelbeds, which focuses on the online travel agency (OTA) and tour operator sectors, and Bedsonline, which works exclusively with travel agents. As a response to this increased demand the Group´s Bedbank division is looking to significantly increase the amount of hotels it has in China and is currently increasing contraction.

Currently there are around 200 employees across China working for Hotelbeds Group across its various brands, including both Hotelbeds and Bedsonline, but also its destination management brands such as Pacific World and Destination Services. This figure is expected to grow in line with Hotelbeds Group´s growth plans for the country.

Speaking with clients at the MarketHub Asia event in Bangkok, Global Sales Director at Hotelbeds Group Sam Turner commented:

“China is our fastest growing source market and a top priority for growth over the next few years – the potential is huge, by many measures the Chinese are already the number one traveller globally and yet only 6% of them hold a passport. 

“We have responded to this rapid growth in demand over the last five years by sourcing and contracting accommodation that matches the needs and desires of Chinese travellers, including gaining exclusive rates and the best pricing.

“We´ve been here for ten years now and immediately found out it was about much more than just obvious things like language or food options. There are whole range of factors you need to take into account such as visa issues, expectations of different room features, and now we are seeing a general shift away from group bookings towards individual trips. Even the payment solutions need to be localised, with many now expecting to use social media platforms such as WeChat for payment.&nbsp; 

“Additionally we have focused hard on offering technology solutions appropriate for a market that in many respects is one of the most advanced technologically around the world. For example our APItude Cloud solution is in part a response to the high level of mobile bookings we were seeing the from the region. 

“But it is no longer just outbound international bookings, we are seeing increasing demand internationally for China as a destination and therefore we are looking to significantly increase our hotel offering in the country over the next 12 months.” 

MarketHub events have a proven track record, with more than eight previous events in the Americas and four in Europe.

The MarketHub Asia event was attended by around 300 senior travel professionals – with around 100 delegates from China – from tour operator and OTA clients of Hotelbeds from across Asia Pacific. It took place in the AVANI Riverside Bangkok, a five star hotel located in Bangkok with 251 guest rooms and a fantastic river views.

The theme of the event was Powered by data, driven by people. Focusing on how travel companies can use data to drive growth in their businesses, it included insights into how the landscape of travel data will evolve over the coming years.

During the event there were numerous guest speaker presentations, including from Google, McKinsey and Accenture, as well as many speakers from both the travel provider partners and travel seller clients of Hotelbeds.

For more information about MarketHub Asia, please visit www.themarkethub.com

&nbsp;

About Hotelbeds 

Hotelbeds Group is the world’s number one bedbank and a business-to-business provider of services to the global travel industry.

Operating mainly under the Hotelbeds and Bedsonline brands, the company connects, 35,000 travel intermediaries across more than 120 source markets globally with travel providers in over 180 countries representing more than 120,000 hotels, 20,000 transfer routes and 12,000 activities.

In September 2016 the company became independent under the ownership of Cinven and Canada Pension Plan Investment Board (CPPIB). The company is headquartered in Palma, Spain and has 6,150 employees working across 150 offices globally. In the financial calendar year of 2014 / 15 Hotelbeds Group sold around 26 million room nights and achieved a Total Transaction Value (TTV) of €3.8 billion.

&nbsp;

Follow us on LinkedIn: linkedin.com/company/hotelbeds-group

Follow us on Twitter and Facebook: @HotelbedsGroup

Follow us on Youtube: Hotelbeds Group

&nbsp;

Hotelbeds Group Media contacts

Communications Department

Roman Townsend&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Head of Media Relations &amp; Corporate Affairs

media@hotelbeds.com

&nbsp;


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Hotelbeds Group confirms increased commitment to China at MarketHub Asia event


	Following closure of customary regulatory and legal procedures, Tourico Holidays is now officially part of Hotelbeds Group.
	From today Tourico Holidays will become a business unit within Hotelbeds Group while the integration progresses.
	Strategic plan in development for combining both businesses in a phased approach.


Palma, June 8th , 2017 – Hotelbeds Group, a global bedbank and business-to-business provider of services to the travel industry, has confirmed that as of today – following the closure of the customary regulatory and legal procedures – Tourico Holidays has officially become part of Hotelbeds Group[1].

