Which are the top travel trends for 2026 - and what do they mean for the B2B travel ecosystem?

‘Me-mooning’. Wellness breaks. The digital detox. If 2025’s prevalent travel preferences could be distilled into one word, ‘mindful’ might fit the bill – perhaps even ‘minimalistic’.

But for 2026, maximalism is back with a bang.

From spending splurges to pop culture quests, the year ahead will see travellers seize the day across all manner of trips: think luxury stays, cross-continental collectable chases, and creative escapes where passion takes centre stage.

For many, subtlety is so yesterday…but the traveller of today is not a monolith. For some, respite will remain top of mind; for others, authenticity is the hallmark of a truly great adventure.

Meeting the expectations of an increasingly divergent customer base is a challenge that today’s travel players must face. With this report, we aim to equip you with the insights you need to craft unforgettable experiences – no matter which part of the travel industry you’re in.

What to expect in HBX Group's Travel Trend Report:

• The seven global travel trends shaping tourism in 2026, and what this means for the entire travel ecosystem - discover tips for hoteliers, advice for travel agents, and practical guidance for airlines, mobility & experience providers and more.
• The hot topics influencing the travel industry, from the advent of artifical intelligence to smart brand partnerships and the role of social media
• The enduring trends travel players can't afford to miss, including sustainable tourism, coolcationing and multi-gen escapes.

Get to grips with traveller motivations and booking opportunities in 2026 - download your free copy now.