London, 27 May 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace,is partnering with global embedded financing platform YouLend, to offer its partners and clients access to Cash Advance, a new financing solution aimed at helping small and medium-sized businesses in the travel and hospitality sectors manage cash flow and unlock growth opportunities. Designed specifically for the needs of travel agencies, independent hotels, and similar businesses, Cash Advance offers funding based on business performance rather than credit scores or collateral. The application process is simple and fully digital, and approved funds can be accessed in as little as 48 hours. Repayments are made as a percentage of monthly sales, allowing businesses to contribute more during high seasons and less during quieter periods—without the burden of fixed payments amounts each month. “We want our partners to have the flexibility and support they need to run their businesses with confidence,” said Daniel Nordholm, Chief Product and New Business Officer at HBX Group. “By working with YouLend, we offer a practical solution that reflects the rhythm of the travel industry and the challenges our clients face. "At HBX Group, we’re committed to providing more than just travel distribution—we’re building a suite of tools and services that help our partners grow sustainably, operate more smoothly, and navigate the demands of a changing market.” Through Cash Advance tool, HBX Group's clients and partners can explore funding options, simulate different repayment scenarios, review terms in detail, and complete their application through a single, easy-to-use platform. The experience is designed to be transparent from start to finish, with no hidden fees or complex conditions. Cash Advance is now available for HBX Group clients in Spain, the UK, Germany, Poland, Belgium, Ireland, and the Netherlands, with a rollout to more markets planned for later this year. ###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.com HBX Group Media ContactPR & Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

Cash flow is a constant challenge for business owners – and the travel industry is no different, with hoteliers, travel agents, and other travel SMEs often facing seasonal variations, unexpected expenses, and urgent cash needs.One solution that has gained traction in recent years is the cash advance. But what exactly is a cash advance, and how can it benefit your business? Let’s explore how cash advance solutions can help hoteliers and travel agents maintain healthy cash flow, improve their operations, and manage unforeseen financial pressures.What is a Cash Advance?A cash advance is financial solution that provides businesses with immediate access to funds. More than being a specific form of lending product, there are several types of cash advance solutions available in the market, including credit card advances, app cash advances, merchant cash advances and payday loans, to name a few examples. Unlike traditional loans, cash advances are typically repaid through a percentage of daily revenue or sales, making them more flexible and adaptable to the flow of your business. They are designed for short-term cash needs and offer a fast, straightforward process to access funds. Cash Advance Solutions for the Travel IndustryFor travel businesses, especially those that experience fluctuating revenues or seasonal peaks, a cash advance can be a lifeline. The funds are generally based on the performance of your business – whether you are a hotelier with fluctuating guest bookings, or a travel agency with changing booking patterns. How Can Hoteliers Use a Cash Advance?Managing a hotel can be both a lucrative and cost-intensive endeavor – and funds don't always align with the outflow needed for maintenance, upgrades, or emergencies. Cash advances can help hoteliers bridge that gap. Here are a few common ways cash advances can benefit hotel owners: •Maintain Cash Flow: Cash advances help hoteliers maintain smooth cash flow management during off-peak seasons, allowing them to pay bills, staff salaries, and meet operational costs without stress. •Invest in Hotel Improvements: Whether you’re redecorating rooms, adding new services like a spa or restaurant, or investing in technology to improve guest experiences, cash advances provide quick access to funds without the need for traditional financing. •Cover Unexpected Expenses : Things like emergency repairs, sudden staffing shortages, or equipment breakdowns can disrupt operations. A cash advance ensures that you have the financial flexibility to handle such surprises without impacting your overall operations. •Seize New Opportunities: A cash advance can also be used to take advantage of growth opportunities, such as running marketing campaigns, expanding into new markets, or upgrading hotel amenities to stay competitive.   Did you know that you can seamlessly expand your reach and develop new partnerships when you work with HBX Group? Our hotel partners are positioned in front of a global audience consisting of more than 60,000 distributors, including tour operators, travel agencies and wholesalers. What’s more, this access can be yours for free – register with us today.   •Expand and Scale: If a hotel is seeing increased demand, a cash advance can be used to scale operations by expanding physical spaces, hiring additional staff, or investing in digital solutions to enhance operations. How Can Travel Agents Use a Cash Advance?For travel agents, fast flow is equally important, but can often be unpredictable. Travel agents depend on booking commissions, seasonal trends, and fluctuating demand, and a cash advance can provide the financial flexibility needed to handle these variations. Here’s how a cash advance can benefit travel agents:   •Improve Cash Flow: For travel agents, cash flow can be tight during low seasons or between peak periods. A cash advance can smooth out these dips, allowing agents to manage day-to-day expenses, pay staff, and ensure that their business keeps running smoothly. •Access Funds for Emergency Expenses: Travel agents might face sudden financial needs due to unexpected circumstances, like emergencies related to travel bookings or unexpected costs related to partnerships or marketing campaigns. A cash advance allows agents and owners to handle these surprises without disruption. •Invest in Business Growth: Travel agents may want to reinvest in their business—whether that means upgrading their technology for better booking management, launching targeted marketing campaigns, or expanding their service offerings. A cash advance can provide quick access to capital for these improvements. •Cover Staffing and Training Costs: For travel agents looking to expand or improve the quality of their services, hiring new staff or training existing employees might be necessary. A cash advance can fund these human resource needs without putting a strain on operations. •Seize Business Opportunities: Whether it’s expanding into new destinations, offering exclusive travel packages, or partnering with larger tour operators, a cash advance can provide the resources to seize these new opportunities and grow the business. (However, you can do all of this and more when you partner with HBX Group – better yet, registration is free.)  Cash Advance Pros & ConsWhile cash advances offer many opportunities for hoteliers and travel agents, understanding the benefits is essential in deciding if this solution is right for your business. What Are the Benefits of Taking Out a Cash Advance?Having identified the use case for your cash advance loan, it’s worthwhile to familiarise yourself with the qualities of a suitable financial support partner. Consider the following points ahead of choosing the a solution:   •Quick Access to Cash in Emergencies: When unexpected costs arise, whether due to equipment failure or emergency repairs, cash advances may offer a rapid way to access funds without the lengthy approval process of traditional loans. •Flexible Repayment Structure: Traditional loans often come with fixed repayment terms, but cash advances can be more adaptable. Repayment is based on a percentage of revenue; flexible payment solutions ensure that businesses can manage repayment without stress, as it adjusts to their cash flow. •No Collateral Required: Unlike loans, cash advances don’t always require collateral. This makes the solution a viable option for small and medium-sized businesses in particular, and includes hoteliers and travel agents, who may not have significant assets to pledge.What Are the Risks of a Cash Advance?While cash advances come with many benefits, they also carry certain risks. These include:   •High Interest and Fees: Cash advances often come with higher interest rates compared to a traditional business loan, which means that over time, they can become expensive if not managed properly. •Accruing Debt: Because cash advances are typically tied to business sales, businesses that experience a dip in revenue may find themselves in a cycle of debt without carefully considering how they borrow money, as repayments become more difficult to meet. •Potential for Mismanagement: Like any financial solution, cash advances can be misused if not properly managed. Without a solid plan for using the funds, businesses may end up in a position where they have spent beyond their means, or even where borrowed funds are abused. HBX Group and YouLend: Your Cash Advance SolutionAt HBX Group, we understand both the risks and rewards of running a travel business. It’s for this reason that we’ve partnered with YouLend, a trusted provider that specialises in business finance tailored specifically to the needs of the travel and tourism sector. Want the benefits of a cash advance solution without the associated risks? Here’s how we can help:   •Fast and Flexible Funding: No need to tackle lengthy paperwork or drum up collateral – instead, you’ll gain access to funding in as little as 48 hours, with transparent terms and no hidden fees. Better yet? Our solution is also based on the performance of your business, not your assets. •No Fixed Repayment Plans: You won’t be locked into rigid repayment schedules. Based on a percentage of your monthly sales, our cash advance solution makes it easier to manage payments during high and low revenue periods – perfect for seasonal or fluctuating cash flow. •Tailored for Travel SMEs: YouLend’s solution is specifically designed for the travel industry, and is presently available to partners in Spain, Belgium, Germany, Poland, the Netherlands, the UK and Ireland (coming soon to the United States).   Grow Your Business with a Cash Advance SolutionFor hoteliers and travel agents, a cash advance provides a fast, flexible solution to manage cash flow, handle emergencies, and fund business growth. Choosing a solution offered by trusted partners like HBX Group and YouLend will ensure that your business can access the resources it needs without the financial strain – leaving you to focus on growing your business, safe in the knowledge that support is always within reach.Ready to seize new opportunities? Apply for a cash advance now.

