ResourcesHBX Group Quarterly Product Update | February 2026
HBX Group: Driving smarter connectivity and partner confidence in travel
The travel industry is evolving at the speed of data, and staying competitive means building connectivity that is resilient, automated, and ready to scale. Last quarter, we shared with you updates on new strategic partnerships, smart vendor onboarding and data-driven opportunities for hotels – but what awaits in the latest chapter?
At HBX Group, travel APIs are engines of transformation, and our latest enhancements reflect the industry’s move toward frictionless connectivity, higher automation, and secure, scalable architecture. This quarter’s updates strengthen policy stability, increase operational flexibility, and introduce smarter tools for distribution and visibility - helping you operate more efficiently and grow confidently.
With more innovation already underway and shaped by real partner needs, our mission is clear: to empower partners to improve performance, unlock new revenue streams, and thrive in a technology‑driven travel landscape.
As part of this commitment, we’re introducing a dedicated input channel that gives partners a direct voice in shaping our innovation roadmap and contributing new ideas.
Take a closer look at the principal updates for this quarter at HBX Group in the section that follows.
Daniel Nordholm, Chief Information Officer at HBX Group, also presented the principal updates introduced this quarter and the value of this update at the recent MarketHub event in Asia:
1. Ensure consistent cancellation policies for seamless connectivity
In high-volume environments, unpredictable cancellation terms can create friction and undermine trust. This quarter, we’ve introduced a persistent data layer that helps stabilise policies from search to confirmation, ensuring end-to-end consistency across API-driven workflows.
The result: fewer disruptions, improved resilience, and a seamless experience for your customers.
Policy consistency is more than a technical fix — it’s a strategic advantage that drives transparency, trust, and scalable operations for wholesale and OTA partners.
2. Unlock new revenue streams with flexible transfer options
Flexibility and efficiency are essential in a fast-paced travel ecosystem. Our latest Transfers API enhancement enables partners to add optional extras — such as child seats, ski equipment, or additional wait time — directly during the booking process.
Extras are now exposed in the availability response and can be included in the booking payload, reducing manual follow‑ups. Confirmed extras are also available for display on passenger vouchers, ensuring transparency.
Regarding API integration for travel businesses, this delivers automated workflows, new upsell opportunities, and a scalable setup that boosts both revenue and customer satisfaction.
3. Drive operational confidence with smarter transfers API
Reliable transfers depend on clarity and consistency. Our latest updates introduce enhancements that strengthen accuracy across availability, booking, and cancellation workflows.
Driver wait times for terminal pickups are now included directly in the API, services with restricted hours display their schedules upfront, luggage allowances for shared transfers are automatically calculated, and a new UTC offset field ensures the correct application of free‑cancellation deadlines across time zones.
Together, these improvements create smoother partner operations, support better planning, and deliver a more reliable end‑to‑end experience.
Learn more about HBX Group’s API Suite.
Improvements across HBX Group Product Brand Websites
4. Accelerate car rental bookings with streamlined search
Finding the right rental car quickly is essential for delivering a frictionless experience.
Our latest update introduces a simplified search flow across the Hotelbeds and Bedsonline booking engines, replacing multiple dropdowns with a single autocomplete box to reduce errors and speed up destination selection. Combined with advanced office mapping powered by the Carnect API, this ensures stronger alignment between search results and confirmed locations—reflected in zero incidents since launch.
The result is faster navigation, broader availability, and improved booking confidence — helping travel agents secure the right car with minimal effort.
5. Achieve faster, sharper results with enhanced booking engine filters
Delivering fast, relevant results is essential in high‑volume booking environments. Our latest update introduces new pre‑filtering options (board types, hotel categories, luxury properties, and free cancellation) so agents can refine criteria upfront and access more precise results from the start. With 16% of hotel searches already starting with a filter, this aligns with real usage patterns.
We’ve also enhanced hotel categorisation to spotlight top‑performing and key partner properties, while UI improvements (centred product boxes and a more intuitive catalogue link) create a smoother browsing experience.