From today Tourico Holidays will become a business unit within Hotelbeds Group while the integration progresses.

A strategic plan is already in development to combine both businesses in stages. In due course both hotel and ancillaries partners and clients of each company will have access to the complete range of services and technology solutions currently available from both Hotelbeds Group and Tourico Holidays.

Tourico Holidays founder Uri Argov has made the decision to retire but will remain a shareholder of the combined company. Asi Ginio, who has been with the company since 1999 and is currently Chief Operating Officer (COO), will now step into the Chief Executive Officer (CEO) role while the company transitions to full integration.

Joan Vilà, Executive Chairman of Hotelbeds Group commented: “It gives me great pleasure to confirm that a bedbank with a well-deserved reputation for excellence and innovation such as Tourico Holidays is now officially part of Hotelbeds Group. 

“This deal expands our footprint in the important North American market and – along with our plans also for GTA to join us – forms part of our strategy to accelerate the growth of our business both organically and via M&amp;A activity. 

“Our medium-term objective is to combine our respective best in class technology and distribution expertise for the benefit of both our hotel partners and clients. We will do this in stages and over the coming months will provide partners with further updates on how and when this will happen.” 

Asi Ginio, Chief Executive Officer (CEO) of Tourico Holidays commented: “We are excited to now officially be part of Hotelbeds Group and are hugely proud to be participating in what amounts to a transformation for the B2B travel industry. 

“On behalf of all my colleagues I would like to thank Tourico Holidays’ founder Uri Argov for making this company the great success that it is today. We wish him all the best for the future.” 

Today´s news follows the announcement in April of plans that GTA, a leading global bedbank with a significant presence in the fast-growing and strategic Asia-Pacific market, will also join Hotelbeds Group. GTA joining Hotelbeds Group is independent from the Tourico Holidays deal and is subject to both its own regulatory approval process and integration timeline – for the time being GTA remains an independent company and is not part of Hotelbeds Group.&nbsp;

About Hotelbeds Group

Hotelbeds Group is the world’s number one bedbank and a business-to-business provider of services to the global travel industry.

Operating mainly under the Hotelbeds and Bedsonline brands, the company connects, 35,000 travel intermediaries across more than 120 source markets globally with travel providers in over 180 countries representing more than 120,000 hotels, 20,000 transfer routes and 14,000 activities.

In September 2016 the company became independent under the ownership of Cinven and Canada Pension Plan Investment Board (CPPIB). The company is headquartered in Palma, Spain and has 6,150 employees working across 150 offices globally. In the financial calendar year of 2014 / 15 Hotelbeds Group sold around 26 million room nights and achieved a Total Transaction Value (TTV) of €3.8 billion.

About Tourico Holidays 

Tourico Holidays is a leading global travel distribution company that contracts directly with travel providers, such as hotels, flights, cruise lines, attractions, car rentals, vacation homes and more. The company works on a high volume, wholesale model to broker this inventory to over 4,900 clients in 100 countries using proprietary technology.

&nbsp;

&nbsp;

&nbsp;


[1] This includes the top holding company of the Tourico Group and indirectly all its entities, including its holding subsidiaries, Tourico Holidays, Inc., Travel Holdings, Inc. and Tourico Holidays Spain, S.L., and the technology development Israeli subsidiary, T.G.S. Israel Development Ltd. The deal is legally structured via the merger of the top holding company of Tourico Group (´Travel Holdings Parent Corporation´) and a recently incorporated indirect subsidiary of Hotelbeds US Holdco, Inc., Hotelbeds Group Holding´s legal entity in the United States. The merged entity is 100% owned by Hotelbeds Group.&nbsp;

&nbsp;




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Hotelbeds Group completes deal for Tourico Holidays


	Data analytics survey launched at the recent Hotelbeds MarketHub Asia event in Bangkok surveyed 250 plus participants and over 30 nationalities.
	Almost 90% of APAC travel companies will increase data analytics budget next year – and over half expect 30% plus increase in revenues from data analytics boost.
	&nbsp;Lack of skilled people and lack of clean data amongst biggest data analytics challenges for companies in the region.
	Powered by data, driven by people theme of event focused on central role of data analytics in growing revenues.


