ResourcesHBX Group Quarterly Product Update | May 2026
HBX Group: Delivering Smarter, More Scalable Performance Across the Travel Ecosystem
In our previous edition, we shared how HBX Group was strengthening the foundations for a more connected and scalable travel ecosystem. Earlier this year, the focus shifted to delivery, with product improvements designed to support day-to-day performance across everyday operations.
As the travel landscape continues to evolve, partners need solutions that are practical, reliable, and built to scale. The updates delivered this quarter focused on simplifying daily operations, improving clarity, and unlocking new value across the end-to-end journey. To set the context, in this short video, Daniel Nordholm, Chief Information Officer at HBX Group, shares the product ambition guiding our roadmap and how this quarter’s improvements connect to a broader vision for smarter, more connected travel technology.
Click to watch the video below.
(Note: products and solutions namings current as of May 2026. Subject to change.)
Below, we explore the key enhancements delivered and their impact across the ecosystem.
1. Keep your sustainability certifications accurate and visible across B2B booking experiences
As sustainability becomes a growing priority, hoteliers face increasing pressure to keep certifications accurate, consistent, and easy to find across all channels.
The Sustainable Hotels Programme automates how certifications are collected, verified, and shared, ensuring your hotel is clearly identified and always up to date across the Partner Portal, booking platforms, and API connections. This makes your verified sustainability credentials visible and relevant throughout the entire B2B and B2C booking journey.
2. Simplify market-level pricing and rate management
Hotels operating across multiple markets often struggle to manage varied pricing, discounts, and offers. Creating separate rates increases complexity, causes pricing inconsistencies, and slows response to changing market conditions - making it harder to scale pricing strategies while maintaining control.
Market‑level pricing lets hotels configure market‑specific prices and offers within a single rate plan, removing the need to duplicate structures while preserving flexibility. The result is simpler rate management, faster rollout of pricing initiatives, and greater control over commercial strategies.
3. Improve daily workflows with a faster, clearer web experience
The booking engines of Bedsonline and Hotelbeds now offer a faster, clearer web experience that improves how information is presented and used.
Cleaner layouts, a refreshed visual language, and more structured factsheets make key information easier to scan, compare, and use, supporting smoother navigation across core booking and product review workflows.
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4. Get faster, smarter support through AI-powered customer service
Supporting travel intermediaries in real time requires fast, context-aware support that resolves issues without disrupting daily operations. AI-powered customer service has been further enhanced to deliver more natural and responsive interactions, improved phone support and faster resolution of requests. By understanding intent and acting autonomously, AI helps resolve requests faster, reduce friction, and minimise downtime - resulting in smoother workflows and a more consistent support experience across channels.
5. Expand available inventory to capture more demand and drive conversion
For wholesale travel intermediaries using CacheAPI, access to a wide and competitive hotel selection is essential to capturing demand at scale. Showing the right properties at the right time directly impacts search results and booking opportunities.
To support this, the available hotel inventory has been expanded. Clients now benefit from a broader selection within their high-volume booking flow, including properties previously unavailable through this channel — improving coverage, responding to more searches, and capturing demand more effectively through the same connection.
6. Capture more premium demand through enhanced luxury hotel distribution
Premium travel demand is growing, but wholesale intermediaries often miss its full value when luxury hotels are sold like standard inventory. This limits differentiation and booking potential.
Luxury Collection expands premium hotel availability with added guest benefits such as upgrades, breakfast, and flexible conditions at no extra cost. This turns premium stays into higher‑value bookings, increasing conversion, margins, and total booking value across wholesale channels.
7. Strengthen direct sales with more flexible, connected and reliable tools
For hoteliers using Roiback, recent improvements make it easier to scale direct sales with tools that adapt to evolving commercial strategies, integrate with key systems, and deliver smoother payment experiences.
Offer and promotion management has been simplified, allowing hotel teams to create and adjust offers more quickly with clearer configuration and greater flexibility.
Connectivity with external booking and loyalty systems has been expanded, enabling more automated, value-driven workflows that support distribution and guest engagement.
In parallel, new and upgraded payment integrations provide a more consistent checkout experience across markets, reduce friction at payment, and help improve conversion.
8. Enhance the on-property guest journey with smarter Civitfun capabilities
For hoteliers, efficient on-property operations are essential to delivering a smooth guest experience while reducing manual effort. These enhancements improve key check-in, communication, and financial workflows.
- Paperless Scan & Pay lets guests complete payments on their own mobile device via QR code during check‑in, reducing queues at reception.
- Guestlink enables instant, targeted communications to specific reservations or rooms, supporting timely and personalised interactions.
- Invoice Automation streamlines billing by automating invoice extraction and validation, reducing administrative workload.
- Check-in Aggregator enables online check‑in for HBX Group bookings without requiring hotels to change their existing check‑in provider, ensuring consistent guest data and smoother arrivals across channels.
What’s Coming Next for Our Partners Across the Travel Ecosystem?
Innovation at HBX Group is driven by a clear focus: helping partners perform better as the travel ecosystem becomes more complex and connected. Beyond the improvements delivered this quarter, several initiatives are already underway to support what comes next.
New capabilities are evolving to help travel agencies stay connected with travellers beyond the booking moment, strengthening engagement across the journey and unlocking additional in-destination and post-booking value. In parallel, AI-driven standardisation of room information is improving content clarity and consistency, giving travellers greater confidence when selecting rooms. Finally, an AI-ready distribution foundation is taking shape to support seamless inventory distribution across both traditional and emerging channels, allowing partners to reach travellers wherever intent occurs.
Your feedback plays a central role in shaping these developments. If you have ideas or suggestions, we invite you to share them through our Product Innovation channel as we continue building what matters most for your business - click the banner to share your thoughts.
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