Together, these updates streamline workflows, surface more relevant results, and strengthen booking confidence across the Hotelbeds and Bedsonline booking engines.
6. Empower your hotel with a smarter, more secure Partner Portal (HBX Group)
Our HBX Group Partner Portal has been redesigned to deliver a more intuitive and secure experience for hotel management. Two-factor authentication protects sensitive data such as VCC cards, ensuring a safer environment for partners.
Hotels also benefit from full autonomy through independent user management and customisable permissions, reducing reliance on account managers. Evergreen contracts, seasonal offers, and promotions can now be set up in minutes — enabling rapid response to market demand.
The Partner Portal hotel management tool also boosts performance with improved visibility into optimisation opportunities and better control over content quality.
More security, more autonomy, more speed, and more visibility: everything hotels need to stay competitive and maximise ROI, all in one hotel management system.
* The migration process is still ongoing, and our teams continue supporting partners during this phase.
7. Elevate guest experience with next-generation check-in solutions for hotels (Civitfun)
As guest expectations shift toward convenience and automation, Civitfun introduces new solutions and features that streamline check-in workflows, strengthen compliance, and enhance the overall experience:
- OCR ID Scanner: AI-powered document scanning tool for hotel check-in that allows guests to scan their IDs without entering their details manually, reducing errors and ensuring compliance.
- Conversational Online Check-In (WhatsApp): Guests complete check-in through a simple WhatsApp conversation, with data flowing directly into the PMS, securing higher engagement and check-in conversion rates.
- Group Booking Online Check-In: Agencies and intermediaries can manage group arrivals from Civitfun’s dashboard and send individual notifications, allowing guests to check in independently while keeping sensitive reservation details private.
These innovations improve guest satisfaction while helping hotels and partners operate with greater efficiency and accuracy.
8. Enhance your hotel’s direct channel performance with Roiback’s innovations
In today’s competitive landscape, optimising the direct channel is essential for driving revenue and guest loyalty. Roiback’s latest enhancements help hoteliers convert more visitors, build stronger guest relationships, and streamline daily operations:
- Booking Engine Experience: A redesigned price display enhances clarity and usability, offering a more intuitive browsing experience that supports higher engagement and conversion.
- Book & Join: Loyalty enrollment is now seamlessly embedded in the booking flow, reducing friction, increasing conversion, and encouraging repeat stays to build long‑term customer value.
- Optimised Siteminder Integration: The integration has been enhanced to support the automatic propagation of key configuration updates, such as meal‑plan restrictions, reducing manual work and errors while ensuring real‑time accuracy across systems.
These improvements give hotels the tools to maximise direct revenue, enhance guest engagement, and stay ahead in an increasingly digital marketplace.
Next in focus: Elevating the traveller experience with intelligent solutions for travel businesses
The future of travel isn’t waiting – it’s being built today.
Innovation opens doors, and we’re making sure our partners walk through first. Here’s a sneak peek at three major developments already in motion — designed to make travel smarter, more connected, and more profitable.
Bedsonline's Travel Companion is a digital platform that keeps agencies connected with their travellers throughout their journey by centralising trip details and enabling travellers to book personalised destination experiences. By extending the agent’s presence beyond the physical counter, it strengthens customer relationships and unlocks new post‑booking and in‑destination revenue opportunities.
The next-Generation MCP Server is redefining hotel distribution, soon enabling travellers to book through leading AI platforms. Imagine asking an AI assistant for a petfriendly hotel with a pool and receiving tailored options instantly, complete with a secure reservation link.
Roiback’s OdysseIA is also reshaping how hotels make marketing and distribution decisions. Powered by AI and first‑party data, it delivers actionable insights to optimise distribution, target high‑value audiences and improve marketing efficiency — driving smarter decisions, stronger competitiveness and sustainable growth.
But innovation doesn’t stop here. Your ideas spark the next breakthrough.
Every innovation we build is shaped around your needs, helping you grow, compete, and navigate this industry with confidence. You sit at the centre of our innovation roadmap, and your voice is what guides its direction.
If you’d like to take an active role in shaping what comes next, we’d love to hear your ideas.
