HBX Group’s Hotel Distribution Strategy Explained: All You Need to Know

Choosing the right distribution strategy for your hotel isn’t an easy task. Nowadays, the market is highly fragmented, offering countless distribution options—each promising efficiency, but some may ultimately impact the performance of your direct channel.
 

Your hotel’s distribution is key, and at HBX Group, we are committed to aligning with your strategy to ensure a profitable commercialisation of your rooms.
 

Here we explain how we distribute your rooms across our client network and what to expect when partnering with us.

Challenges in diversified hotel distribution

Expanding your hotel’s reach and increasing revenue depends largely on an effective distribution strategy. However, we understand that this process comes with several challenges:
 

• With so many distribution channels available on the market, finding the perfect balance between them can be difficult.
   
• Ensuring that distributors respect your placement strategy is crucial, as it impacts profitability and trust in your property.
   
• Many distribution channels focus on price-sensitive travellers, leaving premium customer opportunities untapped.
   
• Managing contracts and availability across multiple platforms can be time-consuming and inefficient.
   
• Expanding distribution without affecting your direct channel requires strategic planning.
   

The distribution landscape is complex, but with the right strategy, it's manageable. The key is having a strategic partner that simplifies these challenges.
 

At HBX Group, we have refined our distribution model to deliver high-value clients to your properties while protecting your rate strategy and direct channel. Do you want to know how? Read on.
 

How does HBX Group’s B2B hotel distribution work?

At HBX Group, we offer you the advantages of a B2B distribution channel. This means we connect providers like you (whether you are an independent hotel, hotel chain, boutique hotel, or other type of accommodation) with over 60,000 wholesale and retail distributors—including travel agencies, airlines, tour operators, online travel agencies (OTAs), and more.
 

As a supplier, you upload your available rooms and rates onto our platform. From there, your rooms become available in our booking engines for our curated distributor network.
 

Our goal is to simplify hotel distribution, allowing you to reach a global market without having to negotiate individual contracts with each distributor. With HBX Group, different distributors can book your rooms directly through our booking engines—without extra steps.

 

In addition, we will respect your strategy while responding in less than 24 hours if something happens with total transparency.
 

The process is simple:
 

• Register with HBX Group, and share your rates and availability. By providing your inventory, we calculate the optimal pricing.
   
• Connect to our network via your channel manager, Partner Portal (our own extranet), or XML integration, ensuring a seamless and efficient connection.
   
• Benefit from our segmented distribution network: We work with over 60,000 distributors and carefully segment them into 11 different types, monitoring their onwards distribution to ensure correct rate management and adapting to different business needs.

Currently, over 250,000 hotels trust us, operating in 190+ source markets. We also offer access to opaque channels, which don’t affect your direct channel while attracting high-value customers.
 

Additionally, HBX Group has a team of over 1,000 market-based experts, who act as an extension of your sales team, influencing how distributors select and promote hotels to their end customers.
 

Register your hotel today and take advantage of B2B distribution with HBX Group.
 

What kind of travellers will you attract with HBX Group?

Choosing a B2B hotel distribution model comes with many advantages—one of the most important being access to high-value guests that are otherwise difficult to reach.
 

By partnering with HBX Group, your property will start attracting:
 

• International travellers – 70% of our bookings come from long-haul travellers.
   
• Advanced bookings – Our customers book at least two months in advance, helping you improve planning.
   
• Longer stays – With an average stay of over four nights per booking, reducing operational costs.
   
• Higher spending guests – HBX Group's travellers spend 30% more on additional services like transfers, spa treatments, and experiences.
   
• Higher average daily rates (ADR) – Up to 35% higher than local or regional guests.
   

Domestic travellers also represent a valuable share of our network, ensuring a balanced flow of bookings year-round, with shorter booking windows and consistent demand.
 

A great example of a hotel that successfully increased high-value bookings with HBX Group is The Designers Cheongnyangni in South Korea.
 

As Mr Pilho Kim, Senior Manager of the hotel, explains:
 

‘One of the main reasons we joined HBX Group was the opportunity to expand our market exposure and attract tourists from a wide range of countries, including long-haul travellers. We realised the importance of increasing our reach overseas and tapping into new markets.’
 

Before joining HBX Group, they were mainly reliant on domestic travellers. However, within just two months of partnering with us, they saw 150+ room bookings and a 10–15% increase in sales each month.
 

Discover more about this success story here.
 

Rate strategy: transparency and security guaranteed

We understand the importance of protecting your pricing strategy and ensuring a transparent distribution process. At HBX Group, we implement measures to prevent unauthorised rate issues, which have delivered excellent results in recent years.
 

As you know, rate issues occur when:
 

• There is an inconsistency in the contract or rate configuration.
• A rate is misused on an unauthorised distribution channel.
• A distributor doesn't comply with your distribution rules.
• A distributor has a hotel or room mapping error.

To protect your rate strategy, we take four key actions:
 

• Continuous monitoring – We identify and resolve any issues, working with partners like RateGain to anticipate market challenges and detect rate discrepancies.
   
• Strategic segmentation – We collaborate exclusively with distributors who respect your strategy, enforcing strict control policies. If a travel distributor fails to comply, we apply a strict three-strike disconnection policy.
   
• Advanced technology – We use cutting-edge data analytics and machine learning to prevent rate leakages and ensure precise distribution.
   
• Global support – We have trained thousands of local experts, allowing you to access top-tier global support, with a dedicated team resolving all cases within 24 hours.
   

Thanks to these measures, we have reduced hotel rate leakages by 75% in the past five years. Our current rate discrepancy ratio stands at just 0.005%, and we are actively working to bring it down to zero.
 

Our priority is ensuring a safe, stable, and profitable distribution strategy for your hotel.
 

Start optimising your hotel distribution with HBX Group

Now that you understand how our distribution strategy works and what you can expect from a partnership with HBX Group, it’s time to take the next step.
 

Simply fill out this form, and we will get in touch to help you set up your profile and start receiving bookings as soon as possible. At HBX Group, we also offer the Hotel Onboarding Programme to guide you through your first steps with us.
 

Join today and start distributing your rooms faster, safer, and more efficiently!