Grow your business with the leading B2B travel marketplace

London, 14 October 2025 – HBX Group International plc ("HBX Group" or the "Group"), today announces changes to the Group structure to better align with the demand of a rapidly evolving market, enhance agility, deepen customer-centricity, and improve delivery.The new Group structure comprises five dedicated verticals: Sourcing, Distribution, Fintech, Mobility & Experiences and Hoteltech. The verticals will be based on deep domain knowledge, empowered to drive results and accountable for end-to-end delivery and customer success. Each vertical will be supported by dedicated functional expertise in tech & data, operations, marketing and pricing to deliver improved outcomes with focus and pace.The new structure will be underpinned by accelerated adoption of Artificial Intelligence (AI) and automation, enabling faster execution, improved scalability and profitability with overall enhanced value creation.Senior Management Team UpdateTo support this evolution, the Group is also making some changes to its Senior Management Team:David Amsellem, Chief Distribution Officer, will join the Senior Management Team to lead Distribution of accommodation service and products, expanding his remit to include wholesale as well as retail distribution partners. David has a strong track record of innovation and technology as CEO and co-founder of The Luxurist, the Group’s AI-led luxury travel ecosystem launched earlier this year.Xabi Zabala, Chief Sourcing and Operations Officer, will lead Sourcing. He will also continue to lead the Operations function, which under his leadership has achieved significant efficiency and quality gains including the implementation of Artificial Intelligence solutions.Daniel Nordholm, Chief Information Officer, will oversee Product, Tech & Data in addition to continuing to lead Fintech. Daniel has deep expertise in technology and product innovation having previously held Chief Technology Officer and Chief Product Officer roles at other companies.Stephanie Fougou joins the Senior Management Team as General Counsel having joined HBX Group earlier this year.Paula Felstead, Chief Information Officer, has decided to step down to explore new opportunities outside of the Group.Carlos Muñoz, Chief Commercial Officer, will step down from his executive role. Carlos will leverage his extensive industry experience to assist the Board initially as a Senior Advisor and subsequently the Board will recommend his appointment as Director at the next AGM, in February 2026.Full biographies for all the members of the Senior Management Team are published on the Group website.Nicolas Huss, Chief Executive Officer, said: “HBX Group has strong foundations of scale, proprietary technology and data, and long-standing relationships across the travel ecosystem. By adopting an organisational model structured on delivery and embedding artificial intelligence more deeply into our operations, we are strengthening our execution, creating a more customer-focused business that will be even more efficient, profitable and agile.I’d like to welcome Stephanie Fougou and David Amsellem to the Senior Management Team and give my personal thanks to Carlos Muñoz and Paula Felstead for their strong contribution and dedicated leadership.The organisational changes announced today position us to deliver sustainable growth across our ecosystem.”FY25 Results updateHBX Group full year 2025 financial results will be released on 26 November. We expect to report results within the guidance ranges provided at our update in July.The presentation on 26 November will include further details on the new operating model announced today and the delivery of the Group’s strategy for growth.###More information:www.hbxgroup.com Investor Relations ContactIsabel Green – Investor Relations Directorigreen@hbxgroup.comM. +44 7826 910691 Media ContactBrunswick Grouphbx@brunswickgroup.comBlanca Zayas – Head of Corporate Communicationsbzayas@hbxgroup.comM. +34 670 28 46 56 About HBX Group HBX Group is a leading global B2B TravelTech company that owns and operates Hotelbeds, Bedsonline and Roiback, among other brands. We offer a network of interconnected travel tech products and services to partners such as Online Marketplaces, Tour Operators, Travel Advisers, Airlines and Loyalty Programmes, destinations and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and an extensive portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3600 people around the globe. We are committed to making travel a force for good, creating a positive social and environmental impact. Follow us: LinkedIn, Facebook, X, Instagram. IMPORTANT INFORMATIONThe contents of this announcement have been prepared by and are the sole responsibility of the Group. The information contained in this announcement does not purport to be full or complete. No reliance may be placed for any purpose on the information contained in this announcement.This announcement is not for release, publication or distribution in whole or in part, directly or indirectly, in or into any jurisdiction in which the distribution or release would be unlawful. Nothing in this announcement constitutes or contemplates an offer of, an offer to purchase or the solicitation of an offer to purchase or sell any security in any jurisdiction.The securities of the Company have not been, and will not be, registered under the Securities Act of 1933, as amended (the “Securities Act”) and may not be offered or sold in the United States absent registration or an applicable exemption from registration requirements.The information and opinions in this announcement are not based upon a consideration of any particular investment objectives, financial situation or needs. Readers may wish to seek independent and professional advice and conduct their own independent investigation and analysis of the information contained in this announcement and of the business, operations, financial condition, prospects, status and affairs of the Group.

