Latest NewsHBX Group acquires full ownership of PerfectStay
London, 1 April 2026.- HBX Group (HBX.SM) today announced that it has acquired full ownership of PerfectStay, the Paris‑based travel technology company specialised in dynamic holiday packaging solutions for airlines and major consumer brands. HBX Group acquired a 25% stake in PerfectStay in June 2024, and this transaction brings the business fully into the Group.
The acquisition reflects a shared belief in the long‑term potential of holiday packaging as a strategic growth opportunity within B2B2C travel, bringing together complementary capabilities across technology, global supply and implementation expertise.
“This investment advances our ecosystem strategy, broadening our role in the travel value chain. By combining PerfectStay’s proven packaging technology with HBX Group's global hotel inventory and distribution scale, we strengthen our offering for clients looking to enter or accelerate in this market,” said Nicolas Huss, CEO of HBX Group.
Raphael Zier, Executive Chairman of PerfectStay, said “We built PerfectStay to help major brands develop holiday propositions, achieved through our winning combination of technology and implementation expertise. Joining HBX Group fully gives us access to the world’s largest hotel inventory, global scale and the resources to accelerate delivery for our clients. For them, this means better hotel content, improved pricing dynamics and faster time to market.”
Expanding partnerships in B2B2C travel
The full acquisition of PerfectStay enhances HBX Group’s position to support partners in building or scaling holiday propositions.
Airlines, banks and major consumer brands are increasingly looking to offer holiday packages to their customers, reflecting growing interest in the segment. Holiday packaging can offer attractive economics for these partners in the business‑to‑business‑to‑consumer (B2B2C) travel market, which is estimated at USD 50 billion and is growing faster than the wider travel sector.
PerfectStay works with a growing number of airline partners to power dynamic packaging platforms, including Turkish Airlines Holidays, launched in 2025. Each platform gives partners’ customers access to HBX Group’s extensive global inventory of hotels, experiences and transfers, powered by PerfectStay’s dynamic packaging technology. There is also a healthy pipeline of future opportunities.
In addition, HBX Group and PerfectStay together power more than 55 white‑label websites offering hotel and dynamic package solutions to banks, loyalty programmes and consumer brands worldwide.
Value creation and strategic alignment
The transaction, which closed on 31 March 2026, extends HBX Group’s initial25% investment in PerfectStaythrough a long-term performance-based structure tied to EBITDA until 2030.The earnout mechanism ensures strong alignment on value creation while not impacting our 2026 cash flows and maintaining disciplined capital allocation. Consolidation of PerfectStay is not expected to materially affect HBX Group’s guidance for FY ’26.
Holiday packaging continues to evolve as a strategic area of focus for many partners. By bringing PerfectStay fully into HBX Group, we further strengthen our ability to support partners with scalable technology, global supply and a disciplined execution model.
As part of HBX Group, PerfectStay will benefit from operational and commercial synergies and efficiency improvements including consolidated sourcing, enhanced fintech conditions, AI‑driven operations and expanded distribution opportunities.
PerfectStay’s dynamic packaging engine and white‑label storefront capabilities will be fully integrated with HBX Group’s technology infrastructure, enabling:
End‑to‑end product ownership and control of the roadmap
Integration of AI‑driven operations, smart pricing and customer service capabilities
Faster deployment of tailored travel solutions for airline and non‑airline partners
Increased cross‑selling and conversion opportunities across the HBX Group ecosystem
PerfectStay will continue to operate from its Paris headquarters, with support from HBX Group’s global Technology, Product and Sourcing teams.
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About HBX Group
HBX Group is a leading global B2B travel technology company and the owner of brands such as Hotelbeds, Bedsonline, The Luxurist, Roiback and The Civitfun. It offers a network of travel technology products and services, connecting travel businesses such as online marketplaces, tour operators, travel agents, airlines, loyalty programmes, destinations and travel suppliers.
HBX Group’s mission is to simplify the complex and fragmented travel industry through a combination of cloud‑based technology solutions, data and a comprehensive product portfolio designed to maximise revenue. HBX Group operates in more than 170 countries and employs over 3,500 people worldwide. The Group maintains a strong commitment to making tourism a force for good, creating positive social and environmental impact.
HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchanges, ISIN: GB00BNXJB679.
About PerfectStay
Founded in 2017 and headquartered in Paris, PerfectStay is the leading technology and implementation partner for brands looking to build or scale holiday packaging businesses. It’s full-stack platform combines real-time inventory, AI-driven curation, smart pricing and white label storefronts to power dynamic holiday propositions for a growing portfolio of Airlines, banks, loyalty programmes and e-commerce brands worldwide. Clients include Turkish Airlines Holidays, launched in 2025, alongside several other airline and non-airline partners across the B2B2C travel market, estimated at USD 50 billion.
On 19 June 2024, HBX Group acquired a minority stake (25%) in PerfectStay with the purpose of developing a highly synergistic partnership. For additional information see HBX Group’s FY ‘25 Annual Accounts.
More information:
www.hbxgroup.com
HBX Group Media Contact
PR & Media Relations media@hbxgroup.com
HBX Group Investor Contact
Investor Relations investorrelations@hbxgroup.com