London, 22 May 2025–HBX Group (HBX.SM), a leading independent B2B travel technology marketplace, is set to host the next edition of its flagship event, MarketHub Americas, from 3 to 6 June 2025 in Panama City, marking the first time the event will take place in this vibrant destination. Held at the Megapolis Hotel, the event will bring together more than 500 leading travel professionals from across the region under the theme “Connecting Horizons.” With an agenda designed to reflect the ever-changing nature of the industry, MarketHub Americas will bring together travel professionals to explore the industry’s evolving landscape. Over two days, attendees will delve into key trends, technologies, and behaviours shaping the future of tourism. The event will open with an exclusive one-on-one interview with Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group, where he will share personal insights and reflections on the evolution of the travel industry, drawing on over two decades of leadership in the sector. The programme will also feature contributions from some of the most respected voices in the industry. Olivier Ponti, Director of Intelligence and Marketing at ForwardKeys, will deliver a keynote unveiling new data and analysis on global travel flows, emerging trends, and the behavioural shifts redefining travel. A dedicated panel discussion will examine the evolving needs and expectations of travellers, asking: Digital Detox, Hyper-Personalisation or Slow Travel – What Trend is Shaping the Future of Tourism? Among the panellists is Una O’Leary, Vice President of Global Partnerships of Virtuoso Travel, who will offer her perspective on how the industry can adapt to better serve high-value travellers. Later in the agenda, Javier Cabrerizo, Chief Strategy & Transformation Officer at HBX Group, will explore the influence of Gen Z on travel consumption. His session will highlight how brands can align with emerging values and trends to remain relevant and future-ready. Additional speakers from Visit Panama, Rappi, Morgan Stanley, and Amazon Web Services will join the programme to share perspectives on digital transformation, innovation, and market resilience. MarketHub Americas 2025 is supported by the hosting sponsor Visit Panama and key partners, including Megapolis Hotel, Minor Hotels, Disney Destinations, Panama Crucero Tours, Rixos Hotels, Clermont Hotel Group, and Experience Kissimmee, whose collaboration underscores the importance of cross-industry partnerships in shaping the future of travel. “MarketHub events are a powerful reflection of HBX Group’s commitment to connecting global players with local insights. As we bring MarketHub to Panama for the first time, we look forward to meaningful discussions that will help shape the future of travel,” said Carlos Muñoz, Chief Commercial Officer and Deputy CEO at HBX Group.###About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.comHBX Group Media ContactPR & Media Relations media@hbxgroup.comFollow us: LinkedIn, Facebook, X, Instagram.

London, 20 May 2025–HBX Group(HBX.SM), a leading independent B2B travel technology marketplace, and Bakuun, a leading travel technology provider,have joined forces to roll out a new integration that simplifies hotel connectivity and helps scale accommodation supply across key markets. The partnership brings Bakuun’s Channel Manager Aggregator, B-Aggregate, into HBX Group’s distribution ecosystem, creating new opportunities for hotels to connect and grow faster and with less complexity. With this integration, HBX Group gains access to Bakuun's over 200 Channel Managers and Property Management Systems through a single connection. This means that hotels which previously didn’t have the tech setup to connect with global distributors will now have a new tool to reach demand, unlocking faster onboarding, better efficiency, and stronger visibility. “We’re thrilled to partner with a global travel powerhouse like HBX Group,” said Doros Theodorou, Group Chief Commercial Officer, Bakuun. “This integration reinforces our commitment to simplifying connectivity for the travel industry. With one seamless connection, HBX Group can now unlock direct connectivity to a broader, more diverse accommodation inventory, enabling faster time-to-market and enhanced booking potential.” Paul Anthony, Senior Vice President Sourcing at HBX Group added: “Through this partnership with Bakuun we’re removing technical barriers and making it easier for hotels of all sizes to connect to HBX Group and access our global client base. We are simplifying the process and eliminating unnecessary complexity ensuring a more seamless experience for both sides. This is an important step in strengthening our supply strategy and delivering greater value to our network of partners and clients.” The integration not only helps streamline the technical side of hotel onboarding, but also improves the flow of content, rates and availability — enhancing the overall booking experience for travel distributors. It opens up new revenue opportunities for thousands of hotels that, until now, haven’t had the infrastructure to engage with HBX Group’s platform directly. To learn more about Bakuun’s innovative technology solutions, visit www.bakuun.comTo explore HBX Group's global distribution offerings, visit www.hbxgroup.com### About HBX GroupHBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, and Roiback. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers. Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in 170 countries and employs more than 3,600 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact. HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679. More information:www.hbxgroup.comHBX Group Media ContactPR & Media Relationsmedia@hbxgroup.comFollow us:LinkedIn,Facebook,X,Instagram. About Bakuun HoldingsBakuun Holdings is a global travel technology company transforming the way businesses manage connectivity, distribution, and payments. Our platform replaces fragmented, outdated systems with seamless, scalable solutions designed to enhance operational efficiency and unlock new growth opportunities. As part of our ecosystem, PayDocker delivers secure, transparent, and efficient cross-border payments, giving businesses greater control over transactions in the travel industry. By combining technology, automation, and strategic innovation, Bakuun Holdings is building the infrastructure that drives the future of travel. Media ContactBakuun Media Relations: press@bakuun.com