Black Friday is the biggest shopping event of the year – and it's also a key date for the travel industry. Each year, travellers know they will find exceptional discounts for their future trips. For many, Black Friday is the perfect moment to book those holidays or experiences they’ve been waiting for all year. And how does HBX Group contribute to this? We satisfy this growing demand by offering the best hotels to our extensive network of travel distributors. This is where your property comes in. To help boost hotel room sales, we are once again launching our successful Black Friday campaign – one of the most popular among our hotel partners.  Below, you’ll find all the essential details about the campaign and how you can take part to make the most of this opportunity.HBX Group’s Black Friday campaign: Why it’s good for your property To begin with, offering attractive deals during these campaigns is an excellent way to attract guests who tend to stay longer, come from distant markets, and spend more on average. Participating in our campaigns also gives your property visibility to over 60,000 travel distributors worldwide – including travel agencies, tour operators, airlines, banking institutions, and more.How do we do it? We implement a wide range of promotional actions, including mass email campaigns, banner placements on our booking engines, dedicated landing pages, and social media promotion, among other initiatives. In this way, we reach a global audience eager to take advantage of this highly beneficial campaign. Targeted exposure: We use smart data and local insights to connect your hotel with the right type of traveller, at the right time, with the right offer – helping you stand out where it matters most. Increased visibility: The better your offer aligns with the campaign’s focus, the more exposure you’ll receive across landing pages, sales emails, banners, and more – all in multiple languages and promoted in over 190 countries. Open to all hotels: Our campaigns are open to any property that meets the relevant criteria – regardless of size, category, or location. Whether you’re a boutique retreat, a city business hotel, or a luxury resort, Black Friday is your chance to increase room nights, attract new guests, and appeal to travellers seeking extraordinary deals on extraordinary stays. Communication channels: Clients will see your property featured across landing pages, banners within Bedsonline’s booking engine for retail agencies and Hotelbeds’ platform for wholesale clients, sales emails, newsletters, and social media campaigns, among other channels. Track your impact: After the campaign, you’ll receive a performance report comparing your results with similar hotels that didn’t participate – helping you measure your return clearly and effectively. Need more reasons to join? Last year, hotels that took part in our Black Friday campaign achieved an average 50% increase in bookings compared to those that didn’t.All the details you need to knowHere are the key dates and details to help you make the most of HBX Group’s Black Friday campaign:  The booking window for travel distributors will be from 14th November to 5th December 2025.  As for the travel window, customers will be able to travel between 14th November 2025 and 31st December 2026.  If you already work with HBX Group, you will receive detailed information by email about this campaign very soon, as well as guidance on how to take part. If you haven’t registered yet, now is the perfect time to maximise your partnership with us. Simply click below, complete the form, and we’ll get in touch to guide you through the onboarding process – so you can start distributing your rooms as soon as possible. The Black Friday campaign is one of our key global initiatives, but it’s not the only one. As an HBX Group partner, you’ll receive regular updates about upcoming global and regional campaigns, along with the conditions required to participate. On average, hotels that join our campaigns gain a significant competitive advantage over similar properties in their area that don’t take part. It’s a fantastic opportunity to stand out – whether you’re offering everyday comfort or a touch of luxury. Register your property 

