[REPORT] Hotelier Travel Trends 2026: Redefining the Hospitality Landscape

Stay ahead of what guests will expect next

Traveller behaviour is evolving faster than ever. For hoteliers, understanding the trends shaping 2026 is no longer optional — it’s essential to remain relevant, competitive, and profitable.

New motivations, new travel habits, and rising expectations are redefining what makes a hotel stand out… or fall behind.

What will you discover in the Travel Trends Report 2026?

This exclusive report for hoteliers explores the key forces already transforming hospitality, including:
 

• Hotels as the destination, where the stay itself becomes the main reason to travel
   
• Fandom-, event- and culture-led travel, from concerts to pop culture experiences
   
• The rise of creativity, play and immersive experiences as demand drivers
   
• New approaches to wellness, social connection and multigenerational travel
   
• A growing desire for local, authentic experiences that truly benefit communities
   
• You’ll also find practical insights and recommendations to help you turn these trends into real opportunities for your property.
   

The Travel Trend Report 2026 for hoteliers is completely free. Simply fill in the form below to access the full report.