Palma, June 15th 2017 – Hotelbeds Group, the leading bedbank worldwide and business-to-business provider of services to the travel industry, has published the results of an industry survey focused on the topic of data analytics taken at the recent MarketHub Asia event in Bangkok.

Over 250 industry professionals from across Asia Pacific participated in the survey, with more than 30 nationalities represented, including from the Middle East and countries such as Australia, China, Thailand, and Japan.

Surveyed for their opinions on some of the biggest data analytics challenges facing the travel industry in Asia Pacific, the participants revealed that:


	Over half the audience (57%) felt that data analytics will help to contribute annual increases of revenues of more than 30% over the next five years – with 19% expecting increases of over 60%.&nbsp;
	Nine in ten (88%) of the respondents said their companies will increase budget for data analytics next year, with no companies reported a planned decrease – and 49% preparing for a ´significant´ increase.
	The biggest benefit they receive currently from data analytics is in forecasting demand (34%), followed by targeted marketing campaigns (24%) and revenue management (23%).
	Whilst the biggest challenge they face in the area of data analytics is attracting talent (34%), closely followed by a lack of clean data (33%). Only 9% cite a lack of technology partners as a problem.


Sam Turner, Global Sales Director at Hotelbeds, pointed out: “This survey has been a very valuable exercise to generate insight into exactly how the leading travel companies in Asia Pacific are embedding analytics into their organizations – already we are adapting our approach based upon these learnings.

&nbsp;“One of the biggest issues travel companies will face in the future will be getting the skilled people required to analyse and manage the ever increasing amounts of data they are producing: a data-driven world requires data-driven employees.”

Gareth Matthews, Marketing and Communications Director at Hotelbeds Group, added: “These findings are particularly relevant for the Chinese market, already the world’s largest e-commerce market.&nbsp; China does not have legacy issues and can therefore leapfrog straight to advanced data analytics and smart technologies to track and anticipate consumer behaviour, just look at the success of WeChat. The Chinese market is perhaps uniquely well-positioned to exploit this new wealth of data from a marketing perspective. It will be fascinating to see how this impacts the travel industry in the region over the coming 18 months.”

Additionally the audience survey also explored other areas relating to the Asia Pacific travel market:


	61% believed that personal recommendations or social media activity of influencers have the greatest impact on the booking choices of travellers in the region – with only 7% believing that previous experience of a destination is the top factor in picking a destination.



	The biggest concerns for Asia Pacific travellers when visiting Europe are firstly the threat of terrorism (32%), closely followed by visas (26%). &nbsp;Only 10% thought language barriers were an issue and only 2% thought the food an issue.


The MarketHub Asia event was attended by around 250 senior travel professionals from tour operator and OTA clients of Hotelbeds from across Asia Pacific.

The theme of the event was Powered by data, driven by people. Focusing on how travel companies can use data to drive growth in their businesses, it included insights into how the landscape of travel data will evolve over the coming years.

For more information about MarketHub Asia, please visit www.themarkethub.com

About Hotelbeds Group

Hotelbeds Group is the world’s number one bedbank and a business-to-business provider of services to the global travel industry.

Operating mainly under the Hotelbeds and Bedsonline brands, the company connects, 35,000 travel intermediaries across more than 120 source markets globally with travel providers in over 180 countries representing more than 120,000 hotels, 20,000 transfer routes and 14,000 activities.

In September 2016 the company became independent under the ownership of Cinven and Canada Pension Plan Investment Board (CPPIB). In June 2017 Tourico Holidays became part of Hotelbeds Group, operating as a business unit within the Group whilst its integration progresses.

The company is headquartered in Palma, Spain and has 6,150 employees working across 150 offices globally. In the financial calendar year of 2014 / 15 Hotelbeds Group sold around 26 million room nights and achieved a Total Transaction Value (TTV) of €3.8 billion.

Follow us on LinkedIn: linkedin.com/company/hotelbeds-group

Follow us on Twitter and Facebook: @HotelbedsGroup

Follow us on Youtube: Hotelbeds Group

&nbsp;

Hotelbeds Group Media contacts

Communications Department

Roman Townsend&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;

Head of Media Relations &amp; Corporate Affairs

media@hotelbeds.com


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Hotelbeds Group publishes results of industry survey on data analytics taken at MarketHub Asia

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