Some sectors are more vulnerable to cyberattacks than others, and the hospitality industry is one of them. Due to the vast amount of personal and financial data it handles daily, combined with increasing digitalisation, cybercriminals are seizing new opportunities to attack this industry. This landscape demands that hotels improve their cybersecurity measures not only to protect their guests but also to safeguard their business continuity. This article will explore how cybersecurity is currently affecting the hospitality sector, as well as the opinions of experts in the field.Cybersecurity threats to the hospitality industry: An overviewCybersecurity is becoming an increasingly prominent topic—and for obvious reasons. By 2028, global cybercrime damages are estimated to hit $13.8 trillion annually, a staggering increase from the $10.5 trillion expected in 2025, report Cybersecurity Ventures and Statista. In hospitality, the impact will be especially evident: vulnerabilities in IoT and connected technologies are forecast to cost businesses over $3 trillion worldwide by 2026. This is particularly relevant as hotels increasingly adopt smart solutions like contactless check-in, automated services, and AI-powered guest experiences. What does this mean? Hotels will need to continuously strengthen their security measures to protect both their guests and their business, as the associated costs—especially regarding reputation loss and customer trust—could soar. In relation to this, Scott Patterson, CEO of The Knox Corps and an expert on cybersecurity best practices, points out that 'there are organisations that, if attacked today, would not survive tomorrow. A breach could lead to bankruptcy, and customers’ financial and confidential information could be at risk.' This brings us to the next section of this article.  Why is the hospitality industry particularly vulnerable to cyberattacks?To begin with, as Christo Butcher, Global Lead for Threat Intelligence at NCC Group and Fox-IT, explains, 'the travel sector is particularly friendly, making its employees vulnerable to social engineering attacks.' The helpfulness of staff can become an entry point for cyberattacks. 'Additionally, cybersecurity levels in the hospitality industry are often lower than in other sectors', Butcher adds. Apart from these factors, there are other reasons why hotels are an attractive target for cybercriminals, including: Sensitive personal data: Hotels store large amounts of information, from passport numbers to credit card details, making this data a lucrative target. Multiple entry points: Regarding this point, Scott Patterson states that 'the many access points in this sector make it easier to become compromised. Between email communications, phone calls, third parties, partnerships, websites, and even payments, the travel industry makes itself a prime target for cybercrime.' Third-party providers: Hotels often rely on third-party service providers, whose security practices can introduce additional risks. Employee turnover: The high turnover rate in the hospitality sector can create gaps in cybersecurity training. This year, it's estimated that 70% of hotel staff will have access to sensitive data without continuous cybersecurity training, according to the World Economic Forum. Interconnected systems: The integration of property management systems (PMS) with other platforms increases complexity and attack potential. Considering all this, the more knowledge we have about potential attacks, the better prepared the sector will be. This principle is also supported by Paula Felstead, our Chief Tech, Data and M&A Officer at HBX Group: 'In an increasingly interconnected world, it's essential to champion awareness and collaboration around cybersecurity, empowering everyone to not just react to threats but to proactively work together.'  Common types of cyberattacks targeting hotelsThere is no doubt that the hospitality industry faces many challenges when it comes to cybersecurity. This happens more often than we might think, and it’s important to talk about it to understand what new threats for hotels exist, what tactics cybercriminals are using, and most importantly, what solutions are effective. As Christo Butcher points out, 'While companies may be reluctant to admit they’ve been victims of cyberattacks, sharing their experiences, especially the technical details of the attacks, with trusted authorities like Fox-IT and NCC Group is crucial. Anonymous reporting helps the travel sector build stronger defences by learning from collective experiences, rather than keeping mistakes to themselves.' Here are some of the biggest challenges in the hospitality industry when it comes to cybersecurity for hotels:1. Social engineering & phishingSocial engineering exploits the hospitality sector's customer service mindset, manipulating situations to benefit cybercriminals at the expense of targeted businesses. Social engineering exploits human psychology rather than technical vulnerabilities. Email Phishing: Deceptive emails designed to steal credentials.Spear Phishing: Attacks targeting specific individuals.Voice Phishing (Vishing): Fraudulent phone calls to extract confidential information.  