Behind the Scenes: Hostal Aravaca Garden - A Success Story
About Hostal Aravaca Garden
Opened in 2008, Hostal Aravaca Garden is a hostel located in a residential area outside Madrid. This 25-room property was founded by Lucas Zori, who is also its director.
Since the opening, Zori has observed an increased level of occupancy and improved margins, compared to other properties he worked in before.
The previous experiences he had in both large hotels and smaller properties made him an expert in the hospitality and travel industry. Among other key tactics, he defined guests' segmentation, increased discounts, implemented campaigns and offers for various audiences, and rewarded agencies to get more bookings.
As a result of his expertise in travel and partnering with key industry players, like HBX Group, Hostal Aravaca Garden maintains 100% average occupancy all year long.
Hostal Aravaca Garden's partnership with HBX Group
As a former HBX Groupclient, Zori knew that we were the ideal partner for this new project - a smaller, independent hostel.
As Zori points out, our strength with agencies was a major factor in this partnership. Through our direct distribution to travel agencies, tour operators, and other B2B partners, HBX Group is able to provide his hostel with access to an extensive network of travel companies around the world. He didn't want to be dependent on only one OTA, which was cannibalising his sales and restricting his options. Zori wanted to experiment with new strategies and distribution channels for his property.
Additionally, he noticed that South American markets had been booking at a higher level after the pandemic. Using guest segmentation, the hostel has been able to bring over 70% of its bookings through HBX Group from countries such as Colombia, Honduras, Peru, and many others. When it comes to segmentation, Zori states that HBX Group is a top seller: 'Some months, you generate more revenue than any other distribution channel.'
Our Partner Portal, one of HBX Group’s main strengths
Through the partnership with HBX Group, Zori also has access to one of the most powerful partner extranets in the industry. After all the years Lucas Zori has worked with us to maximise occupancy of several properties - and now his own as well - he highlights HBX Group's Partner Portal as a crucial tool in his daily operations.
'I'm very happy with your Partner Extranet. Compared to other extranets I use, yours is a step ahead. There is a functionality that I find very easy to use, which is the tabulator for editing availability and prices. On other platforms, I can’t tabulate when I want to upload rates.’
In short, the Partner Portal (formerly known as MaxiRoom) is our hotel management tool that gives you full autonomy to manage your property. With the Partner Portal, you can manage your inventory, availability, rates, upload and update your hotel content, access the bookings list and your HBX Group contracts, check the status of your invoices, sign up for webinars, and more. All from a single platform.
Why work with HBX Group?
Until now, we have highlighted some of the main reasons Lucas Zori decided to continue working with us in his own property, after a long and successful career in travel.
But, what’s in store for you? Joining us today will provide you with the following benefits:
- You'll have access to our portfolio of 60,000+ travel distributors. You’ll find over 50,000 travel agencies and 3,500 tour operators, plus more partners, including airlines, affiliates, and other businesses.
- You'll have global reach and are present in 170+ source markets. Whether you're interested in reaching long-haul travellers or a domestic audience, we assist you in gaining access to these markets.
- We won't compete with your direct channel. HBX Group distribute directly to travel agencies and other wholesalers in the travel industry. We ensure that they get to know you and include you in their travel packages.
Forget about spending time and effort gaining visibility. We do it for you; simply tell us what markets you want to enter, and we'll connect you with agencies that operate in the market.