Latest NewsHBX Group confirms speakers and sponsors for MarketHub Asia 2026
London, 21 January 2026–HBX Group (HBX.SM), a leading B2B travel technology marketplace,has announced the speakers and sponsors for MarketHub Asia 2026, its flagship industry event, which will take place in Bali on 4–5 February under the theme “UNLOCKED.”
MarketHub Asia brings together senior decision-makers from across distribution, hospitality, technology and data for two days of discussion focused on how the travel industry continues to evolve — and what leaders need to do next.
The programme will open with Brendan Brennan, Chief Finance Officer at HBX Group, who will explore the forces reshaping travel technology today, from the growing impact of artificial intelligence to the changing expectations of travellers and partners.
Innovation and product development will be a central focus of the event. Daniel Nordholm, Chief Information Officer at HBX Group, will unveil a series of new products and share the thinking behind what the Group is building, the challenges these solutions are designed to address, and how they support the next phase of HBX Group’s ecosystem.
The agenda also places a strong emphasis on data and insight. Michael Shoory, Head of Tourism Analysis - Asia-Pacific at Tourism Economics, will provide a macroeconomic outlook, while Olivier Ponti, Intelligence and Marketing Director at ForwardKeys, will share data-led insights into travel demand and performance. These perspectives will feed into on-stage discussions with industry leaders on how travel businesses can respond to shifting market dynamics and translate insight into action.
Perspectives from beyond the traditional travel sector will also feature across the programme, including a keynote by John Sanei, a globally recognised futurist and business strategist, alongside cross-industry panels bringing together leaders from distribution, retail and hospitality.
MarketHub will also feature speakers from across the travel and hospitality ecosystem, including organisations such as Center Hotels, Tripbtoz, Minor Hotels, Traveloka, Abu Dhabi Tourism, Accor, Grab and Make My Trip contributing to discussions on innovation, growth and collaboration.
Commenting on the event, David Amsellem, Chief Distribution Officer at HBX Group, said: “MarketHub Asia is where the real conversations happen. This is the forum where we cut through the noise and focus on what matters: the seismic shifts reshaping travel and how we capitalise on them together. Asia isn't following anymore—it's leading. This edition brings partners together to tackle the opportunities we're all chasing and the challenges no one's cracked yet.”
Xabi Zabala, Chief Sourcing and Commercial Services Officer at HBX Group, added: “From supply and demand dynamics to the role of technology and collaboration, MarketHub Asia is designed around practical conversations. It’s about how the industry works together to deliver better outcomes for partners and travellers.”
MarketHub Asia 2026 will be hosted by Hilton, with platinum sponsors including Kempinski, Clermont Hotel Group, Center Hotels and Megaworld Hotels & Resorts, reflecting the breadth of partners involved in shaping the programme.
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About HBX Group
HBX Group is a leading global B2B travel technology marketplace that owns and operates Hotelbeds, Bedsonline, The Luxurist, Roiback and Civitfun. We offer a network of interconnected travel technology products and services to partners including online marketplaces, tour operators, travel advisors, airlines, loyalty programmes, destinations, and travel suppliers.
Our vision is to simplify the complex and fragmented travel industry through a combination of cloud-based technology solutions, curated data, and a broad portfolio of products designed to maximise revenue. HBX Group is present in more than 170 countries and employs more than 3,500 people worldwide. We are committed to making travel a force for good, creating a positive social and environmental impact.
HBX Group International PLC (HBX.SM) is listed on the Spanish Stock Exchange, ISIN:GB00BNXJB679.
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