Prevention:Regular staff training on phishing and suspicious communication.Strong spam filters and email validation.Enable two-factor authentication (2FA) on all critical systems.2. Supply chain vulnerabilitiesThe integrations between hotel systems and external suppliers are frequently targeted in cyberattacks. A weak point in an API can compromise the entire network. Prevention:Implement strict access control for third parties.Conduct regular audits of vendor cybersecurity policies.Use endpoint monitoring tools to detect anomalies.3. RansomwareThis type of attack involves locking down critical systems until a ransom is paid. These attacks are expected to rise significantly in the coming years, especially if adequate security solutions are not implemented. Prevention:Maintain secure, offline backups.Use advanced threat detection systems.Continuously educate teams on how to avoid suspicious links and downloads.4. Internet of Things (IoT) attacksThe growing use of IoT devices in hotels, such as smart locks and climate control systems, increases vulnerabilities. Many IoT devices connect to the network without robust security. Prevention:Ensure IoT devices use secure, unique passwords.Regularly update IoT device software.Encrypt data transmitted by IoT devices.   New & emerging cyber threatsDeepfakes & AI-generated attacksDeepfake videos or audio generated by artificial intelligence can now convincingly impersonate a company executive or supplier—convincing staff to transfer money or share sensitive access credentials.Prevention:Establish internal verification protocols for all high-risk requests.Train staff to be cautious, even when the “source” appears legitimate.Learn more about deepfakes via the Spanish National Cybersecurity Institute.Identity theft & credential hijackingAttackers are increasingly stealing staff or guest credentials, using them to gain persistent access to systems or resell on the dark web. Prevention:Implement 2FA or multi-factor authentication across all systems.Monitor for abnormal login patterns.Encourage use of secure password managers.New malware-based intrusionsModern malware doesn’t just aim to cause disruption—it seeks ongoing, hidden access. Attackers may try to steal your password, then install malware that quietly monitors activity long-term. Prevention:Deploy endpoint detection and response (EDR) software.Limit administrative access to only essential users.Keep operating systems and software fully updated. Practical cybersecurity tips for hoteliers1. Change passwords regularlyUse long, complex passwords and rotate them every few months. Avoid reusing passwords across systems. A compromised password is often the first gateway to broader attacks.2. Use two-factor authentication (2FA)2FA adds an extra layer of protection, requiring not just a password but also a verification code sent to a separate device. It’s a simple yet powerful way to block unauthorised access. Many hospitality systems now support 2FA, and we strongly recommend all partners enable it. Our team can help walk you through this setup.3. Run regular cyber risk assessmentsPrevention starts with visibility. Tools like Cybersential, from our trusted partner Wallbid (and available for our hotel partners in Europe and the UK), give hoteliers a clear picture of vulnerabilities before they turn into costly breaches. With a tailored cyber rating report and expert-reviewed action plan, you can: Safeguard guest data and protect your reputation.Prevent business interruptions from ransomware or data breaches.Save on recovery costs by addressing risks early.Ensure continuous security improvements with annual reassessments that track progress over time. As an HBX Group partner, you can access Cybersential at an exclusive rate—making it easier for your property to identify risks, mitigate threats, and uncover hidden blind spots. Get in touch with Wallbid’s team to learn more about the opportunities it brings to your property.Final thoughtsThe cybersecurity landscape for the hospitality industry in 2025 presents significant challenges, but also opportunities for those who are prepared. The evolution of digital threats, especially with the rise of technologies like artificial intelligence and IoT, requires hotels to remain proactive in their defences. As Scott Patterson mentions, 'Before focusing on trends, focus on the basics.' With a solid strategy and a collaborative culture, the hospitality industry can successfully face cybersecurity challenges ahead. That’s why we encourage you to invest time and effort in learning more about the potential threats your property can face, and rely on partners committed to cybersecurity that won’t compromise your hotel, like HBX Group. As Paula Felstead points out, 'At HBX Group, we see cybersecurity as a communal obligation. We all owe it not only to our own organisations, but also to every individual and business connected to us. Every transaction made within this ecosystem reflects our duty, and over the past three years, we’ve faced emerging threats head-on by investing significantly in security. With a dedicated cybersecurity team, we’re committed to ensuring that every transaction is handled with care.' Are you interested in experiencing it firsthand? List your property today! Register your property

