HBX Group expands travel connectivity by offering Telefónica’s eSimFLAG solution through Roiback
London, 20 November 2025– HBX Group (HBX.SM), a leading independent B2B travel technology marketplace,has announced that its hoteltech brand Roiback will offer Telefónica’s new eSimFLAGsolution to its hotel partners, providing travellers with seamless mobile data access in 170 destinations worldwide.
Through this alliance, HBX Group will make eSimFLAG available under preferential conditions to its Roiback clients, enhancing their guests’ experience with reliable and unlimited data wherever they travel. The service, developed by eSimFLAGand powered by Telefónica, is entirely digital and prepaid. Travellers can activate it in seconds, know exactly what they’re spending, and only pay for the days they really need, without the risk of unexpected charges.
eSimFLAG enables travellers to stay connected effortlessly throughout their journey, with no expiration date, regardless of the operator or country of origin. The product offers a flat rate per day and unlimited data across all participating destinations, eliminating roaming concerns and simplifying connectivity for international travel.
“Connectivity has become an essential part of the travel experience,” said Cristina Perea, Managing Director of Roiback, part of HBX Group. “By teaming up with Telefónica, we’re helping travellers stay connected anywhere in the world while giving our hotel partners another way to enhance their guests’ stay. It’s a great example of how technology can make travel easier, more reliable, and more enjoyable.”
Unlike most competing services, which either charge per gigabyte consumed or offer higher daily rates, eSimFLAG stands out for its cost-efficiency and reliability, backed by Telefónica’s global telecom infrastructure.
With this launch, HBX Group continues to expand its ecosystem of digital solutions designed to simplify the complex and fragmented travel industry, connecting travellers, partners, and technology worldwide.
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About HBX Group
HBX Group is a leading global independent B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.
Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.
HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.
More information:
HBX Group Media Contact
PR & Media Relations media@hbxgroup.com