London, 2 October 2025 — HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, has announced the global launch of an innovative AI-powered voice channel for customer service, in collaboration with Ayesa, a global provider of technology and engineering services and a specialist partner in Artificial Intelligence and user experience. This represents the definitive modernisation of HBX Group’s customer support ecosystem, completing the integration of AI across all key channels: chat, email, helpdesk and now, telephone. “Our goal is to offer our customers a faster, more intuitive and modern experience, while simplifying management and reducing response times. This improves both team efficiency and customer satisfaction. This launch also marks an important step forward in embedding artificial intelligence into HBX Group’s processes, and demonstrates our commitment to constant innovation, where technology and the expertise of our teams always go hand in hand,” said Xabier Zabala, Chief Operations Officer at HBX Group.“With this innovation, we are transforming the telephone support experience, setting ourselves apart from traditional systems and creating real value for those who rely on us.” The project, led by Ayesa’s new AI – Data & Digital Experience division, is built on Google Cloud’s Contact Center AI (CCAI) platform. At its core, it integrates components such as Dialogflow for advanced virtual agents, along with the latest Gemini generative AI models from Google Cloud. The result is a voice channel capable of eliminating background noise, transcribing with high accuracy, and mantaining conversations that flow naturally, as if speaking to a real person.A revolution in telephone customer serviceThe new solution offers a more natural and seamless customer service experience. As soon as the customer contacts the system by telephone, it will ask them a simple question: ‘How can I help you with this booking?’ From there, they can explain what they need in their own words, without having to navigate through menus.Key features include:Natural language interaction: customers can speak freely, and the AI interprets their intent.Automated resolution: the system can instantly handle routine tasks such as booking reconfirmations, enabling more than 30% of requests to be resolved without human intervention.Intelligent transfer to agents: when human support is required, the AI directs the call to the right team and provides a full transcript of the request, avoiding repetition and reducing handling time.This change addresses the two main objectives of the project: modernising the customer experience by offering a faster, more intuitive and less frustrating service; and increasing operational efficiency by automating high-volume, low-complexity queries, freeing up agents to focus on more complex cases.This new service creates clear added value for both customers and the company: customers get the help they need more quickly, explaining in their own words and receiving either an immediate solution or a seamless connection to the right expert without repeating their case; while the company benefits from greater operational efficiency and higher customer satisfaction through automation of routine calls and the creation of a modern, frictionless telephone experience.Victor Fernandez, Director of AI - Data & Digital Experience at Ayesa, states that "the launch of the voice channel for HBX Group is not just a technological milestone; it is the realisation of our vision of a truly unified and frictionless customer experience. This project demonstrates the ability of our new AI - Data & Digital Experience department to orchestrate complex technological ecosystems and deliver transformative business value."While many companies still rely on basic telephone menu systems, HBX Group is taking a step forward with a truly conversational interface. The integration of natural language, automation and intelligent transfers sets a new standard in customer service, far above traditional systems.Global phased rolloutThe launch began in September 2025 and will continue with a phased rollout across markets and call volumes until November.During implementation, key performance indicators (KPIs) such as AI accuracy, customer satisfaction and containment rates will be closely monitored to guide service adjustments and optimisation at each stage. About Ayesa:Founded in 1966, Ayesa is a global provider of technology and engineering services, with 12,500 employees and a direct presence in 23 countries across Europe, the Americas, Africa and Asia. Led by José Luis Manzanares, the company generates turnover in excess of €700 million. About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, Roiback and The Luxurist. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.com Follow us: LinkedIn, Facebook, X, Instagram.